Facebook launches Shops to bring more businesses online during the pandemic Overall rating: ★★★★★ 5 based on 23 reviews
5 1

BlogSimplio Labs Blog

Once we accept our limits, we go beyond them.
Albert Einstein

Facebook launches Shops to bring more businesses online during the pandemic

Business Advice, E-Commerce, Social Media No Comment

Facebook is making a major new push into e-commerce. The company today announced the launch of Shops, a way for businesses to set up free storefronts on Facebook and Instagram. The shops, which will be powered by third-party services, including Shopify, BigCommerce, and Woo, are designed to turn the social network into a top-tier shopping destination.

In a live stream, CEO Mark Zuckerberg said expanded e-commerce would be important to begin rebuilding the economy while the pandemic continues. โ€œIf you canโ€™t physically open your store or restaurant, you can still take orders online and ship them to people,โ€ he said. โ€œWeโ€™re seeing a lot of small businesses that never had online businesses get online for the first time.โ€

The launch of Shops comes as stay-at-home orders related to the COVID-19 pandemic have led to record sales for e-commerce companies. The pandemic has also been devastating for small businesses, with a third of them reporting that they have stopped operating in a survey conducted by Facebook and the Small Business Roundtable. An additional 11 percent say they could fail within the next three months if the current situation continues.

But online sales have been a bright spot for small businesses. At Etsy, where solo entrepreneurs have leaned hard into knitting fabric face masks and baking pastries for sale, revenue has doubled from three years ago. Facebook is betting that bringing more local businesses online will help them to endure while also creating big new business opportunities for Facebook itself.

While Shops are free to create, they could create significant new business opportunities for Facebook in advertising, payments, and other services. Businesses will be able to buy ads for their Shops, and when people use Facebookโ€™s checkout option, it charges them a fee.

Zuckerberg said Shops will improve on the standard web commerce experience by storing usersโ€™ payment credentials in a single place that they can then use on any Facebook or Instagram storefront. There are currently more than 160 million small businesses using the companyโ€™s apps.

Shops can be found on businessesโ€™ Facebook pages and Instagram profiles, and they can also appear in stories or be promoted in ads. Items that businesses have made available for purchase will appear within the shop, and users can either save items or place an order. (Some businesses enable users to make purchases directly on Facebook, while others will take you to the businessโ€™s website to complete the transaction.)

Businesses can handle customer support issues through Messenger, Instagram, and WhatsApp. Eventually, the company plans to let you browse store catalogs and make purchases directly from the chat window. It also plans to enable shopping from live streams, allowing brands and creators to tag items from their Facebook catalogs so that they appear on the bottom of live videos.

Facebook is also working to integrate loyalty programs with shops. โ€œYouโ€™ll be able to easily see and keep track of your points and rewards,โ€ the company said in a blog post. โ€œAnd weโ€™re exploring ways to help small businesses create, manage and surface a loyalty program on Facebook Shops.โ€

Facebook has been dabbling in commerce for years. In 2016, it introduced Marketplace, a destination within the app for peer-to-peer buying and selling. Two years later, Instagram began working on a standalone shopping app, though it was later abandoned. Instead, last year, Instagram added in-app checkout.

Shops will begin rolling out on Facebook today in the United States and are coming to Instagram sometime this summer. Instagram will showcase brands on its existing shop account, which already highlights items that are available for purchase. Later in the year, it plans to add a dedicated shopping tab to its navigation bar.

 

Source: The Verge

 

Good experience

★★★★★
5 5 1
โ€œSimplioWebStudio did a great jobโ€

Project accomplished

★★★★★
5 5 1
โ€œProject accomplishedโ€

Plugin developed successfully

★★★★★
5 5 1
โ€œPlugin developed successfullyโ€

ANOTHER SUCCESSFUL PROJECT

★★★★★
5 5 1
โ€œANOTHER SUCCESSFUL PROJECTโ€

Thank you Simplio team

★★★★★
5 5 1
โ€œGreat experienceโ€

Working with Simplio Web Studio was a fantastic experience.

★★★★★
5 5 1
โ€œWorking with Simplio Web Studio was a fantastic experience. The service provided was amazing and professional. It was a delight to work with Nir, who went the extra mile to meet our demands in a timely manner. He really made our vision a reality by creating us a classic site, but moreover the relationship we formed is something our company really appreciates. It was a pleasure working with Nir and the team at Simplio Web Studio. We highly recommend them to all and we look forward to working and doing more business with them in the future.โ€

a great project

★★★★★
5 5 1
โ€œa great projectโ€

All the best

★★★★★
5 5 1
โ€œAll the best to Simplioโ€

My website is Live

★★★★★
5 5 1
โ€œMy website is Live , thank you Simplioโ€

From beginning to end, the team at Simplio provided top of the line customer service.

★★★★★
5 5 1
โ€œFrom beginning to end, the team at Simplio provided top of the line customer service. The web developers are incredible and made sure we got exactly what we were looking for! They truly went above and beyond to make us happy and we couldnโ€™t have been more pleased with their talents. We would highly recommend them. Thanks so much Nir!โ€

After over two years of research we chose Simplio.

★★★★★
5 5 1
โ€œAfter over two years of research we chose Simplio. We are so far very satisfied. These people answered the phone on a Sunday and fixed a problem that was not even their fault. It was the host company which I had chosen that had caused our site to go down.โ€

Outstanding in both knowledge and professionalism.

★★★★★
5 5 1
โ€œOutstanding in both knowledge and professionalism. Nir and the staff at Simplio are Excellent in branding, web design and overall web presence. Definitely recommended!โ€

I cannot even imagine having another company managing my Presta shopping cart.

★★★★★
5 5 1
โ€œThey are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with themโ€

Simplio really helped me out of a jam.

★★★★★
5 5 1
โ€œSimplio really helped me out of a jam. They did exactly what I needed on a very tight time frame (with little notice too!!!!) They are my new go-to guys for any Prestashop needs! Thanks Simplio!โ€

Excellent service!

★★★★★
5 5 1
โ€œExcellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.โ€

impressed

★★★★★
5 5 1
โ€œWhat impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!โ€

professional service

★★★★★
5 5 1
โ€œWhat a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.โ€

Great Logo

★★★★★
5 5 1
โ€œGreat Logo, Very happyโ€

fantastic to work with

★★★★★
5 5 1
โ€œSimplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!โ€

Awesome experience

★★★★★
5 5 1
โ€œAll details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.โ€