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Worldwide Facebook, WhatsApp and Instagram Outage – What Caused It?

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The recent outage effecting Facebook and other social media platforms such as WhatsApp and Instagram has definitely caused a worldwide stir among its users. Well, nothing to worry as the following content will help you to understand the cause of this Facebook, WhatsApp and Instagram outage.

Facebook’s Recent Outage Shows How the Platform’s AI Tags Photos

First of all, let’s start with the explanation of what happens during an outage situation. Consider a situation where you decide to browse through your old uploaded photos on Facebook, unfortunately instead of seeing the actual photos or snaps from the various occasions, holidays, gatherings etc., you will be shown or prompted with texts like- “image may contain: cat”, “image may contain: people dancing, drinking” etc. Well, let me tell you this is how the computer interprets your uploaded photos. This is how Facebook’s Artificial Intelligence judges you.

Similar tags are showing up on Instagram as well. The only difference is that on Instagram there are details of the photo and it also prompts suggestion on who is in the concerned photo. This suggestion is based on Facebook’s facial recognition. Facebook has been doing this process of using machine learning to read images in the same manner since April 2016. In fact, this project is a huge part of company’s accessibility efforts, as well as the tags, are used to describe photos or videos to users who are visually impaired.

As per DownDetector, a website which monitors website and app issues, various users all around the world reports of the outage incident, but it was Europe and North America where maximum cases were reported. No one was spared, from individuals, businesses to organizations working locally or internationally.

A similar situation was experienced earlier this year when an outage lasted for as long as 24 hours. It was believed to be the worst ever outage for Facebook, which connected about 2.7 million people worldwide with its core social network, message applications and Instagram as well.

The biggest question which arises among its users who have to face this outage is that whether Facebook uses this information to target ads or there is some other reason behind it, for example, the one quoted by Facebook during these outages- that “it occurred due to an error triggered during the routine maintenance operation.” Whatever may be the reason, there is no denying of the fact that there is a lot of personal data contained in our photos that are uploaded on various social networking sites, and it can be extracted easily by AI this way.

Is there another agenda behind this outage?

Obviously, there are various details of one’s personal life which he/she would want to protect or shield from Facebook and other social networking platforms (which are often contained in the images, videos, posts present on timeline or user account). This information can range from hobbies to user’s favorite holiday destination, anything and everything can be spotted. There are efforts made to reach out to Facebook in order confirm the cause of this outage and to address the main question that whether they are using this data for as targeting or not.

Well, whatever may be the real agenda behind this Facebook, WhatsApp and Instagram outage, or regardless of how the information is being used, it makes us realize a very important fact that visual world has definitely become machine readable and accessible.

Sources: [1] [2] [3] [4]

Best PPC Practices in 2019

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PPC or pay-per- click has emerged to be one of the most popular advertising models in the recent years. It draws traffic to your website and whenever an ad is clicked by any user, the advertiser has to pay the person who published the ad.

PPC practice was opted by many website owners last year so that they could improve the performance of their website. Well, with a new year you need to upgrade your game.

Following are some of the latest and the best PPC practices which will rule 2019 and can help you to excel on the performance bar-

  • There will be more focus on audience rather than the keywords

Digital marketing has been a champion of keywords since forever. But, in the 2019 this is supposed to take a back seat, and strategies targeting audience will be adopted. This will enable you to get your ads in front of the right audience and while they are actively searching a product which you are selling.

  • Incorporation of new features in ads

All the PPC marketers from around the world will be establishing some extra-ordinary advertisements. These ads will definitely attract more clients and audience. So, take clue from these ads and apply same concept for your website.

  • Automation rate will increase

In 2018, Google already started to display ads suitable for all kinds of audience, thanks to automation. This phenomena will take a hike in 2019 as well. Be smart, and adopt some great automation strategies for your website. For this, you can start with implementing the accurate conversion tracking, identifying your loyal audience, figure your keywords, and write great ads as well.

  • Try to know your whole funnel of marketing

Invest time in building a meaningful attribution model for your website. This will help you to focus on the marketing strategy on the channels which really matter for you. Once you have a good multi-touch attribution model, only low-funnel based marketing channels will deliver the result.

  • If possible, invest as much as you can in video marketing

Videos are supposed to take the center stage in PPC advertising model in 2019. Video is a very powerful tool which you can use to draw a massive traffic for your website. Creating ads using video takes up a lot more time and creativity than in putting up a text-based ad or depending on Google to auto-create ads, for you to display. But, all the hard work is worth it. It will be worth because, if you look at the statistics, the rate of video ad completion reached to 60-70% last year. So, investing in video advertising is must and this feature will rule the PPC practices in 2019.

Lastly, one of the latest PPC practices, whose usage started last year only is re-running similar ads, content again and again. This helps to convert the visitors of your website to potential customers. So, 2019 will be about revamping the re-marketing tactic.

Thus, you can be sure on one thing that above mentioned 6 practices are going to rule the PPC field in digital world this year

WordPress Rank Math SEO Plugin Gets an Update

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SEO is one the most important parts in making your website visible to the search engines. Over the years it has played a very important role in marketing and lead generation.

Most people who owns small businesses or startups often opt to install an SEO plugin in their WordPress rather than hire SEO professionals.

These plugins often do the job of improving the website’s SEO as well as attracting more visitors to the website.


Rank Math Dashboard (Source:


One of the most popular WordPress SEO plugin is Rank Math. Just recently, the developer has updated and fixed several vulnerabilities of this plugin which include allowing users to reset settings of the plugin, cross site scripting vulnerability and a security update.

1. Authenticated Settings Reset – Allows any authenticated user (with a role as low as subscriber) to reset Settings of the plugin. (Source: WPVULNDB)

2. Cross Site Scripting vulnerability

According to Post Wigger, a cross-site scripting (also known as XSS) is a web security vulnerability that allows an attacker to compromise the interactions that users have with a vulnerable application. This update was publicly published a week ago.

3. Improved sanitization throughout the plugin

According to Search Engine Journal, sanitization means an extra layer of coding that will stop an unexpected input from breaking a script and allowing an exploit.

4. Fixed an error in the contact Shortcode when the time was added in a string format

5. Fixed ‘500 error’ appearing on some installations after updating the plugin settings

More of the most recent Rank Math updates can be seen on Rank Math’s changelog.

A changelog is a record of all notable changes made to a project. Whenever there’s changes to the plugin, the Rank Math changelog will be updated as well. This is a great way to inform users of the plugin’s vulnerabilities and this promotes transparency which is very rare nowadays. Some developers just tend to hide their product’s vulnerabilities.

Why is it important to update your WordPress plugin?

Updates can seen as intimidating or like a waste of time for some people. However, it is very important to get all your plugins updated in order to get access to new features and security and bug fixes that are very important in this time where hackers and cyber criminals are more active than ever.

By not updating your plugin, it could mean a security loophole for a cyber criminal to access.

New updates can also mean increase of speed for some plug-ins and maintaining backward compatibility.


Best Digital Marketing Practices in 2019

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Adopting the right digital marketing practices and digital marketing strategies are very important in order to get visible results. As there is evolution in technology, there needs to be some changes in the marketing strategy as well to keep up with the flow and be successful as a marketer.

There are some important trends to utilize in your digital marketing to make it work. They include:

Data-supported marketing

This kind of marketing is evolving almost every single day as the different tools are also evolving. The use of the right tools and collating the right kind of data and utilizing it in the right form might be a very useful method to know more about the audience and make improvements and provide tactics for future campaigns. It can be used to improve the customer experience and personalize the services.


Videos are supposedly an age-old method of digital marketing which sees no downfall. Video contents are very engaging for the audience. However, you need to figure out the best types of videos that can help to keep the audience intrigued to the website of the content.

Artificial Intelligence and Augmented Reality

Both AI and AR are very useful which has created an upsurge in the marketing tactics. A lot of marketers have already incorporated these in their marketing tactics. You will be amazed to realize that there is quite a huge number of customers who are ready to share their personalized data in turn of a better experience. Augmented reality can be included to bring about a drastic change in the customer experience.

Conversational content with voice technology

Conversational content is a hyped technology these days among the customers. Here it is not enough to make use of jargons and keywords. There has to be some really strong content to keep the customers glued to the website.

Omni-channel marketing

This is a strategy to communicate with the different businesses via many channels at a time. This can include Facebook, twitter and other kinds of ads.

Social media ads

These are similar to the Omni-channel marketing where different businesses make use of the different platforms to reach out to the maximum number of customers at a time.

Real events and experiences

The real events where a number of people can come together and share their views, clubbed with the digital marketing can prove to do wonders. This is the place where people can share their views and in order influence each-other’s choices in order to aid in the digital marketing for those particular businesses.
As the whole world is getting digitalized these days, digital marketing needs to be improved in every single step so as to meet the increasing demands of the customers and make the most out of the whole thing. SEO content might be of very useful in pushing through the digital marketing strategies and making it a great success in today’s scenario and make businesses flourish.

5 Ways to Repurpose Your Best Content

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repurpose your best content


Quality content is crucial to enhancing your visibility. But spinning a quality content is not an easy task. It takes time, effort and some serious research. The sad news is that even the best content can receive very little views, making all the effort and hard-work a major waste of time.

But don’t worry! Repurposing is here to fight this dilemma for you. Repurposing is the process of recycling your content and turning it into different formats to reach a wider range of audience.

So how exactly do you repurpose your best content like a pro? Here we have shortlisted 5 killer methods to do so.

  1. Break it down into pictures

We live in an era of social media where the attention span of our generation is dwindling day by day. No matter how good a content is, the bottom line is – they give up after reading a sentence of two. Here, infographic comes extremely handing in spreading your word.

Especially the contents with plenty of statistics benefit from this as they are ideal for being turned into pictures. Moreover, graphics is the best way to break down complex information into a simpler one that people can digest without any difficulty. This can be shared on platforms like Instagram, Tumblr, and Pinterest where there is a guarantee of being noticed by a large number of people.

  1. Turn them into tiny little social media posts or facts

The presence of platforms like twitter make 140 characters post quite appealing to the eyes of the people. Put out your information in a quote-like manner with some catchy starting words, perhaps something like “Did you know?” or “You will be shocked to realize” and so on.

I don’t know about cats, but curiosity can definitely kill a human-being!

  1. Convert words into videos

Some people out there have no time for activities that require reading. And your ultimate goal is to reach everyone, even the laziest human-being out there, right? Go ahead and convert your information into a video conveying the message in a precise way. Youtube is accessible to everyone and you won’t have to spare another penny as it is free of cost so that’s a good place to promote your videos.

  1. Blogpost

Turn your content into a friendly blog post. Now you may ask “what’s the difference between a formal post and a blog post?’

The answer to your question is – tone! Blogs tend to convey the message in a very friendly and cool manner. This conversational tone makes the information easy and fun to consume. In short, they have a way of grasping their readers.

  1. Presentation

Presentation is the best way possible to present your information in a detailed yet simple way. You can give people the authority to view it at their leisure time. Who doesn’t like to go through slideshow every once in a while? Just make it a point to make it look interesting with pictures here and there.

I hope you find these tips helpful on how to repurpose your best content.

10 Mobile Application Development Trends To Watch in 2019

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It is quite an evident fact that with each passing year, newer advancements and technology seem to pave their path. The similar rule applies to the year 2019. The New Year has led to the evolution of some of the most dynamic mobile application development trends. Let us have a look into the same:

1. Soaring Blockchain technology

This trend did not gain much of the limelight till the year 2018. It was only after the year 2018 that the financial institutions realized the benefits of the same and ended up making a fancy profit on the assets mainly.

Also, the experts suggest that this trend will hit the market greatly by the year 2024 as mobile applications tend to benefit from the decentralized currency platform.

2. Artificial intelligence and machine learning

All of us would agree to the fact that this concept is not at all new to us instead many sectors are aiming towards collaborating the human intelligence with that of a system.
The role of Artificial intelligence cannot be ignored in the field of business and this can be attributed to the great efficiency, accuracy in dealing with the real time situations and problem solving offered by it.

3. Surge of on-demand apps

The field of application development is expected to take a positive turn in the year 2019 as more and more sectors are opting for the on- demand applications.
If we talk about the popularity of the services offered by Taxify or uber- the major credit certainly goes to the on- demand apps.

4. Integration of the Wearable apps

As the name clearly suggests, it is quite evident that the smart wearables are becoming quite popular nowadays. These devices are primarily anchored by the wearable apps that in turn enables us to measure our heartbeat rate, sugar level, and calories, carry out some of our day to day tasks also without always carrying the laptops, tabs or mobile phones.
These wearables are both stylish and useful. With so many perks available, many businesses are trying to get the most out of this trend.

5. Chatbots

This concept also has gained immense popularity as it makes the real time communication between the client and the host/ service provider so much lucid.
Therefore many firms are investing in creating the most effective and advanced chatbots.

6. Internet on Things

The concept of internet is not at all new to any one of us. It is a force that has integrated so many aspects of our life. Many companies are making huge profit through this platform- be it e-commerce, education, etc.

7. Augmented reality and virtual reality

The main idea behind this concept is to make the overall experience a more user friendly and interactive.

8. Introduction of instant apps

The mobile platform has become so advanced and popular these days that many of our life’s parameters rely upon the same.

Mobile apps are both efficient, user friendly and do not require much of the memory space. Moreover, there are also applications like buzzfeed which work without installation. Great, isn’t it?

9. Mobile Payment services

Many of us make use of the various mobile applications in order to shop, pay our bills, transfer money, etc. This not only saves a great deal of our time, energy but has also turned out to be a blessing for the e-commerce business.

10. Enhanced app security

Another trend that will be observed in this area is that of advanced security because with so many things to do via this platform- protection from hackers is a must.

10 Essential Digital Marketer Skills

Business Advice, E-Commerce No Comment

digital marketer 2019

The world of digital marketing is huge and highly competitive in today’s time. It is difficult for all the naive faces who set their foot in this industry, to find their niche. Don’t you guys worry as the following content will help you to understand the essential digital marketer skills!

Should be able to multitask

If we talk about the digital marketing world, then you all must be aware that there are numerous things going on at once. To be able to keep an eye on each one of them, you need to be attentive and should be able to multitask. You may have to read the latest content, see the relevant texts on the social media platforms, do reports, all at the same time.

Curiosity is the key to learn, specifically if you are a beginner

As mentioned before- the span of this field is really wide. If you are keen and curious to learn more then you will really find this field alluring. Craving for knowledge and learning new things on a daily basis will give you your edge among others.

Must have good work ethic

There will be times when you will find yourself in difficult situations like market crashing, unsatisfied clients etc. In such situations, you have to handle the pressure calmly and like a professional.

Must be cordial with colleagues and others in the same field

This field is known for cutthroat competition and people can be difficult to work with, at times. Also, you have to always meet clients, build good relationships with potential customers, etc. For all this, you need to be street smart and good with your communication.

You must know how to search well

The more you try to search for a topic, the better your work turns out to be. So, try to research well while working on a project. You can use the Internet, books, question the client, and know the client’s views and opinions, read other relevant articles.

You should be good with SEO and SEM techniques

Having a thorough knowledge of search engine optimization and search engine marketing are the key tools of this field. So, make sure you have at least the basic idea of these two before you go into this field.

Data Analysis is for your own good

Data analytics is the central strategy of all digital marketing companies. You should try to find and develop good solutions, ideas to judge the needs of your clients and then work towards building the traffic for your website or company.

Be a tech-lover

Digital marketing is all about information technology. So, it is good to have a nice grip on the new technologies. Be a quick learner, so that you can adapt well to the changing world of technology.

Create an audience engaging content

A smart content writer or a person working in this field is the one who knows its audience and their needs. You should be able to produce contents which are top-notch, SEO- friendly. Try to incorporate videos, pictures, flowcharts, etc. to make it .ore sensible and engaging.

Do as much as marketing and ads as possible to promote your work

With digital marketing, it is very easy to promote your work or your company. Right from posting on various social media platforms to paid channels and display of ads, you can do it all. To be popular among the masses, you should be good at selling your work through these tools.

What do you think are the best digital marketer skills to possess?

How to Improve Title Tag CTR?

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No one would ever like to jump into a big article or webpage without knowing what is in it for them. After all, that’s how we decide if we actually want to read or visit the website or webpage, by seeing the title and the pictures. Even if we later find out that the content was not worth it, still the initial decision to begin with something or not actually is taken on the basis of title.

Title Tag

As the name suggests, Title Tag is the title element in your HTML code of the web page. It gives the title of your webpage based on which the people get a rough idea of what they can expect on your page as in the type of content and information. Obviously, better the title, better the rank of your webpage in terms of SEO ranking.


CTR is the acronym for Click through Rate. In simpler terms, it can be explained as- suppose you place an advertisement on the internet on various websites and social networking sites. Now, after seeing the ad, it is not necessary that all the viewers will open it. So, the percentage of people who actually click on the link after seeing your advertisement and visit the hyperlink is known as Click through Rate.

How to Draft the Title Tag?

Undoubtedly, CTR, in addition to other factors, mainly depends on the Title Tag and how attractive it is. Because an attractive title always attracts readers. The title should appeal to the intellect, curiosity and the inquisitive nature of the readers. It should be simple, easy to understand, apt, in accordance to the content, short, attractive and must include the keywords that are mandatory for SEO optimization.

Ways to Increase CTR with Title Tag

  • Try to hit on the right nerve of the reader as in touch the perfect emotion of the readers by using the power words like ‘Marvelous’, ‘Extraordinary’, ‘Amazing’, etc. Obviously, the type of word to be used depends on the type of content.
  • Give a brief description of the content in the title itself just to increase the curiosity level of the readers. This can be done by adding a bracket or parentheses.
  • To increase the CTR, try to use the concept of Curiosity Gap strategically. In literal terms, Curiosity Gap is the difference between what a person knows and what a person wants to know about a particular topic. Many famous websites like Buzzfeed, Upworthy, etc. already use it and earn huge benefit from it.
  • Ensure that you use the right keywords because not only does it increase the rank via SEO optimization but also catches the attention of the people and also helps your content to appear in other searches related to your keywords.
  • Use auto-generation techniques for title tags. It is practically impossible for any person, howsoever creative he or she is to sit and derive attractive and unique titles for hundreds of products or articles or web pages. So, most of the e-commerce websites including Amazon use this technique to generate attractive and unique title tags.

Follow these tips and boost your CTR on the go!

Are You Still Missing Out on Google Search Console?

Business Advice, E-Commerce, SEO Tips No Comment

Google Search Console

In today’s time, almost every business has its own online portal. Infect some companies run their entire empire via a website only. Well, if you own a website or maintain a company’s website then you must be aware that it is extremely important to assess the website’s performance from time to time.

The performance of any website is measured by the amount of traffic it withdraws. But, how to get this measurement and analysis in the first place. Don’t you guys worry, as Google has provided tools for this work, that too absolutely free of cost- called the Google Search Console.

What is Google Search Console?

Google Search Console is a free service provided by Google. It helps the owners of the various websites to easily keep record of their work, and track the performance at the same time.

It assists you to monitor your website and get valuable insights about the same. Though it is not compulsory to sign up for this service, in order to get a position in Google’s Search engine, but if you do so; it will help you to get a thorough idea of how Google views your site and how it optimizes it’s performance as well.


Why using Google Search Console is a good idea?

  • It helps Google to access your content and helps your website to get better ranking on the search engine.
  • It filters those contents from your website which you don’t want to be shown in search result.
  • It keeps a track of those content which are capable of delivering visually engaging results.
  • Google Search Console also solves all the problems related to malware and spam which create unwanted hindrance to your website’s performance.

Features of Google Search Console

  • Performance tab

This tab enables you to analyse the pages and keywords which need more optimization and attention. This helps to improve the ranking of your website on Google Search.

  • Index Coverage

This is a technical tab within GSC, which updates you about-

  • The number of pages in the index of Google search, since the last update;
  • Errors and warning which led to issues in indexing of the pages from your website.
  • AMP

AMP tab stands for Accelerated Mobile Pages. It warns you about the errors which may occur in your URL from time to time. You can fix the issue and then request for a validation as well. The GSC will validate the fixed issue, so that there is no scope of error.

  • Job Postings

This tab will enable you to list all the job openings you want to post on your website. It also provides states about the responses coming on the job openings and the traffic it is attracting.

  • Events

This feature provides you a feedback on all your mark-up events.

  • Links

This section within GSC helps you to keep a track on the number of links from other websites, which points to your website.

  • Manual Actions

This tab prompts you whenever your website get penalized by Google.

So, if you are concerned with performance of your website, then Google Search Console is your cup of tea.

10 Tips to Improve Content

SEO Tips No Comment

Content writing has become quite a popular freelancing job in today’s time. A creative streak and a good knowledge of language are the two basic needs to be a content writer. But, owing to its popularity there are a number of talented writers out there. Thus, in order to stand out in from the crowd with your content writing skills, it is necessary to improve. Below are the 10 tips to improve content for better SEO and readability.

10 tips to improve your content

Understand your audience

One of the major things you need to be a good content writer and also succeed in the marketing department is to know your audience. Knowing what they want, will help you to improve your writing skills.

Be organized in your work

Keep a good track of all the work you are doing and plan the work you want to do in future. Using a content calendar is a good idea and creating an outline prior to the content you are planning to write helps you to write well.

Read as much as possible

Reading books and novels can really help you to find your own style of writing and improve your vocabulary also. You can also make note of some good lines, quotes you find while reading and can use them in one of your contents.

Try to time your writing

For some writers to be in the right mood while writing is necessary, but content writing does not work that way. It is a job where you need to be quick and post articles in time. So, it is better to practice a lot and while doing that, time your writing.

While writing, try to complete content in one go

Completing your content in one go helps to incorporate all the points and views you have in your mind regarding a topic. If you take a pause, there are chances that you miss and forget a few important points later.

Check out the contents of individuals who have influenced people all around the world

Having an inspiration and regularly following his/her work will help you to develop a new approach and idea towards your content writing skills.

While writing an article, try to be as relevant as possible

If your content lacks relevance and connection between lines, then it will turn out to be flat and non-engaging. So, your articles need be contextually relevant.

Try to give some attention-seeking heading to your content

Your audience and other potential readers tend to judge a content by its heading. If you give an exciting and different heading, they could stop by to read the matter under that heading. However, avoid using misleading headings to avoid negative impact in your website’s reputation.

Keep trying new things

Thinking out of the box proves really fruitful especially in this field. Try to incorporate new formats in your content. You may be surprised by the response you get from the people.

Re-cycle, re-use your best work

In the digital marketing world, you can always re-use your best content. But, they need to be evergreen! So, don’t shy away from re-promoting a great piece of content you wrote in the past. You will get the audience, each time you post it.