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The terms landing page and
squeeze page are mostly used interchangeably. But these two are very different types of web pages. Knowing the difference will help you know which page to use for your need.
A web page can be termed as a landing page, home page, product page, sales page, squeeze page and so on depending upon its purpose. Every page has a unique property that makes it suitable for a particular purpose. Read on to know more about landing pages and squeeze pages.
Landing page
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© The Landing Page Course[/caption]
Landing page is also called as sales page. This is because the goal of landing pages is to make a sale. Hence landing pages are specifically designed to let visitors be attracted to the call to action centers. Landing pages are usually the entry point in to the website.
A visitor could reach it by various ways. Hence, any page that is first visited by a visitor can be a landing page. The information provided by landing pages is usually centered on a particular topic that made the visitor to visit the page.
Some of the characteristics of landing pages are:
- Lengthy content.
- Strong and emotional headlines and sub-headlines.
- Emphasis on important terms.
- Testimonials.
- Guarantees.
Landing pages are used to sell a product. It may contain other elements like images and videos to demonstrate the value of the product. It is used to convince the visitors to make a purchase. Hence you need to use landing pages if you want to make a sale.
Squeeze page
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© Cooltabletcomputers[/caption]
Squeeze pages are similar to landing pages. But they are not used for making a sale. They are used to gather information from the visitor. These pages effectively squeeze information from the user. It usually has forms or email subscription controls to collect user information.
Some of the characteristics or squeeze pages are:
- Short content ( between 150-450 words).
- Atleast one strong call to action sentence.
- Brief descriptions on the benefits
- Absence of hyperlinks and navigation.
Pages that require you to fill a form to make a download are some of the best examples of a squeeze page. Some pages may give a brief overview of a product and require you to give you email ID to continue reading. These pages are also squeeze pages.
Squeeze pages can be used to protect content until the visitor does a require action. They are extremely helpful for email campaigns. The information collected using squeeze pages can be used for lead generation.
Squeeze page must not be overstuffed. It should be given only task, like email collection. It may also give something in return like audio downloads or eBooks when a visitor submits information. This strategy helps in enticing the visitors.
These pages can also make use of Search engine optimization and keywords. They can also include color psychology and catchy phrases.
Most of the times, squeeze pages also act as landing pages. But not all landing pages are
squeeze pages. Use landing pages to sell an item. Use squeeze pages to collect information.
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A
squeeze page is called by many names. Landing page, leading page, lead capture page, opt-in page are some of its popular aliases. Though this bunch of names may represent a slight variation, their goal is same. It is to capture email addresses and build you a customer list. A squeeze page is the web page that is particularly designed to capture the user’s email address. But users are not going to give their emails very easily. Only good squeeze pages get good opt-in rates. And by good, I mean good content, good offerings and a good design. Here are some characteristics of a
good squeeze page.
- Captivating headline
The headline is an above the fold content for your
squeeze page. It gives a quick impression on your service and lets users stay on the page. It is the first thing users see on your page. It has to be enticing and relevant. A good headline is short, captivating and easy to understand. It triggers the right emotional response from the user.
- An awesome free offer
Nothing is free in this world. If you want an email list, you have got to offer something. And this offering has to be of some value to the user. If it is a video, it should be unavailable anywhere but your site. It should also download quickly. What you are offering should be unique and easily accessible.
Email courses are one of the best types of offerings you can give. These essentially require email addresses. They also let you deliver content in small, digestible chunks on a regular basis. It helps you maintain a good customer base. The offer should match the medium.
- Effective design
Your
squeeze page should be designed for your target audience. This gives you high conversion rates. Pictures, graphics and other visual content help paint a great squeeze page. Use of color psychology and the right expression makes it even better. Avoid clutter and make it a good looking simple design.
- An obvious form and submit button
A squeeze must have a sign up form. A good squeeze page has a form that is easy to complete and has less friction. The optimum number of fields in the form is one. You only need one field to capture the email address. Even name fields are usually not necessary. Do not add more fields unless it is compulsory.
The submit button is the most important area in a squeeze page. It is the call to action center. The main purpose of the squeeze page is to guide the user into clicking this button. Hence avoid using the word ‘submit’ on the button. A good squeeze page will instead have an enticing caption like ‘start the course’ or ‘get free access’. Give the button a strong visual presence. Use the right colors and place it appropriately.
- Below the fold content
Your content should support the purpose of the page. Relevant content like testimonials, statistics and bulleted information can make sign up for your services. Avoid distracting content. Focus on the needs of your target audience.
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The leads that your website generates are only as good as your website. A landing page is important for lead generation. Luckily designing a landing page is not as time consuming and overwhelming as you think it is. Go through a list of the best lead converting websites, you will see and learn as to what works, and the important question - why it works? There are a few steps that you can follow which can boost your lead generation using your
landing pages, furthermore it will increase your website trust authority and factor.
- Your website should include a contact number
It might seem counterintuitive, adding a contact number to your online site. But a simple number can directly increase the clients’ trust and leads credibility to your offer. No matter customers call you or not, the mere existence of a number brings them some comfort.
- Have Forms on every page of your website
People today are more likely to convert into leads, if they have an easy access to the genuine lead generation form. Having a form at each page most likely increases the amount of viable leads. Make sure the form is easy to fill and should ask for least information possible.
- Add photos and testimonials
Testimonials are termed as a powerful tool for marketing, but including photos or video can take your site a step further. Solid testimonials along with rich media can have an influential impact and lend boost to your offer.
- Let the video speak to the customers
Including a video simply links the online and off-line market and trade, as well as significantly increases conversion rates. Adding video to a site has turned out to be successful for a wide range of industries — especially for an e-commerce website.
- When describing an offer make use of power words
Powerful verbs, for instance “feel”, “have” and “get” are sturdy compellers. Using power oriented expressions in your offer puts the purchaser in a pivotal role as the one gaining the benefits as opposed to merely picturing them.
- Make sure you avoid “Cookie-Cutter” website patterns
Few things are important and should be kept in mind when it comes to valuable lead generation make sure you keep a distance from any cookie cutter “all the work is done for you” website patterns.
- Try to use the whitespace in the best possible way
Whitespace no doubt can have a great impact on your website – good as well as bad. Rather than ruthlessly filling up every white area on a site page, try to give your website content, photos and other stuff some room for breathing.
- Make sure you don’t steal
Try not to waste or steal the visitor’s time, attention, and bandwidth, but try to educate, inform, and persuade simply after having consent and permission.
- Be Honest
Your website should always converse the truth about your product, offer, guarantee, and competitors. Make sure you don’t bear any false witness in any event as today having integrity is worth more than gold.
- Test, Test, Test
All the above tips are just useless if you haven’t tested them for yourself and list out things that works for your commerce.
Don't forget to read our post about choosing between
Landing Page and Squeeze Page.
(
Source,
Source 2)
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Landing pages are separate web pages created for the specific purpose of encouraging visitors to sign up for something, download something, register for something and pretty much be able to take any action that would lead them to be your paying customers in no time.
So you’ve got your marketing all set. Search ads, Facebook page, well-organized content, busy traffic – all check? (Sheer idealism, I know, but let’s just go with it!) Still, you’re not seeing any lucrative sign ups or prospects; should you throw in the towel? Not just yet. Ask yourself what people do AFTER they’ve gone through your ads. If you don’t have a good landing page it’s like going fishing without a net – you may land a big one but how to reel it into your boat?
To create effective landing pages you must write an awesome headline that promotes your offer value as well as explains why the offer is valuable and better than others in clear and concise terms.
The mantra of your landing page should be summed up as ABC- Always Be Closing. And the way to accomplish ABC is by focusing on your Call To Action. The Call To Action (CTA) denotes what you want your site visitors to do: Shop Now. Sign Up. Contact Us. These will move people further along the line, by asking them – clearly and encouragingly – to Engage.
Must you have this toolbar here and that hyperlink there? Excess information drives the visitors away. Less of it fails to enlighten and thus attract them to act. Thus, stick to the point. Simply explain what the offers are and how the people benefit from it. Use bolded, highlighted and colorful texts and bullet points to make it all clear and summarized. Navigation links and social media buttons are discouraged.
From answer sheets to landing pages info always feels incomplete without examples and that means images. Show the people what they’re buying into and have been missing out on. Be strategic in your use of images and other pictorial representation of info (block diagrams, flow charts, etc.). Images can always speak a thousand words and can often turn out to be the ace up your sleeve.
Too much is usually too bad. You understandably want to collect as much contact and personal information from your visitors but asking too many questions tends to intimidate them away. Likewise providing too much information might just prop up a dislike and scare away some potential moneybags.
What if someone backs off thinking he/she is the first one to sign up with you? Show them that the guy next door is buying too and simply watch them follow suit! As social creatures, we tend to place greater value on pre-approved stuff. Make sure your landing page has press mentions, testimonials, customer reviews etc.
Thus your offers may be stellar and your ads optimized pieces of perfection but with a good landing page, your business is bound to flourish.
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The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.
Website designed for HVAC SMART CHIP. The chip adjusts the indoor fan to stay on for an exact measured period of time after the cooling unit cycles off.
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Bidit IT Training web page is a beautiful landing page full of features, sharing options and opt in for competitions.
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BidIt Matching - IT Training website design.
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Bidit IT Training web page is a beautiful landing page full of features, sharing options and opt in for competitions.
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Bridal Hair is a one page microsite design.
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