On Monday, Facebook announced a new logo that will be used to represent itself as a parent company and to distinguish it from its apps, including Facebook app as well as WhatsApp and Instagram.
The new logo was announced through an official blog post alongside a GIF that alternates between different colors representing the different platforms that Facebook owns.
“People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra.
Today, we’re updating our company branding to be clearer that these products come from Facebook. We’re introducing a new corporate logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”
“The new brand system uses custom typography, rounded corners, open tracking and capitalization to create a visual distinction between the company and the app.” “We designed the new company wordmark with clarity and openness in mind.”
In June, the company started adding the words “from Facebook” across all its apps. Although it seems unnecessary, and an alarming number of ‘regular’ users are unaware that Instagram and WhatsApp are owned by Facebook.
Over the coming weeks, Facebook will start using this new branding in its products so you’ll start to see it on things like the login page for Instagram (see photos above).
Source: Facebook Newsroom