5 Reasons Your Business Needs Infographics

28 September,2015 Business Advice No Comment Author: Marie

Sample Infographics by zyncro.com

We all know that visuals are a big factor in marketing. They can give a much needed boost to your company needs. One in particular are the infographics. These are a visual images such as a chart or diagram used to represent information or data. The attention who don’t bother reading contents can definitely be caught by this means of visual marketing known as infographics.

We listed down 5 reasons why your business needs infographics, NOW!

Direct path to gain traffic

Infographics has a power to attract more traffic to the posts with is visual presence. A visual content is known to generate more shares and likes than simple content. As more people tend to engage with visual content, the chances of further gaining traffic increases.

5 Tips For Generating Business Leads On LinkedIn

26 September,2015 Business Advice No Comment Author: Marie

Have you ever wondered if your time spent on LinkedIn is worth it? Have you ever thought that this website is helping your business?

There are still a lot of people who doesn’t know that LinkedIn is a great source of leads just like other social media sites. We’ve listed down some tips which we think can help you in generating real business leads using LinkedIn.

Look at your profile viewers

LinkedIn shows all those people who looked at your profile when you log in. Each of these lookers can prove to be a potential lead for your business. Following up with everyone that looks at your profile is one of the ways to build binding relationships at LinkedIn which in turn will take your business to a higher level.

Share Updates

You would have come across something titled as, ‘share an update’ which involves link to an interesting article along with a comment or enables to post a blog with the help of ‘publish the post’. Every time you post an update or publish a blog, it appears on a number of news feed along with your profile link. It will help you gain more exposure and more profile views. You never know with whom you will be acquainted with, may be a plausible client. More you publish or post, more the chances to meet with someone new.

Use LinkedIn ads

Don’t be afraid of advertising. There are companies which helps businesses in advertising on LinkedIn for increasing the sales and business leads. Moreover, LinkedIn’s Sponsored Updates are also worth the time. They are customized to appear in the news feed of both mobile and desktop devices. They are much better than the traditional ads as it uses soft marketing approach of images and texts.

Direct Messaging

Direct messaging is another way of driving sales and increase the business leads on LinkedIn. But see to it that your direct messaging does not turn out to be spam else it will prove out to be hard on you. For proper messaging, you must have a dignified personal profile, an imperial marketing plan and then you are all prepared to send short impactful messages as a means to generate leads and maximize sales.

LinkedIn Search

Many of you don’t know how to use the LinkedIn search. Don’t get upset as it’s quite easy to use and right in front of you on LinkedIn. LinkedIn has millions of users, out of which 49% of them are decision makers. Such a huge following makes it an amazing space for lead generation, but targeting every person on LinkedIn isn’t necessary. The business needs to set a specific target audience, which you can easily find through LinkedIn advanced search features. It specifies various groups and individuals according to the type of industry, relationship, location, company type and various other categories.

These are our five simple tips that can help any business in generating business leads. A social media

Follow these steps and in a month you will start to notice that you are generating more prospects and referrals from LinkedIn!

The Importance of Typography in Graphic Design

18 September,2015 Web Design Tips No Comment Author: Marie

Graphic designs are meant to show your brand in a visually engaging manner. They need to be extremely reader friendly. This makes the purpose of typography indispensable for a design. Typography is an art. It makes the letters come to life in your design. It has a great impact on how your design is received by people. It is as important or sometimes more important than the color and graphics used. It solidifies your brand image. It combines the both art and science to give the best effect to your designs. Here are some reasons why you should never overlook on the goodness of typography.

Speak to the viewer

A good typography accentuates your graphic designs. It gives them the ability to evoke the right emotion. It has been proved that typographical choices have a great influence on the audience. A good typography is legible and affects reader’s emotions as if you are talking to them. Good typography has been proven to create a positive emotion on people. It makes them perform better and sparks creativity.

Reduces visual fatigue

The most desirable outcome you expect from your design is to make people impressed with it. Typography helps you achieve that. Appropriate font selection and mastery in typography will make your message more legible and easy to grasp. The line length, font size, character rendering and other typographical elements must be proper. Otherwise, users will feel distracted and annoyed. Following best practices in typography will reduce eye strain and fatigue. It will encourage the user to read more and pay attention to your design.

What Makes a Good Squeeze Page

17 September,2015 Business Advice No Comment Author: Marie

A squeeze page is called by many names. Landing page, leading page, lead capture page, opt-in page are some of its popular aliases. Though this bunch of names may represent a slight variation, their goal is same. It is to capture email addresses and build you a customer list. A squeeze page is the web page that is particularly designed to capture the user’s email address. But users are not going to give their emails very easily. Only good squeeze pages get good opt-in rates. And by good, I mean good content, good offerings and a good design. Here are some characteristics of a good squeeze page.

Captivating headline

The headline is an above the fold content for your squeeze page. It gives a quick impression on your service and lets users stay on the page. It is the first thing users see on your page. It has to be enticing and relevant. A good headline is short, captivating and easy to understand. It triggers the right emotional response from the user.

An awesome free offer

Nothing is free in this world. If you want an email list, you have got to offer something. And this offering has to be of some value to the user. If it is a video, it should be unavailable anywhere but your site. It should also download quickly. What you are offering should be unique and easily accessible.

The Importance of Business Directory Listings

11 September,2015 Business Advice No Comment Author: Marie

Business directory listings are offline or online business directories. These directories provide the basic contact and service details of a company. Consistent directory listings can boost your profits. Business directory listings help you in many ways.

Targeted advertising

About 80% of customers use directories while researching a product or company. This fact was established by a study done by Burke. Directory searches usually lead to a successful purchase.

People use a directory with a specific use in mind. If they find a company to be suitable, they will go ahead with the purchase. They are ready to do business. Hence attracting such customers is very important. Directories help you do that. Online directories also have an additional advantage. They can get you higher returns from your website. If your product has relevance, it will be given more importance in the directory. You can use directories to reach customers who need your service.

The Importance of Font Selection in Logo Design

7 September,2015 Business Advice No Comment Author: Marie

Branding is all about sending the right message. And logo design sits in the center of all your branding activities. You should be able to strike the right chord with your logo. If not, your message gets lost. Even a single stroke or dot could make a big difference to your logo. If such a small change could have a great effect, the font selection must definitely have a greater impact. Choosing the right font type is very important for the success of your logo. Here are some reasons why.

Brand personality

Each brand stands for something unique. It has its own personality. These unique traits of a brand are reflected in its logo. If the logo design has a mismatching font, then it is a disaster. Fonts are the way by which audiences see your company. A law firm definitely can’t use a comic sans or decorative fonts. It should be a classic, bold and readable. Similarly an art store cannot have a boring font. It should have a lively logo design. The fonts must be free flowing and fun.

Psychology behind logo designs

There is a psychology behind every logo design. A logo should be able to send subtle messages. It is designed to work for the target audience. It has the ability to deliver the brand identity beyond the literal sense. For this purpose, font selection must be given utmost importance. Certain fonts have a relaxing effect. Some fonts may invoke certain type of emotions. Thus, by selecting the right font, designers make a winning design.

What is the Best E-Commerce Platform for my Small Business

31 August,2015 Business Advice No Comment Author: Marie

Every business needs a push to get to new heights. Maybe you are looking for that next big step by setting up an online store.

An online store is a great way to grow your small business. But there is one important decision you need to take in setting up an online store. It is the selection of a suitable ecommerce platform.

There are many platforms available but each has its own pros and cons; choosing the best e-commerce platform depends on your needs and requirements.

Some important factors that can help you decide are:

Hosted or self-hosted
Customization features
SEO optimization
White-label
Branding
Payment gateways facility
Shipping estimates
Coupon abilities
Mobile accessibility
Analytics
CRM (Customer Relationship management)
Social integration

There are also several other features that can help you get better returns from your store.

5 Reasons Why Good Design Matters To Your Business

19 August,2015 Business Advice No Comment Author: Marie

The word design literally means a plan. We all know how important planning is for business. But in general terms, design is the element that portrays your business in the way you want. It has to be infused into every aspect of your business. Nothing can be done randomly. Everything must be performed according to a design. Yu may be wondering why design is so important. The following reasons will tell you why good design matters.

Establish your brand

A new company has to make itself known to its clients. It should be able to establish itself with confidence and trust. Only a consistent and impressive design will help you do that. Design is the way a business makes itself identified. Starting from logo design to website design, design is what makes the brand known. But making a bad design will soon damage the little credibility you already have.

5 Tips for Successful Online Marketing

16 August,2015 Business Advice No Comment Author: Marie

The world is moving towards an online space. E-commerce is winning over retail industry and people are more glued to their phones than to their TVs. To become successful, businesses inevitably require online marketing. But the online space is too crowded already. To shine above the other, you need to optimize your online marketing. Here are some tips to help you do a better job with marketing online.

Do targeted campaigns

When marketing online, it is important to know your audience well. Do research on your target audience. Make your campaigns effective by making it to the right people. Your aim should to be to please your potential buyers and not everyone using internet. So avoid spending money on platforms that are not used by your target audience. See what works for you and focus only on that. Understand your potential buyers and their behavior in internet. Use this information to make engaging campaigns that will help you earn more loyal customers.

Don’t focus on just sales

Many online retailers do the mistake of sounding too sales pitchy. You should not let the customer feel pushed into a sale. The action has to be natural and customer should willingly engage with your product. So avoid using repetitive self-reference. Speak through different mediums to reach your customer. Don’t focus on the sales. Focus on the customer. Deliver your message in an innovative and not so direct manner but with clarity. Personalize your contents and address your customer directly. Make your promotional content little yet interesting.

Landing Page VS. Squeeze Page?

13 August,2015 Business Advice No Comment Author: Marie

The terms landing page and squeeze page are mostly used interchangeably. But these two are very different types of web pages. Knowing the difference will help you know which page to use for your need.

A web page can be termed as a landing page, home page, product page, sales page, squeeze page and so on depending upon its purpose. Every page has a unique property that makes it suitable for a particular purpose. Read on to know more about landing pages and squeeze pages.

Landing page

Landing page is also called as sales page. This is because the goal of landing pages is to make a sale. Hence landing pages are specifically designed to let visitors be attracted to the call to action centers. Landing pages are usually the entry point in to the website.

A visitor could reach it by various ways. Hence, any page that is first visited by a visitor can be a landing page. The information provided by landing pages is usually centered on a particular topic that made the visitor to visit the page.

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