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5 Ways Mobile Apps Can Increase Revenue for Your Business

25 October,2019 Business Advice No Comment Author: Marie

The use and benefits of mobile phones cannot be ignored or denied. They undoubtedly form an integral part of our life and existence without them can seem to be daunting. For carrying out many of our day to day tasks, we rely on our mobile phones and mobile apps – be it ordering food, shopping, calling a cab, booking a flight ticket, filling forms and what not!

So don’t you think if you own a business, owning a mobile app can lead your business to a greater heights?

Talking about the various businesses- going digital can make them great money. Many startup owners are often skeptical about getting their own website and their mobile application developed, they often ask why? Well, the answer is quite simple, it will yield business and profit!

  1. Opt for paid apps

As the title clearly suggests, bring forward the paid applications i.e., the users download the app by making a minimal payment and then end up using your services or products.

Do not charge too much as this will drive away your clients. Therefore, decide the fee smartly.

  1. Freemium apps

Freemium apps are undoubtedly one of the best ways to generate revenue from your mobile application. It simply means to introduce applications that are free of cost- but some features are paid. In this way, the users will pay for those additional features as well if needed.

One similar app is- Grammarly. It allows you to freely access some of its features whereas the enhanced ones are paid.

  1. Localization

This feature directly relates to the term “user-friendliness “. The interface of your app should be easy to understand and comprehend by people across the world.

This can be achieved by supporting multiple languages so that communication won’t stop you from generating good revenue and a fancy client base.

  1. Make use of push notifications

We know that today’s market hosts great competition in terms of all the services and products. For a particular service/ product- multiple options, prices, providers are available.

Making use of the push notifications- helps you to drive the potential buyers to your mobile apps through alerts that remind them of the purchase, new products/ services.

  1. Integration of ASO updates

Now, does only building the mobile application does all the miracle? The answer is clearly a No. Updates are another feature that needs to be looked upon.

This means that your app should be flexible enough to accommodate any update done by Google or Bing.  Moreover, it should be platform friendly and must be able to run on all the possible platforms.

So, next time you think of having a start-up, don’t forget to get a mobile application developed. And if you want to generate a fancy revenue from the same, do ponder upon the above points.

 

Google Launches a New Portal for Small Businesses

22 October,2019 E-Commerce No Comment Author: graphicdesigner

To celebrate International Small Business Day, Google today launched a new website that will suggest its products that seem like the best fit for a specific business.

 

 

The Google for Small Business portal was announced today at the Grow with Google Learning Center in New York City, where the company offers a variety of workshops and classes. During a break in the event, Kim Spalding, Google’s global product director for small business ads, told me that the website “gives everyone a place to start with Google products.”

After all, she said, “small business owners struggle with time” and particularly don’t have time to become experts on digital marketing.

So on the new site, they can enter their company name and website (assuming they have one), then answer a few questions about their business and their goals. Google will then create a customized, prioritized list of actions, which may involve launching ad campaigns, or building up their online presence, or installing Google Analytics.

Spalding suggested that this could be particularly useful for small businesses that are “just getting started,” as well as more established business that are starting to develop a digital strategy.

While Google for Small Business can recommend a wide range of products, Spalding pointed to two “hero tools” that are part of the lineup — Google my Business, which allows business owners to create their own profiles and websites, and is “a complete free product from start to finish,” as well as Smart Campaigns, which Google launched last year to automate the ad-buying process for small businesses.

Online Privacy – What You Need to Know

21 October,2019 Uncategorized No Comment Author: Marie

Most Websites Already Know a Lot About You. Here’s What You Need to Know About Online Privacy.

Information that you share on an online platform can often be used by third parties without your consent, and it can even be used to track your whereabouts. Now, most of the secure sites will not collect any sensitive information like identification details or financial details. However, your posts on social media, internet searches, and browser history can be accessed, and your computer’s IP address can be used to trace your location as well.

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Therefore, you should always be aware of all the privacy protocols that a site has before entering any information. Given below are a few tips that will help you keep your information safe when you are on the internet.

  • Always update your browser. The web browser is the one thing that you use most often and your browser history can easily be accessed if there are any glitches. To avoid such disasters, it is important to run the available updates. These will check for any potential attacks and take measures to secure your information.
  • Many online services like Gmail and Facebook have a two-step verification system. This provides extra protection as you will have two passwords instead of just one. When you sign in, you will have to enter your chosen password and a generated password will be sent to your mobile number. This reduces the risk of your account getting hacked.
  • More often than not, you will notice that several advertisements are popping up and they are related to what you have browsed for. This is because these ads place cookies that can track and remember what you have searched. Now, you can remove the cookies by clearing your browser history at regular intervals.
  • There are some online privacy tools available that help secures your information. These are not effective against massive attacks but they try to hide your cookies, location and browser history from third party websites.
  • Whenever you are using a new site or creating an account on some online platform, make sure to read the terms and conditions they have regarding a client’s privacy, carefully. Most of the time, we miss this section, taking it for granted that our data is secure. But if you read between the lines you will see that many sites clearly state that they collect your information to sell to advertisers. Also, there are many companies that do not stick to their privacy policies and this places their clients in danger. If anything like this happens, then it becomes very difficult to maintain privacy and protect your personal data. So always keep yourself informed and give your information only if you are absolutely sure.

There are many internet browsers that allow “private browsing”. However, this does not mean that your information cannot be tracked or collected. When you use this mode, cache, browsing history and cookies are deleted, so your privacy is protected but only for those who use that same device.

 

Source: [1] [2] [3]

Facebook Launches Two New Features to Help Small Businesses Grow

14 October,2019 Uncategorized No Comment Author: graphicdesigner

The holiday season is just around the corner and everyone is going crazy over shopping. Now is the high time when top brands and local sellers earn the most from customers. As small businesses, it is difficult for them to earn more customers through local strategies, which is why Facebook is taking amazing steps to help them build a strong internet presence.

As holidays are coming near, many people are looking for online options to purchase gifts for friends and family. If small businesses have a strong internet presence and helpful tools, they can easily make new customers without any hassle.

As a result of this, Facebook recently introduced two new features,

1. Customizable story option on Facebook, Instagram and Messenger – It is not easy for small businesses to create new ad campaigns for every product. By using this feature, small businesses can save a lot of money and time that they could have spent on advertising.

2. Improved Instagram Messaging for Businesses – To help small businesses grow rapidly, it is necessary for them to be organized. This new feature will help businesses to send instant replies during busy season and organize chats in separate folders to avoid any mishap.

By launching these new features, small businesses will be able to reach out to maximum customers and attract many people by their fast service. Apart from it, Facebook is also helping such small businesses to learn how to improve their business strategies to gain more audience.

Small business owners can take part in the training held by Facebook to learn where they are lacking and improve them accordingly. If these businesses can learn to adequately handle their business, there are more chances for them to enjoy benefits all year and not just during the holiday season.

These small businesses can bring a lot of growth to the local economy by investing their skills in the proper advertising and amazing customer service. Facebook’s action towards helping small businesses might seem like a pebble stone right now but it can give enormous advantages in the future.

What Makes The Best Business Cards?

13 October,2019 Business Advice No Comment Author: Marie

Entrepreneurs must always have their own business cards as they are extremely important for networking purposes and public relations. If you come across someone who is interested in your work, you can simply hand them your business card and ask them to contact you. Given below are some tips by four entrepreneurs on how to get the best business cards.

Source: https://fitsmallbusiness.com

  • Katie White, founder of re:lax

Katie White is a holistic therapist and she helps her patients deal with stress, anxiety, digestive problems and hormonal imbalances using natural remedies and proper nutrition. She wanted her business cards to reflect her approach to therapy and healing methods. She wanted the “logo and name to be the most eye-catching feature and the reason a potential client picks it up – because they want to relax and feel good.”

This is extremely important because the design of the cards should not only be appropriate for the type of business you are in but should also be appealing to your target audience.

  • Michael, founder of WeCompareCasinos.com

This website allows people to find licensed online casinos that will suit their specific needs. Now, Michael had some really creative business cards (which looked like casino playing cards) printed. According to him, “in most industries there are a lot of expos and events where literally 1000s of traditional, basic business cards are handed out and just end up sitting in someone’s wallet, never to be seen again.”

A creative touch to your business cards will immediately interest potential clients. You can add embossing, foil accents or even go for something like metallic ink or spot UV.

  • Charlie Spokes, founder of My Friend Charlie

Charlie’s company organises dating events for middle aged London residents. Londoners in their 30s and 40s can meet and get to know each other at various fun events like paddle boarding and gin tasting! For their business cards, Charlie wanted a good quality card that had “a classic logo and colour scheme which had to be easy to read but also eye catching”.

Now, if you want a simple, basic business card then you need to make sure to follow some basic rules of designing. These include keeping the key copy about 5mm away from the trim edge, properly sized font and good quality images (for your logo).

  • Tom Bourlet, search and paid media manager for the Spaghetti Traveller

This is a fun blog that combines travelling and marketing. Now, Tom wanted his business cards to represent the vibe that his blog creates. But while the cards are quite quirky and creative, the designs do not overshadow the information provided and as Tom explains it, “the key information is highlighted first, with the email being my main point of contact, followed by my Twitter account.” Therefore, as this suggests, when you have your business cards printed, you will have to prioritize and decide which details are necessary and will be of use to potential clients.

What do you think makes the best business cards?

 

 

Sources: [1] [2] [3] [4]

Magento Commerce 2.2.X is Nearing the End of Support, it is Time to Upgrade!

10 October,2019 Uncategorized No Comment Author: graphicdesigner

You must have a current Magento subscription or license to receive software support. Additionally, it is recommended to always have the latest Magento version installed for optimum security and to leverage Magneto’s advanced features.

Magento continues to improve releasing updated versions. Please review the chart below for the end of software support dates for previous Magento versions:

Magento Release End of Software Support
Magento 1.x 06/2020
Magento 2.0.x 03/2018
Magento 2.1.x 06/2019
Magento 2.2.x 09/2019 (Open Source) & 12/2019 (Magento Commerce)
Magento 2.3.x – Magento 2.3.2 Latest Version

Magento has stated: Support for Magento Commerce 2.2.x ends on December 31, 2019.

Merchants or customers who are still using Magento Commerce 2.2.x should upgrade to the latest Magento Commerce release 2.3. If you continue using Magento Commerce 2.2.x for your website, this may impact website security and compliance.

YouTube Is Making Hard For the Copyright Holders to Make Unfair Claims Against The Creators

18 September,2019 Uncategorized, What's New No Comment Author: Marie
youtube copyright claims

YouTube Company found that most of the copyright holders are using unfair means to take revenue away from the creators. The news appeared first on Search Engine Journal.

For most of the people, YouTube’s copyright system is a mess as it places the burden on the creators to dispute the copyright claims, in turn, the copyright holders use the manual claiming tool to seize revenue arising from the videos often before the YouTuber (creator) takes a chance to respond.

But now YouTube from continuous requests form the content creators is updating this tool so that creators do not face any loss. This shall take place in the mid of September and YouTube will do this by changing its Content ID policy, YouTube mentions this in their blog post that by doing so many of the copyright claims shall be cut down. In other words, the right holders will not be able to size money from the YouTube videos by filing any claim and especially when the video is registered in someone’s name and appears for a small period of time on the channel or appears in the background of certain video.

YouTube has now made it mandatory for the people who are filing copyright infringement claims to provide a timestamp for the exact part of the video or the video’s they are reporting. The company also states that they will revoke user’s access to the manual claims if they continuously fail to provide accurate manual timestamps. An advantage of timestamps is that the manual claim recipient will see the timestamp as indicated by other party/parties that will make it easy to find out which part of the video needs to be edited.

To solve this issue they can either dispute the claim or can alter the video by using YouTube’s updating editing tools. Other than this the creators can shut down or remove all sounds, they can even swap them out easily with one of the platforms free to use songs from their audio library.

YouTube has a database of files on which it scans the video uploads so as to find the audio and video matches through its Content ID technology. Any copyright infringement found automatically leads to automated content ID (it’s a video platform system that detects an upload uses another person’s intellectual property claims, then they can earn from it as well) claims.

YouTube believes that by doing so many of the manual claiming privileges of labels or other right holders that get continuously breached will be stopped.

The changes made by the company will only effect manual claims and will have no impact on music found automatically by YouTube’s Content ID system. The company states that since it was implemented it has cleared many claims and has paid many right holders an amount of dollar 3 billion a very big amount.

The company states that they will continuously design ways to improve the creator’s copyright experience without altering the rights of the copyright owners.

LinkedIn Users Can Now List the Services They Offer On Their LinkedIn Profile

7 September,2019 Uncategorized No Comment Author: Marie
Image Source: http://www.socialsamosa.com

LinkedIn has probably become one of the most trustworthy and popular app/websites in recent years. It is the ultimate stop not only for job seekers but for employers as well.

With more technological advancements, new features have been introduced on LinkedIn. In fact, users can now easily list the services they offer on their LinkedIn profile.

This feature allows various freelancers and small scale businesses to feature their services on their profile.

This means you can spot a new option where you are required to fill a section labeled as- “Services” on your profile now. This is a great tool for thousands of freelancers to showcase their strong points and ability in the form of the services they provide. Along with this, it gives them or the other users to mention that they are ‘open for business’ which matches their profile.

Steps to Add services to your LinkedIn profile

Turn on the Services feature

At first, you need to open the mobile app or website on your desktop. Now, you need to check whether the Services feature is enabled on your profile or not. If not, turn it on.

Once you do that, you will notice a box under your profile photo. This box contains information about the process to showcase the service you want to provide.

Add services

Once you have read the information, you need to click on the ‘Add Services’ tab and a form will be displayed on the screen. Carefully, fill out all the required fields and details about the services you provide in the form.

Now, you can use a very useful tip here- try to be as detailed as possible. This is due to the reason that for the recruiters and other members that is a synopsis of the summary of your field of work, services you are ready to provide, businesses you are ready to do or invest in.

Continue

The final step includes clicking on the ‘Continue’ button and the information gets added on your profile.

You must be wondering how does this help? It will help members who are searching for professionals. The recruiters or the members need to filter their general LinkedIn searches. This will help them to find only those professionals who fit their needs.

The users who have added the required services in their respective profiles, their names will be shown in the search engine. For example- if you have noted that your Service is- website designing and a member searches for the word ‘designing’ then your name will be displayed in their search result.

Now, it’s the choice of the members or recruiters to message a freelance professional directly to inquire about their services and business they provide.

This latest feature has given a great opportunity and platform not only to freelance professionals but recruiters/members as well. It has become very easy for people to find the perfect person or business to get associated with. Above everything, it’s all safe and legal because LinkedIn provides that trust to all its users.

Instagram Starts Removing Posts ‘Like Counts’ In 6 More Countries

17 August,2019 Uncategorized No Comment Author: Marie
Image from: TechCrunch.com

Most of the social networking sites these days have become highly attentive towards introducing the best possible security standards and making the platform more user-friendly. Following the same trend, Instagram is also taking steps to provide more safety, security and making the app more amicable for its millions of users.

Taking a step forward towards these things, Instagram decided to expand its test to hide like counts. It has decided to give more users the options to hide the counts on their posts publicly. Recently it made an official announcement where it decided to expand the test regarding hiding the like count to six more countries- Ireland, Italy, Japan, Brazil, Australia, and New Zealand.

The test initially was started in Canada. At the initial stage of the test, only some people were included and they had their likes hidden by default. They had to choose to opt-out the likes publicly. But, there is another aspect to this, the people who had their likes count hidden can still see the likes on their own content.

Well, this is a known fact that a number of likes have become a de facto way of providing value on user’s posts. But Instagram decided to hide it due to the reason that it wants its audience to focus more on the posts, videos, and content and not on the number of likes. It can be said here that they do not want you to judge the posts by the number of likes it receives.

There is another aspect to this test undertaken by Instagram as to why it has decided to expand it. There are times when a photo of yours might not receive much appreciation or likes. This often lowers the confidence of the respective user and in the future, he/she is attentive about posting similar posts, for example- a selfie in a swimsuit, food photos, etc. This is because more likes signify that the post is more impressive than others and getting lesser likes makes you feel terrible.

But, this latest feature of hiding the public count will give all the users the permission and confidence to post whatever content, photo or video they may like and seem fit to post. The post won’t be based on the basis of a number of likes or hits. This will be fruitful because people would stop caring too much about the likes on the post and will put whatever they feel like to post.

Thus, hiding the likes from feeds, posts, videos but making it visible to the person who posts it, would give people sensibility about what is working. And, they don’t have to worry about what opinions people form regarding their personal feeds. Overall, it boosts their confidence to post whatever their heart says to and not what people want would hit like on.

So, if you live in the countries where this test is been carried out, then your Instagram would only show the name/username of the person who likes your post but not the number of people who hit the like button.

Facebook Found a Major Privacy Flaw in Messenger Kids

8 August,2019 Uncategorized No Comment Author: Marie

In 2017, Facebook launched Messenger Kids which is a child-friendly version of this app. Even at that time, there was a great protest against Messenger Kids and it wasn’t considered to be amicable by various health professionals.

If we look at the recent cases regarding the privacy and security of Facebook, it won’t be wrong to say that something was bound to go wrong at some point in time. And, it happened recently when Facebook found a major privacy flaw in messenger kids.

Facebook took the responsibility of informing all the parents of the children using Messenger kids about the flaw due to which their children were exposed to some users who were not approved by their parents. The irony of this situation is that- Facebook’s Kids Messenger app was built around a simple premise that children should not be able to talk to those users who were not approved by their parents.

But due to this major privacy flaw the very basic premise of the Kid’s Messenger is outlawed and is being questioned by experts and parents all around the world. In order to correct the flaw and until any further notice, the affected chats were turned off and parents were also provided with additional resources on Messenger Kids and online security. 

The Back-Story of the Bug

According to some experts, the bug was a result of a flaw in the process of applying Messenger Kid’s unique permission in the group chat. The issue in this area led to the major privacy flaw where the chats of users/ kids got exposed to unauthorized users who were not approved by their respective parents.

In normal day-to-day life, children who are using Messenger kids can only start a conversation with other users who have been approved by their respective parents and the unapproved users can’t reach out to the kids and either way, is also not possible. Now, the permission setting process became more complex and hassle-full when it was applied to group chats where many users were involved.

The permission setting feature failed and didn’t work properly. This lead to security issues on the Messenger Kids app. As a result of all this, the person who originally launched the group could invite any user. In fact, he/she could even invite those users who were not authorized by the parents. Thus, thousands of children were left in chats with many unauthorized users. And, above all this was simply a violation of the core promise of Messenger kids.

Well, there is no denying the fact that Facebook’s original intention was to create a safer and secure environment/platform for young children. But, due to this security flaw, their intent and functionality are put to question by experts all around the world. This has also alarmed the parents and has broken their trust regarding the app as well.

Many experts have criticized Facebook and quoted that Messenger kids are nothing but a product to target young children. They find it totally unwanted and absurd.

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