Shopify expands into email marketing Overall rating: ★★★★★ 5 based on 23 reviews
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Shopify expands into email marketing

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Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email.

Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for e-commerce.”

That means it’s integrated with a merchant’s store on Shopify, allowing them to easily pull their brand assets into their emails, along with product content and listings. They also can see whether those emails actually lead to customers to add products to their carts/purchase them. And they can create customer segments based on the data in Shopify.

“What we’re really proud of here is, we become the expert for them,” Perry said. “Most people we’ve surveyed don’t understand the value of segmentation, so we’ve taken the liberty of assembling the right list to add value for them.”

Shopify Email is currently available as an early access test for a limited group of merchants, ahead of a broader rollout next year. Miller said it will be free for these initial merchants, with general pricing to be announced later.

Other recent additions to Shopify’s product lineup include hardware for brick-and-mortar stores and digital ad tools.

“The common thread among all of [our new products] is to help brands sell directly to their customers,” Miller said. “There’s been a lot of talk lately about direct-to-consumer, but that’s something we’ve doing for a decade and a half without calling it that.”

Facebook Unveils New Logo

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On Monday, Facebook announced a new logo that will be used to represent itself as a parent company and to distinguish it from its apps, including Facebook app as well as WhatsApp and Instagram.

The new logo was announced through an official blog post alongside a GIF that alternates between different colors representing the different platforms that Facebook owns.

Below is the new logo as it transitions through Facebook, Instagram, and WhatsApp brand colors (Blue for Facebook, green for WhatsApp and purple, red and orange for Instagram.).

“People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra.
Today, we’re updating our company branding to be clearer that these products come from Facebook. We’re introducing a new corporate logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”

“The new brand system uses custom typography, rounded corners, open tracking and capitalization to create a visual distinction between the company and the app.” “We designed the new company wordmark with clarity and openness in mind.”

In June, the company started adding the words “from Facebook” across all its apps. Although it seems unnecessary, and an alarming number of ‘regular’ users are unaware that Instagram and WhatsApp are owned by Facebook.

Over the coming weeks, Facebook will start using this new branding in its products so you’ll start to see it on things like the login page for Instagram (see photos above).

 

Source: Facebook Newsroom

Rewind Offers Free Holiday Data Backups for E-Commerce Platforms

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Rewind, a leading cloud data backup provider for e-commerce and cloud platforms, today announced the launch of Rewind: One-Time, a limited-time, complimentary version of its top-rated data protection software. Helping merchants on Shopify and BigCommerce, Rewind: One-Time can protect and quickly restore a retailer’s online store during the holiday shopping season.

“The holiday season can be an exciting time for merchants, but it can also be quite overwhelming with increased traffic to their stores. We’re excited to welcome the complimentary Rewind: One-Time app to our app store so that merchants can restore their data during the most critical time of the year,” said Fatima Yusuf, Strategic Partnerships Lead, Shopify.

Store uptime is essential for small and medium-sized retailers relying on cloud applications. Rewind has found that online stores have a one in five chance of losing their data at some point and time. Data disasters can happen from malicious acts, third-party integrations, or human error. Available now through December 31, 2019, Rewind: One-Time allows retailers to conduct a free, one-time backup of up to 10,000 products and related data tied to their e-commerce storefront so they can limit any downtime due to data issues.

“Data loss and the resulting downtime can be devastating to an ecommerce business. The Rewind for BigCommerce solution gives BigCommerce sellers the security they need to focus on growing their business — not recovering lost data. We’re pleased to be able to offer Rewind’s excellent integration and world-class customer support to our customers,” said MaryAnn Bekkedahl, SVP of Global Business Development, BigCommerce.

As minutes matter, retailers who take advantage of Rewind: One-Time, will be able to restore their data, to the exact day/time they installed. The one-time backup for BigCommerce includes product, brand, category, option set, and option data, while the one-time Shopify backup includes products, product images, custom collections and smart collections – the backups will be stored indefinitely in the secure Rewind Vault™.

“We want to ensure every BigCommerce and Shopify merchant knows their store data is fully protected this season so they can focus on generating sales, especially on peak days like Black Friday, Small Business Saturday and Cyber Monday,” said Mike Potter, CEO of Rewind. “With account-level data protection from Rewind: One-Time, retailers can ring in holiday sales rather than spend hours trying to recover deleted products or repair broken links and pages.”

Rewind: One-Time users can upgrade to one of the paid plan options at any time during the holiday season or beyond. Paid Rewind subscriptions add the ability for merchants to take advantage of ongoing, comprehensive backups so they can painlessly restore their full store experience (or select products, images, etc.) to any chosen date/time.

Download Rewind: One-Time

Adobe Introduces New Commerce Features For Magento

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Adobe is rolling out new capabilities to its enterprise eCommerce platform Magento that are targeted to small to medium-size businesses (SMBs) and mid-market merchants, Adobe said in a press release on Monday (Oct. 22).

Adobe is unveiling these latest features at MagentoLive Europe 2019, being held in Amsterdam Oct. 22-23. The improvements to the commerce platform aim to improve customers’ shopping experience.

“We’re now at an inflection point where companies of all sizes are perpetually challenged by soaring customer expectations to deliver amazing brand experiences. We’re committed to bringing Adobe’s enterprise-grade commerce capabilities to our SMB and mid-market customers to help them grow their business,” Adobe said in the release.

The release of Magento 2.3.3 includes performance and security enhancements to help merchants stay compliant with new regulations. Enhanced features also include integrating with Adobe Stock, an Amazon sales channel for the U.K., cloud infrastructure with Microsoft and an Adobe Sensei-powered product suggestion tool.

“We’re bolstering our multi-cloud capability by making Magento Commerce available on both Microsoft Azure and Amazon Web Services,” the release said.

The “highly anticipated” Adobe Stock integration with Magento offers a searchable interface to find, preview and embed art, such as photos and videos. Adobe Stock has over 130 million images, templates, 3D assets, stock videos and premium collection images.

Adobe acquired Magento’s cloud-based eCommerce platform last year for $1.68 billion. A Shopify competitor, it counts Coca-Cola, Warner Brothers Music, Canon and Nestle as customers.

Commerce Cloud was launched by Adobe in March. This fully managed cloud-based version of the Magento platform is fully integrated with benchmark Adobe tools like analytics, marketing and advertising. Amazon and Google integrations were also added.

On Amazon, merchants can automatically manage their inventory directly from the Magento platform. Users can set pricing rules for the Amazon sales channel, handle multiple brands at a time with access to multiple accounts, and get access to Amazon product data.

Magento also introduced a free native integration with Google Shopping that will let Magento admins manage Google ads from the Magento dashboard, as well as Google Merchant Center accounts.

YouTube Is Making Hard For the Copyright Holders to Make Unfair Claims Against The Creators

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youtube copyright claims

YouTube Company found that most of the copyright holders are using unfair means to take revenue away from the creators. The news appeared first on Search Engine Journal.

For most of the people, YouTube’s copyright system is a mess as it places the burden on the creators to dispute the copyright claims, in turn, the copyright holders use the manual claiming tool to seize revenue arising from the videos often before the YouTuber (creator) takes a chance to respond.

But now YouTube from continuous requests form the content creators is updating this tool so that creators do not face any loss. This shall take place in the mid of September and YouTube will do this by changing its Content ID policy, YouTube mentions this in their blog post that by doing so many of the copyright claims shall be cut down. In other words, the right holders will not be able to size money from the YouTube videos by filing any claim and especially when the video is registered in someone’s name and appears for a small period of time on the channel or appears in the background of certain video.

YouTube has now made it mandatory for the people who are filing copyright infringement claims to provide a timestamp for the exact part of the video or the video’s they are reporting. The company also states that they will revoke user’s access to the manual claims if they continuously fail to provide accurate manual timestamps. An advantage of timestamps is that the manual claim recipient will see the timestamp as indicated by other party/parties that will make it easy to find out which part of the video needs to be edited.

To solve this issue they can either dispute the claim or can alter the video by using YouTube’s updating editing tools. Other than this the creators can shut down or remove all sounds, they can even swap them out easily with one of the platforms free to use songs from their audio library.

YouTube has a database of files on which it scans the video uploads so as to find the audio and video matches through its Content ID technology. Any copyright infringement found automatically leads to automated content ID (it’s a video platform system that detects an upload uses another person’s intellectual property claims, then they can earn from it as well) claims.

YouTube believes that by doing so many of the manual claiming privileges of labels or other right holders that get continuously breached will be stopped.

The changes made by the company will only effect manual claims and will have no impact on music found automatically by YouTube’s Content ID system. The company states that since it was implemented it has cleared many claims and has paid many right holders an amount of dollar 3 billion a very big amount.

The company states that they will continuously design ways to improve the creator’s copyright experience without altering the rights of the copyright owners.

Google My Business Listings Getting Suspended After Adding Short Names

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Recently various SEOs have claimed their Google My Business listings suspended as soon as they added short names to their respective profiles.

Google My Business Listings Getting Suspended After Adding Short Names

But what are short names? Well, it was introduced in April this year with the purpose of allowing businesses to create custom URLs for their My Business listings. But, recently various cases were reported where adding short names to their profiles has become dangerous for various businesses having an online presence.

It is costing them a lot, as many legitimate business listings got suspended as well as removed from SERPs. A very important point to note here is that not all businesses are getting suspended for adding short names. It is observed that there is a series of random suspensions. Thus, one cannot really point out the rules or basis for random suspensions which are taking at this speed.

Due to this sudden process, various business and SEO giants took the help of social media to spread awareness about this issue. Eg- Joe Young blood twitted several tweets addressing this problem.  He tried to explain the possible reason for this issue, which according to him is an apparent bug.

Another important point to note here is that various businesses and their owners should stay calm in this situation, as most of the business listings aren’t really experiencing any issues. The ratio is 1:5 and the number of complaints received are not much. At the same time, one should keep in mind that short names are a recurring theme among a string of recent suspensions. In recent times, if you have considered a short name for your Google My Business listings, you might end up being on watch for a new bug, which is leading to the suspension. The issues are expected to spread further. So, it is recommended for various agencies to be alarmed and alert.

Even after such random chaos created due to this suspension thing, Google is yet to make any official announcement. Many people have also claimed that they were able to get their listings re-instated successfully by notifying the respected search engine.

Keeping all the factors in mind, you actually might consider going with the flow or present scenario. This means you might consider holding off on adding a short name to any of your Google My Business listings. This is recommended until there is no permanent solution found to this bug and until it is fixed. In case you already have a listing with a short name, it would be good to check whether it is suspended or still properly showing in search results.

As far as the problem of those businesses is concerned, whose Google My Business listings have been suspended, they can try to find posts and articles about it on the Google support forum as well as other certified websites. Or you may also opt for a direct solution that simply removes the short name which has added.

Experts claim that the best course of action under this situation is the removal of short names by concerned business, so you might consider following it.

Worldwide Facebook, WhatsApp and Instagram Outage – What Caused It?

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Image Source: 9to5mac.com

The recent outage effecting Facebook and other social media platforms such as WhatsApp and Instagram has definitely caused a worldwide stir among its users. Well, nothing to worry as the following content will help you to understand the cause of this Facebook, WhatsApp and Instagram outage.

Facebook’s Recent Outage Shows How the Platform’s AI Tags Photos

First of all, let’s start with the explanation of what happens during an outage situation. Consider a situation where you decide to browse through your old uploaded photos on Facebook, unfortunately instead of seeing the actual photos or snaps from the various occasions, holidays, gatherings etc., you will be shown or prompted with texts like- “image may contain: cat”, “image may contain: people dancing, drinking” etc. Well, let me tell you this is how the computer interprets your uploaded photos. This is how Facebook’s Artificial Intelligence judges you.

Similar tags are showing up on Instagram as well. The only difference is that on Instagram there are details of the photo and it also prompts suggestion on who is in the concerned photo. This suggestion is based on Facebook’s facial recognition. Facebook has been doing this process of using machine learning to read images in the same manner since April 2016. In fact, this project is a huge part of company’s accessibility efforts, as well as the tags, are used to describe photos or videos to users who are visually impaired.

As per DownDetector, a website which monitors website and app issues, various users all around the world reports of the outage incident, but it was Europe and North America where maximum cases were reported. No one was spared, from individuals, businesses to organizations working locally or internationally.

A similar situation was experienced earlier this year when an outage lasted for as long as 24 hours. It was believed to be the worst ever outage for Facebook, which connected about 2.7 million people worldwide with its core social network, message applications and Instagram as well.

The biggest question which arises among its users who have to face this outage is that whether Facebook uses this information to target ads or there is some other reason behind it, for example, the one quoted by Facebook during these outages- that “it occurred due to an error triggered during the routine maintenance operation.” Whatever may be the reason, there is no denying of the fact that there is a lot of personal data contained in our photos that are uploaded on various social networking sites, and it can be extracted easily by AI this way.

Is there another agenda behind this outage?

Obviously, there are various details of one’s personal life which he/she would want to protect or shield from Facebook and other social networking platforms (which are often contained in the images, videos, posts present on timeline or user account). This information can range from hobbies to user’s favorite holiday destination, anything and everything can be spotted. There are efforts made to reach out to Facebook in order confirm the cause of this outage and to address the main question that whether they are using this data for as targeting or not.

Well, whatever may be the real agenda behind this Facebook, WhatsApp and Instagram outage, or regardless of how the information is being used, it makes us realize a very important fact that visual world has definitely become machine readable and accessible.

Sources: [1] [2] [3] [4]

Question You Should Ask Before Hiring a web development services company

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Always important to choose the right web development services company:

It is difficult to imagine the word without blog and websites. Whether you are about to invest in a new business or making money through blogging, a website becomes the essential one. When it comes to determining the company’s credibility, the website’s design is the number one criterion. Hence, you should be careful while hiring a website company for your projects. Well, it can be daunting and make you feel overwhelmed as you will be able to see hundreds of thousands of web development services at one go. It needs effort and persistence to choose the best one of your choice.  Here are the four questions that you should ask before hiring a web design company.

Web-DevelopmentWhat is the approach of the company?

If your website is slow, chances are that the visitors will migrate to the next possible site for their business. People don’t have to spend their precious time navigating the website that acts slowly than usual. Recent research states that about 40% of internet users will close the website which takes more than 3 seconds to load the content.  In this way, you will be more likely to lose your business. The usability and user experience matter that most.  To better understand the company, you are going to hire, you can put forth some kind of questions related to the opinions, experience, research designs etc. More importantly, they should be open to answering these questions.

Web design services provided by them:

A good web designing company should be equipped with a team of an experienced web designer to handle planning, development, marketing and much more. Web developer at Miami ensures that the web designs are trendy and up-to-date. The talented team should be qualified to produce expected results. Here is what a well-rounded web development service provides

  • Comprehensive web design, planning, development strategies that should meet industrial standards.
  • Compelling web content to allure the clients and get them glued to your content.  A well-organized team of experienced Search engine optimization experts.

Nowadays, search engine optimization becomes the key to revenue no matter what kind of business you are doing. If your website ranks low, the user will not be able to browse your website, which leads to loss of revenue, trust, and outcome. So, a good web designing company should take care of the SEO as well. Just make sure that web development service you are dealing with is reliable, well-established and trustworthy.

Their credentials and qualifications:

It is essential to know about their credentials and qualifications to ensure that they are perfect. They should be able to give you some of their previous examples and their success stories. Apart from that, you can ask about the types of client that have worked in their past. By asking such questions, you will be able to analyze their qualifications, web designing skills.

You search for the best web designing service ends at Simplio Web Studio where You can check their website’s credentials, qualifications, success stories that beyond your expectations.  Just hire them and get your clients glued to your website.

Google Maps Gets More Social

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We cannot deny the convenience Google has brought to us when they launched Google Maps 13 years ago. Surely enough, navigating the world became a whole lot easier.

On October 24th, Google made an announcement on their blog stating that a “Follow” button will start to appear on business listings in the Google Maps app on Android (there’s no news on iOS implementations just yet). Here’s a snippet of the announcement on Google:

Image courtesy of Google.com

Those using Google Maps for Android can now follow places right from the app. Rolling out now, just search for that coffee shop you love or that clothing store you’ve been meaning to pop into and tap the “Follow” button. Once you’ve followed places, news from them—like events, offers and other updates—will appear in the For you tab (where available, with more countries coming soon!).

Aside from this, just a few days ago, Google has started rolling out the new messaging feature to Google Maps. The feature will appear as a new “messages” button, which will be rolled out gradually to iOS and Android app users. You will find these messages in the side menu of both Google Maps for Android and iOS. Customers can use this messaging feature to directly ask the business about certain questions.

Image courtesy of Google.com

With these recent updates, Google Maps makes users experience better and more social. Google says it will be gradually rolling the feature out to countries beyond the U.S.