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“Once we accept our limits, we go beyond them.”

Albert Einstein

WordPress Rank Math SEO Plugin Gets an Update

Wordpress No Comment

SEO is one the most important parts in making your website visible to the search engines. Over the years it has played a very important role in marketing and lead generation.

Most people who owns small businesses or startups often opt to install an SEO plugin in their WordPress rather than hire SEO professionals.

These plugins often do the job of improving the website’s SEO as well as attracting more visitors to the website.

 

Rank Math Dashboard (Source: Rankmath.com)

 

One of the most popular WordPress SEO plugin is Rank Math. Just recently, the developer has updated and fixed several vulnerabilities of this plugin which include allowing users to reset settings of the plugin, cross site scripting vulnerability and a security update.

1. Authenticated Settings Reset – Allows any authenticated user (with a role as low as subscriber) to reset Settings of the plugin. (Source: WPVULNDB)

2. Cross Site Scripting vulnerability

According to Post Wigger, a cross-site scripting (also known as XSS) is a web security vulnerability that allows an attacker to compromise the interactions that users have with a vulnerable application. This update was publicly published a week ago.

3. Improved sanitization throughout the plugin

According to Search Engine Journal, sanitization means an extra layer of coding that will stop an unexpected input from breaking a script and allowing an exploit.

4. Fixed an error in the contact Shortcode when the time was added in a string format

5. Fixed ‘500 error’ appearing on some installations after updating the plugin settings

More of the most recent Rank Math updates can be seen on Rank Math’s changelog.

A changelog is a record of all notable changes made to a project. Whenever there’s changes to the plugin, the Rank Math changelog will be updated as well. This is a great way to inform users of the plugin’s vulnerabilities and this promotes transparency which is very rare nowadays. Some developers just tend to hide their product’s vulnerabilities.

Why is it important to update your WordPress plugin?

Updates can seen as intimidating or like a waste of time for some people. However, it is very important to get all your plugins updated in order to get access to new features and security and bug fixes that are very important in this time where hackers and cyber criminals are more active than ever.

By not updating your plugin, it could mean a security loophole for a cyber criminal to access.

New updates can also mean increase of speed for some plug-ins and maintaining backward compatibility.

 

Web Design Trends Predictions For 2018

Web Design Tips No Comment

Looking at the ongoing trends used in web design market, there is no denying that the motto for 2018’s web design trends will be ‘ready for everything’.

With the growing technology, we should be ready for some good technological surprises in the area of graphic web designing. All this is happening or will happen in the future due to the changing taste of the customers.

So, let’s look at some of the web design trends which may play an important role in 2018:

  • Telling a story through the web designs and conveying emotions

Storytelling is going to be the most used web design trend in 2018 without any doubt. Storytelling helps to connect the customers with the company they are interested in, as they convey the motto and bigger picture of that company.

So while designing a web page makes sure to put up a good story – that will keep the customers engaged to the company’s products, services etc. This web design trend of 2018 is all about building a more emotional or humane connection.

  • Use of Mobile phones will be prioritized

We all are aware that in today’s time, a person is more close to his/her mobile than any other thing. It is because it contains each and every kind of information you need on a daily basis and makes your work easy also.

So, in 2018, those web designs will be preferred more which are mobile-friendly. In fact, Accelerated Mobile Pages, (an open source coding which has the ability to load the websites more quickly), will be an important part of this trend.

  • Adoption of new trends of fonts and coolers

In order to keep up with the changing and the modernizing of the layout trends, one will need the type of fonts which have the ability to catch the attention of the customers and are new as well.

For, example bold colors and large fonts will help to keep the attention of the visitors on your website. They will be easier to read. The font colors will not be usual or boring. The main aim will be to create blissful and easy experiences for the customers.

  • Gauging the mood of the customers for proper interface

Honestly speaking, it will be a very huge and brand new web design trend in the coming year. This is difficult but not impossible. If human mood can be predicted and it can be used for design interface, then it would be a very witty invention in the world of web design. This is the reason that the mobile apps and software are becoming more and more personal.

  • Blending of progressive web apps with web designing

We all are aware of the fact that, various apps constitute about 60-70% of our mobile’s media. Now, this point was noted by web designers and they are coming out with various ways, to mix the best features of the web with various apps. In technical terms, this blending is called as Progressive Web App. Some examples of the same include- push notifications, splash screens etc.

Source: [1] [2] [3]

Best WordPress Plugins for 2017

Wordpress No Comment

WordPress plugins are used to increase the functioning of your website without knowing a single line of code. A plugin is a software with a multiplicity of features which when added to your WordPress website can increase its functionality. The WordPress plugins are usually written in PHP language which is integrated easily with WordPress. There are many plugins available on the web that can be downloaded free of cost. Here are the best WordPress plugins for 2017:

  1. WordPress SEO by Yoast

Yoast SEO plugin is an all-in-one plugin that helps you with your website optimization. It is available in the premium as well as free version. It has a meta box for setting the focus keyword, the keyword you’d like your post or page to rank for in the search results.. It enables to set the right keywords at the right places. You don’t have to set Meta description for each of your post, Yoast SEO does it for you automatically.

Yoast SEO Premium plugin has many additional benefits. Some of them are being able to pick 5 focus keywords, internal linking suggestions and many more!

  1. Backup Buddy

Backup Buddy is known to be the best, easiest and so far the most reliable WordPress plugin for data backup. It has a feature of automatic scheduling of data backup of your site. It provides cloud backup, so you need not worry about losing your website content at any point of time. Having a up-to-date backup of your WordPress websites is critical for protecting your website.

  1. W3 total cache

This WordPress plugin is meant to improve your website’s speed performance and search engine rankings. It optimizes the user’s experience and boosts the loading speed of the page. It has a feature to setup browser, content delivery system, compresses page and page caching. This enables the downloading of the page fast and improves user’s browsing experience.

  1. Gravity Forms

If you are a beginner at handling a WordPress website, then Gravity Forms is all you need. It is the easiest way to set up any online form to your WordPress site virtually. With Gravity Forms, you can instantly create and publish forms. It is the best user-friendly WordPress form plugin.

  1. Thrive Leads

Using Thrive Leads provides four major benefits. It designs and deploys every type of opt-in form you need into one plugin. It boosts the page optimization by advanced targeting. It has A/B testing engine to increase conversion rate. It also provides insight of the performance through its actionable reporting.

  1. Edit Flow

Edit Flow WordPress Plugin provides the editorial workforce structure for the sites. It features includes, custom status, editorial metadata, editorial comment, calendar, notifications etc.

  1. SumoMe

Image: Winningwp.com

SumoMe is a WordPress plugin used for growing your email list. Through this plugin, you will make it easier for your readers to join your email list and share your articles.

You will also have various options on how you choose to have the email address of your visitors, be it through a fancy lightbox pop up to build email subscriptions, a scroll box that is triggered by how far your reader makes it down the screen or a Smart Bar which is a Floating Bar that can appear at the top or bottom of your website.

  1. Google Analytics WD

This plugin enables to view the Google Analytics report within your WordPress site. It lets you schedule your email reports, handles Goals and Custom Dimensions from your site itself.

  1. WP Smush

It is a plugin which lets you optimize your images without losing their quality. It is easy to use and enables to load your website faster.  WP Smush cuts all the unnecessary data without slowing down your site.

How Does User Experience or UX Affect SEO?

SEO Tips, Web Design Tips No Comment

It should not come as a surprise to anyone, but the quality and profit from your Search Engine Optimization (SEO) are dependent on the UX or user experience. Everything you do should be done by keeping your customers and users in mind.

With the growth of the SEOs, there has also been a growth in the search engines. They both force each other to grow and constantly evolve. Spammers are known to use less than fairways to improve their rankings and brute forced their way into the list. But with this, search engines have also raised their bar and improved their security features. There are a limited number of factors that the search engine takes into consideration when it comes to ranking the website, including keywords, site structure, and links.

Most SEOs do not have full-fledged UX experts among their staffs. But this doesn’t mean you can’t learn about the basics of UX optimization. The leading SEOs in the market today have understood the importance of improving the user experience.

Most people think that Google doesn’t pay much attention to the user experience. This is far from the truth, though. One major factor that determines the ranking your ad is the landing page experience. The landing page experience is, as the name suggests, our initial experience when we reach the landing page of the website. It is important to never compromise on your user experience in an effort to enhance your Google search results.

The biggest and most visible impact of user experience in SEO is the increase the organic sharing and distribution of your links among the people. Changing how your website appears to the user and how easy and attractive the content feels like can easily improve the user experience.

This increase in the satisfaction level of the user can improve the overall marketing and publicity of your web page. Even attractive pages which might have quality content in them can be ranked lower because of the lack of positive user experience. The user experience is a sign of the popularity and reach of the website. A good user experience helps increase the sharing and bookmarking of your website. It increases the number of new customers and returning customer. All these factors eventually contribute to a higher ranking when it comes to the search engine ranking.

Even factors like too much loading time because of heavy images, videos and the likes can negatively affect your ranking. Users will gradually lose patience. This is also true if your website has issues with compatibility in different platforms.

Always be on the lookout for more and better ways to improve your user experience and eventually the ranking of the website. There is always a room for more improvements. Test every change that you make and be prepared to face some failures. Failure is just a stepping stone towards success. Always keep in mind that it is better to concentrate on the users than on Google when you are designing your page.

The Power of Simplicity in web design

Web Design Tips No Comment

The Power of Simplicity in web designWeb designing: One of the most common terms in the world of technology today. Whenever you plan to start a business, one of the first things you do is hire a web designer who can structure the way your online presence looks like. This forms an important component of your marketing skills. Now, when it comes to a viewer, it takes about 1/50th of a second to 1/20th of a second for a visitor to judge whether the website is well designed or not. Also, according to market research, the simpler websites tend to fair better in the eyes on the viewers as compared to the visually complex ones. This means it will work to your advantage if you are keeping things simple on your web page.

Let us find out why simpler designs gain more brownie points in the virtual world.

  • Conversions

The main advantage for a simple website is its high conversion rate. When a visitor comes to the content on your website, the expectation would be to be able to navigate easily through the matter. The design that gives the potential leads more information in a shorter span of time is the right one. Therefore, these simple designs tend to attract more leads and thereafter leading to conversions.

  • SEO

If you think visitors are the only ones who like simpler website designs, it is time to reconsider. Google, as a search engine, also gives precedence to the simple sites with the right content. Focus on the keywords more than the design, and you are likely to have a strong online presence. Besides, Googlebots are not fully equipped to cater to the advanced technologies of the complex designs and thus it is better to stick to the simpler sites.

  • Mobile friendly

Smartphones are advancing and so is the usage. More and more people are now moving to the mobile platform for conducting their searches. In this day and age, if your website cannot be customized to smartphones, it acts to your disadvantage. And when it comes to complex designs, it becomes increasingly difficult for the mobile phones to adapt to them. Thus, it is best to keep simpler ideas for website designs in order to allow them to function on all platforms.

  • Easier to design

Talking from the perspective of a businessman, it is always more comfortable to design a simple website. Why? The resources required are limited, there are lower investments owing to the less bandwidth used. Besides, you would also be using up less server space which works to your advantage. Working on a simple yet useful design can help you finish the task quickly. Lastly, a simple design is easier to maintain cutting down on maintenance costs.

  • Shorter response time

When you use an easy design, the site becomes more responsive and easy to work with. In turn, this means that the viewers do not have to wait for the website to load and can work faster and smoothly.

Above are just some of the power of simplicity in web designs. Businesses nowadays mostly prefer simple, straightforward designs to get their brand or company messages delivered.

Web Design Trends You Can Expect in 2017

Web Design Tips No Comment

2017-website-design-trendsAre you looking for the web design trends for the year 2017? You have gone to many places on the internet but yet to make up your mind? Then in this article, we are going to discuss in very simple terms as to what the trend of web design will be for the year 2017. It’s the time of the year when people start to look ahead and anticipate as to what the new trends will bring. Everybody is eager to see as to what 2017 has in store for website design and other elements.

Let us take a look at the top website design trends expected for the year 2017.

Importance of Content

In the previous years, we have seen too many things been added to the websites such as the sidebars, headers, sidebar ads, calls to action, banner ads, pop-ups, sign up boxes, comments, social media buttons and etc. All of these things together have made the websites clutter and cumbersome. This has led to distractions taking the focus away from the content for which the websites were the main attraction at the first place.

Therefore, in the year 2017 websites will move back to their basics of content emphasis rather than design elements. The idea is to decrease the amount of real estate on the website for decoration purposes and adding more useful content for the visitors. To get back to the core of the website development, the content needs extra deliberations. As it is the content which conveys to the audience about the businesses and services provided. If it is not for the content, then the websites will lose their true meaning and worth in the market.

Flat design termination

Flat design has more or less ended the creativity and the personality in a website design. When you remove the details on the flat website designs all you are left with is the sameness across all the platforms. This makes for a dull experience and is highly unacceptable in terms of website designs. Thankfully in the year, 2017 designers have started noticing this and there will be richer and better-looking website designs moving away from flat inspirations.

Everybody now realized that the website designs which are flat centric are not going to work in the long term. Therefore, adding some personality will bring new avenues for the website makers. Anybody who comes up with something fresh and out of the box is poised to disrupt the market for flat design websites. For once following the Google website design trend needs to end.

Geometric patterns

Another development for the year 2017 seems to lie in the geometric shapes patterns and lines. This trend started in the year 2016 and seems to continue for the year 2017. Websites with various geometric shapes have made their way into the mainstream. Especially the websites concerning themselves in the space of data science and analytics are making it big with geometrical shapes.

The above-mentioned points will make it clear for you to understand as to how the website designs will turn out to be in 2017. You have got an idea on the expected lines of deliverability for the website designs for the entire year.

Do you need AMP?

Mobile, Web Design Tips No Comment

AMP-accelerated-mobile-pagesAre you thinking as to why you should go with AMP or accelerated mobile pages? Then in this article, we are going to discuss the benefits of using accelerated mobile pages. We will make it really simple for you to understand so that you do not hesitate and make a better position. Let us get through this article and explore the possibilities of accelerated mobile pages. Let us begin.

However, before we begin latest simply explain what AMP stands for? It is simply a free and open source Framework that allows you to create mobile pages that are able to deliver contents easily and quickly. It contains the HTML, JavaScript, and the cache libraries which help to promote the speed of mobile pages. This is really helpful if your content is embedded in form of infographics, audio files, PDF and even video files.

So do you really need AMP?

The short answer for this would be that it depends on. However, no matter what business you are in if you are online then this new technology has the capability to turn around your business on its heads.

Speeding website loading

This is one of the most obvious reasons as to why you would be using AMP. This particular open source technology will help to eliminate useless elements that slow down your page load. It is clean, slick and really fast. This has been proven a long time ago that higher page speeds bring in more visitors every single time.

Increase in mobile ranking

Do not mistake AMP to be a ranking factor by itself. However, it does exert a positive influence on your mobile ranking because of its faster load time. If Google decides to prioritize AMPs, then it will surely have a direct impact on your ranking on Google and other search engines as well.

Server performance enhancing

If your site is able to generate lots of traffic from mobile, AMP will reduce the load on the servers and improve their performances.

Concerns

From the above positive sides of AMP, there are some concerns regarding it. Number 1 issue is the reduction in the ad revenue. Because of the factor of mobile connectivity, the ads revenue is severely limited. It is not easy to put on lots of ads and then expect AMP run easily on the pages. Another issue with that is of analytics. Google Analytics is yet to come live on the AMP pages.  It takes a lot of time for the placement and to collect and analyze the data too.

The above-mentioned points show you the positive and negative of the AMP.  It is now up to you whether you want to implement this new open source technology on your online efforts. The future of this technology is bright with some niggles. The issues will go away soon and it will be implemented on the largest scale. Therefore, to be on a safer side it is recommended to implement it as soon as possible.

Top WordPress Plugins of All Time

Wordpress No Comment

wordpress-plug-in

Plugins are the only way to get your WordPress more functional and appealing. Though the core components of WordPress are suited for all kinds of needs, it takes a special and extra effort to perfect the contents on the WordPress. With plugins, you can assure that your stuff looks better and is more functional than otherwise. Let us have a review on the top plugins that are available for WordPress.

Jetpack by WordPress.com

Jetpack is a complete plugin solution that gets your self-hosted WordPress site with the reserves of Cloud utilities associated with the WordPress.com options. The features are easy and comfortable to handle and do not contribute to that extra load on your server. Some of the other options and features included are Email subscriptions for the posts and comments on the blog, interlink to the social networks, forms, URL shortener, links to embed YouTube, Vimeo, Dig etc. There are featured aspects that make the experience easy and faster with effortless choices. The options are also linked to the likes of services from Google, Facebook, Twitter and more of the likes with instant access options.

Backup WordPress

One of the most resourceful plugin you cannot do without, Backup Plugin gets you the safer options all the way to update, improve or retrieve your files with ease and comfort. The plugin has been carefully designed to be used with simple options and works pretty even if you have little memory out. The additional features included in the plugin are the special inclusion for multiple schedules, email notification on your backup, Support on Linux and Windows and Language options. One of the best features of the plugin is the extensive support and service with accuracy and most of the services are spot on.

MailPoet Newsletters for WordPress

This plugin provides you an easy option to send newsletters, notifications or enable auto responders. With this plugin, you can drop your posts, social icons and picked images in your newsletter. Also, it allows you to change fonts and colors, use custom themes within an instant. The plugin also has the support subscribers. The editors included are easy to access and operate with drag and drop options. Also, the mail looks exactly the way you wanted in any of the Email clients, be it outlook or Gmail. On an overall a good tool, if you need to increase the visibility of your site!

WordPress SEO Plugin by Yoast

Yoast is one of the better SEO plugins you could have on WordPress. In fact, Yoast is far better than most of the plugins available. The free version offers keyword-based analysis that includes the options for editing titles and meta-descriptions. Also featured for editing are the canonical tagging and robots meta configuration. Yoast comes with all featured utilities that mean you do not need to search one after the other for most of the need on WordPress. The plugin is easy to access and implement with most of the options and features easily operated through the basic operation. However, there is a reasonable class in updates that gets you more options for your WordPress and hence, forms one complete pack for SEO tools perfected for WordPress.

5 Things You Should Not Do With Your Website

Business Advice, Web Design Tips No Comment

website-01

A simple mistake can prove to be a crucial point for the traffic on your website. If you are a novice in the field and are still trying your hands here, we have got a compiled a list of 5 things you should not do with your website!

  • Getting those picky media into your website

No visitor is out there to watch media on your website. In fact, there is social media and YouTube of course that gets better off with those multimedia kind of marketing. So, what you need in the website is to keep things simple and accessible for you visitors. The lesser the contents on your homepage the better it would be for your website. Many times, most of the web developers have a thought of getting the website to look and feel sophisticated to keep the visitors interested, but in reality, it works otherwise and you may lose an important visitor.

  • Engage visitors to the website without their consent

One of the biggest mistakes is to get those flashy adverts and those pop ups without the consent of the visitor. It is one of the most common mistakes and the most destructive strategy that you would want to take to complete tumble your website of any authentic status. And as with statistics through the analytics, nothing much has ever been off this aggressive advertising for the better prospect for your website. Yes, you can take the better of the adverts with the consent of your visitors, once they are happy to go on to stay on your website.

  • Get the visitors to sort out the pages

Web pages are not an easy aspect as far as the more commoner on the internet is concerned. However, many visitors to your website may be occasional visitors or users on the internet. So, the last thing they could ever want is to get the things and contents sorted on the web page. This would not only confuse them, it would also drive the visitors from your website. So there is a good chance of making the business work if the website is more accessible. In fact, it pays to be simple these days.

  • Multiple links and no shortcuts to the homepage

On an average, most of the visitors to your website might have been accessing the contents on your web page for the very first time. So, it is quite obvious they would be interested if you do not get them the right choices to get the easy and convenient access to the website. So, multiple links is a big NO and getting the shortcuts to the homepage is one of the most important aspects of your website. Getting the link to the homepage on every page of the web page is one best strategy to get the visitors interested and pleased.

  • Annoy your visitors with cluttered and low-quality content

As with any website, the content has to be spot on. The more accurate the content and the information on your web page, the more chances to have conversions on your web page. Also, having the grammar checked really pays of in the practical sense of the website.

Faster WordPress Site With Cloudways and WPMU DEV Plugins

SEO Tips, Wordpress No Comment

wordpress-pluginsI Made My WordPress Site 1311% Faster With Cloudways and WPMU DEV Plugins..

I received a 1311% speed hike by installing on my server Cloudways controlled cloud hosting in association with Hummingbird & Smush Pro plugins. Ever since Hummingbird was introduced we have compiled so many new ideas. Take a peek at the project page to discover every latest feature. Look out for Hummingbird.

You were fed into thinking that optimizing your portal for speed is vital. Ultimately 40% of persons won’t spare 3 seconds for the loading of your front page, whereas Google sets a time of 2 seconds for loading of your site, but you should actually go for 500ms for the maximum SERP ranking.

However, really attaining quick page speeds is extremely deceptive and time taking. I ponder, what the thing a render blocking resource is? (Certainly, that’s a pompous question, but do you recollect the time when you first encountered it on Google PageSpeed Insights?)

Hence, on being asked to evaluate Cloudways’ administered hosting service, I was doubtful. The reality is, I dislike writing reviews on item I don’t prefer, I simply can’t perform such a task, therefore I informed Cloudways that  if anything didn’t convince me I would let it be known to them. However, they presented me with a test account somehow…. and to my surprise…and let truth prevail, I was unbelievably thrilled when I viewed the pace at which my demo website functioned speedily after adding our Hummingbird & Smush Pro plugins to the lot.

Hence, let’s take the challenge. This is how I kick started my portal 1311% quicker employing cloud hosting with Cloudways and also our Hummingbird and WP Smush Pro plugins,- and how my web pages loaded at the bat of an eyelid (within 300 to 400 milliseconds) Continue reading