The art of making predictions is another way of setting oneself up for a fall, but I am so certain of the prediction that this article will make that I am sure that there is no chance of setting myself up for anything. The reason predictions are so difficult – particularly in the technological arena – is because things move so quickly. Fashion trends (and web design is influenced by fashion trends) are particularly fast-moving creatures. Bearing in mind the speed at which technology races past, this is a combination that causes these types of predictions to be notoriously difficult. But, without further hesitation, here is the prediction in question: broad background with limitless scrolling will be the most called for web design trend in 2013.
It will happen. It has started happening already. The article will now take some time to detail the varied reasons behind the current and predicted further success of this compelling design feature.