Beware Google penalties! Google is on a mission to provide only the quality, ethical and accurate info to its users. It is on a continuous warfare to improve the unique content and don’t let the good concealed by the unethical content.
Here are the eight penalties that Google could impose on your website. Penalties can make you lose your website search ranking on Google.
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Scrapped content
Copying irrelevant content word to word from any other website can prove to be detrimental. Even spinning the content through automated means and using on your website will not be appreciated. Having content on your website which is of absolutely no value to users or embedding content from other websites and using it as your own is another blunder that Google can penalize you for.
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Content redirects
Redirects’ which redirect the users to links other than they requested are other called sneaky redirects. It usually happens when you use JavaScript to redirect the user from one to other.
Always see to it that page you are redirecting them to should interest your user and should be of their value.
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Excessive link exchange
If you exchange link with the webmasters or create page partners for the sake of linking, it will be treated as unethical by the Google analytics. Bartering product or service for links or providing free gifts for reviewing in exchange of link in the reviewing blog post can now be treated unprofessional.
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Injecting keywords and texts
Displaying phone numbers of no value to visitors and injecting names of cities and states just to rank higher for the particular keyword are ways to call trouble.
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Keyword stuffed content
There is a misconception of having a keyword density in particular content. Well, stuffing keywords multiple of times that is even irrelevant to meaning and space are another way to be penalized. Google can easily detect weirdly and poorly written content full of useless keywords.
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Affiliate links all over the space
Google is not opposed to affiliate websites, but using affiliate links in something Google won’t appreciate as it showed the content is not up to mark.
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Comment spam
Usually websites use automated spam detection system to detect the user generated spam on comments section. However, some comments still make through. Keep a close watch on the comments the site is receiving, don’t let the spam comments clog up or you can completely choose to shut down comments section to avoid trouble.
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Black hat SEO device
Using black hat methods to manipulate SERP’s can make you lose your money now. Avoid publishing such information.
If your business rely on traffic on your website through search engine business, knowing how and when can Google charge penalty is a must know. Play fair and safe and keep yourself out of trouble by implementing white hat techniques.
If charged with penalty, it can be fixed with hard work and little efforts but in certain cases giving up on the website is a wise idea rather than fighting for Google penalties.
Check the Google Penalties That Could Harm Your Website (Part 1) here:
