Service Overall rating: ★★★★★ 4.8 based on 19 reviews
5 1

BlogSimplio Labs Blog

Once we accept our limits, we go beyond them.
Albert Einstein

Web Design Trends You Can Expect in 2017

Web Design Tips No Comment

2017-website-design-trendsAre you looking for the web design trends for the year 2017? You have gone to many places on the internet but yet to make up your mind? Then in this article, we are going to discuss in very simple terms as to what the trend of web design will be for the year 2017. It’s the time of the year when people start to look ahead and anticipate as to what the new trends will bring. Everybody is eager to see as to what 2017 has in store for website design and other elements.

Let us take a look at the top website design trends expected for the year 2017.

Importance of Content

In the previous years, we have seen too many things been added to the websites such as the sidebars, headers, sidebar ads, calls to action, banner ads, pop-ups, sign up boxes, comments, social media buttons and etc. All of these things together have made the websites clutter and cumbersome. This has led to distractions taking the focus away from the content for which the websites were the main attraction at the first place.

Therefore, in the year 2017 websites will move back to their basics of content emphasis rather than design elements. The idea is to decrease the amount of real estate on the website for decoration purposes and adding more useful content for the visitors. To get back to the core of the website development, the content needs extra deliberations. As it is the content which conveys to the audience about the businesses and services provided. If it is not for the content, then the websites will lose their true meaning and worth in the market.

Flat design termination

Flat design has more or less ended the creativity and the personality in a website design. When you remove the details on the flat website designs all you are left with is the sameness across all the platforms. This makes for a dull experience and is highly unacceptable in terms of website designs. Thankfully in the year, 2017 designers have started noticing this and there will be richer and better-looking website designs moving away from flat inspirations.

Everybody now realized that the website designs which are flat centric are not going to work in the long term. Therefore, adding some personality will bring new avenues for the website makers. Anybody who comes up with something fresh and out of the box is poised to disrupt the market for flat design websites. For once following the Google website design trend needs to end.

Geometric patterns

Another development for the year 2017 seems to lie in the geometric shapes patterns and lines. This trend started in the year 2016 and seems to continue for the year 2017. Websites with various geometric shapes have made their way into the mainstream. Especially the websites concerning themselves in the space of data science and analytics are making it big with geometrical shapes.

The above-mentioned points will make it clear for you to understand as to how the website designs will turn out to be in 2017. You have got an idea on the expected lines of deliverability for the website designs for the entire year.

Instagram Marketing Trends for 2017

Social Media No Comment
Image: Image: idigic.net

Image: Image: idigic.net

Instagram is a photo app and is recognized as the fastest growing social media. It has more than 500 million users. Unlike other social media, Instagram is bent upon expanding its activities. Below are the Instagram trends for 2017

  1. Instagram Stories

Launched in August 2016, the Instagram Stories, ask users to share their best photos, which vanishes after 24 hours. It allows you to tag people in updates besides linking to your content, which is beneficial for brands to direct people to their sites. It supports Boomerang.

  1. Instagram Direct

Instagram updated its Direct last year. It is the messaging part of the photo-sharing app. The number of users has skyrocketed from 80 million to 300 million since then, which indicates a further improvement in Direct.  Like Snapchat, the new feature of Instagram enables users to send their disappearing contents to their friends and followers. Once viewed, the content is removed from the inbox.

  1. Instagram Shopping

Recently, Instagram tied with 20 fashion brands for providing product tags that could be shopped. Tagging of certain items in the photos was allowed. Users could have a seamless shopping experience. They can click a tag for a detail view of the product. The shopper can continue to research the product without leaving the app. For making a purchase, the user can click on a Shop Now Button for reaching the landing page on the business website

  1. Instagram Business Tools

A recent update has compensated the hitherto lack of analytics. Accounts could now be verified as a business account, with the help of Instagram Business Tools. You can now add contact methods, unlock access to prompted analytics and post and give directions to your business. Through insight on Instagram, you can now uncover details about your followers, such as their demographics and behavior. From the analytics, you can identify the best performing posts and can optimize your posts. Your brands can reach to more people. It can now be linked to algorithm-based feed

  1. Expanded Video Options

The latest trend is that the video has a bigger role to play in the app. As against the earlier duration of 15 seconds for videos, it has now been increased to 60 seconds. This facilitates brands to try to engage users. Like Youtube, Periscope, and Facebook, Instagram is now testing for live video. Once the initial tests are completed, you can get this feature.

  1. Increasing Ad Options for brands

Mark Zuckerberg feels that if the advertisement is overly aggressive, it may seem less attractive to the users and thus growth will be restricted. Instagram has a number of options for brands to put their advertisement on the platform.

Instagram is the platform for driving sales through online retailers because of its visual and mobile-first features. Because of the above trends during 2017, Instagram is poised to look more authentic, compared to Facebook or Twitter. Online retailers can use user-generated Content (UGC), and can thus drive sales on their respective websites. The summative trend is that businesses will invest in selling through Instagram, during 2017.

 

Source: [1] [2]

Google to Automatically Add Call Extensions to Mobile Ads in February

What's New No Comment
© Search Engine Journal

© Search Engine Journal

The AdWords advertisers have been receiving several emails from the Google.

The mail stated that from 6th February 2017 the call extensions will be a part of mobile ads, a change that will have a prominent impact on the advertisers. Google has taken the complete responsibility of bringing about this change and according to them, mobile search will help to drive more calls to business. It is predicted to drive 19 % more call to the businesses. This will not happen if one only makes use of the landing pages which are available. Even though most advertisers have received this mail, there are cases of many advertisers not receiving such mail till date.

Google has decided to include the phone number acquired from the landing pages and include it in the mobile ads as a call extension. This change probably is not going to be much effective as it sounds to be. Most advertisers do not favour such change due to several reasons. There are many people who do not agree to pay for calls and there might be some people who do not prefer such phone calls.

There will be availability of automatic call extensions at the campaign or add group level. These calls will be reported at the main call extension report rather than in the automated extension report. In this way, one is able to view all the numbers which are being used both at your doing or the Google’s in one location.

There are many advertisers who use different phone numbers on landing pages instead of using call extensions. The spokesperson of Google has said that henceforth this case will screen for this type of scenes. It will not hold true when there are automatic call extensions from different phone numbers on the landing pages.

The advertisers need to opt out in case they do not agree to pay for the calls directed to the phone numbers on the landing pages. The given steps should be followed if one wants to opt out-

  • First, you need to visit the Ad extensions tab.
  • Second, you need to select “View: Automated extensions report.”
  • After that, click on the “Edit” option by scrolling down to the “Automated Extensions Options.”
  • Finally, you need to select the options which read “Do not use specific automated extensions for this account”.
  • There is an added option in the list of automated extensions introduced by the Google.

You should note that if you check this option after 6th February a need to remove any automatically generated call extensions might arise.On the other hand if you agree with the call extensions which will be automatically added to your mobile ads, you do not need to do anything. Simply sit back and let the change affect you in the following month. On the other hand for people who have the availability of such call extensions already, this change won’t be any new.

 

Source [1][2]

How to Avoid Google’s Mobile Interstitials Penalty

What's New No Comment

Finally, the Google has confirmed the activation of the intrusive mobile interstitial penalty. It has been successful in keeping its promise. It was formally introduced on 10th January 2017. Google’s John Mueller and Gary Gary Illyes has made such activation possible.

google-mobile-interstitials-penalty-good

© Search Engine Land

This penalty is only applied on interstitials that happen when a user is directed from a specific page to a specific Google mobile search result. This penalty will help to devalue the web pages in mobile search with intrusive interstitials. The Google recommends the use of such interstitials only on the mobile pages that have sufficient amount of space on the screen.

Ways To Avoid Google’s Mobile Interstitials Penalty

1. Be clear if such pop-ups actually serve a purpose

You can easily avoid the penalty by thinking like Google that aims to make the usage of internet more accessible and browsable. It takes special care for the mobile browsers. Care should be taken if you to analyze that your action serves an honest purpose.

2. The content can no longer be hidden with ads

Interstitials are preventing from reading a particular website. Therefore the Google targets such overlays that help to gray out the content beneath. It is highly recommended that such interstitials should be easy to remove by clicking on ‘X’.

3. The content marketing strategy needs to be developed

There is an essential need to develop the content marketing strategy which in turn helps to generate revenue. With the help of varied creative relevant content, one can attract the users easily. One can use content using a blog post, round-ups, guides, videos, infographics and much more. 4: There is a need to be mobile friendly
Although there is a need to remove the label of being mobile friendly from the sites, they still need to be mobile friendly. This need continues to be as important as it was before.

5. WordPress plugins should be checked-

There is a need for the WordPress users using pop-up messages and coupons to review carefully Google’s size guidelines. One can efficiently abide by Google’s guidelines by using such WordPress plugins to display interstitials. The only thing you should be careful of is to keep these small and non-obtrusive.

6. You can still utilize the interstitials which are triggered by exit intent

These interstitials are still not objected by the Google and one cannot be penalized for using them. Google’s main focus is on the interstitials that distract the interaction between the search click and while going through the page. They are not concerned with the interstitials which are triggered by the exit intent.

7. Penalisation will not be given for page to- page interaction

By no means does the Google target to penalize all the pages with interstitials. They are only concerned with the ones which the searchers can land on using the search results. Google does not forbid displaying an interstitial when one browses from one page to another.

On a whole, we can analyze that the Google is in search of new ways to improve our browsing experience.

Ecommerce Content Marketing Trends for 2017

E-Commerce No Comment
ecommerce-content-marketing-trends-for-2017

image: business2community.com

Content plays a vital role in e-commerce in 2017 too. The content marketers should focus on creating, distributing and promoting unique, relevant and engaging content to attract the audience, convert them into potential customers and retain them for the long-term for consistent sales growth and win handsome profits. The content marketers should spend more on promoting content and create more shows. Here is a list of eCommerce content marketing trends for 2017.

  1. Prefer YouTube videos over traditional TVs

It is a fact that the wide availability of smartphones in affordable range is the driving force for online videos. Among the online video channels, YouTube plays a vital role in attracting people of all ages, particularly youth. Therefore, content marketers should produce promotional videos targeting the relevant audience. You can hire top notch content writers to create an infographic that can be converted with ease into video content. You can also create more videos about products and services and publish them to YouTube because more and more users are searching for specifications, features, reviews of products like latest cars, smartphones, LED TVs, baby apparel, and so on before making a purchase decision. The videos can be converted to mobile formats with many free tools available online and increase mobile consumption for more sales.

  1. The e-commerce marketers should focus on content creation

Apart from videos, most of the audiences are searching online for product specifications, images, specifications and features before staging a purchase decision. Therefore, e-commerce marketers should give importance to creating informational, engaging and unique content to promote the products and services. Digital ads, videos, and well written promotional articles offer the rich dividends in the short, medium and long run. Businesses are spending around 80% on content marketing.

  1. Content promotion on social media

Social media sites like Facebook have introduced a feature – Instant articles to help eCommerce marketers to target the tech savvy. More and more people are spending increased time on social media even while on the move on their tablet PCs and smartphones. Promotional articles and videos on social media networks play a vital role in impressing the viewers about your products. Such content will help to convert the audience into potential customers. It also helps to establish a relationship with the customers and get their feedback for more assertive marketing strategies.

  1. Content distribution through press release

The press releases are expensive. It is not generating expected ROI when compared to other forms of content promotion. Therefore, going forward the demand for press releases is set to decline gradually.

Most of the people are not showing interest to read print media. Therefore, ads and content promotion in print media are likely to decline when compared to the digital media. Digital media is less expensive and generates ROI for longer periods with less investment.

  1. Research the niche

It is necessary to spend the time to understand what products and services are increasingly searched by customers online. You need to create content with less competing keywords to promote your products through publishing unique articles.

Content marketing helps to improve brand awareness. The opportunities for content marketing leaders will considerably increase going forward this 2017.

More than 70% of the people are reading the content to know about the companies and the products when compared to watching the commercials. The same trend is likely to continue this 2017.

(Source: 1, 2, 3)

Do you need AMP?

Mobile, Web Design Tips No Comment

AMP-accelerated-mobile-pagesAre you thinking as to why you should go with AMP or accelerated mobile pages? Then in this article, we are going to discuss the benefits of using accelerated mobile pages. We will make it really simple for you to understand so that you do not hesitate and make a better position. Let us get through this article and explore the possibilities of accelerated mobile pages. Let us begin.

However, before we begin latest simply explain what AMP stands for? It is simply a free and open source Framework that allows you to create mobile pages that are able to deliver contents easily and quickly. It contains the HTML, JavaScript, and the cache libraries which help to promote the speed of mobile pages. This is really helpful if your content is embedded in form of infographics, audio files, PDF and even video files.

So do you really need AMP?

The short answer for this would be that it depends on. However, no matter what business you are in if you are online then this new technology has the capability to turn around your business on its heads.

Speeding website loading

This is one of the most obvious reasons as to why you would be using AMP. This particular open source technology will help to eliminate useless elements that slow down your page load. It is clean, slick and really fast. This has been proven a long time ago that higher page speeds bring in more visitors every single time.

Increase in mobile ranking

Do not mistake AMP to be a ranking factor by itself. However, it does exert a positive influence on your mobile ranking because of its faster load time. If Google decides to prioritize AMPs, then it will surely have a direct impact on your ranking on Google and other search engines as well.

Server performance enhancing

If your site is able to generate lots of traffic from mobile, AMP will reduce the load on the servers and improve their performances.

Concerns

From the above positive sides of AMP, there are some concerns regarding it. Number 1 issue is the reduction in the ad revenue. Because of the factor of mobile connectivity, the ads revenue is severely limited. It is not easy to put on lots of ads and then expect AMP run easily on the pages. Another issue with that is of analytics. Google Analytics is yet to come live on the AMP pages.  It takes a lot of time for the placement and to collect and analyze the data too.

The above-mentioned points show you the positive and negative of the AMP.  It is now up to you whether you want to implement this new open source technology on your online efforts. The future of this technology is bright with some niggles. The issues will go away soon and it will be implemented on the largest scale. Therefore, to be on a safer side it is recommended to implement it as soon as possible.

5 Ways Videos Can Help Your Marketing

Business Advice No Comment

5 Ways Video Can Help Your Marketing

The recent studies on the marketing revenue when the video is utilized as one of the strategies is that it amounts to faster revenue growth of up to 49% against those who do not use videos in their marketing efforts. Videos have become more than just a marketing tool the capability to visually capture the attention of the audiences to explain complex things and concepts easily. Videos have proven to be the greatest tool for the marketers to showcase their products and services and attract the interest of the new customers. Moreover, videos can also help companies to attract new employees and make their work culture more productive.

Here are five cases where videos can help your marketing more than other mediums.

  1. Better explanation of the value proposition. Why would you bother to tell people about your value proposition when you can show them how good you are at what you do?  when people try to explain the value proposition behind a technology or a service to the layman people they have to go through a lot of steps and interaction just to make their point. When it is done with the help of a video all these interactions can be done within few minutes and the impact is much greater.
  1. Product Demonstration. Human beings grasp things more easily when something is shown to them and demonstrated without any fuzz. Companies are now using their product reviews in visual terms, also incorporating tutorials and unboxing videos on the streaming websites such as the YouTube. When videos are uploaded regarding a certain product they are guaranteed to receive more views per visit from the consumer. People spend more time and in return, this creates the word of mouth which helps to increase the marketability amongst the consumers.
  1. Social marketing effects. This is another great aspect of video testimonials when somebody wants to popularise their products online. People trust other people and this ability can be utilised by the product manufacturers to expand their horizons of selling their products. The social proof has gone to a new height where people believe on the likes and dislikes on a certain product. If more people are inclined towards a certain product, then it becomes socially more agreeable and sells in larger number. If you have a product, then make sure to put videos of its testimonials on the social media so that people can make up their mind easily without any confusions.
  1. Cost. Producing videos do not take much of your time nor your resources. All you need to have is a camcorder with some HD quality video making capability along with the decent condenser mic. This reduces the cost of marketing your product online and you do not need many software’s to edit your video. The idea is to keep it original and demonstrate all the advantages of your product. Once it clicks with a certain type of consumers you will see a following of fans and then you do not have to do much from your side.
  1. Efficiency. This is another aspect of the video marketing which puts it on the top of the list for any marketing enthusiast. The platform for video uploading online and the sharing on the social media is all set. It works flawlessly except for yearly maintenance of the video streaming websites and other technological aspects. Apart from this, once you upload your product video on the web you are certain to receive a continuous number of views day in day out.

The above points mention five top reasons as to why videos can help your marketing efforts. If you had any questions in your mind until now, then it’s all been proven to be wrong. Now if you ignore video in your marketing then it is a detriment to your own success. Embrace the change and enjoy dividends of your smart work with video marketing campaigns.

(Sources: 1, 2, 3)

2017 SEO Trends

SEO Tips No Comment
(c) topseosydney

(c) topseosydney

While living in the age of digital media, it is most importantly required to know the trends as it being developed faster than any other medium. Everyone today is aware of SEO and tries to use the best of it for coming into the mainstream. In fact, consumers are smart today, who don’t only know the strategies but have become one of them. To know your consumers and what they require, you must prepare a strategy for this year 2017.

Although you are best in the market, SEO trends are changing every second. This is more important to know what your competitors are planning to survive in the modern marketing. 93% of the population today if online begins with search, highlighting the latest best follows in digital marketing where optimization will be critical to the success of any website.

Here are a few trends that are in the limelight as being particularly important in the 2017 SEO Trends.

Optimization for user intent

Keywords are definitely important as search engine optimization works around it. But consumers today are aware of what they are seeking and search engines cracking the hardest and has become much better at identifying the user intent. With 2017 arrival, what your brand need to do is to place value on optimizing your digital content based on intent rather than specific keywords. For that matter you need to:

Explore.  Research those few keywords which are taking the user to your website. Find out what they want to be answered?

Boost. After analyzing the data gathered for your website enhancement.  Don’t wait, just put the changes that are necessary to boost ratings.

Fine-tune.  This is again very important that you keep your analytics up to date. You have to keep a tune with what’s working and what’s not.

Make sure user’s get their answers

Consumers are only coming to your website for their answers, your digital content should be rich and informative. Google have answers to almost all queries of whatever we input but it is necessary you get the best answers for grabbing user attention.

A step forward: cross-channel marketing

Although cross-channel and multi-channel marketing sound quite similar, but they are actually different. Multi-channel means establishing a presence on more than one platform, and cross-channel, on the other hand, uses several channels to market your brand in an integrated way. Moreover, there are many tools and resources which are helpful but cross-channel marketing still needs a lot more. Cross-channel marketing is something you need to list in your 2017 strategies.

Voice search

Didn’t you find it interesting to speak rather than typing the whole damn thing? Voice search nowadays has been in the use and quite working as an easy way. While its hand free and futuristic, you are making their life relaxed in a way. No doubt, voice search is one of the biggest trends of the digital age.  SEO markers would make a great choice if they input voice innovation and skip out the text based queries in 2017.

Every year new trends will be on the calendar but for 2017 it’s more about digital media and SEO marketing. Make sure you make a bigger impact on what is on the trends.

2017 Ecommerce Site Design Trends

Business Advice No Comment

2017-ecommerce-site-design-trendsWebsites play a very crucial role regardless of what you are offering, in grabbing user’s attention. More and more people today are coming up with great innovative ideas for the websites and products. Although trends in web designing are not as popular as the fashion industry, an e-commerce business that wants to be followed should be aware of web design trends.

Regularly upgrading your website with the trends is as important as improving your products which will bring more customers to your doors.

Let’s dig out what is in the 2017 Ecommerce Site Design Trends.

  1. Flat design

The number 1 in our 2017 eCommerce site design trends is the flat design. This design is quite good in making the impact. Hopefully, this trend is going to be one of the popular e-commerce design upgrades in 2017. This design is inevitably more creative and multidimensional which attracts the user in many ways. Many experts are reviewing the card layout that this is one of the hottest trends of the moment and will remain strong for mobile devices. Unfortunately, it is not very effective for large screens; we are sure more creative ideas are lined up.

  1. Replacing interstitial anxiety with previews

‘Interstitial anxiety’ is known as the delay between action and response. In e-commerce websites, this is that period of time which is taken to upload a new page. The quality of the page is determined by this period of time. While the majority of websites usually deal with this issue by optimizing pages for load speed, a creative web designer can sort this out. This emerging trend is to decrease the time between two pages with previews.

  1. Introducing hand-drawn elements

Nowadays, creativity is what people look out for; hand-drawn elements are taking the advantage. In particular, they are gaining a lot of popularity. Flash animations with convention drawn essentials seem to be particular favorites for this rapidly growing trend.

  1. The rise of micro interactions

Micro interaction actually means an interaction based on a singular task like if you have to set an alarm for one week, only one click will do it. This source of combining effortlessness and functionality is building its way into e-commerce website design.

  1. Progress in adaptable and responsive design

Basically, we have a responsive design on geo-location and the device medium. But this functionality is no longer enough to the developing mediums. Hence developers need to add on more customization options. We can look forward to more similar trends emerging in 2017.

  1. The landing pages

Landing page from last few years has become one of the main focus of many designers. It is definitely making the first impression and leading to be one of the widespread trends in 2017. Although this trend isn’t losing its popularity, it’s accompanied by the growing interest of making every page just as beautiful and impressive.

It is believed that e-commerce business is more about the products but website design is equally very important.  We need to ensure that the product pages load as fast as possible, and that requires website development.

Steps To Customer Experience Excellence

Business Advice No Comment

The customer experience is the new front battle for the marketers in this world now. More than 90% of the marketers around the world are actually competing on this one aspect which is customer experience. Everyone wants to score high as the customer experience becomes the yardstick of success. Previously this was not the case for the marketers, however, now the marketers are bending back and forth to protect and deliver to their businesses to the customers.

customer-experience-excellenceThe customer experience is all about designing and delivering the product and services experience to the customer through a digital experience. This experience is digitally led and is also data driven. The process of deliverance is multi-channel and the marketers today need to look at data ever more carefully to remain in business.

This transition of trends is not an easy thing for the marketers. They need to be active and focused to prioritize their efforts in defining their goals and allocating resources to achieve those very goals. In this article, we are going to discuss the 7 steps that you need to cover to efficiently work in with customer experience excellence. These 7 steps are as follows:

  1. Combine all Sources of data

You need to combine all sources of data from whatever sales and marketing platform you are using such as sales force or SAP or Marketo. Once you combine all these sources of data you can move ahead with the second steps mentioned here in this article. You could end up with as many as 70 data connects from many different resources.

  1. Cleaning of the data

In this stage, you need to standardize the data that you have at hand and wrong with that you also need to validate the data before approving it for further action. In this stage, you would mainly be confirming the email addresses of your customers along with their zip quotes. Hence the stage is known as the cleaning of your most valuable data.

  1. Creating customer profile

In this stage, you would mainly be doing consolidation of your data which you got from the first step. This step is mainly about creating a customer profile which is not based merely on the assumptions but the data that you get from various sources. However, you cannot stop here you need to move on to the next step to further enhance your customer experience delivery.

  1. Addon resources

In this step, you will acquire data from various other sources which are mainly third-party providers. In this third party resources, you will gain access to many important aspects of your customer. By doing this you will come to know about the demographic profile of your customer and the political and special characteristics in which they are living.

  1. Understanding the relation

When you reach to the step you would have all the data resources that you required to make your analysis. You need to in which year decision making to the insights that you gain from various data sources combining them with your intellectual curiosity.

  1. Sharing of data

Today every aspect of business need data to perform the tasks in an efficient way. From your design team or user experience team, all of them need data to perform their jobs well. So do not stay away from sharing your data it will eventually help you to achieve your goals in customer experience excellence.

  1.  Be proactive

By this time, you should have a good control over your data as to how it is used and how well it is being utilized in your decision-making process. From here on you need to make sure that your data is always clean and that it can be trusted. So as to make sure that every decision that you make stands up on a set of credible and reliable data source.

When you follow the above-mentioned steps you will see the drastic change in the way that you are able to interact can affect the behavior of your customers. It would help you to minimize costs and increase your margins.