Four Web Design Tips To Convert Visitors Into Customers Overall rating: ★★★★★ 5 based on 23 reviews
5 1

BlogSimplio Labs Blog

Once we accept our limits, we go beyond them.
Albert Einstein

Four Web Design Tips To Convert Visitors Into Customers

E-Commerce, Web Design Tips No Comment

Every business needs to invest in improving online visibility because of consumer behavior. People leverage the power of smartphones and the internet to learn more about products and services, making them independent shoppers. And the rise of branded searches, or users looking for information about your company or products, means lost business opportunities without an effective digital presence.

Empowered by mobile, consumers are more curious, demanding and impatient than ever before.

Consumers In The Age Of Assistance

According to Google, there are three types of consumers today:

โ€ข The Curious Consumer:ย Buyers are now research-obsessed. They want to make sure every purchasing decision is well-informed to avoid regrets.

โ€ข The Demanding Consumer:ย People want to encounter digital touchpoints that are tailored for them, even if they don’t verbalize their requests.

โ€ข The Impatient Consumer:ย The rise of smartphones and internet connectivity has led to impatient buyers. Many shoppers do commercial research while on the go.

These traits influence consumers’ expectations of how they interact with your brand. As such, it’s your responsibility to provide a smooth, seamless customer experience, starting with your website.

I’ll walk you through several factors that can improve your website’s overall function and performance, optimizing your user experience and interface at the same time.

Web Design Factors To Prioritize

1. Clear Navigationย 

Your website navigation structure should allow users to easily go to another page regardless of where they started. Not all visitors start on your homepage and follow a predictable path.ย They should be able to locate a specific product from the page they’re coming from.

Keep your visitors from feeling overwhelmed by breaking the navigation into groups of five to seven options. The small number of options keeps the user focused on their goal, helping them make prompt decisions.

Hick’s Law, a popular web design principle, says that the more choices you present to users, the longer it will take them to make a decision. The danger is that the visitor might lose interest in your disorganized site; they’ll end up clicking out.

However, Hick’s Law isn’t applicable to every part of your site. Some pages will contain more content than others, like product pages, for example. In this case, highlight the product, promo or option you want people to select to make them more visible.

Search function is another feature of clear navigation. A search bar follows the three-click rule, a design principle saying that users will quit your site if it requires too many clicks just to find what they need.

In my decade working in digital marketing, I can say with certainty that another website feature that accommodates the needs of the impatient consumer is loading speed.

2. Quick Loading Speed

Page speed is important for all viewing devices, but it has more weight for mobile. Theย 2019 Page Speed Reportย shows that slow loading times lower the chances of a shopper returning to your website. Twenty-two percent of mobile users admit to leaving slow-loading pages and 14% said these sites force them to visit a competitor’s. Google providesย this free toolย for diagnosing your site’s loading issues.

Page speed is also an SEO ranking factor. It boosts your website’s visibility in search engines. This helps you gain a better position for generating traffic, converting them into leads, then customers.ย 

Apart from loading speed and navigation, the layout of your website also affects your conversion rate. At first glance, your site should be simple and intuitive. This provides a comfortable reading experience for users, preventing them from clicking out of your page.

3. User-Friendly Layoutย 

The point of your layout is to make your content as readable as possible. If your site’s not readable enough, it won’t entice action from the visitor.

Digital users are always on the go, so they may not have time to read through your entire article or page.

According to UX Myths,ย people don’t read site content; they skim. Use this behavior to create a user-friendly layout.

Theย F-patternย is a common eye-scanning pattern among speed readers. People typically read the first part of your content to get an idea of what it’s about. After, they scan downward on the left side of the screen to look for any points of interest.

The F-pattern helps you create a layout with good visual hierarchy, resulting in easily scannable content. The key to nailing the F-pattern is by immediately establishing the purpose of the page in the first two paragraphs and using powerful, straight-to-the-point headers. Cover only one idea per paragraph and use bullet points whenever you can.

Break text-heavy pages with relevant images and an adequate amount of negative space.

Lastly, an easily spotted call-to-action button is necessary for all of your web pages. This prompts a response from the user that will lead them further into the buyer’s journey.

4. Strong, Clear Call-To-Action

Your call-to-action (CTA) button isn’t always transactional. You have to anticipate the needs of the reader to recommend relevant content. Your CTA may invite the reader to another blog post related to the one they just read, similar products they may find interesting, or downloadable files that may help their problem.

I’m not being hyperbolic when I say that the placement and color of the button are critical. Place it in a highly visible part of your layout. You can follow the rule of thirds to highlight important elements of the page, such as the CTA button.

Above all, prioritize clarity and ease of use when designing your website. Your landing pages must make it easy for the user to go from one page to another as their browsing intent changes. This way, your website facilitates their progression along the buyer’s journey, so you get to be with them every step of the way.

We’ve designed and developed websites for a lot of businesses worldwide, and the main conclusion is that a user-friendly website always generates leads and converts customers to increase your bottom-line revenue.

 

Source: Forbes.com

 

Good experience

★★★★★
5 5 1
โ€œSimplioWebStudio did a great jobโ€

Project accomplished

★★★★★
5 5 1
โ€œProject accomplishedโ€

Plugin developed successfully

★★★★★
5 5 1
โ€œPlugin developed successfullyโ€

ANOTHER SUCCESSFUL PROJECT

★★★★★
5 5 1
โ€œANOTHER SUCCESSFUL PROJECTโ€

Thank you Simplio team

★★★★★
5 5 1
โ€œGreat experienceโ€

Working with Simplio Web Studio was a fantastic experience.

★★★★★
5 5 1
โ€œWorking with Simplio Web Studio was a fantastic experience. The service provided was amazing and professional. It was a delight to work with Nir, who went the extra mile to meet our demands in a timely manner. He really made our vision a reality by creating us a classic site, but moreover the relationship we formed is something our company really appreciates. It was a pleasure working with Nir and the team at Simplio Web Studio. We highly recommend them to all and we look forward to working and doing more business with them in the future.โ€

a great project

★★★★★
5 5 1
โ€œa great projectโ€

All the best

★★★★★
5 5 1
โ€œAll the best to Simplioโ€

My website is Live

★★★★★
5 5 1
โ€œMy website is Live , thank you Simplioโ€

From beginning to end, the team at Simplio provided top of the line customer service.

★★★★★
5 5 1
โ€œFrom beginning to end, the team at Simplio provided top of the line customer service. The web developers are incredible and made sure we got exactly what we were looking for! They truly went above and beyond to make us happy and we couldnโ€™t have been more pleased with their talents. We would highly recommend them. Thanks so much Nir!โ€

After over two years of research we chose Simplio.

★★★★★
5 5 1
โ€œAfter over two years of research we chose Simplio. We are so far very satisfied. These people answered the phone on a Sunday and fixed a problem that was not even their fault. It was the host company which I had chosen that had caused our site to go down.โ€

Outstanding in both knowledge and professionalism.

★★★★★
5 5 1
โ€œOutstanding in both knowledge and professionalism. Nir and the staff at Simplio are Excellent in branding, web design and overall web presence. Definitely recommended!โ€

I cannot even imagine having another company managing my Presta shopping cart.

★★★★★
5 5 1
โ€œThey are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with themโ€

Simplio really helped me out of a jam.

★★★★★
5 5 1
โ€œSimplio really helped me out of a jam. They did exactly what I needed on a very tight time frame (with little notice too!!!!) They are my new go-to guys for any Prestashop needs! Thanks Simplio!โ€

Excellent service!

★★★★★
5 5 1
โ€œExcellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.โ€

impressed

★★★★★
5 5 1
โ€œWhat impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!โ€

professional service

★★★★★
5 5 1
โ€œWhat a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.โ€

Great Logo

★★★★★
5 5 1
โ€œGreat Logo, Very happyโ€

fantastic to work with

★★★★★
5 5 1
โ€œSimplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!โ€

Awesome experience

★★★★★
5 5 1
โ€œAll details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.โ€