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The Most Important Web Development Trends in 2020

9 January,2020 Developers, Web Design Tips No Comment Author: graphicdesigner

Web development is in the middle of a transformational period. Customers are finally beginning to perform the majority of their online browsing on mobile devices and are quickly shifting from traditional written searches to voice searches.

These trends have major consequences and companies that rely on websites and search engine results, such as retail businesses, professional services, and JavaScript software development firms, will need to focus on more than just SEO as these changes are implemented.

This article will help executives and project managers in the web development industry prepare for upcoming changes in web development and SEO over the next several years.

Artificial Intelligence

AI is no longer a science fiction trope. The revolutionary technology is finally beginning to come into its own. It is impacting the quality of care that medical patients receive, transforming data analysis and business analytics, and making futuristic technologies like self-driving cars a reality.

In addition, AI is also transforming the internet search and web development industry. Google, along with other search engines, is using AI to improve the quality of their search results.

The company launched its AI initiative in 2015 with RankBrain. Google uses a combination of traditional machine learning and deep neural networks to create an AI search bot that can learn from past search results and click-through rates to improve its capabilities.

Marketers and web developers that rely on SEO to drive traffic to their website will need to turn their attention from keyword-heavy websites to producing high-quality, long-form content that provides useful information and resonates with readers. This will only become more important as Google’s AI makes keywords less important over the next several years, opening the door for the rest of the search engines to follow.

Featured Snippets

Another major trend impacting the entire web development industry is Google’s new focus on producing featured snippets in their search results. In the past, Google simply took a search term and returned the top 10 website results on the first search result page.

Today, Google often takes key bits of information, or snippets, from the most popular websites and includes this information in the search results above the most popular websites. This means that customers do not have to click links to gather basic information.

While this change has been very useful for customers, it has reduced internet traffic for websites since customers no longer need to load a webpage to get that basic data.

Businesses can improve their chances of landing a spot as a featured snippet by producing high-quality content that is clearly organized. However, there is little that companies can do to replace those click-throughs so overall website traffic will likely continue to fall.

Mobile Traffic

Over the past decade, customers have started using mobile devices to access the internet at increasingly high levels–with research finding that an estimated 58% of website visits are completed on a mobile device today.

In addition, a total of 56% of search engine queries are completed on a smartphone.

For web development and JavaScript outsourcing firms, this means that every website they work on must be optimized for mobile devices. They can accomplish this by removing interstitials, or content such as full-page popups, a faulty layout, or other features which negatively impact the mobile user experience.

In addition, Google now penalizes companies that include email-list popups on their homepage, an annoying feature that customers have long complained about.

Businesses should pay special attention to their mobile layout and should consider using progressive web apps (PWAs) to automatically optimize their mobile sites for Google.

Voice Search Results

Since the release of Siri in 2011, mobile search has become more and more important. Today, that voice recognition market is worth an incredible $600 million. Experts also predict that more than 50% of all searches will be performed by voice by 2020.

Businesses can optimize their websites for voice search and prepare for this new reality by changing the way they look at keywords. Traditionally, customers who search Google using their keyboard will create stilted, computer-like phrases as their search terms.

However, customers who use voice search tend to speak in the type of regular, everyday language that they use to communicate with friends. Companies can improve their voice search results by transitioning to more casual keywords and speech on their websites.

Cybersecurity

Data privacy continues to be one of the most important priorities for businesses of all sizes and in all industries. Research has found that cybersecurity is the number one “external concern” for American CEOs.

Its importance will only increase over the next several years as recent cybersecurity trends continue to develop. The number of these data breaches is increasing every year and the cost to global businesses will only increase as well. In fact, the total cost of cyberattacks is expected to exceed $6 trillion by 2021.

Internal investments in cybersecurity have risen by 141% from 2010 to 2018 and this trend will likely accelerate over the next decade. This is a major reason why global investments in information security are expected to top $124 billion in 2019.

The rise of 5G wireless networks and the associated internet of things will also increase the risk of cybersecurity attacks because of the massive number of devices expected to come online over the next decade.

Web development teams and offshore JavaScript firms should pay special attention to data privacy during upcoming web development projects. Malicious actors will continue to use more and more sophisticated attacks to breach websites and steal invaluable consumer information, like social security numbers, banking information, and more.

Looking Forward

In the future, technical experts may look at 2020 as a banner year. Google’s use of featured snippets and PWAs are already changing change the format and style of websites. On the other hand, mobile traffic and voice search results are finally overtaking their predecessors as the two main ways that people access information.

Cutting-edge AI is also being used to improve the quality of search results, produce faster results, and better connect customers with the services they need. Finally, data privacy will continue to be one of the most important concerns for business leaders and web development managers alike.

Source: TechBullion

Millions of Sites Exposed by Flaw in Jetpack WordPress Plugin

12 December,2019 Wordpress No Comment Author: graphicdesigner

Admins and owners of WordPress websites are urged to immediately apply the Jetpack 7.9.1 critical security update to prevent potential attacks that could abuse a vulnerability that has existed since Jetpack 5.1.

You can update your installation to the 7.9.1 version through your dashboard, or manually download the Jetpack 7.9.1 release here.

Jetpack is an extremely popular WordPress plugin that provides free security, performance, and site management features including site backups, secure logins, malware scanning, and brute-force attack protection.

The plugin has over 5 million active installations, and it was developed and it is currently maintained by Automattic, the company behind WordPress.

Not yet exploited in the wild

The vulnerability was found in the way Jetpack processed embed code and Adham Sadaqah was the one credited for responsibly disclosing the security issue.

While not a lot of details were disclosed regarding the security flaw to protect the sites that haven’t yet updated, the announcement made by Jetpack says that the bug impacts all versions starting with the 5.1 release and going back as far as July 2017.

The Jetpack developers state that no evidence was discovered until the release of the critical Jetpack 7.9.1 security update that the vulnerability has been exploited in the wild.

Active Jetpack versions
Active Jetpack versions

“However, now that the update has been released, it is only a matter of time before someone tries to take advantage of this vulnerability,” the developers warn.

The development team also says that they worked with the WordPress.org Security Team to release patches for every version of Jetpack since 5.1 and that “most websites have been or will soon be automatically updated to a secured version.”

Millions already patched

At the moment over four million out of the more than five million WordPress websites that use Jetpack have already been updated according to its entry on the WordPress Plugins site.

“Versions released today include 5.1.1, 5.2.2, 5.3.1, 5.4.1, 5.5.2, 5.6.2, 5.7.2, 5.8.1, 5.9.1, 6.0.1, 6.1.2, 6.2.2, 6.3.4, 6.4.3, 6.5.1, 6.6.2, 6.7.1, 6.8.2, 6.9.1, 7.0.2, 7.1.2, 7.2.2, 7.3.2, 7.4.2, 7.5.4, 7.6.1, 7.7.3, 7.8.1, 7.9.1,” the Jetpack dev team says.
Jetpack downloads history
Jetpack downloads history

Jetpack received another security update to address an issue found during an internal audit of the Contact Form block in December 2018, and a critical security update patching a vulnerability in the way some Jetpack shortcodes were processed in May 2016.

Last year, hackers also found a method of installing backdoored plugins on WordPress websites using weakly protected WordPress.com accounts and the Jetpack plugin’s remote management feature.

 

Source: www.bleepingcomputer.com

Credit Skimmers Vulnerability

14 November,2019 Developers, E-Commerce, What's New, Wordpress No Comment Author: graphicdesigner

We often write about malware that steal payment information from sites built with Magento and other types of e-commerce CMS.

When discussing credit card skimmers like Magecart, it’s sometimes overlooked that WordPress also has a decent share in the ecommerce segment. There are numerous popular plugins that can easily turn a WordPress site into a full-featured online store. In fact, Woocommerce alone has over 5 million installations.

Credit Card Skimmer Injected in WordPress Core

Our friend Salvador Aguilar over at Kinsta recently shared a few samples of malware found in the WordPress core files wp-includes/js/wp-util.min.js and wp-includes/js/admin-bar.min.js.

These Javascript files both contained the following injected code, found at the very top.

Magento WordPress Skimmer atob
Injected malware found in wp-includes/js/wp-util.min.js and wp-includes/js/admin-bar.min.js

This injected code is a typical credit card skimmer, with “e.src=atob” containing the encoded URL of the external script. In this case, it is decoded to “hxxps://zendesk-chart[.]com/top/aco.js”.

Common Skimmer Variants Found on Magento

We regularly find these types of injected scripts on Magento sites. They use variations of atob (base64) obfuscation, along with hundreds of different domains and customised URLs.

For example, on one Magento site we found a nearly identical copy of the skimmer script (referenced above), with only a slight variation. This variant loads the skimmer from hxxps://zendesk-chart[.]com/uk/google.js (instead of /top/aco.js), which works with the checkout form for that particular site.

Domains Used by This Malware Campaign

Zendesk-chart[.]com was created on September 13, 2019, and it is now hosted on 185.254.121.64.

A quick lookup shows that the same server in Russia hosts the following domains:

jquery-web[.]com – Creation Date: 2019-01-21
jquery-stats[.]com – Creation Date: 2019-03-30
tracker-visitors[.]com – Creation Date: 2019-04-19
jquerycodemagento[.]com – Creation Date: 2019-08-11
gooqleadvstat[.]com – Creation Date: 2019-09-13
gooqlemgrteg[.]com – Creation Date: 2019-09-13
zendesk-chart[.]com – Created on 2019-09-13
jquerystatic[.]com – Creation Date: 2019-09-13

All of these domains serve multiple versions of credit card stealers that can be found in the wild  injected into various e-commerce sites.

hxxps://jquerycodemagento[.]com/my/jd.js
hxxps://jquery-stats[.]com/u/redacted.js
hxxp:// jquery-web[.]com/wp/redacted.js
hxxps://tracker-visitors[.]com/my/jun.js
hxxps://gooqlemgrteg[.]com/ajax/jquery.js
hxxps://gooqleadvstat[.]com/ajax/maria.js
hxxps://jquerystatic[.]com/good/hard.js
…etc…

Mitigation Steps

What is evident is that this is definitely not a fully automated mass infection, where hackers have a unified solution (list of vulnerabilities and the payload) that fits all scenarios. Each script has been customized—both name and content—for each specific compromised site.

In this malware campaign, the checkout page URLs are detects for each target. From there, custom code works to collect sensitive credit card information from the victim’s checkout form.

The malware itself is CMS agnostic—it doesn’t matter whether the site is using Magento, WordPress, or any other type of e-commerce CMS. If there is a form that accepts payment details and it can be hacked, nothing prevents the bad actor from installing a skimmer there.

E-commerce website owners should take the security of their websites very seriously, since they are ultimately responsible for any customer data breaches resulting from transactions on their online stores. Extra attention should be paid to the hardening and monitoring of web pages and server resources. Perform regular security scans on your web assets to detect malware and other indicators of compromise.

Protect Your Website ASAP!

It is estimated that about a third of all websites are outdated and seriously vulnerable to hacks. What are the chances that one of those sites could be yours? Don’t wait until it’s too late, get in touch with professionals and start protecting yourself today. Consultation is always FREE.

 

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WordPress Rank Math SEO Plugin Gets an Update

24 June,2019 Wordpress No Comment Author: Marie

SEO is one the most important parts in making your website visible to the search engines. Over the years it has played a very important role in marketing and lead generation.

Most people who owns small businesses or startups often opt to install an SEO plugin in their WordPress rather than hire SEO professionals.

These plugins often do the job of improving the website’s SEO as well as attracting more visitors to the website.

 

Rank Math Dashboard (Source: Rankmath.com)

 

One of the most popular WordPress SEO plugin is Rank Math. Just recently, the developer has updated and fixed several vulnerabilities of this plugin which include allowing users to reset settings of the plugin, cross site scripting vulnerability and a security update.

1. Authenticated Settings Reset – Allows any authenticated user (with a role as low as subscriber) to reset Settings of the plugin. (Source: WPVULNDB)

2. Cross Site Scripting vulnerability

According to Post Wigger, a cross-site scripting (also known as XSS) is a web security vulnerability that allows an attacker to compromise the interactions that users have with a vulnerable application. This update was publicly published a week ago.

3. Improved sanitization throughout the plugin

According to Search Engine Journal, sanitization means an extra layer of coding that will stop an unexpected input from breaking a script and allowing an exploit.

4. Fixed an error in the contact Shortcode when the time was added in a string format

5. Fixed ‘500 error’ appearing on some installations after updating the plugin settings

More of the most recent Rank Math updates can be seen on Rank Math’s changelog.

A changelog is a record of all notable changes made to a project. Whenever there’s changes to the plugin, the Rank Math changelog will be updated as well. This is a great way to inform users of the plugin’s vulnerabilities and this promotes transparency which is very rare nowadays. Some developers just tend to hide their product’s vulnerabilities.

Why is it important to update your WordPress plugin?

Updates can seen as intimidating or like a waste of time for some people. However, it is very important to get all your plugins updated in order to get access to new features and security and bug fixes that are very important in this time where hackers and cyber criminals are more active than ever.

By not updating your plugin, it could mean a security loophole for a cyber criminal to access.

New updates can also mean increase of speed for some plug-ins and maintaining backward compatibility.

 

Web Design Trends Predictions For 2018

29 January,2018 Web Design Tips No Comment Author: Marie

Looking at the ongoing trends used in web design market, there is no denying that the motto for 2018’s web design trends will be ‘ready for everything’.

With the growing technology, we should be ready for some good technological surprises in the area of graphic web designing. All this is happening or will happen in the future due to the changing taste of the customers.

So, let’s look at some of the web design trends which may play an important role in 2018:

  • Telling a story through the web designs and conveying emotions

Storytelling is going to be the most used web design trend in 2018 without any doubt. Storytelling helps to connect the customers with the company they are interested in, as they convey the motto and bigger picture of that company.

So while designing a web page makes sure to put up a good story – that will keep the customers engaged to the company’s products, services etc. This web design trend of 2018 is all about building a more emotional or humane connection.

  • Use of Mobile phones will be prioritized

We all are aware that in today’s time, a person is more close to his/her mobile than any other thing. It is because it contains each and every kind of information you need on a daily basis and makes your work easy also.

So, in 2018, those web designs will be preferred more which are mobile-friendly. In fact, Accelerated Mobile Pages, (an open source coding which has the ability to load the websites more quickly), will be an important part of this trend.

  • Adoption of new trends of fonts and coolers

In order to keep up with the changing and the modernizing of the layout trends, one will need the type of fonts which have the ability to catch the attention of the customers and are new as well.

For, example bold colors and large fonts will help to keep the attention of the visitors on your website. They will be easier to read. The font colors will not be usual or boring. The main aim will be to create blissful and easy experiences for the customers.

  • Gauging the mood of the customers for proper interface

Honestly speaking, it will be a very huge and brand new web design trend in the coming year. This is difficult but not impossible. If human mood can be predicted and it can be used for design interface, then it would be a very witty invention in the world of web design. This is the reason that the mobile apps and software are becoming more and more personal.

  • Blending of progressive web apps with web designing

We all are aware of the fact that, various apps constitute about 60-70% of our mobile’s media. Now, this point was noted by web designers and they are coming out with various ways, to mix the best features of the web with various apps. In technical terms, this blending is called as Progressive Web App. Some examples of the same include- push notifications, splash screens etc.

Source: [1] [2] [3]

Best WordPress Plugins for 2017

9 November,2017 Wordpress No Comment Author: Marie

WordPress plugins are used to increase the functioning of your website without knowing a single line of code. A plugin is a software with a multiplicity of features which when added to your WordPress website can increase its functionality. The WordPress plugins are usually written in PHP language which is integrated easily with WordPress. There are many plugins available on the web that can be downloaded free of cost. Here are the best WordPress plugins for 2017:

  1. WordPress SEO by Yoast

Yoast SEO plugin is an all-in-one plugin that helps you with your website optimization. It is available in the premium as well as free version. It has a meta box for setting the focus keyword, the keyword you’d like your post or page to rank for in the search results.. It enables to set the right keywords at the right places. You don’t have to set Meta description for each of your post, Yoast SEO does it for you automatically.

Yoast SEO Premium plugin has many additional benefits. Some of them are being able to pick 5 focus keywords, internal linking suggestions and many more!

  1. Backup Buddy

Backup Buddy is known to be the best, easiest and so far the most reliable WordPress plugin for data backup. It has a feature of automatic scheduling of data backup of your site. It provides cloud backup, so you need not worry about losing your website content at any point of time. Having a up-to-date backup of your WordPress websites is critical for protecting your website.

  1. W3 total cache

This WordPress plugin is meant to improve your website’s speed performance and search engine rankings. It optimizes the user’s experience and boosts the loading speed of the page. It has a feature to setup browser, content delivery system, compresses page and page caching. This enables the downloading of the page fast and improves user’s browsing experience.

  1. Gravity Forms

If you are a beginner at handling a WordPress website, then Gravity Forms is all you need. It is the easiest way to set up any online form to your WordPress site virtually. With Gravity Forms, you can instantly create and publish forms. It is the best user-friendly WordPress form plugin.

  1. Thrive Leads

Using Thrive Leads provides four major benefits. It designs and deploys every type of opt-in form you need into one plugin. It boosts the page optimization by advanced targeting. It has A/B testing engine to increase conversion rate. It also provides insight of the performance through its actionable reporting.

  1. Edit Flow

Edit Flow WordPress Plugin provides the editorial workforce structure for the sites. It features includes, custom status, editorial metadata, editorial comment, calendar, notifications etc.

  1. SumoMe

Image: Winningwp.com

SumoMe is a WordPress plugin used for growing your email list. Through this plugin, you will make it easier for your readers to join your email list and share your articles.

You will also have various options on how you choose to have the email address of your visitors, be it through a fancy lightbox pop up to build email subscriptions, a scroll box that is triggered by how far your reader makes it down the screen or a Smart Bar which is a Floating Bar that can appear at the top or bottom of your website.

  1. Google Analytics WD

This plugin enables to view the Google Analytics report within your WordPress site. It lets you schedule your email reports, handles Goals and Custom Dimensions from your site itself.

  1. WP Smush

It is a plugin which lets you optimize your images without losing their quality. It is easy to use and enables to load your website faster.  WP Smush cuts all the unnecessary data without slowing down your site.

How Does User Experience or UX Affect SEO?

5 May,2017 SEO Tips, Web Design Tips No Comment Author: Marie

It should not come as a surprise to anyone, but the quality and profit from your Search Engine Optimization (SEO) are dependent on the UX or user experience. Everything you do should be done by keeping your customers and users in mind.

With the growth of the SEOs, there has also been a growth in the search engines. They both force each other to grow and constantly evolve. Spammers are known to use less than fairways to improve their rankings and brute forced their way into the list. But with this, search engines have also raised their bar and improved their security features. There are a limited number of factors that the search engine takes into consideration when it comes to ranking the website, including keywords, site structure, and links.

Most SEOs do not have full-fledged UX experts among their staffs. But this doesn’t mean you can’t learn about the basics of UX optimization. The leading SEOs in the market today have understood the importance of improving the user experience.

Most people think that Google doesn’t pay much attention to the user experience. This is far from the truth, though. One major factor that determines the ranking your ad is the landing page experience. The landing page experience is, as the name suggests, our initial experience when we reach the landing page of the website. It is important to never compromise on your user experience in an effort to enhance your Google search results.

The biggest and most visible impact of user experience in SEO is the increase the organic sharing and distribution of your links among the people. Changing how your website appears to the user and how easy and attractive the content feels like can easily improve the user experience.

This increase in the satisfaction level of the user can improve the overall marketing and publicity of your web page. Even attractive pages which might have quality content in them can be ranked lower because of the lack of positive user experience. The user experience is a sign of the popularity and reach of the website. A good user experience helps increase the sharing and bookmarking of your website. It increases the number of new customers and returning customer. All these factors eventually contribute to a higher ranking when it comes to the search engine ranking.

Even factors like too much loading time because of heavy images, videos and the likes can negatively affect your ranking. Users will gradually lose patience. This is also true if your website has issues with compatibility in different platforms.

Always be on the lookout for more and better ways to improve your user experience and eventually the ranking of the website. There is always a room for more improvements. Test every change that you make and be prepared to face some failures. Failure is just a stepping stone towards success. Always keep in mind that it is better to concentrate on the users than on Google when you are designing your page.

The Power of Simplicity in web design

30 April,2017 Web Design Tips No Comment Author: Marie

The Power of Simplicity in web designWeb designing: One of the most common terms in the world of technology today. Whenever you plan to start a business, one of the first things you do is hire a web designer who can structure the way your online presence looks like. This forms an important component of your marketing skills. Now, when it comes to a viewer, it takes about 1/50th of a second to 1/20th of a second for a visitor to judge whether the website is well designed or not. Also, according to market research, the simpler websites tend to fair better in the eyes on the viewers as compared to the visually complex ones. This means it will work to your advantage if you are keeping things simple on your web page.

Let us find out why simpler designs gain more brownie points in the virtual world.

  • Conversions

The main advantage for a simple website is its high conversion rate. When a visitor comes to the content on your website, the expectation would be to be able to navigate easily through the matter. The design that gives the potential leads more information in a shorter span of time is the right one. Therefore, these simple designs tend to attract more leads and thereafter leading to conversions.

  • SEO

If you think visitors are the only ones who like simpler website designs, it is time to reconsider. Google, as a search engine, also gives precedence to the simple sites with the right content. Focus on the keywords more than the design, and you are likely to have a strong online presence. Besides, Googlebots are not fully equipped to cater to the advanced technologies of the complex designs and thus it is better to stick to the simpler sites.

  • Mobile friendly

Smartphones are advancing and so is the usage. More and more people are now moving to the mobile platform for conducting their searches. In this day and age, if your website cannot be customized to smartphones, it acts to your disadvantage. And when it comes to complex designs, it becomes increasingly difficult for the mobile phones to adapt to them. Thus, it is best to keep simpler ideas for website designs in order to allow them to function on all platforms.

  • Easier to design

Talking from the perspective of a businessman, it is always more comfortable to design a simple website. Why? The resources required are limited, there are lower investments owing to the less bandwidth used. Besides, you would also be using up less server space which works to your advantage. Working on a simple yet useful design can help you finish the task quickly. Lastly, a simple design is easier to maintain cutting down on maintenance costs.

  • Shorter response time

When you use an easy design, the site becomes more responsive and easy to work with. In turn, this means that the viewers do not have to wait for the website to load and can work faster and smoothly.

Above are just some of the power of simplicity in web designs. Businesses nowadays mostly prefer simple, straightforward designs to get their brand or company messages delivered.

Web Design Trends You Can Expect in 2017

25 February,2017 Web Design Tips No Comment Author: Marie

2017-website-design-trendsAre you looking for the web design trends for the year 2017? You have gone to many places on the internet but yet to make up your mind? Then in this article, we are going to discuss in very simple terms as to what the trend of web design will be for the year 2017. It’s the time of the year when people start to look ahead and anticipate as to what the new trends will bring. Everybody is eager to see as to what 2017 has in store for website design and other elements.

Let us take a look at the top website design trends expected for the year 2017.

Importance of Content

In the previous years, we have seen too many things been added to the websites such as the sidebars, headers, sidebar ads, calls to action, banner ads, pop-ups, sign up boxes, comments, social media buttons and etc. All of these things together have made the websites clutter and cumbersome. This has led to distractions taking the focus away from the content for which the websites were the main attraction at the first place.

Therefore, in the year 2017 websites will move back to their basics of content emphasis rather than design elements. The idea is to decrease the amount of real estate on the website for decoration purposes and adding more useful content for the visitors. To get back to the core of the website development, the content needs extra deliberations. As it is the content which conveys to the audience about the businesses and services provided. If it is not for the content, then the websites will lose their true meaning and worth in the market.

Flat design termination

Flat design has more or less ended the creativity and the personality in a website design. When you remove the details on the flat website designs all you are left with is the sameness across all the platforms. This makes for a dull experience and is highly unacceptable in terms of website designs. Thankfully in the year, 2017 designers have started noticing this and there will be richer and better-looking website designs moving away from flat inspirations.

Everybody now realized that the website designs which are flat centric are not going to work in the long term. Therefore, adding some personality will bring new avenues for the website makers. Anybody who comes up with something fresh and out of the box is poised to disrupt the market for flat design websites. For once following the Google website design trend needs to end.

Geometric patterns

Another development for the year 2017 seems to lie in the geometric shapes patterns and lines. This trend started in the year 2016 and seems to continue for the year 2017. Websites with various geometric shapes have made their way into the mainstream. Especially the websites concerning themselves in the space of data science and analytics are making it big with geometrical shapes.

The above-mentioned points will make it clear for you to understand as to how the website designs will turn out to be in 2017. You have got an idea on the expected lines of deliverability for the website designs for the entire year.

Do you need AMP?

16 January,2017 Mobile, Web Design Tips No Comment Author: Marie

AMP-accelerated-mobile-pagesAre you thinking as to why you should go with AMP or accelerated mobile pages? Then in this article, we are going to discuss the benefits of using accelerated mobile pages. We will make it really simple for you to understand so that you do not hesitate and make a better position. Let us get through this article and explore the possibilities of accelerated mobile pages. Let us begin.

However, before we begin latest simply explain what AMP stands for? It is simply a free and open source Framework that allows you to create mobile pages that are able to deliver contents easily and quickly. It contains the HTML, JavaScript, and the cache libraries which help to promote the speed of mobile pages. This is really helpful if your content is embedded in form of infographics, audio files, PDF and even video files.

So do you really need AMP?

The short answer for this would be that it depends on. However, no matter what business you are in if you are online then this new technology has the capability to turn around your business on its heads.

Speeding website loading

This is one of the most obvious reasons as to why you would be using AMP. This particular open source technology will help to eliminate useless elements that slow down your page load. It is clean, slick and really fast. This has been proven a long time ago that higher page speeds bring in more visitors every single time.

Increase in mobile ranking

Do not mistake AMP to be a ranking factor by itself. However, it does exert a positive influence on your mobile ranking because of its faster load time. If Google decides to prioritize AMPs, then it will surely have a direct impact on your ranking on Google and other search engines as well.

Server performance enhancing

If your site is able to generate lots of traffic from mobile, AMP will reduce the load on the servers and improve their performances.

Concerns

From the above positive sides of AMP, there are some concerns regarding it. Number 1 issue is the reduction in the ad revenue. Because of the factor of mobile connectivity, the ads revenue is severely limited. It is not easy to put on lots of ads and then expect AMP run easily on the pages. Another issue with that is of analytics. Google Analytics is yet to come live on the AMP pages.  It takes a lot of time for the placement and to collect and analyze the data too.

The above-mentioned points show you the positive and negative of the AMP.  It is now up to you whether you want to implement this new open source technology on your online efforts. The future of this technology is bright with some niggles. The issues will go away soon and it will be implemented on the largest scale. Therefore, to be on a safer side it is recommended to implement it as soon as possible.

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★★★★★
5 5 1
“Working with Simplio Web Studio was a fantastic experience. The service provided was amazing and professional. It was a delight to work with Nir, who went the extra mile to meet our demands in a timely manner. He really made our vision a reality by creating us a classic site, but moreover the relationship we formed is something our company really appreciates. It was a pleasure working with Nir and the team at Simplio Web Studio. We highly recommend them to all and we look forward to working and doing more business with them in the future.”

a great project
★★★★★
5 5 1
“a great project”

All the best
★★★★★
5 5 1
“All the best to Simplio”

My website is Live
★★★★★
5 5 1
“My website is Live , thank you Simplio”

From beginning to end, the team at Simplio provided top of the line customer service.
★★★★★
5 5 1
“From beginning to end, the team at Simplio provided top of the line customer service. The web developers are incredible and made sure we got exactly what we were looking for! They truly went above and beyond to make us happy and we couldn’t have been more pleased with their talents. We would highly recommend them. Thanks so much Nir!”

After over two years of research we chose Simplio.
★★★★★
5 5 1
“After over two years of research we chose Simplio. We are so far very satisfied. These people answered the phone on a Sunday and fixed a problem that was not even their fault. It was the host company which I had chosen that had caused our site to go down.”

Outstanding in both knowledge and professionalism.
★★★★★
5 5 1
“Outstanding in both knowledge and professionalism. Nir and the staff at Simplio are Excellent in branding, web design and overall web presence. Definitely recommended!”

I cannot even imagine having another company managing my Presta shopping cart.
★★★★★
5 5 1
“They are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with them”

Simplio really helped me out of a jam.
★★★★★
5 5 1
“Simplio really helped me out of a jam. They did exactly what I needed on a very tight time frame (with little notice too!!!!) They are my new go-to guys for any Prestashop needs! Thanks Simplio!”

Excellent service!
★★★★★
5 5 1
“Excellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.”

impressed
★★★★★
5 5 1
“What impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!”

professional service
★★★★★
5 5 1
“What a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.”

Great Logo
★★★★★
5 5 1
“Great Logo, Very happy”

fantastic to work with
★★★★★
5 5 1
“Simplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!”

Awesome experience
★★★★★
5 5 1
“All details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.”