7 Great Ways to Advertise on YouTube Overall rating: ★★★★★ 5 based on 23 reviews
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7 Great Ways to Advertise on YouTube

Business Advice No Comment

advertise-on-youtube-01Did you know that around 300 hours of video are being uploaded per minute on YouTube? Yes! That is the kind of popularity YouTube has gained. These numbers are only going to reach higher by the day. The fact clearly indicates that a lot of people watch YouTube.

So if you have got anything to promote, YouTube is the best domain to place your ad. In this article, we tell you 7 great ways to advertise on YouTube!

  1. Placing it right!

The process of placement targeting will give the user the liberty to choose the videos they have to appear in. This is the best option because of its various advantages. You get to choose on appearing in videos that have gone viral. This increases your reach to the audience. You could also choose videos that are relevant to your product so that it reaches the suitable audience.

  1. You could go by the topic

Every individual has a specific topic of interest. Certain topics might be popular than the rest. Targeting videos related to topics like these will give your product a larger visibility. Basically, this is targeting, but not too narrow. You could also choose topics that are related to your product and place your ads on such topics.

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5 Secrets to Running a Successful E-commerce Business

Business Advice No Comment


E-commerce is the business of marketing and selling goods or services online. New online businesses are being set up every day, but their success in this highly competitive marketplace will depend upon several key factors. As the base of operations, a strong e-commerce website is the key, but there are plenty of other things to consider as well.

Quick Secrets on How to Make Your Own E-Commerce Business a Success

  • Product Range

It’s essential that you understand the needs of your target market so you can get your range of products right. If it’s too broad, your website will be confusing and it will be difficult to develop an effective marketing strategy. If it’s too narrow and you are limiting its appeal to a small group of people, so you may not get the business you need.

  • Website Design

Once you have identified your target market and refined your range of products, the success of your business really does depend in large part upon how well-designed your e-commerce website is. It’s worth delegating its design and structure to a professional design company. After all, it not only needs to look bold and clear, but also needs to be simple to navigate. A professional website designer will also be able to set you up with an e-commerce solution which will surely let you evaluate your data and make required notes of how your visitors are finding your site.

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4 Reasons an Online Business Is a Solid Investment

Business Advice No Comment


When you talk about business, what are the first two thoughts that pop up in your mind, investment and revenue? When you talk about investing in an online business, well that could be risky, but obviously there’s a certain amount of risk always added when it comes to investment. The next thing is your priority because it is very important to choose an investment of your liking, else, however, profit making that business is, you will not be able to make utmost use of its potential. Next, you should know your limits to investment because in a running a business, you cannot put all your money at once, you will always need some in your hand. So be very careful in how much amount and in what duration you are going to invest your money.

Online Business is A Success. Few Reasons.

Now here are some reasons why you should invest in an online business over an offline one, and why it is such a success these days:

  • The first parameter is – reduced overhead, or technically it is the autonomous investment that doesn’t pay you back anything, like rent when you have an office in an offline business, then its electricity and water bill and etc. So when these are cut, obviously your profit margins are increased.
  • Second is marketing, this is the most important aspect of running a successful business. And when you are doing it online, it becomes so easy. You can have ads on YouTube, email campaigns; sales pages and you can even have feedback for your products which is very important to introspect your sales. Now when you will know which ads on the internet are working, you can automatically cut the rest, and focus on few which are more popular.
  • Third is the adaptability and flexibility of online business. This is your thing when you do not want yourself to be tied to one place, physically. All you need is a good internet connection. And there is always some time if you want to focus on some other new ventures or just some family time.
  • Next is lower risk, investing in online business doesn’t cost you much, so it also reduces the risk, and even when if your business is a losing one, there is always a chance to put some idea and turn it into a profit-making, with very less investment you can make a large profit, basically all you should have is a great idea.
  • Next reason to invest in one is that starting a new business of your own needs a team, then your idea, however good it is, it is not market run, so there is always a risk. But when you invest in a running one, you know its idea, you know its revenue, and all you need to think is how to expand one.

These days what people don’t want to risk is time, and investing in an online business gives you that. It doesn’t consume your time more than needed. When it comes to money, you can invest that very carefully. So now go ahead, analyze your money and time, and invest in a business that you are passionate about as now you know that online business is a solid investment.


Importance of Pay-Per-Click (PPC)

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(c) digitalmarketingpro.net

The web is without question one of the best sources of information that’s also readily available to everybody. Not only does the internet provide us with a very simple way to acquire information, it also gives us a lot of opportunities to earn a living.

If you have an online website, you will probably already know that there’s such a wide range of options for you to choose from when it comes to the marketing of your site. The success of a website can depend on more than one factor, therefore it is vastly important that you make sure you are marketing it in the best ways possible. Online marketing has become one of the most useful and most profitable home-based jobs nowadays. However, it is not that easy to be a successful internet marketer. If you wish to benefit from the internet, you definitely need to learn the basics of pay per click advertising.

The Success of Your Business

The core principle of internet marketing is selling products or services to the millions of internet surfers around the world. It does necessarily mean you need to produce your own products to be able to do business online. You may elect to become an affiliate who will market the services or products that some other marketers are selling. Being an affiliate marketer is another lucrative job, but you need to have a good understanding of advertising online.

What Composes An Ideal Marketing?

An ideal way of marketing a product or a certain service is through the utilization of pay-per-click advertising strategies. This online marketing strategy involves a lot of technical skills, and common-sense as well. If you are not familiar with PPC marketing campaigns, it is strongly recommended that you take online courses first or just do any self-study regarding how to manage a PPC ad campaign.

Whenever you make a search on the internet, you will notice ads and links on the side of the search engine result page. These are ads which are paid for by internet marketers. As you can notice, the location of these ads is very ideal and visible, not for the reason that website owners did a great job in the search engine optimization of these sites, but because their positions are paid for by the website owners. And because of the great potential of being in these positions, every PPC ad can cost a lot.

You will need to have bidding for the keywords that you are going to use for your ads. The more popular the keyword is, the more competitors you will have. As a result, these keywords can cost a lot per click. So if you need to make sure that you’re investing in a profitable keyword, you have to make sure that you do a thorough keyword and market research using some of the best tools available on the internet.

Although a pay per click campaign will require you to learn a good deal about internet marketing, there is no doubt that your efforts will provide you with the best possible results in the end. Furthermore, anybody who wishes to succeed in any field should be ready to gain all the knowledge necessary to master his selected field.

The 10 Commandments of Landing Pages

Business Advice No Comment

The leads that your website generates are only as good as your website. A landing page is important for lead generation.  Luckily designing a landing page is not as time consuming and overwhelming as you think it is. Go through a list of the best lead converting websites, you will see and learn as to what works, and the important question – why it works?  There are a few steps that you can follow which can boost your lead generation using your landing pages, furthermore it will increase your website trust authority and factor.


  1. Your website should include a contact number

It might seem counterintuitive, adding a contact number to your online site. But a simple number can directly increase the clients’ trust and leads credibility to your offer. No matter customers call you or not, the mere existence of a number brings them some comfort.

  1. Have Forms on every page of your website

People today are more likely to convert into leads, if they have an easy access to the genuine lead generation form. Having a form at each page most likely increases the amount of viable leads. Make sure the form is easy to fill and should ask for least information possible.


  1. Add photos and testimonials

Testimonials are termed as a powerful tool for marketing, but including photos or video can take your site a step further. Solid testimonials along with rich media can have an influential impact and lend boost to your offer. Continue reading

How Much Should I Be Spending In Google AdWords?

Business Advice No Comment

You may be missing out on showing your ads if your budget is depleted. But the comfort of knowing that you will be within the daily budget is like having some warm soup on a cold day… (Source)

One common dilemma about those who want to start their Google Adwords marketing is the amount to be spent. Below are two ways to answer the question.

First option involves a test budget.

If you are just starting the process, determining the cost is not easy, as you don’t know what’s going to work and what not.

Results may vary after the testing mode. It’s plausible that your initial test campaign is successful with regard to costs, but proceeds with a loss or break-even condition the next time. However, your mind should not be focused on making any campaign profitable but you should have a mindset of investing in market research.

With the help of initial testing, you’ll get to know, how your ad messages are resonating around the target market. Also, let you know what keywords are effective in generating maximum leads and attracting customers. Moreover, with this test you’ll be able to know which messages are generating the maximum or best response of clicks on your landing page. Continue reading

The Top 10 Global E-Commerce Markets

Business Advice, E-Commerce No Comment

With eCommerce being the new shopping destination these days, various global markets are ruled by various eCommerce giants. Let’s find out what the Top 10 Global E-Commerce Markets are!


  1. CHINA
  • Sales: $426.26 billion
  • Increase: 35%
  • Top online retailer: Alibaba
  • E-commerce sales as % of total retail sales: 10.1%

In China,  46 % of the population is using the e-commerce platform recording 35% sales increase, Alibaba boomed the e-commerce business growth, currently it is the largest online retailer.

  • Sales: $305.65 billion
  • Increase: 15.7%
  • Top online retailer: Amazon
  • eCommerce sales as % of total retail sales: 6.5%

USA the number two position in this global list, the rise in e-commerce business is rising at a rate of 15.7% yearly.

  • Sales: $82.00 billion
  • Increase: 16.5%
  • Top online retailer: Amazon
  • Ecommerce sales as % of total retail sales: 13.0%

UK leaded the retail e-commerce sales a couple of years back. When compared with USA, UK lacks behind with only $200 billion.

  1. JAPAN
  • Sales: $70.83 billion
  • Increase: 14.0%
  • Top online retailer: Rakuten
  • eCommerce sales as % of total retail sales: 4.9%

87% of the population is well versed with the online shopping concept, thus Japan takes up the fourth position. Rakuten is the online retailer that leads the Japan’s e-commerce sales, the company is known to be one of the largest in the world.

  • Sales: $63.38 billion
  • Increase: 22.1%
  • Top online retailer: Amazon
  • eCommerce sales as % of total retail sales: 7.3%

Germany hits the 5th position in the list though it has shown a rapid growth of 22.1%, close to China. Amazon has the largest share in the market.

  • Sales: $38.36 billion
  • Increase: 12.1%
  • Top online retailer: Odigeo
  • eCommerce sales as % of total retail sales: 4.6%

The e-commerce market in France is practically led by Odigeo a travel company, though travel websites are not accepted in retails sales despite being the largest e-commerce company in France.

  • Sales: $33.11 billion
  • Increase: 13%
  • Top online retailer: Coupang
  • eCommerce sales as % of total retail sales: 9.0%

South Korea ranks seventh in the list, although it is the third largest with 9% retail sales in the last year. Coupang is the largest retail e-commerce store in South Korea.

  • Sales: $24.63 billion
  • Increase: 17.4%
  • Top online retailer: Amazon
  • eCommerce sales as % of total retail sales: 5.2%

Amazon strongly holds the largest share of e-commerce sales in Canada, while Costo runs second in the competition.

  • Sales: $17.47 billion
  • Increase: 16.0%
  • Top online retailer: ulmart.ru
  • eCommerce sales as % of total retail sales: 2.2%

59% of the Russian population enjoys having the internet access, e-commerce sale in Russia barely make more than 2% in comparison to other countries sales.

  • Sales: $16.28 billion
  • Increase: 22.0%
  • Top online retailer: B2W Digital Inc.
  • eCommerce sales as % of total retail sales: 3.8%

The last but not the least Brazil makes it to the 10th position. The e-commerce sales are pretty low in comparison to other countries. The infrastructure is not up to the mark, hence making it difficult for the delivery process which directly affects the e-commerce.


Top 10 Adwords Tips for eCommerce Websites

Business Advice No Comment


It is a well-established fact that internet users and the use of e-Commerce is increasing at a high pace. With this, the challenge to reach your target audience before your competitors is tough. Investing too much on advertising is definitely not a solution. Therefore, to keep the advertising and marketing to its cheapest and attaining what needs to be attained, Google AdWords is the solution. Here are the top 10 adwords tips for ecommerce websites.

  1. Keywords and competitors research

Using the right keywords and analyzing the competitor’s strength is an important part of AdWords campaign. Using the right keywords will help generate leads for your website. Using the right tools like keywords planner and WordStream, keywords can be very influential. Continue reading

5 Social Media Marketing Sins

Business Advice, Social Media No Comment
(c) slinkysearch.com.au

(c) slinkysearch.com.au

Social media is a lucrative platform for online marketers. It sets a stage to reach the consumers directly. It is an easy reach to promote the brand. Social media platforms are like hives. They have a great impact on business and brand value. Engaging becomes easier in the internet savvy world. Promotions happen in a single click. It reduces the need of infra. It increases the presence of brand image. Yet the online marketing has certain downfalls when not played right. Many tend to commit sins online by not leveraging the social media in the right way.

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Traditional vs Digital Advertising

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Traditional advertising dates back to the time of the 18th century, when advertising was done through the means of radio and television only. But with the advent of modern means of media like the internet, the trend and the means of advertising changed. Now, people prefer internet over all other ways to media. The internet is capable of providing everything from news, videos, as a social medium to buying and selling of product and services. This has resulted in the decline of traditional media use.

Though, traditional advertising is still an effective way to create your brand name and engage more traffic, but is not economical to be used by all businesses. Advertising on television and radio is still a costly affair and not all businesses, especially the startups are capable to spend such big amount of money in a go. This is the main reason digital marketing has become so common platform among businesses to reach the potential audience.

Moreover, reporting stats by means of traditional advertising, reporting ROI to the client is more challenging than in the case of digital advertising. Digital advertising enables reporting of exact ROI through different campaigns and changes can be carried out easily.

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