Flex Fit Website

The home page design of FLEX FIT which is a personal training website definitely says it’s for men and women who take their body building workouts seriously. It’s solid, steely and strong. The predominantly dark grey and dull silvery hues with touches of earth-like brownish tones on the cold equipment and floor mats strengthen the idea of serious workouts. An invite to read more, laid out on the right side of the page on a yellow and white colored rectangle with a superimposed arrowhead grabs viewers with the headline “The Importance of Cardio” in big bold letters.

FLEX FIT’s homepage is simple and direct. Its main visual: a strong man in his elements says it all – this website is for fit and strong men and women.