Miami Local SEO Trends

30 April,2015 SEO Tips No Comment Author: Marie

SEO is a fast growing online industry that sets the business trends all over the world. This is especially true in Miami, Florida as well. With the height of search engines such as Google, Bing, and Yahoo, businesses heavily relied on the internet to promote and market their products. Now, this trend seems to be getting stronger and it looks like it will keep moving on the same direction for years to come; hence it is vital to know the current trends of the SEO industry.

Miami, Florida is one city that is booming with companies that heavily rely on the power of the internet. Such companies are moving towards the SEO direction to make sure that they getting their businesses out there. Because of this movement, it will be beneficial for these businesses to know how to be at the top of the search engine list.

There are 5 Miami Local SEO Trends that are essential to make local businesses at the top of the search engine list. It is important to follow these trends to achieve success in eCommerce.

Mobile accessibility

Let’s face it, more and more people use mobile phones and tablets to access the internet. You can go to any beach in Miami and see people taking selfies or sunbathing while tinkering with their tablets or mobile phones. Given that this trend is viewed to take over the use of desktops and even laptops, it is important to have mobile-friendly websites, one that will not eat up much of mobile phones’ or tablets’ memories at the same time will be viewed easily on a smaller screen. This move may eat up some of your capital funds, but you will definitely reap income sooner than you think.

Swift Website Response

Miami is also becoming a fast-paced city with people becoming less and less patient. This is also true with internet browsing. People want to view websites that respond quickly. Likewise, search engines also prioritize websites that have quicker response rates. Yes, big search engines such as Google has figured out a way on how to check the response rate of every website. If your website has a swift rate of response, then search engines will put it at the top of their search list.

Is Twitter Telling Celebrities To Ditch Meerkat?

26 April,2015 What's New No Comment Author: Marie

Fierce competition prevails in social media.Twitter is a micro blog site. It has spearheaded micro blogging. Most of its users are celebrities. With small micro messages, it captivated big markets. Celebrities with a busy lifestyle can send quick short messages. They enchant their fans by texting on Twitter. They engage them by being active on Twitter. Happening news can be announced. It brings in a quick note as easy as an SMS. Its versatility on mobile devices makes it much adorable. Since inception, Twitter has become a buzz word. Its text messaging is much faster than any other social sites.

The Tough Fight Between Twitter And Meerkat Is On!

Twitter acquired Periscope for video streaming. Since then it has been promoting it aggressively. It is waging an open war with the competition. Its competitor Meerkat is a victim of Twitter marketing. Twitter asks its celebrities to use its live streaming service. Further, it is vocal to ask them to stop using Meerkat. The social streaming is a battle field. It has many players trying to eat the pie. Twitter with Periscope want to beat down Meerkat. It even reaches to the extent of stopping its Amplify service on Meerkat. It strives down to the monopoly road of its streaming and tweeting service. Twitter pushes its customers to shut downthe Meerkat usage. It strategizes Meerkat as a dying streaming service. It enables its positioning for celebrities and publishers to launch using Periscope.

Meerkat on the other hand is a tough competitor for Twitter. It has been attracting twitter customers to its live streaming service. Meerkat app is being rejuvenated to make the streaming faster and better. This aims in stiffening the competition with Twitter. As the battle goes on, the statistics reveal that Twitter is winning the race. On the Apple platform, Twitter has seen a 0.3% growth than Meerkat 0.2% reach to the users. This market is captivated in the last quarter. Twitter with its aggressive reach to customers, is winning the streaming market. Twitter has been roping content to win this race. It entices various resources from marketing, engineering and industries. It is poised to throw content to its streaming service to take on Meerkat.

Meerkat’s response so far has been lukewarm. It has been launching anti tactic strategy to defend its position. It is not as aggressive as Twitter. Further Twitter’s social reach outperforms Meerkat’s service. Social content is far reaching than video streaming. Twitter with is content streaming is geared to pin itself. Twitter went to the extent of cutting off Meerkat from its social graph. While Twitter and Meerkat heads on to take the streaming race, they have to deal with other competitors. Video streaming like YouNow is widely prevalent. Most of the celebrities use YouNow to broadcast their contents. Capturing the pie from the established competitors will be a tough game for both Twitter and Meerkat. Twitter is banking on its video strategy to steer its growth. And periscope is a great potential for it to boost its revenues. This also has given Twitter a facelift from the traditional textual sharing to visual sharing. With its change in sharing strategy, Twitter is positioned to take on the world and not just Meerkat.

Source: TechCrunch

LinkedIn Elevate App

26 April,2015 What's New No Comment Author: Marie

LinkedIn is a social media platform. It connects professionals across industries. It’s rich in networking. Its references serve as a tool to hire professionals. It is used by large corporations. It has grown enormously to a near 350 million users. It lets the professionals share content. The content is shared in their network. It brings the knowledge-base to the professionals. It lets its users share many types of content. It has set a social platform for professionals from multiple domains. It is more unique. It targets B2B rather than the B2C models. It lets corporations promote their content. They also promote services on its site. It lets them attract talents. It endorses the skills to perform the job. It enables the companies to promote their products. It helps them to reach out to other businesses for partnerships. Its revenue has grown manifold. It’s steering its B2B strategy for growth. It has contributed to the companies. It helps transform their employees to share the knowledge. It brings in a greater benefit. This is achieved by sharing information. It is useful to marketing professionals and analysts.

What Elevate is all about?

It continuously revises its business growth strategy. LinkedIn reaches into new areas. It acquires new avenues of businesses to foster its growth. It has been diverted to a social media management business. Its acquisition of companies caters to most of its content management businesses. Elevate is one such acquisition. It puts LinkedIn in limelight of content. Elevate aims to let the users share articles. It is based on user profiles, preferences and prediction algorithms. It is based on services such as Newsle and Pulse. It transforms the mind of a professional. It builds into vast library. It helps sharing of common articles. It also helps to share blog posts and other reports. They are much used in marketing analysis. The beauty of the elevate app is that it caters to many domains. It enhances the professional community to benefit a lot. It aims to get knowledge by giving it.

It comes with eccentric features. Seamless sharing is one of them. It enables content to be shared across devices and multiple mobile platforms. This lets professionals on iOS, Android and Blackberry platforms to seamlessly share. They provide perceptions of the articles that impart the need. Its extensible feature includes sharing on other social media sites. They include as Twitter and Facebook. By integrating this app into other social sites, the users become social professionals. This has proven that we witness an information revolution. What becomes more of interest in sharing is the analytics part. The LinkedIn Elevate App provides deeper insights into the analytics. The analytics are useful to the companies. They can see the number of views per article. They can view most preferred article. It provides ranking of information. It provides re-sharing count of articles. The users can see comments and reviews. It is vital for marketing geeks. It helps to collect a consumer survey before they go bang with a product launch. These analytics help the Human resourcing firms. They can view their job posts views. They can see the demand in a certain industry. It gives a trend of the salary and compensation for certain skillsets. They can act accordingly.

Elevate is certainly a great app. LinkedIn has integrated it in its ecosystem. It aims to elevate the knowledge of the employees. It is geared to raise the social connection of companies and professionals.

Source: techCrunch

Google’s Mobile-Friendly Update

17 April,2015 What's New No Comment Author: Marie

Credit: mobilemixed.com

More and more people around the globe are shifting to mobile gadgets such as smartphones or tablets to access the internet. Let’s face it; these mobile devices are a lot cheaper than its predecessors, like laptops and PCs. Aside from being affordable, the reason why it is advancing in the market is it is portable. This is also partnered with the cheaper data plan alternatives offered to its users. Now, people can move around and still keep in touch with what’s online. They can also work while commuting to the office or can finish homework while sitting in cafe. This is also why a lot restaurants and coffee shops offer free WIFI to its customers. It is now part of its service.

For this reason Google, the leader in search engine optimization, has released a statement that on the 21^st of April its search engine algorithms will launch new changes. These changes gear toward prioritizing websites that are mobile-friendly.

What does mobile friendly mean?

Mobile friendly means that websites are configured in such a way that is clearly viewed using a tablet or smartphone. The website’s interface automatically sets according to the screen size of the gadget and so the entire interface of the website can be seen on the screen. There is no need to minimize or maximize the screen. Unlike other websites that are not configured to mobile gadgets, mobile friendly websites usually have an option at the bottom of the page that links to the desktop version or mobile version.

Miami Art Events for April 2015

10 April,2015 What's New No Comment Author: Marie

It’s a pretty exciting April for Miami; tons of events will be held all around the city this month. Here are some of the coolest Miami Art Events that are about to start or has already started.

Haitian Museum: Haiti Contemporary- “Les Jacmelien IV”
Date: Dec 04 2014 – Apr 10 2015
Location & Contact:
Haitian Heritage Museum
4141 NE 2nd Ave.
Miami 33137
305/371-5988

Internationally-renowned Haitian American artist Charles Philippe Jean-Pierre known for his dynamic blend of vibrant graffiti, folk, graphics, and multimedia will feature his neo, and abstract expressionism series in a solo exhibition at the Haitian Heritage Museum show entitled “Haiti Contemporary- “les Jacmelien IV” during Art Basel week.

Deering Estate Festival of The Arts Plus One Exhibition
Date: Apr 11 2015 – Apr 11 2015 (art Events)
Location & Contact:
Deering Estate At Cutler
16701 SW 72nd Ave.
Miami 33157
305/235-1668

Leading curators, gallerists and working artists in the South Florida arts community invite a guest collaborator to create site specific works and performances. Features Deering estate artists in residence,FIU honors college “inhabiting other lives,” and performances by Michelle Grant Murray and pioneer winter. Exhibit on display through May 20, 2015. 3:30 – 10 p.m.

Artlab @ The Lowe- Conquest And Coexistence: The Cultural Synthesis Of Spanish Colonial Art
Date: May 16 2014 – Apr 12 2015 (Museum Exhibit)
Location & Contact:
Lowe Art Museum, University Of Miami
1301 Stanford Drive
Coral Gables 33146
305 284-3621

This exhibition explores the unique cultural synthesis forged in the Americas as the result of coexistence between Spanish colonizers and local populations and the processes of dialogue and negotiation, cooperation and resistance that defined the formation of Spanish colonial visual culture.

Vik Muniz: Poetics Of Perception
Date: Feb 07 2015 – Apr 19 2015 (art Events)
Location & Contact:
The Lowe Art Museum, University Of Miami
1301 Stanford Drive
Coral Gables, Fl 33146
305-284-3535
Http://www.lowemuseum.org

Internationally recognized for his startling use of materials, the Brazilian-born artist Vik Muniz creates stunning images while interrogating the history of art and visual reproduction. By employing diverse objects such as toys, diamonds, garbage, and magazine clippings, the artist creates tableaux, which are preserved through photographic reproduction. Attuned to the history of image-making, Muniz’s complex compositions investigate the nature of visual cognition, and promise to engage and inspire.

Viernes Culturales Arts And Culture Festival
Date: Apr 24, 2015 – Apr 24, 2015 (art Events)
Location & Contact:
Along Southwest 8th Street from 13th To 17th Avenues
Miami 33135
305/643-5500

Viernes Culturales/cultural Fridays Is An Arts & Culture Street Festival/gallery Stroll In Little Havana. Enjoy Fine Art Galleries, Local Restaurants And Live Music In Domino Plaza (SW 8th Street And 15th Avenue). 6:30 To 11 P.m.

Facebook Acquires Shopping Search Engine, TheFind

9 April,2015 What's New No Comment Author: Marie

Facebook has finally announced its procurement of the consumer driven website, TheFind, on March 13, 2015. This recent purchase has just proved the new direction that Facebook is heading to – connecting people to products. This is a bold move that might just help the eCommerce sector all around the world. Just imagine a billion people being linked to the products that they wish to buy at the best price available.

TheFind also announced through their website of the changes that will happen on that same Friday. The title of the announcement was clear and direct to the point. It states, “We are joining Facebook!” When TheFind was originally launched in 2006, its vision was to provide a search engine that linked consumers to different eCommerce websites and enabled consumers to compare prices. TheFind’s search engine also had a geographical locator that will automatically link consumers to products that are sold locally. Now that Facebook has purchased TheFind, the latter’s search engine will cease to exist and instead transition to Facebook through its ads. Thus the announcement at TheFind’s website, “Key members of our team are joining the company and will be working hard to integrate our technology to make the ads you see on Facebook every day better and more relevant to you.”

The promise to connect people to products will now be made true through the Facebook ads. Each personal Facebook account will have featured Facebook ads that are directly connected to TheFind’s product finder. The Facebook ads that will appear on every Facebook account will be dependent on the Facebook likes the account owner has clicked on. In effect, every Facebook account will have personalized Facebook ads according to the user’s interests. This is actually very smart of Facebook. What they are trying to figure out now is how to make the system work with no glitches. Facebook has actually been trying to perform some tests regarding online purchases and online credits. This dates as far back as July 2014, but never did Facebook make any huge step towards eCommerce until almost a year after.

Everyone is now anticipating the new changes that will soon unfold in Facebook. Analysts predict that this move will really boost both local and international retailing companies. It will likewise change the mindset of Facebook users from being purely social to something commercial. People now will spend the same amount of time on Facebook but will transition from who’s available online to what’s available online. Soon this online marketing scheme will evolve to an offline scheme, which will enable people to see what’s available even if they do not have a direct connection online.

It is going to be an exciting year for Facebook which has yet again set another milestone in the digital world. It does continue to rebrand and reshape which will make its competitors stay on their toes. It is really true that Facebook is the current leader in terms of online innovation and it will surely stay at pole position in the coming years to come.

Images: hngn.com, venturebeat.com

Twitter Buys Periscope

5 April,2015 What's New No Comment Author: Marie

March has been a month when giant website bigwigs bought out smaller yet upcoming websites or apps. Twitter has been one of those bigwigs. Recently, it has been announced by Twitter of its purchase of Periscope, a new livestream video application.

It has been assumed that the former’s purchase of the latter is to respond to the fast-growing competitor, Meerkat. Until now, no announcement of how much the deal between the two companies has been made. However it has been confirmed that the actual purchase really took place maybe even earlier than March. Some reports even say that the purchase dates back January 2015.

In a post written by Twitter’s product Vice President, Kevin Weil, he tweeted “Excited to officially welcome @periscopeco to the Twitter team. Can’t wait for everyone to see what they’ve built!” Kevin Weil tweeted this on the same day both parties announced of the big union which was on March 13, 2015. On the very same day, Periscope also announced via Twitter that states “You may have heard some news. It involves a blue bird.” Oddly, this was also the same day when Facebook announced of its recent purchase as well. What a big day for these two social media big shots!

Speculations as to why Twitter has not purchased the more known and more up and coming application, Meerkat, are yet to be answered by Twitter. Nevertheless everyone is looking forward to the official launch of Periscope vis-a-vis it’s tie up with Twitter. Twitter users are now expecting to be able to upload longer livestreamed videos and allow their friends to view and react to it. The upside of Periscope over Meerkat is that videos uploaded through Periscope are saved even for later viewing, while videos uploaded via Meerkat must be viewed live. Once you pass the chance to see it, you can no longer view it again.

Ultimately, Twitter shows the social media world that it is still very much present and strong. Also, they want the world to know of the direction that they are taking. Not too long ago Twitter bought Vine, which is a similar yet much limited product to Periscope. Despite its limitations, it became an instant hit especially to the younger demographics. Now with their purchase of Periscope, Twitter is taking a giant leap towards livestreamed videos. We can only expect a larger reception from all Twitter users around the globe.

Some have given positive reactions to this purchase while others are still keeping raising their eyebrows. Whatever the reactions have been, it is pretty certain that Twitter will make this new purchase work and will make it even stronger; although Twitter still has a big chunk of work to do because Periscope is still in beta. This means that they have to create a new technology if they want Periscope to be directly linked to Twitter.

Otherwise, it can just be left in beta but Periscope has to thrive on its own like the previous purchase Vine. Let’s wait for what Twitter has to announce soon.

Amazon Begins Webstore Phaseout

4 April,2015 What's New No Comment Author: Marie

James Bezos, the founder and CEO of Amazon, has received quite a number of accolades for the success of his eCommerce brainchild Amazon.com in 1994. Not long after the boom of his online bookstore business, James quickly branched out his business and opened his doors to third party suppliers. After 16 years of leading the eCommerce niche, Amazon has yet again launched a new online innovation – the Amazon Webstore. Catering to small and medium sized business, Amazon Webstore is a cheap solution to achieve online success. For just $79 per month and less than 3% of sales charges, small to medium sized business owners can put the fate of their website and products on the hands of the giant.

With just barely 5 years of operations, things starting spiralling down for Amazon Webstore clients which led Amazon to the decision of slowly phasing out Amazon Webstore.

Even on their website the announcement was straightforward: “The Amazon Webstore service, an eCommerce solution to build your standalone website, is no longer available new sellers. If you are a current Webstore seller and have questions or need assistance, please visit our FAQs or contact us.”

Credit: zdnet.com

That announcement alone signals an end to what was supposed to be the ‘light at the end of the tunnel’ for small to medium sized business owners.

For current Webstore sellers, Amazon sent them an email stating that the sellers will be given a 15-month window to transfer to another similar platform. In addition, Amazon Webstore vows to assist current Webstore sellers transition to other similar platforms. A Webstore seller, MarketingLand.com, said it has received a nemail from Amazon Webstore stating that the online platform will end its operations on July 1, 2016. Furthermore, Amazon Webstore encourages sellers to prepare for the inevitable change and to start exporting their data to the new platform they are transferring to.

Interestingly there have been mixed reactions towards the closing of Amazon Webstore from the sellers’ point of view. Some sellers feel that ‘it is just about time’ that Amazon Webstore stop operations while other sellers are still at a loss of what step to take. According Peter Sheldon, an eCommerce analyst, Amazon Webstore is just sucking the life out of small-medium sized businesses. He said that since all the products sold by the Webstore sellers appear in one big platform, the small sellers do have a hard time gaining leverage over big players, such as Amazon itself. Buyers usually choose the cheaper yet similar product which almost always is offered by Amazon and not by the small sellers. The underlying message being sent across here is that Amazon just stepped on the small feet of these sellers to gain that competitive advantage.

Whatever the real reason is behind the closure of Amazon Webstore one thing remains clear – the more than $30B value of Amazon was not even dented by the letdown of one of its by-products. Closing Amazon Webstore might even do well for both Amazon and the small-medium sized businesses. It will be good for Amazon because it can reassign budget spent from Amazon Webstore to another more profitable branch of Amazon. Moreover, it will be good for the small players because it can learn to stand on its own and innovate independently instead of just putting their business’s fate on the hands of another company.

YouTube Marketing for Businesses

4 April,2015 Business Advice No Comment Author: Marie

YouTube is one of the popular online video sites. It has a wider market reach with 1 billion users. It is a great platform for social media advertising. Many businesses resort to YouTube for its reach. Video is a great way to make an impact. Promotions become much simpler with YouTube. In this article, there are a few tips on how to do Youtube Marketing for your business.

credit: viralblog.com

Create a YouTube channel

YouTube offers a feature wherein channels can be created easily. Channels are stream of video contents that convey a certain message. Promos for product lines become much easier with channels. Every business that requires a social reach can create YouTube channels to market their services. Channels can be created based on products or services. They bring an impact and strengthen the business.

Upload promo videos

You can create videos about your business and upload them to YouTube. Create advertisements about your business and tag them. YouTube has a wider base and feature to list them in hotlists. Promo videos can be highlighted. Make video contents with clarity and sanity. They have to be visually appealing. Make them enchant your audience. The greater the reach the bigger its impact to your business

credit: upperhandtech.com

Use search keywords

Tag your videos with SEO optimized key words. YouTube offers search based on keywords. It is a powerful video platform to list the videos based on the search keywords. Tag the channel to the keywords to send collective promo videos to the audiences. The search keywords help in listing your videos easily. Tag them as per the genre of videos. The YouTube search ranking factor works on a number of parameters consisting of relevance, popularity and clarity. So tag them as per the ranking factors. Organize the relevant videos in the channel.

Optimize the video quality

A better video is a great tool for business. Video has to be rich in content and quality. Use the appropriate codec in creating your promos. Audio and video quality has to be good to make an influence. Optimize the video and prepare them in multiple formats to support wider base of viewing. Create HD videos where needed. Content in the video has to be concise and comprehensible. Create short length videos. This will help in capturing the attention of audience in shorter time.

How to Use Pinterest for Marketing

4 April,2015 Business Advice No Comment Author: Marie

credit: hu.socialdaily.com

Pinterest is a popular social media tool. It lets us share your interests by uploading images and pinning them. Its wider reach is a great advantage for marketers. It can be leveraged smartly to market your SME or blogs. It is a great visual marketing tool. The images speak a thousand words. And Pinterest with its image sharing platform reaches a million hearts. It boosts creativity and adds excitement. Here are some strategic tips on how to boost your brand with using Pinterest for Marketing.

Reap the Pinterest traffic

Pinterest with its visual sharing platform has a rich internet traffic flowing through it. This means more visitors visiting your web site or your product when you advertise on Pinterest. Your content is engaged more than before. Your content receives a visual representation to the visitors on the internet. Highlight your brand logo to increase its value. Create blog boards to draw traffic to your brand.

Use SEO keywords

The brand presence in the internet is all about getting listed in the search. Pinterest uses sophisticated search capabilities. Use them to your advantage in enabling your brand reach. You can use SEO based terms and keywords to help your product listed quicker and bolder way. Pinterest helps you land on the brand market you created with its boards and referral pins.

Optimise the visual space

Pinterest is all about visualization. You need to create images that maximises its potential. Create brand images that say the most out of a given space. Layouts need to be defined and customized with test and logo images. They have to be designed to take up the maximum space. Use images that are common and are pinned by various others. This enables your brand to be pinned easily and quickly. This increases the brand reach to the Pinterest visitors.

Use Pinterest Widgets

Pinterest provides widgets such as Pin It to add to your web sites and blogs. This is more useful to pin your articles by visitors. Provide your site visitors to pin your product quickly using these widgets. It is easier to embed these pins in your site. The widgets enable your brand to be merchandised. You can also share your pins or tweet them on twitter with fly links. Add your company’s blog or social websites with Pin It buttons. Prepare newsletters with Pins in it for the readers. Make the news letters clickable so readers can pin your article. This increases your brand presence.

Take advantage of Pinterest messaging

Pinterest offers an interesting feature called messaging. This helps you to connect with like- minded audiences. This helps you to establish direct communication. This enabled referrals and reach for your product. You can connect with engaged pinners. They help spread your brand by establishing more connections. The messaging helps you to engage your customers directly. This provides a great platform for collaboration for your product ideas. You can create group conversations and involve your audiences. The key to brand value is engagement. Use Pinterest messaging feature to spread your brand to a wider reach.

BlogSimplio Labs Blog

Miami Local SEO Trends

LinkedIn Elevate App

Google’s Mobile-Friendly Update

Miami Art Events for April 2015

Facebook Acquires Shopping Search Engine, TheFind

Twitter Buys Periscope

Amazon Begins Webstore Phaseout

YouTube Marketing for Businesses

Blog Search

Recent Posts

Categories

cellent ability & customer service

Very nice experience with SimplioLabs

Great team

Good experience

Project accomplished

Plugin developed successfully

ANOTHER SUCCESSFUL PROJECT

Thank you Simplio team

Working with Simplio Web Studio was a fantastic experience.

a great project

All the best

My website is Live

From beginning to end, the team at Simplio provided top of the line customer service.

After over two years of research we chose Simplio.

Outstanding in both knowledge and professionalism.

I cannot even imagine having another company managing my Presta shopping cart.

Simplio really helped me out of a jam.

Excellent service!

impressed

professional service

Great Logo

fantastic to work with

Awesome experience