In the 21st century, putting up a website is not that big a deal but making it likable and maintaining a steady flow of traffic is the hard part. The important thing to remember here is that the likability of the website is what is going to determine the fate of the website; so getting rid of things people don’t like about our website should be your topmost priority. It is, for this reason, we will look at the things that people usually hate about a website.
- One dimensional website
When we are talking about one dimension here, we are not talking about graphics or style of the website. If your website is such that it can only be accessed via a desktop then be ready to get a substantial amount of online glaring because that is being one dimensional. Almost everyone now has a smartphone and if your website is not optimized for people visiting it through their phones, then you will observe a prominent dip in your overall traffic which is something you wouldn’t want to see. You have to understand that people don’t really have time to zoom into your pictures to understand their meaning or note your number from the site to call you; so making sure that the user experience of mobile users is amicable.
- Too many pop ups
Another thing that can really annoy people is pop ups. No one would like to see an advertisement pop up right when they are reading something important on your website. You have to make sure that there is a degree of moderation when it comes to pop-ups. You can introduce ideas like a slide in CTAs which are considered far less annoying than your standard pop-up page.
- Loading speed
Ever wondered how you felt when you wanted to see a video and it took ages to load? This is exactly how your visitors feel when your website takes too long to load. Remember, people online have the attention span of a baby and they can decide whether your website is good enough in as less as 10 seconds. So you have to understand that if you make them wait a little too long, then will find another website which is sure to dent your conversion rate. Here, optimizing your websites is the need of the hour, so try avoiding complicated codes, large images, videos, to get a better loading speed.
- Navigational issues
Patience is key but that doesn’t apply to your visitors as they want to know all that is to know about your website in no time. It is for this reason that you have to make it absolutely clear of where they need to go to get what they need. It is a fact that that they are not patient enough to dig through all your web pages to find out what they want. In layman’s terms, they need to be spoon-fed, so guiding them as far as navigation is concerned is something that can bring you good results.
