What Is Link Building, and Why Is It Important? Overall rating: ★★★★★ 5 based on 23 reviews
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What Is Link Building, and Why Is It Important?

SEO Tips No Comment

link-building-lesson

Search engines and optimization techniques have evolved to a greater extent. They help in building strong brand images. They provide easy referrals on the social platforms. They are continuously redesigned to reap the benefit of social presence. Link building is one such technique that brings immense value for social marketing. It is a strategy to direct traffic to your website by building links from other websites. Its sole objective is to increase the number of links that drive traffic to your website. More links to your website mean more visitors. More visitors would mean a high ranking in search results. The ranking is used by advertising companies to display promotions. A high ranking will directly increase the brand image of your website. Link building is essential for search engines to retrieve the content sooner. It is one of the proven techniques to improve brand awareness.

Basics of link building

Link building is an essential SEO technique that requires various skills. It requires content creation, programming ideology, and business skills. It drives the search engine traffic. It redirects the internet traffic to your website. It involves an intelligent and logical way of creating links. There are many strategies such as black hat and white hat SEO strategies for link building. The rewards of a high quality link are huge. Increased traffic means more revenue; more reach to direct consumers, and thereby increased sales figures. Some of the web platforms rely on link building techniques to cover customer surveys, market studies and analyst reports.

Types of links

There are various types of links. Resource links are links that point to resources. Resources may include media contents such as images, videos or even URLs. They can be licensed or free for all. Resource links are widely used. They increase the user rating of the website. There is also another type of links called editorial links. They are freely available. They are usually provided by the website owners. They usually carry good content. They are useful for online marketers as they are content specific.

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Miami Local SEO Trends

SEO Tips No Comment

SEO is a fast growing online industry that sets the business trends all over the world.  This is especially true in Miami, Florida as well. With the height of search engines such as Google, Bing, and Yahoo, businesses heavily relied on the internet to promote and market their products. Now, this trend seems to be getting stronger and it looks like it will keep moving on the same direction for years to come; hence it is vital to know the current trends of the SEO industry.

Miami, Florida is one city that is booming with companies that heavily rely on the power of the internet. Such companies are moving towards the SEO direction to make sure that they getting their businesses out there.  Because of this movement, it will be beneficial for these businesses to know how to be at the top of the search engine list.

miami_real_estate

There are 5 Miami Local SEO Trends that are essential to make local businesses at the top of the search engine list.  It is important to follow these trends to achieve success in eCommerce.

  1. Mobile accessibility

Let’s face it, more and more people use mobile phones and tablets to access the internet. You can go to any beach in Miami and see people taking selfies or sunbathing while tinkering with their tablets or mobile phones. Given that this trend is viewed to take over the use of desktops and even laptops, it is important to have mobile-friendly websites, one that will not eat up much of mobile phones’ or tablets’ memories at the same time will be viewed easily on a smaller screen.  This move may eat up some of your capital funds, but you will definitely reap income sooner than you think.

  1. Swift Website Response

Miami is also becoming a fast-paced city with people becoming less and less patient. This is also true with internet browsing. People want to view websites that respond quickly. Likewise, search engines also prioritize websites that have quicker response rates. Yes, big search engines such as Google has figured out a way on how to check the response rate of every website. If your website has a swift rate of response, then search engines will put it at the top of their search list.

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10 Reasons Why You Must Have a Mobile Friendly Website

Business Advice, SEO Tips No Comment

If your website is still not mobile friendly, then this is the best time to switch to a mobile friendly website. Many people are now using mobile internet devices more than before. Research shows that this trend will continue for several into the future. Thus, a website that supports mobile devices is an absolute necessity.

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Source: Simplio Web Studio

Maybe the increasing number of people relying on mobile devices is not convincing enough. Still there are benefits of a mobile friendly device that you should consider. Below are 10 reasons why you must have a mobile friendly website.

1. Mobile devices can be integrated with offline media
There is the growing need to integrate offline and online media. Mobile devices are able to do this using QR codes. You can use QR codes both in print and electronic forms. This is important because sites constantly need to transfer printed information into SMS, email, or site URL.

2. Mobile Internet Usage is Growing 60
Now think about it, research suggests that come 2017, over 90 percent of people who visit the internet will do so using their phones. Therefore, this growth will affect all business that target online people. Since mobile devices are overtaking personal computers, you may want to make your website mobile friendly. You will be ready when the inevitable change eventually takes root.

3. A mobile website is more affordable than an app
Developing mobile applications can be less flexible and more costly than a mobile website. In case you decide to develop an application, the number of devices or platforms people are likely to use may determine the number of apps you need. Different phone models may all work on different types of apps. In addition, it is necessary for you to fix an app before using it, making access to your content more difficult.

Source: MaximizeSocialBusiness

4. Mobile Devices are Portable
People are looking for your information while they are on the move. They use modern gadgets. With a website suited for mobile, you have the ability to be on people’s minds and hands at all times. Try to tell them more about your products and services. People will mostly be attracted by such gestures and click away without hesitation.

5. Improves the image of your company
A better image of your company must be one of your primary goals. Yet, you can achieve this very easily by creating a mobile-friendly site. Today, sites that work well with mobile stand out. Before the visitor can even go through your product and services, your company will have impressed him or her.

Source: PBJMarketing

Source: PBJMarketing

6. Better SEO performance
As people look for your company and what you offer, which method do they use? In most cases, they will go to Google. Search engines use very intelligent algorithms these days. Google is constantly updating its algorithms, especially Google Panda and Google Penguin. The result is that the search engine starts to have preferences. Today, Google favors sites that are more mobile friendly.

7. Impressive Speeds of Downloads
Have you ever tried to open a site that is not optimized for mobile using your tablet or Smartphone? If you have, you will understand why it is necessary to have a mobile-friendly site. In most cases, a site that is not designed for mobile takes forever to load a page. In addition, it may have missing elements of the page.

8. Great experience for the user
The user, who is your prospective customer, will appreciate it if he or she reaches you in the simplest way possible. A mobile-friendly website enhances the experience of the user. This is because the site design suits handheld components in terms of screen size. The user is able to surf at his comfort in an easy manner. Since the customers are satisfied, they create a positive image of your company.

9. You will get the elusive competitive advantage
Today, not all companies have adopted mobile-optimized sites. This means that some of your competitors are still using the older types that do not give clients the best experience. With a mobile-friendly site, you will be several steps ahead of your competition that lacks such a site.

10. Engagement with people is more effective
One more awesome thing about a mobile-friendly site is that it helps you to interact with users through mobile-specific components. You are able to use mapping and click-to-call functions to your advantage.

If you are looking to acquire more leads for your business, you cannot run away from a mobile-friendly site. The world of online interaction is changing at a rocket speed and you do not have the luxury of lagging behind. However, you can still stay ahead of the curve and remain profitable. Developing a mobile-friendly website is the best way to keeping the online environment favorable to your business.
All you have to do is contact an expert to analyze your site and optimize to the next level. Request a quote and consultation today for a more profitable business.

Google Makes SSL a Ranking Factor

SEO Tips No Comment

Earlier this month, Google has announced a new way to give your website a minor ranking boost and that is through HTTPS or adding a SSL 2048-bit key certificate on your site.

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Although it helps with boosting ranks, Google implied that this has only very small benefits only counting as a “very lightweight signal” within the overall ranking algorithm.

According to Google says it has an impact on “fewer than 1% of global queries” but said there is a possibility that they “may decide to strengthen” the signal because Google wants to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

At the SMX West, Google’s head of search spam, Matt Cutts has expressed his desire to make SSL as a ranking factor in Google’s algorithm. After five months, what he said he wanted was finally made reality by Google.

Websites like MOZ has already released some SEO tips for SSL. Below are the SEO advantages of switching to HTTPS.

  1. More referrer data
  2. HTTPS as a rankings boost
  3. Security and privacy

There are, of course, challenges to overcome with HTTPS:

  1. Mistakes happen
  2. Speed issues
  3. Costs
  4. Not everything is ready for HTTPS

There are also some concerns with regards to this change. You need to take the proper steps to ensure your traffic doesn’t suffer. You need to make sure to communicate to Google that you moved your site from HTTP to HTTPS.

Google promises to release more documentation in the future, but for now has provided the following tips:

  1. Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  2. Use 2048-bit key certificates
  3. Use relative URLs for resources that reside on the same secure domain
  4. Use protocol relative URLs for all other domains
  5. Check out our site move article for more guidelines on how to change your website’s address
  6. Don’t block your HTTPS site from crawling using robots.txt
  7. Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

So, should you be concerned so much with changing HTTP to HTTPS site for SEO purposes? Below are some reactions of people on this Google announcement about making SSL a ranking factor.

If you need help in applying a site wide SSL to your website, please let us know, we can help you.

Source: SearchEngineland, MOZ

The 5 Most Common Site Navigation Mistakes

SEO Tips No Comment

The site navigation plays a huge role for the success of a website with both search engines and visitors. Inadequately built navigation can have disastrous results for ranking the site in the search engine results. Furthermore, it can confuse and frustrate the visitors even to a point where they might never want to come back to the same website again. Remember, every part of your website is connected to your site navigation. Thus, it should be as user friendly as possible and it should also be built optimally for the best search engine performance.

With these few points in mind, let’s see what the most common mistakes are that people commit when they build their websites’ navigation and how they can be avoided.

  1. Non-Standard Location and/or Style

Usually, the navigation is placed at the top of the site’s pages or on the left. These are the most common locations where visitors can find the navigation menu and they usually expect to find it there. If it is placed somewhere else on an uncommon location or it is hidden behind an unconventional style, the visitors will only be confused and may not be able to navigate around your website.

Your goal is predictability – as much as you may want to be original, play it safe when it comes to the style of the website navigation. An easy-to-use structure will lower your bounce rates, improve your conversions and lead to a higher ratio of the pages viewed per visit.

  1. Generic Labels

Instead of the highly generic category labels such as “Products”, “Who we are”, “What we do” etc., use more descriptive labels that reveal the nature of the product or service you offer. This saves your visitors the extra click.

Through your navigation, you have the opportunity to show your site’s relevance to the search engines. Using particular keywords and phrases pertaining to your industry or line of work, which you can find by employing the Google Keywords Tool and other similar tools, will improve your search engine results. Remember: your site navigation and site structure should be built with the search engines in mind from the very beginning.

  1. Too Many Categories in Your Site Navigation

It is a proven fact that the short-term memory of the human can store just up to seven items at a time. What this means for your navigation is that even eight categories on the menu can be too many. When there are fewer items in the navigation, the visitors can view them more clearly and are less likely to miss one of them in the lot. The best strategy is to stick to five or six categories on the menu at the maximum.

This goes for the other parts of the web page, and not only the navigation, too. The fewer the items/products/pictures displayed on a single page, the better visible they are.

Compact navigation has an effect on SEO as well. Since your home page will usually have more backlinks than the other pages, it will also have higher Page Authority. This authority is passed down to the other internal pages of the site, too. However, if the navigation features too many links, the “link juice” gets diluted, so to say, and less authority is passed to the internal pages. Thus, a more compact navigation structure will pass more link juice to the internal pages, improving their ranking chances.

  1. The Drop-Down Menu

There are different opinions about drop-down menus and whether they should be included in the website navigation. However, the predominating perception is that they bring more bad than good effects.

First, if they are done inadequately, they can be hard or even impossible to crawl for the search engines. But that is not the biggest problem.

According to studies on the usability of drop-down menus conducted by the NN Group, these are incredibly annoying for the visitors. This is because we read faster than we can click with the mouse and before we can click and see the drop-down menu, we may have already made up our mind where to click. Then, as a menu drops down it gives us more options and our mind glitches for a moment. This may lead the visitors to skip important pages placed on drop-downs.

There are exceptions to this rule, too, like very long and complex drop-downs with many options. They require more concentration and the visitors may actually take the time to read through the options carefully. These can be used successfully if you have a very big number of site sections.

  1. Wrong Order of Category Arrangement

When making any kind of list, you should keep in mind that the items that are listed on the first and last positions will get the most attention from the viewers. This holds true for site navigation as well. Psychological studies have inferred the “serial position effect” – the things at the beginning and the end of long lists enjoy more attention and retention.

What does this mean for your navigation? You should place the most important categories and items at the beginning and at the end, and the ones with least importance in the middle. This is also the reason why the “Contact” section is usually placed last in the top navigation menu – this has become a standard.

If you avoid these common mistakes and build your website navigation right, you will enjoy better results with both search engines and visitors. Have you ever experienced some of the negative effects of such mistakes on your site? How did you resolve the issue?

The Optimal Site Navigation for the Best SEO Results: Drop-Down Menus, Navigation Pages, Filters and Product Pages

SEO Tips, Web Design Tips No Comment

In one of our previous posts we discussed the steps you should take and the elements you should factor in, in order to build universal navigation for your site that will be both search engine and user friendly. In this post, we will continue the theme of internal linking and we will examine a few other components of the site navigation, and namely the drop-down menus, the navigation pages, the filters and the internal linking of the product pages.

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The Optimal Site Navigation for the Best SEO Results: Universal Site Navigation and How to Build It

SEO Tips, Web Design Tips No Comment

When SEO professionals discuss universal site navigation, they tend to pay more attention to the technical side of the matter. You may hear from them advice such as: “Ensure that there are internal links to each of your website’s pages”, or “Make sure you don’t have too many navigation links on a single page because you’ll end up with too many internal links” etc.

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Project accomplished

Plugin developed successfully

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Plugin developed successfully

ANOTHER SUCCESSFUL PROJECT

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ANOTHER SUCCESSFUL PROJECT

Thank you Simplio team

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Great experience

Working with Simplio Web Studio was a fantastic experience.

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Working with Simplio Web Studio was a fantastic experience. The service provided was amazing and professional. It was a delight to work with Nir, who went the extra mile to meet our demands in a timely manner. He really made our vision a reality by creating us a classic site, but moreover the relationship we formed is something our company really appreciates. It was a pleasure working with Nir and the team at Simplio Web Studio. We highly recommend them to all and we look forward to working and doing more business with them in the future.
a great project
All the best to Simplio

My website is Live

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My website is Live , thank you Simplio

From beginning to end, the team at Simplio provided top of the line customer service.

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From beginning to end, the team at Simplio provided top of the line customer service. The web developers are incredible and made sure we got exactly what we were looking for! They truly went above and beyond to make us happy and we couldn’t have been more pleased with their talents. We would highly recommend them. Thanks so much Nir!

After over two years of research we chose Simplio.

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After over two years of research we chose Simplio. We are so far very satisfied. These people answered the phone on a Sunday and fixed a problem that was not even their fault. It was the host company which I had chosen that had caused our site to go down.

Outstanding in both knowledge and professionalism.

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Outstanding in both knowledge and professionalism. Nir and the staff at Simplio are Excellent in branding, web design and overall web presence. Definitely recommended!

I cannot even imagine having another company managing my Presta shopping cart.

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They are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with them

Simplio really helped me out of a jam.

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Simplio really helped me out of a jam. They did exactly what I needed on a very tight time frame (with little notice too!!!!) They are my new go-to guys for any Prestashop needs! Thanks Simplio!

Excellent service!

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Excellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.
What impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!

professional service

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What a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.
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fantastic to work with

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Simplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!
All details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.