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“Once we accept our limits, we go beyond them.”

Albert Einstein

Google to Automatically Add Call Extensions to Mobile Ads in February

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The AdWords advertisers have been receiving several emails from the Google.

The mail stated that from 6th February 2017 the call extensions will be a part of mobile ads, a change that will have a prominent impact on the advertisers. Google has taken the complete responsibility of bringing about this change and according to them, mobile search will help to drive more calls to business. It is predicted to drive 19 % more call to the businesses. This will not happen if one only makes use of the landing pages which are available. Even though most advertisers have received this mail, there are cases of many advertisers not receiving such mail till date.

Google has decided to include the phone number acquired from the landing pages and include it in the mobile ads as a call extension. This change probably is not going to be much effective as it sounds to be. Most advertisers do not favour such change due to several reasons. There are many people who do not agree to pay for calls and there might be some people who do not prefer such phone calls.

There will be availability of automatic call extensions at the campaign or add group level. These calls will be reported at the main call extension report rather than in the automated extension report. In this way, one is able to view all the numbers which are being used both at your doing or the Google’s in one location.

There are many advertisers who use different phone numbers on landing pages instead of using call extensions. The spokesperson of Google has said that henceforth this case will screen for this type of scenes. It will not hold true when there are automatic call extensions from different phone numbers on the landing pages.

The advertisers need to opt out in case they do not agree to pay for the calls directed to the phone numbers on the landing pages. The given steps should be followed if one wants to opt out-

  • First, you need to visit the Ad extensions tab.
  • Second, you need to select “View: Automated extensions report.”
  • After that, click on the “Edit” option by scrolling down to the “Automated Extensions Options.”
  • Finally, you need to select the options which read “Do not use specific automated extensions for this account”.
  • There is an added option in the list of automated extensions introduced by the Google.

You should note that if you check this option after 6th February a need to remove any automatically generated call extensions might arise.On the other hand if you agree with the call extensions which will be automatically added to your mobile ads, you do not need to do anything. Simply sit back and let the change affect you in the following month. On the other hand for people who have the availability of such call extensions already, this change won’t be any new.

 

Source [1][2]

How to Avoid Google’s Mobile Interstitials Penalty

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Finally, the Google has confirmed the activation of the intrusive mobile interstitial penalty. It has been successful in keeping its promise. It was formally introduced on 10th January 2017. Google’s John Mueller and Gary Gary Illyes has made such activation possible.

This penalty is only applied on interstitials that happen when a user is directed from a specific page to a specific Google mobile search result. This penalty will help to devalue the web pages in mobile search with intrusive interstitials. The Google recommends the use of such interstitials only on the mobile pages that have sufficient amount of space on the screen.

Ways To Avoid Google’s Mobile Interstitials Penalty

1. Be clear if such pop-ups actually serve a purpose

You can easily avoid the penalty by thinking like Google that aims to make the usage of internet more accessible and browsable. It takes special care for the mobile browsers. Care should be taken if you to analyze that your action serves an honest purpose.

2. The content can no longer be hidden with ads

Interstitials are preventing from reading a particular website. Therefore the Google targets such overlays that help to gray out the content beneath. It is highly recommended that such interstitials should be easy to remove by clicking on ‘X’.

3. The content marketing strategy needs to be developed

There is an essential need to develop the content marketing strategy which in turn helps to generate revenue. With the help of varied creative relevant content, one can attract the users easily. One can use content using a blog post, round-ups, guides, videos, infographics and much more. 4: There is a need to be mobile friendly
Although there is a need to remove the label of being mobile friendly from the sites, they still need to be mobile friendly. This need continues to be as important as it was before.

5. WordPress plugins should be checked-

There is a need for the WordPress users using pop-up messages and coupons to review carefully Google’s size guidelines. One can efficiently abide by Google’s guidelines by using such WordPress plugins to display interstitials. The only thing you should be careful of is to keep these small and non-obtrusive.

6. You can still utilize the interstitials which are triggered by exit intent

These interstitials are still not objected by the Google and one cannot be penalized for using them. Google’s main focus is on the interstitials that distract the interaction between the search click and while going through the page. They are not concerned with the interstitials which are triggered by the exit intent.

7. Penalisation will not be given for page to- page interaction

By no means does the Google target to penalize all the pages with interstitials. They are only concerned with the ones which the searchers can land on using the search results. Google does not forbid displaying an interstitial when one browses from one page to another.

On a whole, we can analyze that the Google is in search of new ways to improve our browsing experience.

Facebook Live for Marketing

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Cut to the chase, Facebook Live is a new social media platform under Facebook which enables users to record videos and broadcast with not only their friends but with their followers and the world.

Initially, only recorded videos could be shared around on Facebook, but through Facebook Live users can share the moments as and when happening.

So from now onwards, if you are out on an adventure or even if you are on an evening walk and witness something wanderlust happening, something which people should be aware of or things to get you off your chest. You simply can tap on your iOS or Android screen to stream them.

Facebook live was made live in August 2015 as a competitor against the live streaming app of Twitter, Periscope. Initially, only special personalities were gained its access and later stretched to the journalists. Only from April 2016, it granted its access to billion active users.

Facebook Live as a future of marketing

Facebook mostly used for posting pictures, birthday, engagement and wedding wishes and announcements, vacation pictures has begun to turn into something more useful called marketing.

Marketing through Facebook has become easier with the use of right strategy and influencing marketing. There is much for new brands to engage in to enhance their brand image through it.

Facebook live and facebook video are two such new products which when utilized by marketers on a huge platform can move mountains.

Broadcasting with Facebook Live

You are good to go with using Facebook Live if you are a iOS or an Android device user. However, the platform cannot be enjoyed on the web, though you can watch videos on Facebook.com.

To be able to use the new feature of facebook, Facebook Live, make sure you have the latest updated version of the app. If not so, you can update from Google Play Store or app store.

How to find the Facebook live option within the app?

Right in front of your eyes when you open the app, you’ll find “What’s on your mind?” dialogue box. When you tap on it, you’ll find a new option added to the old ones, labelled as ‘Live Video’.

How can it help build brands?

  1. By influencers marketing

Instead of promoting your add with the help of celebrities featuring your products, which is not quite as effective these days, this type of marketing involves sharing individual’s experience on the product or brand.

  1. Know your audience on real-time basis

Facebook live enables you to know your audience as and while streaming online. As you witness the map, hover the cursor over and blue dots and you can know what your audience is made of.

  1. Through user generated content

Video campaigns are conducted by enterprises to gain audiences by listing a questionnaire or creating a story on the topic and then rewarding the best contributions. This UGC campaign combined with Facebook Live can be a more integrated way to connect to the users.

This was all about Facebook Live and its positive effect on marketers.

Meet Google Assistant

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Get set to use Google assistant! No. it is not an app that you can purchase. Nor, it is a device that you can buy. But, instead, it is a platform that got recently revealed by Sundar Pichai. Goole CEO. In Google’s words, it is a ‘next evolution’ of search powered by Google.

In the words of Pichai, helping people with related links is not going to work anymore! And thus they are looking forward to help people in getting the things done by making search smarter and assistive.

Consider Google assistant as somewhat similar to Alexa assistant in Echo of amazon, or Cortana of Microsoft.

Simple name for simple motive

The motive behind launching the Google assistant is simple – to help people in getting the things done. And perhaps, this is why Google has kept the name simply instead of giving catchy names like Cortana and Siri. Google is not even branding the product as Google assistant, but as Google assistant – thus keeping the emphasis on Google.

Google recently announced Google Home voice-activated assistant which has an inbuilt Google assistant in it. Similar to that, Allo messaging app is also said to have Google assistant in it. This would help people respond the messages automatically.

Pichai himself demonstrated how it going to be done. In one such move, he asked Google assistant about the kid movies. Google assistant immediately came up with the answers, he then purchased the tickets and got the transaction done – all automatically through Google assistant.

To sum up, Google assistant is basically a smart combination of two things – the expertise of Google in fetching info from the content throughout the web and second, its ability to understand what people are looking for.

Google assistant has just taken the Google search a way ahead. Google assistant helps users to find answers to questions in addition also fulfilling the tasks.

 

Source: [1],[2]

The Donald trumps Clinton, Sanders on Social Media

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In the past one year, US has totally spent over 1284 years by reading things about Donald Trump through social media. The reach of this presidential candidate is unprecedented, as per the latest reports from SocialFlow which is a company of social media management whose software deals with the dissemination of news for a lot of the top organizations of media in the country.

If Trump was to obtain such attention through the purchase of ads, he would have to spend over 380 million dollars. But he gets his reach for free through tweets, shares, and likes. Not to mention that many of them are negative. The influence of social media on the current election for the president is powerful when compared to how powerful it has been in the past and the cycle of information it has generated can mold campaigns in the coming years as well. There are plenty of reasons why social networks have turned into such a strong influencer.

Most people now get their news primly from social media such as Twitter, Facebook, and Snapchat. The presidential candidates have found the fastest way to trend in news by putting up a comment or a statement on their social network posts. Patrick Ruffini, who is a political strategist as well as the founder of a digital media company known as Engage says that social media have actually opened doors for candidates to reach out to their voters as well as news consumers that get information on these candidates all the time. According to him, this is certainly the first election wherein candidates have identified that social networks can directly lead them to mainstream coverage of media and also to their voters.

Photo: Scott Olson, Getty Images

This leads to a “feedback loop” as Ruffini calls it. Here, posts of the candidates on social networks make big news and such news is again circulated on social media which will increase the momentum of their reach and create much more chatter. The Co-founder, as well as the chief officer of products for SocialFlow, Frank Speiser, tells that this election is the first real social network election. Though social media was an auxiliary way of communication earlier, now candidates can directly put up messages and get people on social media to react. There is no need of purchasing access to reach out to millions of voters anymore.

With over 1.6 billion active users of Facebook and 385 million active users of Twitter, public reach isn’t a herculean task anymore. Now, social media has been a thoroughly thought strategy and candidates have started using social networks like Facebook and Twitter as a direct pipeline through which voters can be reached. This particular sensation has been fruitful, especially for the fact that it reaches to young voters as well. About two-thirds of young people aged between 18 years to 29 years stated that social media has helped them learn plenty of new things related to politics.

All in all, social media has really proved to be a worthy method of connecting to people, for candidates who look for maximum reach to their voters.

How did the websites of candidates running for President looked 20 years ago?

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With the advent of technology, there have been quite a few changes coming in. A huge part of the presidential campaigning is now done online, by means of campaign websites. These are indeed a very integral part of the whole campaign now. 8 years back when Obama campaigned in 2008, only 25% of the total adult population was active on social media. 8 years hence, in 2016, more than 65% of the adults in the United States use social media and networking. This makes communicating with the public online as an essential activity for the candidates.

Screenshot/Bush Cheney

But how was the situation 20 years back? Way back in 1996, Bob Dole was the first Presidential candidate to have made use of an online website for promoting his campaign. He laid the foundation which was followed by all the preceding candidates in all the elections henceforth. How did the first website look like? It was simple. It had a simple format, information about Dole, his stand on different policies, links to his speeches and the likes. Bob Dole, the man who never became the president, gave a new outlook and perspective to presidential campaigns.

The website dealt with a lot of issues Dole was working on. Some of the headlines include, ‘America should be the technology leader of the world’, and ‘Bob Dole will protect the constitutional liberty of Internet users’ and the likes.

BI Screenshot

The next interesting question here is, how was the first website made? The masterminds behind the site were Rob Kubasko and Vince Salvato, students of Arizona State University back then. They had the responsibility of building a campaign website, one that could beat Bill Clinton’s. The task was cut out. They would randomly work on the website and upload the information. Thereafter, the people in the campaign would get the uploaded data printed out, make changes and corrections and then fax the changes back to Kubasko. That was the work put behind this website.

Once all of that was completed, Dole announced his address on the air. There was no looking back from there. The site started getting hundreds and then thousands of visitors on a regular basis. This was a major highlight of Dole’s campaign. Clinton’s website faced similar situations, albeit a lot later. His website was simple as well, with a Briefing Room that contained the candidate’s views of immigrations, drugs and religious freedom. This was accompanied by pictures of Bill Clinton and a college electoral game that ran only on Windows 95 back then. Besides, there were some GIFS that worked when your cursor went over certain sections of the website. This Clinton-Gore campaign website was a success, something the candidates later looked up to.

But here is an interesting fact. The Dole Kemp website is still online at present. However, the last time it was updated was way back on November 5th, 1996. George Bush went on to have his own website in 2000, with the exciting addition of a video player.

The Top 3 Ranking Factors According to Google

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Google’s rank algorithm is shrouded in mystery and rarely do they come straight out and tell us about their more than 200 ranking signals.

We knew last year, Google announced that RankBrain, their artificial intelligence system, is the the third most important ranking factor

In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content in response to a question by Ammon Johns.

I can tell you what they are. It is content. And it’s links pointing to your site.

He wouldn’t say which of was the more important factor.  We now have 3 ranking factors on our list:

1 & 2: Links & Content
3: RankBrain

Of course, this aren’t the only factors as Google still look at many others But these are definitely the overall top three, officially confirmed by Google itself.

For a long time we have already known that links and contents have a great impact in rankings but the recent years, this has come into question. The confirmation done by Google in this Q&A provides content marketers with more ideas on how to improve their practice and push for growth.

Check out the full Q&A Video below.

Google Introduces Accelerated Mobile Pages

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Google’s AMP (Accelerated Mobile Pages) is making a giant leap towards the goal of a faster and better mobile internet set by Google themselves. However, what would it consist and how does it affect the marketing industry?

Google announced about AMP last October, targeting to greatly enhance the performance of mobile internet. Anyone can collaborate with AMP and create mobile webpages using it. Read on for some important details you must know about AMP.

What exactly is AMP?

To put it simply, AMP is a revised version of the mobile web that ran on reinvented variations of the computer language that was used to make web pages, the HTML. The revised version takes away many elements from the original that slowed down the loading of a page on mobiles. The AMP also has better visual qualities when compared to the older version. Google asserts that the pages that are created using AMP HTML could load faster by 15-85% when compared to the version of the web page that is non AMP. It is also made easy for publishers of web to begin with tutorials of AMP to create their pages. However, with the revision, Google is also taking away marketers and infrastructure advertisers who relied on the non AMP versions. Though certain factors of AMP will need a fresh approach towards mobile advertisements, there are plenty reasons to resort to AMP.

Enhancing the search engine rankings

We all know mobile responsiveness is a criterion for search engine rankings. Since Accelerated Mobile Pages are particularly designed for quick loading and to provide good experience for mobile users, pages with AMP would certainly get the boost in rankings. Besides, quick loading implies more views on ad and more views of pages. As per Kissmetrics, forty percent of users will close the page if it requires more than 3 seconds for loading. So quick mobile pages are definitely everyone’s option. Hence, web paged with AMP are likely to rank higher in the search engine rankings.  Speaking about page views, Google ensures that AMP traffic could be measured and analyzed, like it would do with any other regular pages.

Regulating Ads

Google’s announcement on January pertaining to advertising on AMP had few interesting aspects on how ads would work and what publishers would be allowed to do. When the AMP would launch, it would comprise of vital and fundamental functions. This involves the allowance of trafficking ads with servers of ads of your choice, and support for many formats and demand sources. It also gives complete control over placements of ads and also will allow measuring the views. Google is strongly determined about making the ad contents on AMP beautiful, secure, and of course faster! However, though Google is letting marketers and publishers have control regarding various factors of advertising, there are few parts which are forbidden.

Is Google Penguin 4.0 Coming in March 2016?

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Attention to all digital marketers and SEO practitioners, this is a news flash that would definitely make your ears clap.  So close yet so far but the long wait is finally getting shorter because the most anticipated update of Google Penguin is now coming! But what the great webmaster analyst Gary Illyes is quoted saying:

“The new Penguin update will make webmaster’s life easier a bit and for most people it will make it a delight.”

What’s Hot and New?

Through the years, Penguin it has always been changed and updated for the betterment of SEO and digital marketing experience. It will be your 24/7 friendly SEO tool because it will always be actively updating the algorithms. You know for a fact that spams and cheat tactics are just lurking everywhere around the bush.  Therefore, the new update is here to save the day!

In addition to its remarkable features, Penguin maintains fairness by eradicating those non-business links on Google Search Results from their ranks, and helps those legit links in their respective and appropriate rank places. Also, it will conduct extensive monitoring of the links provided to a particular website and will work by instantly detecting spam link profiles. With the new Google disavow tool, it will disavow those spam and cheaters, and retain those good links that legitimately deserves to be retained.

Semantic Search at Its Finest

Using RankBrain, all gathered disavowed files can be collected and be used to generate a specific code that would aid in recognizing spam links through the assignation of a negative value. On the other hand, it could also help in determining the link’s topical relevance. What makes it superior from PageRank is that RankBrain has the ability to give a bonus value. Therefore, it would make the segregation of non-relevant links to the relevant ones easier.

Say Goodbye to Private Blog Networks (PBN)

Manual penalties also run in the digital world. Google sanctions those unnatural links and websites that compromise the anchor text. Last December 2015, it was found out there has been an increasing number of manual penalties. But despite the presence of these escalating figures, they ease their way out by using their PBNs to boost their ranks. These networks will be ended to stop these tech lapses.

Expanding Links

What you did not know about semantic webs is that, it can also result to a wider utilization of unlinked mentions as ranking factors. Hence, it can be concluded that the spreading rumor that Google includes unlinked mentions in Google Search Consoles is true. It clearly shows that ranking signals are being widely utilized.

 

(Source)

The Top 7 Online Marketing Trends That Will Dominate 2016

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2015 has come to an end and this means a New Year, and possibly new things in the digital marketing word. Here is a list of 7 online marketing trends which will take the marketing to a whole new level this 2016.

(c) Google

 

7. Mobile Will Completely Dominate Desktop

Last year the Google updated its search engine algorithm; this latest update heavily favors mobile friendly websites and list them on the top of the search engine list. This updated algorithm even favors mobile optimized sites over the desktop web sites. While it is well known that desktop traffic won’t fade away completely, but obviously Google is expecting that mobile web traffic will dominate in 2016.

6. Online Advertising Will Become More Expensive

More and more companies are looking to adopt an online marketing strategy, and in 2016 as demand goes up prices will too.

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