SEO is a fast growing online industry that sets the business trends all over the world. This is especially true in Miami, Florida as well. With the height of search engines such as Google, Bing, and Yahoo, businesses heavily relied on the internet to promote and market their products. Now, this trend seems to be getting stronger and it looks like it will keep moving on the same direction for years to come; hence it is vital to know the current trends of the SEO industry.
Miami, Florida is one city that is booming with companies that heavily rely on the power of the internet. Such companies are moving towards the SEO direction to make sure that they getting their businesses out there. Because of this movement, it will be beneficial for these businesses to know how to be at the top of the search engine list.
There are 5 Miami Local SEO Trends that are essential to make local businesses at the top of the search engine list. It is important to follow these trends to achieve success in eCommerce.
- Mobile accessibility
Let’s face it, more and more people use mobile phones and tablets to access the internet. You can go to any beach in Miami and see people taking selfies or sunbathing while tinkering with their tablets or mobile phones. Given that this trend is viewed to take over the use of desktops and even laptops, it is important to have mobile-friendly websites, one that will not eat up much of mobile phones’ or tablets’ memories at the same time will be viewed easily on a smaller screen. This move may eat up some of your capital funds, but you will definitely reap income sooner than you think.
- Swift Website Response
Miami is also becoming a fast-paced city with people becoming less and less patient. This is also true with internet browsing. People want to view websites that respond quickly. Likewise, search engines also prioritize websites that have quicker response rates. Yes, big search engines such as Google has figured out a way on how to check the response rate of every website. If your website has a swift rate of response, then search engines will put it at the top of their search list.
- Safe and Secure Website
A lot of Purchases made by the citizens of Miami are transacted online; therefore search engines give priority to websites that use security certificates. It is noticeable especially with Google that the top websites that appear on its search list have a green check beside it that shows that the website is a secure one. So if you are planning to market and sell products online, make sure to use https rather than just http to make your site safer.
- Apple and Mac Friendly
Do not just focus on satisfying Google, Bing, and Yahoo because the truth is more and more people are using iPhones, iPads, and Macbooks. Apple is an independent body from the other top search engines, so it is also important that your website has access to apple mobile devices and desktops.
- Eye-Catching Websites
Before, SEO heavily relied on the frequent mentions of keywords which required text-heavy articles. Now, top search engines have forgone of that trend and focus on the content more than the repetitive keywords used. Ever since this change, websites that top search lists are seen to have more graphics, pictures, videos, and the like. This is because search engines prioritize user-friendly, eye-catching websites over others that are just wordy.
Following these 5 trends will guarantee an improvement on your ebusiness. If you think you do not have the time to make these adjustments, you can hire local SEO businesses that will make these adjustments for you. There is quite a handful available in Miami as well.
