6 Common Adwords Mistakes

14 October,2015 Business Advice No Comment Author: Marie

AdWords only permits 95 characters in text ads. These 95 characters have the power to either make or break your campaign. There are various mistakes which creep inside unknowingly while we frame the AdWords texts. Let’s see what these common Adwords mistakes are!

Not Using Keywords

Keyword is the essence of advertising if you depend on the user’s query. Google bolds the keyword string inside the ads. This enables the user to identify the ad easily.

It is useful to adjust the wordings of keyword in the ad to make it work. Spilt your ad campaign into various ad groups to be more effective!

For instance, if a query says, ‘cheap web hosting’, ads focused on pricing should be provided. The ad text should include some valid offers for the same.

Missing call to action

Usually, the commercials are too crammed up with information about products and services, but fail to add an important element like call to action. A call to action includes the use of words like try, check, join, see for yourself, etc., that favors an action to be action from the users. However, avoid using the word ‘click’ in your call to action, usage of ‘click’ in CTAs is forbidden by Google.

10 Reasons to Hire a PPC Management Expert

11 October,2015 Business Advice No Comment Author: Marie

There’s always a war raging between SEO and PPC in the world of digital marketing. Search engine optimization is a gradual process.

Therefore, for the businesses with high competitors, it may not be able to fuel the response that is needed to set your place in the market.

This is where PPC advertising is beneficial. Here’s why one should hire a PPC management expert!

Keyword research

Effective keyword research is vital for the success of the business. This is why PPC experts spend most of their time on keyword research throughout the process.

To help you out, Google provides free and paid keywords tool, but it’s always the paid ones that make your campaign successful.

Wrong ad copy could result in your fall

The best reason to hire PPC experts is their ability to carry out competitive research. They understand your competition by proper study, find good copy and form ads according to their understanding that works. The copy experts prepare cannot be attained by a beginner when each word carries equal importance.

Tracking

Tracking sales is an important element of a PPC program. Ability to track sales and identifying the source of sales can only be done by an expert. Better analysis can help you to know which placements and keywords are most effective in bringing conversions.

For tracking code installation, it is necessary to know at least one basic language like HTML. If not, it’s better to let the expert accomplish the task for you.

PPC terminology

Do you have a thorough study of PPC terminology like CPM, CPA, what is retargeting, difference between impressions and views? Probably not! Knowing these terms is very important to hold marketing campaign for your business.

Campaign settings

Campaign settings are important in order to provide the right exposure to your marketing campaign. For instance geographical settings will enable to target a specific part of the country.

Good landing page

A relevant landing page can save your money which will otherwise be spent on conversions. PPC experts are experts not only in understanding the principles but also in testing the landing page designs.

Experience matters

A PPC expert who would have worked with any other client within the same industry as yours can apply the same competitive knowledge to your account. This could save thousands of dollars on your part. Finding experts who have already worked with any of your other competitors are beneficial in paid search.

Click fraud

Make sure you know what a click fraud is and be able to suspect it, if any. For this, it is necessary to watch your stats and inform Google for refund if any click fraud is found.

Keep yourself updated

Be a good online marketer and update yourself with the latest trends, news and articles. Attend the probable industry trade shows and networking events.

Time bound

Do you have enough time to manage your PPC account? Though easier than SEO and costs money every time to use it, PPC gives you results by improving your ROI.

Therefore, if you have an experience of your own on PPC management, you can make it work on your own. Otherwise, it’s better to hire an expert to do so.

Simplio Web Studio offers professional ppc management services which includes all stages of the process from initial research and campaign creation to extensive research, analysis and optimization of the campaign results. Request a quote here.

Source: Search Engine Watch

7 Ways Make Your eCommerce Site More Interactive

4 October,2015 Business Advice No Comment Author: Marie

An interactive website acts as an incentive for the users to visit it more often and experience the company’s enjoyable services. Any ecommerce website works well by revising tactics and finding ways to make it interactive.

Here some of the tips that can make your ecommerce site more interactive.

Using poll is a great way to capture your visitors’ attention.

Polls

Including polls for your audience is one way you can make your website interactive. With the presence of various poll apps available, you don’t have anything to lose but gain a lot for your site. The polls provide instant feedback and let you know where you actually stand. You can also make polls that lets you know what your audience and customers want or are interested in.

There are many ways a poll can be carried out. One such way is to have a survey on customer satisfaction. People take pleasure in giving their feedback about the services and products which act as a best way for online merchant to know how his efforts are paying off.

Surveys

Polls provide a rather light headed information and insight about your site, while surveys help you to find out more information from clients and users. Need not make a survey too long, just enough to know your users’ needs, their thoughts that could be interacted in just the right sense!

Surveys are the best way to collect viable information through means like emails.

Personalization

Personalization is a new trend in the field of website development. It helps in targeting specific clients in a go and makes their experience even more delightful. Moreover, it provides ease to users in finding what they are looking for.

Gifs

Gifs are graphic interchange format that are used as a light-hearted attraction and make your site look exciting. Which animated GIF you choose solely depends on the type of ecommerce site you have. Make sure, the Gif you use is humorous and does not seem like out of place. You can do seriously amazing stuff with these gif to make your ecommerce website interactive and seek attention.

Blog

For every ecommerce site, it’s important to have a blog of its own. They provide much needed information to the audience and can be used in best way possible to make your site interactive. Post blog as frequently as you can with the right content which customers can relate to and find connected to it to read it whole.

Chats and services

Users get more inclined to use your ecommerce site than your competitors’ when you provide the answers they are searching for and help them whenever needed. How you handle your users’ queries and their needs drives your site forward. One should use ways like live chat to interact with your customers.

E-newsletter

Send monthly news letter to your users addressing them personally by their name through email. It is the best way to inform them about your new products, offers and any information that user may be looking forward to. Make them know about the latest trends and what’s new to your site and remain in contact with them.

ECommerce sites are proven to increase revenue of business by up to 250%! Making it more interactive can lead to even greater sales. If you are interested to make an online store for your business, check out out E-Commerce Solutions service here.

5 Reasons Your Business Needs Infographics

28 September,2015 Business Advice No Comment Author: Marie

Sample Infographics by zyncro.com

We all know that visuals are a big factor in marketing. They can give a much needed boost to your company needs. One in particular are the infographics. These are a visual images such as a chart or diagram used to represent information or data. The attention who don’t bother reading contents can definitely be caught by this means of visual marketing known as infographics.

We listed down 5 reasons why your business needs infographics, NOW!

Direct path to gain traffic

Infographics has a power to attract more traffic to the posts with is visual presence. A visual content is known to generate more shares and likes than simple content. As more people tend to engage with visual content, the chances of further gaining traffic increases.

5 Tips For Generating Business Leads On LinkedIn

26 September,2015 Business Advice No Comment Author: Marie

Have you ever wondered if your time spent on LinkedIn is worth it? Have you ever thought that this website is helping your business?

There are still a lot of people who doesn’t know that LinkedIn is a great source of leads just like other social media sites. We’ve listed down some tips which we think can help you in generating real business leads using LinkedIn.

Look at your profile viewers

LinkedIn shows all those people who looked at your profile when you log in. Each of these lookers can prove to be a potential lead for your business. Following up with everyone that looks at your profile is one of the ways to build binding relationships at LinkedIn which in turn will take your business to a higher level.

Share Updates

You would have come across something titled as, ‘share an update’ which involves link to an interesting article along with a comment or enables to post a blog with the help of ‘publish the post’. Every time you post an update or publish a blog, it appears on a number of news feed along with your profile link. It will help you gain more exposure and more profile views. You never know with whom you will be acquainted with, may be a plausible client. More you publish or post, more the chances to meet with someone new.

Use LinkedIn ads

Don’t be afraid of advertising. There are companies which helps businesses in advertising on LinkedIn for increasing the sales and business leads. Moreover, LinkedIn’s Sponsored Updates are also worth the time. They are customized to appear in the news feed of both mobile and desktop devices. They are much better than the traditional ads as it uses soft marketing approach of images and texts.

Direct Messaging

Direct messaging is another way of driving sales and increase the business leads on LinkedIn. But see to it that your direct messaging does not turn out to be spam else it will prove out to be hard on you. For proper messaging, you must have a dignified personal profile, an imperial marketing plan and then you are all prepared to send short impactful messages as a means to generate leads and maximize sales.

LinkedIn Search

Many of you don’t know how to use the LinkedIn search. Don’t get upset as it’s quite easy to use and right in front of you on LinkedIn. LinkedIn has millions of users, out of which 49% of them are decision makers. Such a huge following makes it an amazing space for lead generation, but targeting every person on LinkedIn isn’t necessary. The business needs to set a specific target audience, which you can easily find through LinkedIn advanced search features. It specifies various groups and individuals according to the type of industry, relationship, location, company type and various other categories.

These are our five simple tips that can help any business in generating business leads. A social media

Follow these steps and in a month you will start to notice that you are generating more prospects and referrals from LinkedIn!

What Makes a Good Squeeze Page

17 September,2015 Business Advice No Comment Author: Marie

A squeeze page is called by many names. Landing page, leading page, lead capture page, opt-in page are some of its popular aliases. Though this bunch of names may represent a slight variation, their goal is same. It is to capture email addresses and build you a customer list. A squeeze page is the web page that is particularly designed to capture the user’s email address. But users are not going to give their emails very easily. Only good squeeze pages get good opt-in rates. And by good, I mean good content, good offerings and a good design. Here are some characteristics of a good squeeze page.

Captivating headline

The headline is an above the fold content for your squeeze page. It gives a quick impression on your service and lets users stay on the page. It is the first thing users see on your page. It has to be enticing and relevant. A good headline is short, captivating and easy to understand. It triggers the right emotional response from the user.

An awesome free offer

Nothing is free in this world. If you want an email list, you have got to offer something. And this offering has to be of some value to the user. If it is a video, it should be unavailable anywhere but your site. It should also download quickly. What you are offering should be unique and easily accessible.

The Importance of Business Directory Listings

11 September,2015 Business Advice No Comment Author: Marie

Business directory listings are offline or online business directories. These directories provide the basic contact and service details of a company. Consistent directory listings can boost your profits. Business directory listings help you in many ways.

Targeted advertising

About 80% of customers use directories while researching a product or company. This fact was established by a study done by Burke. Directory searches usually lead to a successful purchase.

People use a directory with a specific use in mind. If they find a company to be suitable, they will go ahead with the purchase. They are ready to do business. Hence attracting such customers is very important. Directories help you do that. Online directories also have an additional advantage. They can get you higher returns from your website. If your product has relevance, it will be given more importance in the directory. You can use directories to reach customers who need your service.

The Importance of Font Selection in Logo Design

7 September,2015 Business Advice No Comment Author: Marie

Branding is all about sending the right message. And logo design sits in the center of all your branding activities. You should be able to strike the right chord with your logo. If not, your message gets lost. Even a single stroke or dot could make a big difference to your logo. If such a small change could have a great effect, the font selection must definitely have a greater impact. Choosing the right font type is very important for the success of your logo. Here are some reasons why.

Brand personality

Each brand stands for something unique. It has its own personality. These unique traits of a brand are reflected in its logo. If the logo design has a mismatching font, then it is a disaster. Fonts are the way by which audiences see your company. A law firm definitely can’t use a comic sans or decorative fonts. It should be a classic, bold and readable. Similarly an art store cannot have a boring font. It should have a lively logo design. The fonts must be free flowing and fun.

Psychology behind logo designs

There is a psychology behind every logo design. A logo should be able to send subtle messages. It is designed to work for the target audience. It has the ability to deliver the brand identity beyond the literal sense. For this purpose, font selection must be given utmost importance. Certain fonts have a relaxing effect. Some fonts may invoke certain type of emotions. Thus, by selecting the right font, designers make a winning design.

What is the Best E-Commerce Platform for my Small Business

31 August,2015 Business Advice No Comment Author: Marie

Every business needs a push to get to new heights. Maybe you are looking for that next big step by setting up an online store.

An online store is a great way to grow your small business. But there is one important decision you need to take in setting up an online store. It is the selection of a suitable ecommerce platform.

There are many platforms available but each has its own pros and cons; choosing the best e-commerce platform depends on your needs and requirements.

Some important factors that can help you decide are:

Hosted or self-hosted
Customization features
SEO optimization
White-label
Branding
Payment gateways facility
Shipping estimates
Coupon abilities
Mobile accessibility
Analytics
CRM (Customer Relationship management)
Social integration

There are also several other features that can help you get better returns from your store.

5 Reasons Why Good Design Matters To Your Business

19 August,2015 Business Advice No Comment Author: Marie

The word design literally means a plan. We all know how important planning is for business. But in general terms, design is the element that portrays your business in the way you want. It has to be infused into every aspect of your business. Nothing can be done randomly. Everything must be performed according to a design. Yu may be wondering why design is so important. The following reasons will tell you why good design matters.

Establish your brand

A new company has to make itself known to its clients. It should be able to establish itself with confidence and trust. Only a consistent and impressive design will help you do that. Design is the way a business makes itself identified. Starting from logo design to website design, design is what makes the brand known. But making a bad design will soon damage the little credibility you already have.

BlogSimplio Labs Blog

6 Common Adwords Mistakes

10 Reasons to Hire a PPC Management Expert

7 Ways Make Your eCommerce Site More Interactive

5 Reasons Your Business Needs Infographics

Direct path to gain traffic

5 Tips For Generating Business Leads On LinkedIn

What Makes a Good Squeeze Page

The Importance of Business Directory Listings

The Importance of Font Selection in Logo Design

Brand personality

Psychology behind logo designs

What is the Best E-Commerce Platform for my Small Business

5 Reasons Why Good Design Matters To Your Business

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