PPC or pay-per- click has emerged to be one of the most popular advertising models in the recent years. It draws traffic to your website and whenever an ad is clicked by any user, the advertiser has to pay the person who published the ad.
PPC practice was opted by many website owners last year so that they could improve the performance of their website. Well, with a new year you need to upgrade your game.
Following are some of the latest and the best PPC practices which will rule 2019 and can help you to excel on the performance bar-
- There will be more focus on audience rather than the keywords
Digital marketing has been a champion of keywords since forever. But, in the 2019 this is supposed to take a back seat, and strategies targeting audience will be adopted. This will enable you to get your ads in front of the right audience and while they are actively searching a product which you are selling.
- Incorporation of new features in ads
All the PPC marketers from around the world will be establishing some extra-ordinary advertisements. These ads will definitely attract more clients and audience. So, take clue from these ads and apply same concept for your website.
- Automation rate will increase
In 2018, Google already started to display ads suitable for all kinds of audience, thanks to automation. This phenomena will take a hike in 2019 as well. Be smart, and adopt some great automation strategies for your website. For this, you can start with implementing the accurate conversion tracking, identifying your loyal audience, figure your keywords, and write great ads as well.
- Try to know your whole funnel of marketing
Invest time in building a meaningful attribution model for your website. This will help you to focus on the marketing strategy on the channels which really matter for you. Once you have a good multi-touch attribution model, only low-funnel based marketing channels will deliver the result.
- If possible, invest as much as you can in video marketing
Videos are supposed to take the center stage in PPC advertising model in 2019. Video is a very powerful tool which you can use to draw a massive traffic for your website. Creating ads using video takes up a lot more time and creativity than in putting up a text-based ad or depending on Google to auto-create ads, for you to display. But, all the hard work is worth it. It will be worth because, if you look at the statistics, the rate of video ad completion reached to 60-70% last year. So, investing in video advertising is must and this feature will rule the PPC practices in 2019.
Lastly, one of the latest PPC practices, whose usage started last year only is re-running similar ads, content again and again. This helps to convert the visitors of your website to potential customers. So, 2019 will be about revamping the re-marketing tactic.
Thus, you can be sure on one thing that above mentioned 6 practices are going to rule the PPC field in digital world this year
