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Coronavirus Impact on SEO and Businesses

Business Advice No Comment

With the current situation in the world – the COVID-19 pandemic, lockdowns on countries and businesses closing, we cannot help but think where does Search Engine Marketing stand on these trying times. Are we headed for a downfall? Or is this pandemic we can take advantage of?

Shop From Home Trend

Shopping from home is the trend nowadays. People are reluctant to leave their homes to shop and so they resort to buying things online. This is something businesses can take advantage of. Businesses with online stores are thriving in this situation and they might not see the same impact as physical stores unless the situation becomes too severe.

However, the strict locked down across the nations poses a challenge in online shopping since the supply chain has been already disturbed. On-time product delivery is one of the biggest concerns for the e-commerce industry during this pandemic.

Conference and Events Cancellations

Due to COVID-19, all the major marketing events including Rakuten Advertising’s DealMaker London event that had been scheduled for April 1, 2020, has been canceled. Facebook’s Global Marketing Summit and Mobile World Congress (MWC) Barcelona, and more have been called off. 

Google’s CloudNext conference in San Francisco scheduled for April 6, 2020, has also been canceled. Google decided to stream it instead.

Product Shortages

Coronavirus shortages are affecting everything lately and customers are having to go extra lengths to get basics, like milk. 

Oakland, CA is a port of entry for Chinese goods. News reports state that almost 20% of ships scheduled to unload in Oakland have canceled.

“We predict that the peak of the impact of Covid-19 on global supply chains will occur in mid-March, forcing thousands of companies to throttle down or temporarily shut assembly and manufacturing plants in the U.S. and Europe.

The most vulnerable companies are those which rely heavily or solely on factories in China for parts and materials. The activity of Chinese manufacturing plants has fallen in the past month and is expected to remain depressed for months.” – Harvard Business Review

The situation is similar in Los Angeles, CA ports where there are over 25% cancellations according to the Wall Street Journal.

At some point, this may affect merchants who sell Chinese products (and their affiliates) as well as affiliates and drop shippers who depend on sales of Chinese made goods on Amazon.

Coronavirus Impact on SEO & SEO Consulting

Companies turn to SEO to rank number one in search engines because this means more sales. 

But what is the use of being number one if you have no sales? 

This hugely affects search engine marketing because clients dropped off because they could no longer afford to pay for SEO consulting.

Although some industries managed to keep earning, some may have to discount fees to hang onto long term clients whose earnings fell due to the recession.

“Amid the chaos, one in twenty marketers claim to be profiting from the disruption by taking advantage of new avenues of investment opened up by alternate marketing channels. This is reflected in the fact that while 41% of marketers have adjusted plans as a result of disruption and delays, 59% are carrying on regardless.

Inevitably the virus is being felt most keenly on physical events and print, with 75% and 45% reducing spend respectively, with 44% also reducing content spend. On the flip side video (31%), paid ads (31%) and broadcast (28%) are all expected to ride the crest of a new digital boom.” – Coronavirus & Marketing Statistics 2020, WYZOWL

 

When this Pandemic will end is still unknown. We occupy an uncertain moment in time and it is best to think of ways to prepare.

References

Google Coronavirus Info Site Launched

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google coronavirus info siteLast Saturday, Google launched a website dedicated to providing information to people about coronavirus, in addition to other measures.

Google’s website — google.com/covid19 according to an announcement on Twitter, is designed to provide a wider range of information such as prevention tips, a map of areas affected by COVID-19, links to local health agencies and other resources.

The Google Coronavirus Info Site will be available in more languages in the “coming days” as Google said.

“We are fully aligned and continue to work with the US Government to contain the spread of COVID-19, inform citizens, and protect the health of our communities… Google is partnering with the US Government in developing a nationwide website that includes information about COVID-19 symptoms, risk and testing information.“

“As coronavirus becomes a challenge in more communities and as authorities around the world develop new guidance and tools to address the pandemic, we’ll continue to find more opportunities to connect people with key information to keep themselves, their families, and their communities safe,” Google’s Emily Moxley said in a blog post.

A Definitive Guide To SEO Friendly URL

SEO Tips No Comment
seo friendly url

Image by skylarvision from Pixabay

First impressions count.

And when it comes to your website, your URLs are often the first thing Google and customers will see.

URLs are also the building blocks of an effective site hierarchy, passing equity through your domain and directing users to their desired destinations.

They can be tricky to correct if you don’t plan ahead, as you can end up with endless redirect loops. Neither Google nor your site visitors will appreciate those.

So they are worth getting right. But getting an SEO Friendly URL structure right involves a complex blend of usability and accessibility factors, along with some good old-fashioned SEO.

Although there is no one-size-fits-all approach, there are some rules we can all follow to get the most out of our URLs and set our sites up for future SEO success.

 

Use Your Keywords

Every time you launch a page on your domain, it should have a purpose. Whether transactional, informational, or administrative, its reason for existence should be clear at the outset.

You’ll want this page to be discovered by the right people (and crawlers), so you will incorporate some keyword research and include the relevant terms. The most descriptive of these — the term that gets to the nub of what this page is about — should be included in the URL, close to the root domain.

 

Examples of good and bad URLs

Here’s an example of a good URL:

https://www.example.com/iphone-8

 

and here’s an example of a bad URL:

https://www.example.com/index.php?productID=83671

 

Don’t stuff URLs full of keywords

Stuffing URLs full of keywords hurts readability and is a clear sign of over-optimization, so avoid doing this. It doesn’t add any value, and it may even hurt your SEO performance.

 

Keep URLs short

Visitors and search engines both prefer short URLs, so keep URLs short. Use as few directories as possible, and if you can use just one, do so.

But short URLs are a technique, not the goal. Your goal is readable and logical URLs.

 

Keep URLs consistent

You need to choose one preferred way to build up the URLs on your website and stick to it. This preferred way of structuring your URLs is called your URL structure. But what preferences can you choose from? In order to answer that question, let’s look at the anatomy of a URL.

 

Protocol: HTTP or HTTPs

Choose whether or not to serve your URLs over a secure connection, using the HTTPs protocol.

It’s recommended to serve your URLs over HTTPs. If you’re still making the switch from HTTP to HTTPs, make sure to 301-redirect requests for the HTTP variant of URLs to the HTTPs variant of URLs. And vice versa.

 

Subdomain or no subdomain

Choose whether or not you’ll use the www subdomain.

If you choose to use www, make sure to 301-redirect requests for URLs without the www subdomain to the URL variant with www. And vice versa.

 

Domain name

The domain name consists of a name and an extension: a Top Level Domain (TLD).

If you’re in the position to choose a new domain, choose one that’s short and easy to remember.

 

Directories in URLs

While it’s important to keep URLs as short as possible, it’s also recommended to group related URLs together on your website using directories. Directories can become useful for websites with even as few as 50 pages.

Are you having trouble organizing your URLs using only one level of directories because of the size of your website? You can use sub-directories if that helps bring back order but keep the amount of directories per URL as low as possible.

Choose short directory names, to keep your URLs as short as possible.

 

Here’s an example of good directory usage:

https://www.example.com/men/socks/tommy-hilfiger/

 

and here’s an example of bad usage:

https://www.example.com/men-fashion/socks-for-men/tommy-hilfiger-men/

 

Parameters in URLs

Parameters in URLs are often used to pass on data. As mentioned earlier, avoid using parameters in URLs as much as you can. These parameters don’t provide context to visitors or to Google.

 

Fragments in URLs to jump to a section

Fragments are used in URLs to be able to jump to a specific section within a page.

An example of a URL with a fragment: https://www.example.com/about/team/#king-kevin

# is the fragment and king-kevin is the fragment identifier in this example.

 

Relative URL? Absolute URL? What’s that?

Relative URLs are URLs that don’t reference the protocol, subdomain, and domain. For example: /about/team/

Absolute URLs are URLs that reference the full URL, including protocol, subdomain, and domain. For example: https://www.example.com/about/team/

When linking to pages within your own website, it’s recommended to use relative URLs, for two reasons:

When you change domain names, you don’t have to change all your links. They’ll keep working.

If you’re using a test environment with the same content as your production environment, relative URLs ensure the test environment is fully functioning.

Please note, however, that it’s not recommended to use relative URLs in canonical URLs.

 

Conclusion

URLs play an important role in your SEO performance. Choose URLs that are descriptive, readable, and short. Be consistent with the URLs on your website, and you’ll reap benefits.

Tips to Get More Reviews for Your Local Business

Business Advice, Uncategorized No Comment

Image by mcmurryjulie from Pixabay

Do you know that 88% of online shoppers trust online reviews that same way they rely on personal recommendations? Moreover, 90% of consumers would read online reviews before making a buying decision. That is why Google Reviews is essential to the success of your business; it helps convert business prospects to customers. And most importantly, reviews are now an integral factor in the Google Search Algorithm.

Search engines use online reviews to rank websites for local searches. Although reviews are not the only factor that enhances ranking, it does pull a lot of weight. So, if you want your business to gain visibility in the search engines, you should take Google Reviews seriously.

How do you rack up enough reviews to impress the search engine giants? Well, there are no magic buttons here. It requires a systematic approach; you need to be proactive and focus on inspiring your customers to post great reviews for your business.

Follow these tips below to help build impressive Google Reviews.

Focus on Excellent Customer Experience. Your customers must be delighted with your service to be inspired to leave positive reviews for your business.  So, make sure you deliver a service that would earn you the great reviews that you want. In summary, the delivery of outstanding customer service would bring five-star reviews to your business naturally.

Solicit for Google Reviews Directly. One of the best methods to get a review is to ask the customers directly. However, make sure the customer is absolutely satisfied with your service. When you are having a conversation with a contented customer, simply ask such a customer to write a review, and you’ll likely get a great one.

Use Innovative Ways to Solicit Reviews. A recent Local Customer Review Survey shows that seven out of ten customers will write a review when you solicit directly. Only a few will take the initiative to leave a business review without you asking, while the rest would not. That is why it is essential to make it a habit to request reviews. However, you have to be innovative with your approach.

For instance, you can request a Google Review during a business transaction. In your email, thank the customer for his/her patronage. Let the customer know the importance of feedback to your business. After that, tell the customer you’ll appreciate a review and leave a link to your business on Google Reviews.

Follow Up on Your Request for Reviews. Not all customers will leave a review the first time you asked. The fellow might be busy or may have forgotten. So, it will be smart to send a reminder to such customers using a follow-up email template.

It is crucial not to sound too pushy. So, limit the follow-up request to a maximum of three. You can send messages to the customer every week or fortnightly. Once you hit your max with a customer, stop sending such messages. Let’s be practical, some people will never leave a review no matter how many times you ask.  However, maintaining consistent contact with your customers will keep your business fresh in the customer’s mind and increase loyalty.

Give Out “Leave Us a Review” Cards. You can make a special card that has a shortened link to your Google Review page. This approach is common with local contractors and service companies, but you can adapt it to your business as well.  If you do not fancy printing cards, you can choose to use a digital version of the card. You can outsource the design on any freelance site or take a DIY route by using tools such as Canva. Make sure the card is branded for your business to make it look professional.

Respond to Reviews. It is good practice to respond to reviews, whether it’s a positive one or negative. This article on strategies for responding to negative reviews teaches you genuine and sustainable ways of building your online reputation.

Here is a brief outline for responding to negative reviews.

  • Address the issue raised.
  • Tender an unreserved apology, even if it’s not your company’s fault.
  • Do your best to resolve the issue privately.

This Google Publication proves that Google acknowledges companies that respond to reviews.

Add Google Review Link to your Customer Surveys. The feedback from customers is an essential tool for improving your services. That is why it is essential to send out a survey poll to your customers occasionally. Adding a link to your business on Google Review is an excellent addition to your customer survey routine. You’ll likely have a high positive response.

Do You Need A Little Help with Reviews?

The procedure of creating a steady flow of great reviews for your business is easier said than done. An easier approach is to allow professionals to handle all the hassles of review generation while you focus on providing excellent services.

Get in touch to learn about our digital services that create a steady pipeline of leads and sales for your business.

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or call us (888) 766-3315

 

70% of Websites Has Been Moved to Google’s Mobile-First Indexing

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Google Mobile-First Indexing

Image from: Searchenginejournal.com

Back in 2016, Google has first announced about experimenting with mobile-first indexing. Since then, a lot of information about this has been published. Throughout the years, more and more information has been given to us by Google especially on how the mobile-first indexing works and what people can do to prepare for it.

Just recently, Google confirmed that 70% of sites have already made the shift to mobile-first indexing. The remaining 30% will be moved by September at the latest, as Google says that’s when all sites will be officially switched over.

How do I know if my website has been moved to mobile-first indexing?

A sign that your site has been moved is an increase in Googlebot’s crawling, particularly from mobile smartphones user end.

You can also check in Google Search Console also show on the settings page as well as in the URL inspection tool a website’s mobile-first indexing status.

Some things to watch out for when optimizing:

  1. On-page content is the same on mobile and desktop versions
  2. Meta data is the same on both versions
  3. Structured data is the same on both version

Google’s URL testing tool allows site owners to easily check both the desktop and mobile versions of a page. So you can ensure Google (and visitors) can see identical content on desktop and mobile.

Google specifically recommends not using separate mobile URLs (also known as “m-dot”) because they can cause “issues and confusion” for search engines and users. The standard for mobile-first indexing is responsive web design.

Source: Google, Search Engine Journal

These 8 WordPress Plugins are Exploited by Hackers

Developers, Wordpress No Comment

According to reports, 35% of the websites in the world run in the WordPress CMS. Due to its popularity, it is also subject to many attacks. A new report has seen a growing number of attacks on WordPress sites that are all taking advantage of security flaws in some of the popular plugins.

Many of these attacks against WordPress sites involve hackers trying to hijack websites by targeting recently-patched plugins.

In other instances, attackers have been able to uncover zero-day exploits in various plugins. This applies to bugs that are unknown to the plugin creator, suggesting that no patch may be available.

Below is a list of plugins identified as being part of this recent string of attacks.

If you are using any of these plugins on your WordPress website, it is recommended that you update them immediately and keep an eye on updating them year-round.

Duplicator (1 million+ installs)

Duplicator is a plugin that lets site owners export the content of their sites. A bug was patched in version 1.3.28 that allowed attackers to export site contents, including database credentials.

ThemeGrill Demo Importer (200,000 installs)

A bug in this plugin, which comes with themes sold by ThemeGrill, allowed attackers to wipe sites and take over the admin account. This bug was patched in version 1.6.3.

Profile Builder Plugin (65,000 installs)

A bug in the free and paid versions of this plugin allowed hackers to register unauthorized admin accounts. This bug was patched on February 10th.

Flexible Checkout Fields for WooCommerce (20,000 installs)

A zero-day exploit in this plugin allowed attackers to inject XSS payloads, which could then be triggered in the dashboard of a logged-in administrator. Attackers used the XSS payloads to create rogue admin accounts.

Attacks began on February 26. A patch has since been issued.

ThemeREX Addons

A zero-day exploit in this plugin, that comes with all ThemeREX commercial themes, allowed attackers to create rogue admin accounts.

Attacks began on February 18. No patch has been issued for this bug, so site owners are advised to remove the plugin as soon as possible.

Async JavaScript (100K installs)

10Web Map Builder for Google Maps (20k installs)

Modern Events Calendar Lite (40k installs)

Three similar zero-day exploits were discovered in these plugins. Patches are available for each of them.

Source: ZDNetSearch Engine Journal

The importance of a logo design and 5 reasons why you need a good one

Business Advice, Web Design Tips No Comment

Every business needs a visual representation of who they are and what they are about. Logos not only pull the eye with their catchy designs, but they also can provide a quick glimpse into the company. Those without logos are not only less noticeable, but they also take the risk of not being remembered by future or passing customers which means even more so, less repeat business, and less loyalty. Knowing the importance of logo design and why you need one is the first step in starting and maintaining your business successfully. Here’s why…

Branding your business

One of the foremost reasons to design a logo is so that you can brand yourself and your business which, in the long run, will allow you to get your name out faster and provide customers with a visual subject to remember you by.

When branding and advertising, your logo is what you are going to use on business cards, websites, fliers, adverts, and everything in between. It is what will be considered the “profile picture” of your business and many people will refer to this image in their minds when looking for, or referring back to your company.

As it should be a unique image to your business to your name, logos direct attention to themselves and give first impressions as well as implanting themselves as memories for those who were impressed or even took the time to absorb it. The quality of design of course, can effect whether the impressions are good and whether the memories will stick with them or not.

Brand definition

A brand not only defines a company itself; it also tells a story. Brands use images inspired to represent themselves by letting their design choice tell their story. The choice of design ultimately decides what the logo is going to say. Smiles and friendly faces can signify friendly, customer service. Smooth lines and clear backgrounds can put off impressions of smooth operation and ease of use. Some designs use characters and the year they were established to show history and the sturdiness of their business. Logos are ultimately a visual representation of who a company is, and the choice lies within what type of message or story you want to tell with it.

Brand attention

Living in such a rapid-paced society, we are more likely to give our bursts of wayward attention to images instead of text or writing. Even in passing, it is easier to note a digital image than it is to absorb a foreign word or combination of words. If something seems too complicated to us or our eye, we are less likely to stop and pay attention to it. We move past it without giving it the energy we need to fully take it in.

By utilizing logos, we decrease the time it takes to grab someone’s attention as they bustle passed and it leaves them more likely to remember the encounter. In crowded marketplaces or trade shows, your logo allows the wandering eye to find your company and pique an interest as to what you are about. This can be used to your advantage to draw in potential customers who wanted to satisfy their curiosity or noticed your logo and had to see what it represented.

Uniqueness of your logo and brand

Colors, fonts, and overall graphic design choice will certainly be what causes your logo to succeed or fail. This is because certain colors are attractive and stand out, while others deter people and slip past the busy mind’s eye. If potential customers cannot read the font on your logo, it can cause confusion and those customers may decide to go where they feel more comfortable. Odd how the human brain can immediately decide if it likes something or not and whether it should be submitted to memory.

That being said, when you use a logo for branding, it becomes easier to tell your company apart from others – easily. Going beyond that, the brighter and more attractive the logo, the more likely you are to stand out against the rest. Not only will you become more recognizable, you will become more noticeable and the association will be made between your image and your company. The level of uniqueness heightens these abilities of your logo.

Logo image and security

Sure, there are two points listed here, but they go hand in hand with each other with how they affect companies. Logos do one major job, and that is scream ownership! When designs are solidified and the correct legal trademarks have been made, no one else can use your logo because it is simply – yours! Not only will this logo exude itself within any and all branding, but it will show that you are present and that you are established.

Giving off these impressions allow your company to show that there is a solid foundation beneath your business, and that you are successful and knowledgeable. In short, having a logo established gives off an air of professionalism that those without logos will miss, over and over again – simply because they seem unprofessional.

Lastly, the “profile picture” analogy can be applied here to help prevent scams and thefts to happen within your company, as well in general society. Having your logo present on delivery vehicles, emails, letters, and even business doors will provide a sense of security to customers which will help them return in the future.
Designing a logo should be the foremost importance when creating a company so that you can utilize it to work for you. It will not only speak for you, but it will bring your customers a sense of personalization and security while making you recognizable and unique. When thinking about the importance of a logo, consider these two questions: Can you name one major company without a logo? Would you use a company without one?

Four Web Design Tips To Convert Visitors Into Customers

E-Commerce, Web Design Tips No Comment

Every business needs to invest in improving online visibility because of consumer behavior. People leverage the power of smartphones and the internet to learn more about products and services, making them independent shoppers. And the rise of branded searches, or users looking for information about your company or products, means lost business opportunities without an effective digital presence.

Empowered by mobile, consumers are more curious, demanding and impatient than ever before.

Consumers In The Age Of Assistance

According to Google, there are three types of consumers today:

• The Curious Consumer: Buyers are now research-obsessed. They want to make sure every purchasing decision is well-informed to avoid regrets.

• The Demanding Consumer: People want to encounter digital touchpoints that are tailored for them, even if they don’t verbalize their requests.

• The Impatient Consumer: The rise of smartphones and internet connectivity has led to impatient buyers. Many shoppers do commercial research while on the go.

These traits influence consumers’ expectations of how they interact with your brand. As such, it’s your responsibility to provide a smooth, seamless customer experience, starting with your website.

I’ll walk you through several factors that can improve your website’s overall function and performance, optimizing your user experience and interface at the same time.

Web Design Factors To Prioritize

1. Clear Navigation 

Your website navigation structure should allow users to easily go to another page regardless of where they started. Not all visitors start on your homepage and follow a predictable path. They should be able to locate a specific product from the page they’re coming from.

Keep your visitors from feeling overwhelmed by breaking the navigation into groups of five to seven options. The small number of options keeps the user focused on their goal, helping them make prompt decisions.

Hick’s Law, a popular web design principle, says that the more choices you present to users, the longer it will take them to make a decision. The danger is that the visitor might lose interest in your disorganized site; they’ll end up clicking out.

However, Hick’s Law isn’t applicable to every part of your site. Some pages will contain more content than others, like product pages, for example. In this case, highlight the product, promo or option you want people to select to make them more visible.

Search function is another feature of clear navigation. A search bar follows the three-click rule, a design principle saying that users will quit your site if it requires too many clicks just to find what they need.

In my decade working in digital marketing, I can say with certainty that another website feature that accommodates the needs of the impatient consumer is loading speed.

2. Quick Loading Speed

Page speed is important for all viewing devices, but it has more weight for mobile. The 2019 Page Speed Report shows that slow loading times lower the chances of a shopper returning to your website. Twenty-two percent of mobile users admit to leaving slow-loading pages and 14% said these sites force them to visit a competitor’s. Google provides this free tool for diagnosing your site’s loading issues.

Page speed is also an SEO ranking factor. It boosts your website’s visibility in search engines. This helps you gain a better position for generating traffic, converting them into leads, then customers. 

Apart from loading speed and navigation, the layout of your website also affects your conversion rate. At first glance, your site should be simple and intuitive. This provides a comfortable reading experience for users, preventing them from clicking out of your page.

3. User-Friendly Layout 

The point of your layout is to make your content as readable as possible. If your site’s not readable enough, it won’t entice action from the visitor.

Digital users are always on the go, so they may not have time to read through your entire article or page.

According to UX Myths, people don’t read site content; they skim. Use this behavior to create a user-friendly layout.

The F-pattern is a common eye-scanning pattern among speed readers. People typically read the first part of your content to get an idea of what it’s about. After, they scan downward on the left side of the screen to look for any points of interest.

The F-pattern helps you create a layout with good visual hierarchy, resulting in easily scannable content. The key to nailing the F-pattern is by immediately establishing the purpose of the page in the first two paragraphs and using powerful, straight-to-the-point headers. Cover only one idea per paragraph and use bullet points whenever you can.

Break text-heavy pages with relevant images and an adequate amount of negative space.

Lastly, an easily spotted call-to-action button is necessary for all of your web pages. This prompts a response from the user that will lead them further into the buyer’s journey.

4. Strong, Clear Call-To-Action

Your call-to-action (CTA) button isn’t always transactional. You have to anticipate the needs of the reader to recommend relevant content. Your CTA may invite the reader to another blog post related to the one they just read, similar products they may find interesting, or downloadable files that may help their problem.

I’m not being hyperbolic when I say that the placement and color of the button are critical. Place it in a highly visible part of your layout. You can follow the rule of thirds to highlight important elements of the page, such as the CTA button.

Above all, prioritize clarity and ease of use when designing your website. Your landing pages must make it easy for the user to go from one page to another as their browsing intent changes. This way, your website facilitates their progression along the buyer’s journey, so you get to be with them every step of the way.

We’ve designed and developed websites for a lot of businesses worldwide, and the main conclusion is that a user-friendly website always generates leads and converts customers to increase your bottom-line revenue.

 

Source: Forbes.com

New Instagram Feature Will Help You Figure Out Who To Unfollow

What's New No Comment

Image by Webster2703 from Pixabay

Instagram has been rolling out a new feature that allows users to group their following list into different categories.

The new “Following Categories” feature groups the accounts you follow into lists such as “Least Interacted With” and “Most Shown in Feed.” The categories use data from your Instagram activity for the last 90 days.  In calculating interactions, Instagram measures user actions such as liking posts and reacting to stories.

You can also sort your followers by the date you followed their account, either from earliest to latest or vice versa.

In a statement to TechCrunch, an Instagram spokesperson says:

“Instagram is really about bringing you closer to the people and things you care about – but we know that over time, your interests and relationships can evolve and change. We want to make it easier to manage the accounts you follow on Instagram so that they best represent your current connections and interests.”

In other words, Instagram users can filter out the noise from their feed by reviewing these new Following Categories.

What it Means for Users

If you are a fan of social media like me, you would have experienced the frustration of the time it takes to unfollow accounts. This new feature makes it easier for users to find accounts that might be clogging up your feed with multiple posts per day.

What it Means for Instagram

This puts Instagram ahead of its competitors such as TikTok and Twitter, which doesn’t have these features.

Impact for Marketers

The impact for marketers is still not clear but people are already talking about the lost of followers. But a good point is made by Search Engine Journal:

Looking at this a more positive way – if users trim down their Following list it could lead to more engagement as well. Users will see more content from the accounts they really care about, and have more opportunities to engage with them.

Whether or not this will be good for marketing, will be known in a few months.

How to access the feature?

To access the feature, go to your profile, then click on “Following”

Now look for the “sorted by” option which may have been set on default.

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★★★★★
5 5 1
They are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with them

Simplio really helped me out of a jam.

★★★★★
5 5 1
Simplio really helped me out of a jam. They did exactly what I needed on a very tight time frame (with little notice too!!!!) They are my new go-to guys for any Prestashop needs! Thanks Simplio!

Excellent service!

★★★★★
5 5 1
Excellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.

impressed

★★★★★
5 5 1
What impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!

professional service

★★★★★
5 5 1
What a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.

Great Logo

★★★★★
5 5 1
Great Logo, Very happy

fantastic to work with

★★★★★
5 5 1
Simplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!

Awesome experience

★★★★★
5 5 1
All details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.