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Advantages of using Google Adwords

SEO Tips No Comment

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Google AdWords campaign is a pay per click (PPC) ad campaign. It lets businesses drive profit by displaying their ads on relevant Google search results and web pages. When people click on your ads, they will be redirected to your website. Thus Google ads increase your website traffic and charge you for every ad click. Some of the advantages of using Google AdWords are listed down.

Cost savings and improved performance

  • Google AdWords requires a small initial investment. You can create your own AdWords account by paying a small amount. Your payment is billed only for the clicks made. Hence, you will not suffer any loss if you take the necessary actions properly.
  • Google AdWords lets you define your budget and work within the budget. You can monitor your expenses and reduce overspending. You can bid on any keyword you chose. The bid amount will vary depending upon the popularity of the keyword. You can track the performance of each keyword and avoid bidding on less productive keywords. Thus, your ad costs stay in your control. Google does not have any minimum payment. You can choose how much you want to spend.

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10 Ways To Get More Leads For Your Business

Business Advice No Comment

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There is one common desire that all Business owners have. It is to generate as many qualified leads as possible. Leads are directly proportional to your sales and you should be ready to do anything and everything you can to boost your sales. Here are few ways that can help you generate more leads for your business.

  1. Blog

The results of blogging can be experienced on a mid to long –term basis. A blog is an effective way to inform and educate prospective clients. It helps you attract customers by showing your business in a favourable light.

Give relevant and valuable content to your readers. You can also conduct a research study and publish it in your blog. This will let people know your expertise and value. You should also remember to keep your blog up to date and relevant.

  1. Referrals

Referrals are considered to be the best way to generate leads. Nothing works better than the trust you gain by the word of mouth. You need to improve the referrals from your clients. You can ask for referrals and also provide referral discounts for your clients.

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Impact of Social Media on SEO

SEO Tips, Social Media No Comment

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The world of computing has gone social. With the search engines and SEO techniques, obtaining information has become easier. Generating information on the other hand is also becoming easier with social media networks such as Facebook, Twitter, etc. Information has become the key and sharing has become the medium. Many innovative techniques such as Link building, Bee hive formations are adapted to represent and retrieve information. It is not really debatable if social media impacts SEO or not. It is easy and evident with the advent of social sites and its reach that indeed SEO plays a greater role.

Number of links shared counts

It is clear that with Facebook likes, and Twitter tweets the number of times a post is liked or tweeted again, it gains popularity. Links have a great potential in sharing the content to as much social sites as possible. While the content pointed by the link is single, but when it is shared across multiple social platforms such as blogs, websites, apps etc. it becomes the most wanted or viewed object. It has a great potential of ranking. And the higher the ranking is, the higher it gets listed on a search next time.

Contextual search based on user profile

Google has been building its searches based on context. A single word may mean differently in different contexts. Google is banking this on social profiles of users and the information that they fill in it. With the details on the social profiles, Google or SEO techniques retrieve the context based information for that user rather a generic display of results. Similar profile information on Facebook, blogs, and other ways of building user profiles on the social sites play a pivotal role in retrieving the relevant results to the users.

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How to Choose the Best Business Card Design for Your Company

Business Advice No Comment

 

 

best-business-card-design-01Business cards may have lost their original place in marketing, but are still considered an integral part of business meetings and follow up. They help make a good impression on your prospective clients. But a namesake business card among a hundred similar cards will not be of much help for you. If your card does not stand out from the crowd, it has a high chance of ending up in the trash. Here are a few tips on how you can choose the best business card design for your company.

Don’t take the easy route

Your business card gives out the first impression of your company. So don’t be cheap with these cards. Avoid showing any information on the card that makes it look cheap. Do not choose from a set of templates either. All these will hamper the professional look of your card. Show your sincerity in the business by spending some time and effort into your business card design. Be willing to invest for your card. Hire a professional designer if you are inexperienced in designing the card.

Make it memorable

Get creative and make your card have at least one trait that will make it memorable. Your business card should reflect your company’s attitude. Hence, choose a design that goes well with your company’s image. An innovative start up can choose an abstract design while a well established concern may choose a classic design with just their logo.

Ensure your design is unique and cool. It should be able to make people more curious about your company.

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Don’t overdo it

While trying to make your card unique, you should also remember to make it convenient to use. Try to stick to the standard sizes and conventions. Make it compatible to use with card scanners and card holders. If you want to try out some new size or shape, you may have to sacrifice convenience.

Some options you need to consider while designing cards are

  • Text and image placement
  • Simple images
  • Font color and style
  • Shadings and underlines

Make sure the information is not crowded and is legible. It is recommended to include only the necessary details in the card. Include only essential information like Primary contact details and website address. Taglines and mottos need not be included. If needed, such information can be printed on the back side of the card.

Avoid going for shock value; It may give a memorable value to your card but may leave a bad impression on the receiver. Keep your card simple and well organised.

Select the right material

The material you select for the card is also important. It gives a unique feel to your card. The choice of material also depends upon your needs and requirements. A simple paper card may be suitable for a particular situation, but may appear to be too conventional in other settings. You have various options for selecting the card material. Some people use cards made of wood, plastic or metal.

You can also include embossments, rounded edges, folds, engravings and unusual shapes. Though including these tactile elements are costly, you can make use of these features if you find them worthy and suitable for your design theme.

WordPress BbPress Features

Wordpress No Comment

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BbPress is a WordPress plugin that acts as a forum application. Forums allow focused discussions among users. A Forum application can be used to manage forums in blogs and CMS sites. BbPress is an easy to learn WordPress plugin that powers up forums. It was developed by WordPress developers.

BbPress helps you transform a CMS into an effective forum. It gives all the standard features of a forum. It is easy to configure and install. It has many features that make it the most popular forum application. It is also very easy to maintain the forums using bbPress.

Some of the main features of bbPress are explained below.

User permissions

User permissions are important for any forum. BbPress presents a solid permission system. It helps you limit the usage of your sites as per your wish. You can place restrictions on certain users and limit their usage.

BbPress makes use of WordPress’s default permissions system. The five roles predefined by bbPress are:

  • Keymaster – The admin role; has all rights.
  • Moderator – Moderator has all the rights of admin except the delete forum right.
  • Participant – The default user role.
  • Spectator- Read only rights
  • Blocked-Users who are blocked access to the forum.

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Why Should You Invest In A Unique And High Quality Business Card?

Business Advice No Comment

There is a need for business card even in this modern age. It is neither just an expense nor an old way. It is still used as a formal way to share contacts. Cards have a better success rate too. They may not be the latest thing, but are still working great.

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Some of the ways cards are widely used are:

  • They are shared during meetings.
  • Swapped during networking events
  • Exchanged during informal meetings and talks.
  • Included in thank you notes
  • Given along with promotional packets.

The above samples are just a few ways on how you may end up receiving a card. But receiving too many cards can be a burden too. All of them will look alike and similar. Difference in color does not attract the receivers. Low quality cards may also be disliked by the receivers. They also lower the professional look of a card.

But sometimes we all get attracted to a certain card. It stands out from the crowd. It may have a unique design, paper type or finish. The creativity of the card design may attract the receiver. Such cards are able to make an impact.

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Does Your Company Need a Mobile App?

Business Advice No Comment

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With the growing ecosystem of mobiles and tablets, apps have become the face of computing. From large web sites to micro blogs to mobile friendly sites, SMEs are now banking on the app ecosystem to grow their businesses. Small businesses are looking for a wider and easy reach and apps help them achieve it. They get to the clients easily without making efforts in to marketing. With an SEO optimized mobile app, it is easy to get listed in the play store. Further apps have the flexibility of engaging customers with in –app purchases and subscriptions for revenue generation of the company. But is always app achieves what the businesses want to do? How do we decide if a business really needs an app? We will have few strategies and key factors that need to be considered before you decide your business needs a mobile app.

Evaluate the potential

Apps no doubt have greater reach and an immense potential to shoot up your margins. All an app needs is a mobile device which is handy. And mobiles are everywhere in the present world. With a smart data connection on it, the app can easily connect to your site. If there is no app, then the customer will have to have a PC or a laptop and needs to connect to the internet. Then typing your website is another pain if the name is not easily known or if it is not SEO capable. App eases the pain at the customer to access you. That is the first key to market your business. Evaluate the accessibility of your business by the customers. Evaluate how the app will simplify it.

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How to Use LinkedIn Effectively

Business Advice No Comment

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LinkedIn is one of the most powerful tools for individuals and businesses. It is not just a professional social website, but a platform for networking. It is used by large corporations. It has grown enormously to a near 350 million users. With its powerful features, LinkedIn can help you unravel the mysteries of your reach in professional network. It has catapulted as a social media to a powerful hiring and a reference platform. With its content sharing feature, LinkedIn has moved to a knowledge base that helps like-minded professional to share. In this article, few ways are listed to show you how LinkedIn can be used to reap its potential.

Create your public profile

This is the first and foremost things to get you marketed on the internet. With a public profile, LinkedIn lets you to have an identity in the social media. You can customize your public profile with pictures, a jazzy title, and other fields such as education, experiences to display to the wider audience. The public profile also allows you to list down your professional certifications and publications which are quite valuable for headhunters.

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5 Invoicing and Accounting Tools for New Entrepreneurs

Business Advice No Comment

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Business is all about numbers. More importantly, how the numbers are presented. Dealing with numbers is a job that requires skill and nuance. Stock analysts and accountants are more valued due to their skills in dealing with the figures. The company’s profit and loss reports linked up with investor stock value. A misrepresentation of the value leads into several problems including, devaluation, brand loss and other legal issues. It is essential that the books of a company are kept clean and clear. There are consultants like PwC, Morgan etc. does the bookkeeping. But for start-ups that are gearing to make money, these consultants are quite bulky on their books. It is to their benefit, there are free invoicing and accounting tools to help those new and budding entrepreneurs to see the price in the pudding.

Freshbooks (Freshbooks.com)

This accounting software runs on a cloud. It is stamped as “User friendly” tools by Forbes. It helps you save billing time, get paid faster and grow your business. Users using this software spend less time on paperwork as this is completely automated. Estimates reveal that customers double their revenue in the first 2 years by using this software. As this is hosted over a cloud, you can invoice your clients either from your office or on the go. It provides a trial version for 30 days, but is priced as low as $19.95/month.

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5 Online Tools for Visual Content Creation

Web Design Tips No Comment

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Visual content is vital to the success of businesses. Creating an effective visual content requires creativity. It also needs an apt tool to represent it. Visual content can be of many forms. Videos, presentations, infographics, and memes are the usual types created. Videos are powerful tools for preparing promos for your businesses. Presentations are slide packs used to convey the thoughts. Infographics are a blend of images and graphics to present the creative mind. It also helps to brainstorm, plot charts. It helps analyze the data to arrive at decisions.

As many businesses move into the cloud, online tools have become widely available. An online visual content creation tool lets you prepare your marketing idea anytime and anywhere. There are many tools available on the web for creating remarkable visual contents. Here in this article, we will have a glimpse of a few of the online tools for visual content creation.

Piktochart

Piktochart is one of the most brilliant tools. It can be used to create presentations and infographics content. It is easy to use. It has ready to use themes to get started quickly. The themes can be previewed and picked up to suit the needs. Its intuitive editing tools let you edit everything. It has a vast library of images to add life with visualization tools. It allows uploading your own images to its library. Unleash your work by sharing your infographics to the world. You can share them online or get them printed in high quality. These can be furtherincluded in brochures. Its shareable feature allows to embed, email or share on other social platforms. It is integrated with Slideshare and Evernote to let you share to a wider audience.

Piktochart is available as a free trial version online. So you can try before you decide to buy it. Its features include a resizable canvas, categorized icons, design driven charts and interactive maps laid on an easy to use and intuitive interface. Its editor consists of a point and click interface, making it easy for non-designers.

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Good experience

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SimplioWebStudio did a great job

Project accomplished

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Project accomplished

Plugin developed successfully

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Plugin developed successfully

ANOTHER SUCCESSFUL PROJECT

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ANOTHER SUCCESSFUL PROJECT

Thank you Simplio team

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Great experience

Working with Simplio Web Studio was a fantastic experience.

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Working with Simplio Web Studio was a fantastic experience. The service provided was amazing and professional. It was a delight to work with Nir, who went the extra mile to meet our demands in a timely manner. He really made our vision a reality by creating us a classic site, but moreover the relationship we formed is something our company really appreciates. It was a pleasure working with Nir and the team at Simplio Web Studio. We highly recommend them to all and we look forward to working and doing more business with them in the future.

a great project

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a great project

All the best

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All the best to Simplio

My website is Live

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My website is Live , thank you Simplio

From beginning to end, the team at Simplio provided top of the line customer service.

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From beginning to end, the team at Simplio provided top of the line customer service. The web developers are incredible and made sure we got exactly what we were looking for! They truly went above and beyond to make us happy and we couldn’t have been more pleased with their talents. We would highly recommend them. Thanks so much Nir!

After over two years of research we chose Simplio.

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After over two years of research we chose Simplio. We are so far very satisfied. These people answered the phone on a Sunday and fixed a problem that was not even their fault. It was the host company which I had chosen that had caused our site to go down.

Outstanding in both knowledge and professionalism.

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Outstanding in both knowledge and professionalism. Nir and the staff at Simplio are Excellent in branding, web design and overall web presence. Definitely recommended!

I cannot even imagine having another company managing my Presta shopping cart.

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They are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with them

Simplio really helped me out of a jam.

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Simplio really helped me out of a jam. They did exactly what I needed on a very tight time frame (with little notice too!!!!) They are my new go-to guys for any Prestashop needs! Thanks Simplio!

Excellent service!

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Excellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.

impressed

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What impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!

professional service

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What a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.

Great Logo

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Great Logo, Very happy

fantastic to work with

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Simplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!

Awesome experience

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All details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.