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What Is Email Design? People who have email accounts receive messages everyday. So the major challenge you have is making sure that the person receiving the message reads it despite the many messages he receives everyday. [caption id="attachment_2671" align="aligncenter" width="200"]
An example of a good e-mail design[/caption]
You have less than five seconds to convince the person receiving the message to consider reading it. Thus, it is very important for the message to have the right message, tone, and look. That is why good email design is important.
The Email Design Process
Although there is no standard way of making an email message, a number of issues apply for email design. First, keep the subject line as relevant, interesting, and short as possible. When it comes to the content, consider using shorter paragraphs instead of longer ones. In addition, remember to add links to the content so that people can take action. Finally, apply the 80/20 rule when dealing with text and images respectively.
Complicated Design
There is an old adage that “less is more”. This concept applies when you are designing an email. Images should not be your priority in the email. Actually, you should design the email as if there will be no images. This is because many platforms leave out images unless the images allows. Many recipients of your message may not see the beautifully done images because of this. You need to persuade the recipients enough to open the images. Therefore, consider using a simple design for your email.
Using Loud Colors
Many people are tempted to use loud colors when they are desperate for attention from the online audience. Yes, you can get attention this way, but a different one. If you are too bright and loud, the audience will not listen to what you are saying. Here, the problem is overwhelming the visitor with colors and design. Eventually, you end up drowning your sales message and losing and perfect opportunity to sell your business. Consider using colors such as blue, grey, and white for your email. Red and orange are completely out of question.
Using Too Many Fonts
People usually make the mistake of using multiple fonts in different sections of the text. The reason for this is to attract attention. This can result into a busy and confusing design. The rule of the thumb is not to use more than two fonts. One font should be for the heading, and the other for the body.
If you must separate different sections of the message, alter the color and weight. Furthermore, italics are available if you need more sub-headings. Consider being more cautious about this and your brand strategy will be stronger.
Being Too Wordy
You do not want to bore your audience with superfluous stuff. Unfortunately, some people do this all the time. Instead of going directly to the point to explain the core issue to the recipient, you may be tempted to tire the audience with irrelevant details. You can avoid this mistake by identifying your valuable information and going directly to it.
A point to note is that emails should be a pointer to something else. This means that emails are a teaser to the main course. Give your audience a teaser of the main thing in the mail. For the rest, give links and encourage people to follow them.
Not Making the Message Mobile-Friendly
As of May 2014, 65 percent of email opens were on mobile devices. Going by earlier records, this trend is likely to continue for several more years. Gadgets that are more complicated are likely to continue entering the market as people move further from stationary devices. Therefore, you need to design your emails for mobile devices such as Smartphone and Tablet. Your designer can make sure that the email fits for a smaller screen apart from the conventional desktop. You should even be more committed on this because most of your competitors are already creating mobile-friendly emails.
The Ball Is In Your Court
There you have it. Setting an email campaign demands a certain degree of professionalism. While designing your email, you will need to make corrections and improvements. You can correct some of the errors by always doing a test email.
A professional yet easy-to-read design is critical for the success of any email campaign. If you make a good email, recipients will have an easier time reading it and using click-throughs. This is the basis of any email campaign.
Email campaign is an addition to the many forms of marketing available. None of these options has a one-size-fits-all solution. Therefore, make sure you try a number of layouts to see which one works best.
You may have been doing the shown by this article until today. Remember that it will take some time to make major improvements. If you follow the tips given here, your email campaign in 2015 and beyond will be exemplary. --------------------------------------------------------------------------------
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Business cards may have lost their original place in marketing, but are still considered an integral part of business meetings and follow up. They help make a good impression on your prospective clients. But a namesake business card among a hundred similar cards will not be of much help for you. If your card does not stand out from the crowd, it has a high chance of ending up in the trash. Here are a few tips on how you can choose the best business card design for your company.
Don’t take the easy route
Your business card gives out the first impression of your company. So don’t be cheap with these cards. Avoid showing any information on the card that makes it look cheap. Do not choose from a set of templates either. All these will hamper the professional look of your card. Show your sincerity in the business by spending some time and effort into your business card design. Be willing to invest for your card. Hire a professional designer if you are inexperienced in designing the card.Make it memorable
Get creative and make your card have at least one trait that will make it memorable. Your business card should reflect your company’s attitude. Hence, choose a design that goes well with your company’s image. An innovative start up can choose an abstract design while a well established concern may choose a classic design with just their logo. Ensure your design is unique and cool. It should be able to make people more curious about your company.
Don’t overdo it
While trying to make your card unique, you should also remember to make it convenient to use. Try to stick to the standard sizes and conventions. Make it compatible to use with card scanners and card holders. If you want to try out some new size or shape, you may have to sacrifice convenience. Some options you need to consider while designing cards are- Text and image placement
- Simple images
- Font color and style
- Shadings and underlines
Select the right material
The material you select for the card is also important. It gives a unique feel to your card. The choice of material also depends upon your needs and requirements. A simple paper card may be suitable for a particular situation, but may appear to be too conventional in other settings. You have various options for selecting the card material. Some people use cards made of wood, plastic or metal. You can also include embossments, rounded edges, folds, engravings and unusual shapes. Though including these tactile elements are costly, you can make use of these features if you find them worthy and suitable for your design theme.--------------------------------------------------------------------------------
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A good logo design is effective. It is capable of boosting the business image. It captures the attention of clients and lets the brand stay in their mind. A logo design is the visualization of a company. If it does not suit the brand personality, the effects will be disastrous. Keep in mind the following 5 basic elements of logo design to make it effective.
Simple
A good logo design must be simple. A complex design will destroy the purpose of a logo. Elaborate designs may be artistic. But they will not be easily memorable. Smaller size logos are easy to identify. Simple designs will be suitable for any type of medium like newspapers, big banners or even clothing. They are easy to remember and relate to.
Memorable
A logo should be able to make a good first impression. It should have a lasting effect on the viewers. A memorable logo achieves the half the purpose. To make it memorable, the design must be consistent in its use of color schemes and should be unique. It should be simple and used wherever possible.
Appropriate
A good logo design aptly represents the basic concept unambiguously. It represents the company’s image properly. A logo should be relevant to the business. It should not make a wrong impression. It should not lead the customer to have the wrong expectations.
An appropriate logo is able to reflect the vibe of the business. So you should avoid using mismatching colors and font styles. The colors should embody the nature of the business.
Flexible
A flexible logo an be used in any type of application. It looks equally good on websites and your letterheads. Logos must be designed with their versatility in mind. It should look good both in small sizes and bigger sizes. Even if it is printed in black and white, it should look good. It shouldn’t be dependent upon colors to deliver the message. It should be simple. The length to width ratio should be apt.
Unique
A logo needs to be different from other logos. It has to uniquely identify your business. It should differentiate you from your competitors. An abstract design may be unique, but it may not be suitable. A good design should incorporate all the other elements and present the idea in a unique way. It should stand out from the crowd. So try avoiding cliché ideas and popular imagery. It should be aesthetically pleasing too. Do research on the existing logos, business and your competitors. This knowledge will help you personalize the logo. Don’t oversimplify the logo either. Try to do something different and innovative.
A good logo should have all the above elements. A unique logo that does not reflect the brand is useless. The simplicity and uniqueness must balance each other. A great logo is timeless. It becomes an essential part of your identity itself. It grows along with your company and adapts to the changing times. Make lasting impressions with effective logos. --------------------------------------------------------------------------------
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Getting help from online resources is a good way to improve your logo designing skills. Check out the following top logo designers resources. These resources will provide you with advice and inspiration that will be helpful in designing logos.
- Logoed
- Logospire
- Brand new
- Creattica
- Logo of the day
- LogoLounge
- LogoGala
- LogoMoose
- Logo Design Love
- Logo Pond
- Creative Bloq
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Brochures are hard copy materials used in marketing. Despite the increase in online marketing and other channels, it remains to be a popular strategy. An effective brochure is one that can bring in a good response. As the cost of producing brochures can be high, they should be highly efficient. Clients expect you to be accountable and trust-able. Your brochures should be able to convey that. They should show you in a positive image. A good brochure has the following qualities.
- A clear message
- Relevant content
- Impressive design
- Attractive and relevant Images
- Uniqueness
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The word design literally means a plan. We all know how important planning is for business. But in general terms, design is the element that portrays your business in the way you want. It has to be infused into every aspect of your business. Nothing can be done randomly. Everything must be performed according to a design. Yu may be wondering why design is so important. The following reasons will tell you why good design matters.
Establish your brand
A new company has to make itself known to its clients. It should be able to establish itself with confidence and trust. Only a consistent and impressive design will help you do that. Design is the way a business makes itself identified. Starting from logo design to website design, design is what makes the brand known. But making a bad design will soon damage the little credibility you already have.
Make a lasting impression
Everyone wants to make it big. But no one can make it big if they are forgotten easily. A good design leaves a memorable impression about your business. When people see your logo, they are reminded of your great service design. When they see your product design, they understand your quality. Good design makes you look good. It brings you customers who keep wanting to do business with you.
Distinguish from competitors
The world is so big. You are not the only one with the business idea that seems the most innovative to you. But a creative design can make you look different. Design tells a lot about your business. It makes you stand out from the crowd. Your out of the box thinking can be reflected in the way you present your business. Even your business card requires a good design. A normal generic card will not make one of all other people doing the same business as you. But make a good design, you will find people recognizing you better than your competitors. The same goes for your website design too. Even the service model design greatly distinguishes you from your competitors.
Effective marketing
Good design is capable of communicating your ideas well. It boosts your positive traits. It can diminish or make people forget your mistakes.
A design serves as the best way to maximize your marketing efforts. Better design always brings in better prospects. A simple ad banner is not enough to attract people. A creative and intuitive design does a better marketing. Similarly, a little tweak in the website design could bring more traffic. Spending a little time in making better design is very helpful for your business.
Better performance
When your marketing is enhanced, you get better revenue. When customers find it easy to do business with you, your profits are increased. When people prefer you over your competitor, you get better deals. Good design, thus apparently increases business performance. It helps your employees work better. It increases productivity and overall performance.
Good design has the potential to transform your business. It can make your business multiply and grow. Make it a rule not to settle down with just any design. Make sure you invest time and resources to make better designs. Because it is worth it! --------------------------------------------------------------------------------
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SEO restricts the creativity of the designers, and thus web designers ignore SEO while web designing! But if SEO is ignored, your beautiful web design will just go to waste when you don't have visitors to your site at all. Do not hope for free traffic from search engines if you have not followed the standard guidelines of a webmaster to make sure the visitor gets a good user experience.
We list 6 dreadful design mistakes to avoid in web designing, so that your website isn't lost in rankings of the search.
1) Putting valuable information on images
It is quite obvious that search engines understand the text content. Though serving images, podcasts or videos to the audience engages them, your main motive must be drawing audience to them first. Search engines look for keywords in important locations. The most vital content of your website might be ignored if you have put them in images or flash files. Try and use text to display essential names, links or contents. Do not make the mistake of replacing the text headers with pictures. The best way to practice using images is to include the keywords in the images' alt texts.
2) Ignoring the visitors on mobile
Consumers spend around 69% of the time on smart phones. Hence, you must ensure that your website is responsive to the mobile audience as well. Though the responsive design of the website isn't mainly a ranking factor, it is recommended by Google to the webmasters to turn their sites into a mobile friendly one. A design that is responsive will provide a consistent experience to the users on all devices. It will also increase the engagement of the audience in your website.
3) 404 page
You would not wish to lose the audience who would have entered a wrong URL or have opened a broken link given on your website. You might want to give a good experience even to such audience hoping they will reminisce your brand later. You would have also designed a good looking 404 page. However, you would have forgotten to provide a link back to your page. This might seem a tiny issue and web masters tend to miss it quite often. This can lead to loss of rankings on the search engine.
4) Unwanted pop up ads
These ads will not be indexed by the search engines. They aren't even actually a portion of work plate of the designer. Such intrusive ads might compel the users to hit the close button the moment they pop up. That is the reason Google chrome blocks them by default. However, they still make it to the mainstream usage because of extraordinary results they get.
5) Using too many frames or flash
Flash can be attractive visually, but search engines do not index them. A home page designed on flash can be one of the biggest blunders in SEO. 78% of users say that they dislike flash. You should not be using flash even in vital aspects of your website as it can affect usability of the website.
6) Filling up the webpage
All those visually attractive animations, graphics, widgets and redundant codes will result in slower loading of the page. Besides being a bad experience for users, they are also one of the essential factors in deciding search engine rankings. Avoid stacking your web page with such images.
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Logos are designed keeping in mind various factors and considerations. A lot goes behind the scenes when a logo is developed. Last time, we posted the first part of these logos with hidden meanings. Here we bring to you the second part of our list. Check them out below!
IBM
The logo of IBM, too, has got hidden message that is there for the world to see. Those white lines which pass through the logo present the appearance that an equal sign has, which is at the right corner to the bottom. This represents equality.
Pepsi
The old logo of the Pepsi is a circle with red and blue color and has got a white curved line passing through the diameter. However, they new logo of the Pepsi is also quite famous now and has cost the company one million dollars. They teamed with Arnell Associates to make the logo. Pepsi has to spend millions rebranding everything. It was called a spectacular design strategy. The new logo is a kind of a Day Vinci Code. The logo is inspired from the Renaissance, Feng Shui, Geodynamo of earth, the Theory of Relativity and a lot of other stuff.
Tostitos
Tositos is too much popular. The two Ts in the middle depict two friends who are sharing few tortilla chips along with salsa.
Elefont
The blank space that is in the logo which is an E in the lower case is nothing but an elephant trunk!
Hope for African Children Initiative
The moment you look at the logo, it just looks like an African map. But when you look at it closely, you will see that a child and an adult are facing one another.
Toblerone
We all love these chocolates don't we? And we never actually took time to observe the awesomeness of the logo. The logo is of a mountain which has got snow over it, which is shown by the white space. But take a closer look and you will find a polar bear on it. This is because Toblerone originated in Bern, Switzerland that is popularly known as the city of bears.
Goodwill
The G in the Goodwill is nothing but a smiling face. Awesome! Isn't it?
Spartan Golf Club
This logo is totally genius. If you look at the logo in a way, it looks like a helmet of a Spartan. If you view it in another way, it is a Golfer who has taken a swing.
Unilever
The products of Unilever are so versatile that at times it is difficult to maintain a track of all their products. To our fortune, all the symbols in the logo stands for all products they produce.--------------------------------------------------------------------------------
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With Rio Olympics 2016 fully trending now, we bring you few of the best as well as the worst logos produced to promote the Olympic event. Modern Olympics was launched in 1896 and the most recognized graphic of the game which is five interlinked circles or rings was introduced first in 1912. But it only became popular after 1930s with the material of promotion targeting typography and symbolic depictions of the human figure. The Olympics of 1924 presented the first graphics which could be considered as a logo officially.
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Paris, 1924
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Los Angeles, 1932
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London, 1948
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Helsinki, 1952
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Tokyo, 1964
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Mexico, 1968
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Munich, 1972
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Montreal, 1976
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Seoul, 1988
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Barcelona, 1992
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Sydney, 2000
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London, 2012
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Rio de Janeiro, 2016
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Websites play a very crucial role regardless of what you are offering, in grabbing user’s attention. More and more people today are coming up with great innovative ideas for the websites and products. Although trends in web designing are not as popular as the fashion industry, an e-commerce business that wants to be followed should be aware of web design trends.
Regularly upgrading your website with the trends is as important as improving your products which will bring more customers to your doors.
Let’s dig out what is in the 2017 Ecommerce Site Design Trends.
- Flat design
- Replacing interstitial anxiety with previews
- Introducing hand-drawn elements
- The rise of micro interactions
- Progress in adaptable and responsive design
- The landing pages
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Logo design – Find the best one for your requirements:
While creating a logo for the company, an individual has to choose a professional designer. An expert will able to create a high-end logo with ease. Therefore, before making a Final decision, it is your responsibility to check the portfolio, Experience, and skills of the designer. All you need to choose a trustworthy logo design service in Miami that can provide you, professional designs.Here is the perfect way to choose the best logo Designer?
Hiring a Logo designer can be a daunting experience because an individual has to check everything. If you are able to pick the perfect company, then you may get top-notch logo design for your business. It can pretty confusing task about which company is best. An individual cannot pick a company that can provide logo design at discounted worth. Here are a few things that an individual needs to take into consideration while searching for logo designer such as-
- Check the portfolio
- Avoid Beginners
- Grab white and Black Logo
- Scalable
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Black Friday Cheat commissioned Simplio Web Studio to make them a logo design.--------------------------------------------------------------------------------
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Luxe Water Walls offers the best indoor water features for your home and office. The client want to have a Proffesional logo that define the Premium product that they offer.--------------------------------------------------------------------------------
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Customized Gift Now approach on the logo is fun, exciting and honest to the brand.--------------------------------------------------------------------------------
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Girly Galoure is an accessory craft website design ecommerce store that we made in wordpress, and also gave it a responsive layout, with classic looks and feel.--------------------------------------------------------------------------------
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BullsEye Tattoos is a CRE Loaded based site that sells tattoo stencils and tattoo shop supplies. We have updated the look of the site to look more current and represent the product better.--------------------------------------------------------------------------------
