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In 1997, President Clinton speaks of the early days of E-commerce in the USA. ‘’About 4 millions American families will buy holiday gifts online for the first time this holyday season. I intend to join them!’’ Once upon a time consumers had to go to great lengths to acquire the things that made their life better. As time went by, retailers and marketers came up with inventive ways of getting their customers what they want. Along the way, various technological advances guided the evolution of commerce. Newspapers, magazines, radio and television; all helped eager consumers look for what they wanted to purchase and where they wanted to purchase. Catalogues, the telephone and the postal service combined to let the public shop in the comfort and tranquillity of their own homes. However, the ultimate shopping experience was yet to come. It wasn’t until the year 1994, that businesses found the most ideal way to serve their most valued customers. It took the combination of the pioneering technologies of the personal computer and the internet to launch the future of retail marketing. There’s a mobile movement going on. The rise of smart phones is creating smarter consumers, creating more opportunity for smarter marketing. Smart phones are always on, always with us and always connected. In one week, we browsed the internet (81%), used the search engine (77%), watched video (48%) and connected with our friends by accessing a social network (63%); all on our smart phones. But that’s info you might already know. Here’s some you might not. We’re using smart phones almost everywhere (yes, when going to the bathroom too), even while consuming other media (TV, radio, newspaper). Smart phones have become such an important part of our lives that many of us would give up high heels, cable TV, even chocolate, just to keep using them! They became important to our shopping habits too. Smart phones have become the ultimate shopping companion and transforming us into more savvy consumers. 79% uses smart phones to help with shopping. In fact, 70% of us actually use our smart phones while in the store. We use it to find retailers (54%), compare prices (49%), get promotions and coupons (48%), read reviews and product info (44%), and check to see if something is in stock (34%). Which leads us to buy: nearly three quarters of shoppers made a purchase as a direct info we got from our smart phone. Either in store (76%), online (59% purchase on their pcs) or on our phone (35%). Our new mobile shopping habits are adding up to big spending across the board. And where do we do most of our shopping; usually in our own backyards. In fact, finding local information is one of the most popular smart phone activities (95%). We’re using our phone to find everything from the nearest pizza place to movie show times, till finding the nearest store that carries the item we are looking for. An 88% of the one that looked for this information take action in that same day, wheatear to call (61%) or visit (59%) the local business. Over the past years, mobile search quires have skyrocket into new heights. As we search for everything from product reviews to travel info and random Trivia that could help us settle bets with our friends. And while, word of mouth for seeing a product in store, may lead people to search on smart phones, 71% of us search because we saw an ad, both on traditional media (43% search after seeing a TV ad) and on our phones (17% search after seeing a display ad on a mobile device) and we’re acting on it. 9 out of 10 mobile users have taken action all thanks to a smart phone search. The simple fact is that MOBILE ADS WORK! Do you recall seeing a mobile ad? You’re not alone; 82% of us do. Yet, 79% of top advertisers don’t have a mobile optimized site. It’s important to build a good mobile user experience, because if we see an ad we tend to click on the ad (42%), visit the advertiser’s site (35%), make a purchase (49%) or call the business (27%). Today we use smart phones to stay connected, to keep us entertain, to search for information on the go and to make us smarter shoppers. And we are going to be doing a lot more of this, creating more opportunities for you to connect with your clients. There has been an almost 16 years evolution from E-commerce to M-commerce, so why would you want to run your online business as they did back in 1995 or even 2001? Get your site on mobile, to reach the smart consumers! Simplio Web Studio is offering you the perfect solutions on E-commerce and soon on M-commerce with Synappsio, in both our offices located in Hollywood, Florida and Romania!--------------------------------------------------------------------------------
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The programmers and designers of the e-commerce websites may think that only listing the products or services rendered by the website would do the job. Is that all you need to lure the consumers towards your e-commerce websites? All the online shoppers out there would surely agree to the fact that it is really disappointing to find no reviews of the products sold online. How many times do we fail to interpret the product or service offered due to lack of proper description?10 SEO best practices for e-commerce websites
Until and unless you make your e-commerce website SEO oriented and free of the critical errors, the website would not rise in the Google search engine and become popular among the consumers.- Use good product description that is unique
- Include reviews of the consumers
- Insert long-tail keywords
- Make navigation more user-friendly
- Boost your page load speed
- Incorporate social media on the product pages
- Put product videos and images
- Use eye-catching URLs
- Make your e-commerce site accessible from smartphones
- Provide proper internal search functions
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It is a well-established fact that internet users and the use of e-Commerce is increasing at a high pace. With this, the challenge to reach your target audience before your competitors is tough. Investing too much on advertising is definitely not a solution. Therefore, to keep the advertising and marketing to its cheapest and attaining what needs to be attained, Google AdWords is the solution. Here are the top 10 adwords tips for ecommerce websites.- Keywords and competitors research
- Market analysis and focus on product industry
- Image ads are beneficial
- Re-Marketing campaign
- Signing into Google merchant account and shopping ads
- Dynamic display ads by Google AdWords
- Enable dynamic search ads
- Gmail Ads campaign
- Code setups
- Performance report analysis
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With eCommerce being the new shopping destination these days, various global markets are ruled by various eCommerce giants. Let’s find out what the Top 10 Global E-Commerce Markets are!- CHINA
- Sales: $426.26 billion
- Increase: 35%
- Top online retailer: Alibaba
- E-commerce sales as % of total retail sales: 10.1%
- UNITED STATES
- Sales: $305.65 billion
- Increase: 15.7%
- Top online retailer: Amazon
- eCommerce sales as % of total retail sales: 6.5%
- UNITED KINGDOM
- Sales: $82.00 billion
- Increase: 16.5%
- Top online retailer: Amazon
- Ecommerce sales as % of total retail sales: 13.0%
- JAPAN
- Sales: $70.83 billion
- Increase: 14.0%
- Top online retailer: Rakuten
- eCommerce sales as % of total retail sales: 4.9%
- GERMANY
- Sales: $63.38 billion
- Increase: 22.1%
- Top online retailer: Amazon
- eCommerce sales as % of total retail sales: 7.3%
- FRANCE
- Sales: $38.36 billion
- Increase: 12.1%
- Top online retailer: Odigeo
- eCommerce sales as % of total retail sales: 4.6%
- SOUTH KOREA
- Sales: $33.11 billion
- Increase: 13%
- Top online retailer: Coupang
- eCommerce sales as % of total retail sales: 9.0%
- CANADA
- Sales: $24.63 billion
- Increase: 17.4%
- Top online retailer: Amazon
- eCommerce sales as % of total retail sales: 5.2%
- RUSSIA
- Sales: $17.47 billion
- Increase: 16.0%
- Top online retailer: ulmart.ru
- eCommerce sales as % of total retail sales: 2.2%
- BRAZIL
- Sales: $16.28 billion
- Increase: 22.0%
- Top online retailer: B2W Digital Inc.
- eCommerce sales as % of total retail sales: 3.8%
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When you talk about business, what are the first two thoughts that pop up in your mind, investment and revenue? When you talk about investing in an online business, well that could be risky, but obviously there’s a certain amount of risk always added when it comes to investment. The next thing is your priority because it is very important to choose an investment of your liking, else, however, profit making that business is, you will not be able to make utmost use of its potential. Next, you should know your limits to investment because in a running a business, you cannot put all your money at once, you will always need some in your hand. So be very careful in how much amount and in what duration you are going to invest your money. Online Business is A Success. Few Reasons. Now here are some reasons why you should invest in an online business over an offline one, and why it is such a success these days:- The first parameter is - reduced overhead, or technically it is the autonomous investment that doesn’t pay you back anything, like rent when you have an office in an offline business, then its electricity and water bill and etc. So when these are cut, obviously your profit margins are increased.
- Second is marketing, this is the most important aspect of running a successful business. And when you are doing it online, it becomes so easy. You can have ads on YouTube, email campaigns; sales pages and you can even have feedback for your products which is very important to introspect your sales. Now when you will know which ads on the internet are working, you can automatically cut the rest, and focus on few which are more popular.
- Third is the adaptability and flexibility of online business. This is your thing when you do not want yourself to be tied to one place, physically. All you need is a good internet connection. And there is always some time if you want to focus on some other new ventures or just some family time.
- Next is lower risk, investing in online business doesn’t cost you much, so it also reduces the risk, and even when if your business is a losing one, there is always a chance to put some idea and turn it into a profit-making, with very less investment you can make a large profit, basically all you should have is a great idea.
- Next reason to invest in one is that starting a new business of your own needs a team, then your idea, however good it is, it is not market run, so there is always a risk. But when you invest in a running one, you know its idea, you know its revenue, and all you need to think is how to expand one.
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E-commerce is the business of marketing and selling goods or services online. New online businesses are being set up every day, but their success in this highly competitive marketplace will depend upon several key factors. As the base of operations, a strong e-commerce website is the key, but there are plenty of other things to consider as well. Quick Secrets on How to Make Your Own E-Commerce Business a Success- Product Range
- Website Design
- Simple Payment
- Marketing Strategy
- Client Relationships
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If you are a company which is engaged in eCommerce then it is imperative that you boost traffic to your site. Studies and surveys have often shown that an increased traffic will result in an increase in sales. Increasing traffic to your site is really challenging so we have come up with this list of the top 6 overlooked ways to boost traffic to your eCommerce site. 1. Social media campaigns The best way to boost traffic to your e-commerce site is by getting involved in a social media campaign. This allows you to contact your customer base directly. The best type of social campaign would be the one which has a strong message in it. It is best that you keep your customers engaged and show them that you care about the cause as it can bring in more traffic to your e-commerce site. 2. Creating a good blog Content is the bedrock of any eCommerce site and what could be better than to make the customers share their own stories on your blog. Having a content strategy is prevalent in almost 80% of companies which tells you how important it is; but to make them work to your advantage is a different thing. It is best if you can make them talk about the relevance of your products in their life which will make these blogs seem more realistic and honest and will deliver a valuable message. 3. Promoting your products via Apps and more There is no better way to promote your products than putting them in an app. There are apps for almost everything imaginable and more of these apps being developed every day. This is why it will be prudent to either develop apps by you or sign up on a site which will help you make your product more visible to the customers. 4. Virtual presentation of your products It is always advisable to show off your products in real time. This is why we recommend that you make videos of your products and upload them, so your customers can see the products. There are two ways you can employ to publish these videos. The first one is to give third parties like YouTube and others the responsibility to publish it. While, the second one is self-hosting, this is also a powerful method that puts your site on the higher echelons in terms of videos. [caption id="attachment_3714" align="aligncenter" width="300"] (c) Laura Roeder[/caption] 5. Buying Domain Name Misspellings It is better if you can buy misspells for your domains rather than invest in the variations of domains such as .org.net and more. The beauty of misspells is that, suppose you have 5 misspells and they have an average 7 visits per day, then as a result, you will have a total of 35 visits from them in a day. This is a very sound strategy to employ when you are trying to boost traffic for your e-commerce site. (i.e., receive.com common misspellings are receive.com, recive.com) 6. Customer Reviews According to market surveys, as many as 88% of customers trust online reviews which has prompted most of the companies to have some sort of review receiving mechanisms in their online and offline stores. Therefore, increasing traffic can be made easy if you are being able to convince your customers to write reviews on your e-commerce sites or about their experience with your products and services. (Source)Looking for eCommerce solutions? Simplio Web Studion can help you with that! Check out more information here.
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With the growing number of eCommerce sites, online shopping has become the norm for many people. In fact, there are countless websites that offer their online shopping services. However, as of this year online retailers will begin to experience many changes due to the fact that most shipping carriers such as UPS and FedEx have increased their prices. The United States Postal Service, more famously known as USPS, has also changed some of its products offerings aside from the price hike, which is the first in the last 3 years. The USPS Rates increase may seem extreme, but USPS is still the best option for small businesses especially for light weight packages. You may visit the Pitney Bowes page or the Postal Regulatory Commission website for more information regarding the changes and new prices. Given these, it’s high time for small businesses to think out of the box and explore other ways to deliver their products or even have a carrier mix to utilize different shipping providers in order to get the best service and costs. It is not advisable for businesses to have just one carrier. They must create a shipping strategy that considers all factors in order to avail of the best service and prices. Cloud based shipping solutions are also available and these are good options for small businesses because it simplifies the shipping process. Lastly, having the right packaging is vital. Companies should use packaging for the sole purpose of making sure the items remain in good condition. Shipping small items in big packages is a waste of space and can incur additional costs.Price Increase Overview
- No changes for First Class Mail and the Forever Stamp
- Overall Priority Mail Express Service 15.6% increase
- Average retail price of Priority Mail Express 14.4% increase
- Priority Mail Express Flat Rate Box has been discontinued
- First-Class Package Service 12.8% increase
- Standard Post is now called Retail Ground 10% increase
- International Shipping Prices -Global Express Guaranteed (GXG) 7.1% and Priority Mail Express International (PMEI)6%
What are the benefits of IMpb?
- No more scanning. There is no need to scan a parcel 11 times. It is now easier for companies and customers to track information, while improving USPS customer service
- FREE insurance without having to go to the post office to purchase it
- 5-50% savings on postage, but depending on the package size, weight, class and distance of delivery.
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Trends differ with passing time and this is true in every field. Specially, marketing efforts can go stale after sometime and you might have to give your brand a facelift. The New Year would be a good time to renew your marketing strategies with some resolutions which you could really stick to. Choose as many resolutions as you wish from this list and transform your marketing this 2016. 1) Make your content strategy and content schedule One of the important questions you need to ask yourself is if you have a purpose for producing content. This could be the key for content marketing that is highly successful. It is your content that wins the goals which are defined by your brand and you. It creates interest among people about your brand. If you are just having a blog for namesake, it's useless. Figure out what audience you are writing for, and write content that are of high quality and define your brand really well. You must also schedule the contents aptly. 2) Have a Brand Ambassadors' team Many of the companies underestimate the utility of their valuable assets, the employees. They are not just familiar with the brand but also work within the brand every day. You must ensure well-being of your employees and encourage them to endorse your brand through their own means. This happens by sharing your content through them and rewarding them for their engagement. 3) Start new training initiatives This is something similar to the one previously mentioned. Choose courses that could upgrade the skills of your starts or develop other skills as well. It does well to your business as well as your employees' personal set of skills. This will turn your employees valuable and give them the privilege of adding new skills to their resume. 4) Go for rebranding If there are certain things that are not going well with your money and you are losing both money and customers because of it, you might have to go for rebranding in 2016. You must know well about when you are precisely choosing to go for Rebranding. If you have changed locations or if your website doesn't do well, you must renew the brand! 5) Make use of new channels What if the Twitter and LinkedIn, the channels that are good for putting up B2B content not enough? There are plenty other channels through which you can have your content reach the potential audience. You could go for press releases or go with ebooks as well. 6) Vary the content's format There are plenty of kinds of content but many businesses make use of only the text based contents. Because text content is easy to produce. However, you could choose adding videos, pictures, infographics or even memes. When used correctly, you can make the best out of these better formats.--------------------------------------------------------------------------------
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Wondering why so many of the e-commerce websites fail to veer the maximum search engine traffic towards itself? The designers of the e-commerce websites may think that only listing the products or services rendered by the website would do the job. That’s all? Is that enough to bait the users to check the websites? To all the online shoppers out there, how many times have you been disheartened to find no reviews of the products sold online? How often do we fail to understand a service or new-launched product due to no proper description? Among all the prominent errors made in the e-commerce websites, five of the most critical ones have been listed below :- PRODUCTS OR SERVICES ARE NOT DESCRIBED PROPERLY
- PRODUCTS ARE NOT REVIEWED
- USING COPIED CONTENT
- NOT USING EYE-CATCHING URLs
- DULL, BORING TITLES
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