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Paid Search VS. Organic Search

SEO Tips No Comment

Before differentiating between the two, it’s important to know what does paid search and organic search refers to.

When you search anything on Google, two types of search results are displayed. Google provides two different ways to gain traffic namely by paid search and organic search. These are two different ways adopted for acquiring traffic to your site. This method of acquiring traffic is called search engine marketing (SEM) and search engine optimization respectively (SEO).

Image from: Webbee Inc.

Paid search

In paid search, the companies pay for their results to appear on the top of the screen above all the organic search results. The paid searches are advertisements and a small yellow box with ‘Ad’ is displayed with such results. People still fail to recognize them as ads and click on them. This is the reason alone why paid searches have become popular than organic search. The company doesn’t have to wait for the SEO to build up; they can directly get the pass to appear on the page of Google search results by paying for it.

Google Adwords is a Google program which provides for paid search. It is the most famous and used PPC (pay-per-click) program available for marketing. Google Adwords is a really effective program and accounts for about 70% of the Google’s revenue.

Getting started with Google Adwords is easy and can be profitable for your company once you are set right for it. Paid search can attract a lot of traffic to your website and can even outright the benefits of organic search.

Organic search

When you search anything on Google, the results that appear below the paid results in large numbers are the ‘organic results’. These are the natural searches that have make up to the top page of Google search results because of their quality of content. The traffic that is gathered to their website from these links is called the ‘organic search’ traffic. It is purely the hard work of the company and SEO that their website is a part of the organic search. These are genuine and truly exceptional websites.

Organic traffic is the most preferable and valuable means of gathering traffic to a website. Where paid search involves only 3 to 4 results on the top page, ten organic search results are displayed on the first page of Google search results. This accounts for the maximum amount of traffic. Organic results are the most trusted results by researchers.

Image from: Blue Corona

Google displays the extremely best and high-quality content on its first five results and is very particular about rankings. Being displayed in the top 10 ranking of organic search is very fruitful to the company. But this requires a lot of time and effort.

Both the paid search and organic search has its advantages and disadvantages. If you need to choose either of the two for your company’s website, you need to take down note of your budget; the time period in which you want positive results or rather you are only concerned with true fruit regardless of the time it takes.

Strategies to Boost Your Digital Marketing Campaign

Business Advice No Comment

Image: tech.co

When it comes to selling your products and getting the maximum profit from your business, it is important that you make the most of your digital marketing campaign. Even though direct emails still remain as one of the most effective and reliable modes of reaching potential buyers, digital marketing can help you in achieving this goal at a cheaper cost, considering the high cost of link generation in certain sectors. There are many things that you can do to improve and boost your digital marketing campaign so that you get the maximum reach and profit from your business.

We have made a list of some of the most reliable and effective methods to achieve this goal and help you improve your business.

  • Social media strategy

Even though social media accounts like Facebook, Twitter and others might be more popular among the younger generation, up to 35 percent of the seniors above the age of 65 have accounts on Twitter, Facebook, and the likes. The amount of reach and target audience that you can reach with the help of social media is virtually infinite. Therefore, it is important to take the maximum advantage of social media to improve your business.

  • Start a content marketing campaign

The fact still remains that most people prefer to use articles and other sources of information when compared to advertisements and other promotional materials to get information about a new product or service. Therefore, it is a good idea to start a content marketing campaign. The aim of the campaign should be to educate the user. Therefore, fill your blogs with articles and other contents that are related to your target market. You can also optimize your content in such a way that it is easily visible to the search engine and gets you more traffic.

  • Create a geotagged PPC advertising campaign

The most effective way of reaching out to your potential customers is to display your ads next to their search results. By geotagging your PPC (pay-per-click) campaign, it becomes easier for you to meet the local prospects.

  • Optimize your SEO

I cannot stress the importance of optimizing SEO enough. But even then, people tend to leave out the fact that optimizing your website is one of the most effective methods of improving your traffic. By optimizing your SEO, your search engine ranking can be increased and you become more prominent in the search list. Your blog is no good to anyone if they cannot find it.

  • Providing downloadable content

In this digital era, the take-home information and resources are substituted by downloadable content. These can be in the form of case studies, eBooks, and FAQ which help the audience to get to know the product without cluttering their rooms. You can also create presentations as they can help save time. It is also a more eco-friendly means of sharing your information, which means you are doing your bit for saving the planet.

Keep these things in mind to strengthen your digital marketing campaign and boost your ROI.

Do Search Ads Really Work?

Business Advice No Comment

An integral part of any company’s success and profit is based on its advertisements and how these advertisements attract more customers and traffic towards your business. Advertisements are a common thing today. You can see advertisements no matter where you look, from billboards and walls to our televisions and mobiles. Even the internet has become a big gathering spot for all kinds of advertisements and marketing campaigns.

Image: Opentopic

Like we know, there are many different types of advertisements that you can choose to tell the world about your products or services. One of the types of advertising in internet marketing that has grown considerably in the past few years. Search advertising is the process of showcasing online advertisements on the web page along with the results. It is highly recommended to focus on your advertisements along with other published content to reach a larger audience.

But unlike the yesteryears, when it was not possible to keep track of your advertisements and if or not it got more sales and traffic, it is possible to make sure that you get the maximum from your advertisements. With the help of companies like Facebook and Google, which enable you to track the online activities and spending of a user, it is possible to make sure that your ads reach the right person who is most likely to buy the product.

Image from: MDG Advertising

There are various studies being conducted on the topic of whether or not search ads are effective in boosting sales. But in theory, you have a higher chance of getting sales and profit from displaying ads to people who are looking for the item rather than to create static banner ads. But in certain cases, it has been found that investing in search ads might not have that much of a visible effect. For example, eBay noted no considerable change in their traffic or sales when they took down their search ads from a search engine giant.

But there are a lot of success stories related to search engine ads. A research on the Yelp ads has shown that the use of search ads can make a considerable difference in the number of sales and traffic to your website. Even though the two results might seem contradicting, the change in the results can be easily explained by the fact that eBay is a well-known and renowned brand. To advertise something that people already know yields lesser result. But whereas in the case of local businesses in Yelp, they were lesser known and got more publicity.

This isn’t to say that bigger and more renowned companies shouldn’t use search advertisement. Search advertisement is still one of the best ways of getting sales and publicizing promotions. It can also be used to alert the customers something that they are not aware of.

Using ads and your marketing campaign is one of the easiest ways of getting more sales and maximizing your profit. With the correct information and tools at your disposal, it is possible to make the most out of your website.

3 Reasons You Need to Try Pinterest Ads

Business Advice No Comment

Pinterest is a social network, through which users can visually share their interests by posting images and videos or develop new interests by seeing what other people have posted. Its goal is to connect people through things they are mutually interested in.

Lately, Pinterest has released a new feature which allows people to advertise and promote their business on this website. Advertisement on Pinterest is given using Promoted Pins. These are paid Pins which appear at places which are more likely to get noticed. The Promoted Pins that one sees are based on how one uses Pinterest, his interests and things he looks upon this site. These may also appear after one visits advertiser’s site. Promoted Pins can also be removed, and the app uses this feedback by the users to make sure that in the future, they get to see the Pins they are interested in.

Since Pinterest ads became available only recently, many people have doubts regarding this marketing strategy. This article will tell you why you should advertise your business on Pinterest.

  • A great way to reach genuine buyers

Advertisements on other social media platforms appear when we least want to see them. For example, on Facebook, if I’m browsing through my News Feed, I would like to see pictures and status updates posted by my friends, rather than an ad about a product which I looked up for a while ago.

Pinterest shows Promoted Pins only to users who may be interested in it. The managers of the website have it clear in their minds that these ads are not supposed to annoy users like it happens on other social networking sites. With millions of people using it every day, ads are likely to be get noticed by a large, receptive audience. This converts browsers into genuine buyers as these browsers get to see the ad only because they actually have an interest in it. Therefore, using Pinterest ads by promoting your pins is a great idea to boost your business, and reach a large user base in lesser time.

Image: Digiday

  •  Analytics dashboard

An Analytics Dashboard was introduced by Pinterest so that business owners can get a better understanding of how people react to the content they post. These are statistics which provide an insight into the number of visits, re-pins, likes, and other impressions a piece of content receives. An access to such statistics allows business owners to know the popularity of their product, and when they need to improve or bring about a change in their posts. This helps them recognize the demands of the consumers and keeps them updated with the new trends.

  • Visual attractiveness

It is rightly said that a picture is worth a thousand words. People tend to find pictures more attractive than text. Pinterest is a picture-based platform and appeals to its users through creative images. Using this website for business purposes allows people to be innovative in approach and attract customers with the help of creative images and videos. By promoting these pins, viewership can be significantly increased.

We hope this article removes the dilemma of using Pinterest for advertisement!

5 Ways To Know If PPC Is Right For Your Business

Business Advice No Comment

Image: Forbes.com

If you have just started your business and are looking for the quickest and best way of increasing its revenue, without much of financial investment, you should go in for Pay per Click or PPC. For a startup business, it may not be possible to adopt the SEO techniques and face the competition for selling their products.  Before going in for PPC, you should make a mindset with regard to the expectation from the campaign.  At the same time, you need to be aware of the tracking, analysis, and testing of the PPC campaign.

The below are the 5 ways to know if PPC is right for your business.

  1. Competitiveness

If the target keywords of your business can be easily ranked for low or medium competition, then PPC may not be the right choice as a part of a long-term plan of online advertisement. In case, however, you find that your keywords are not in a position to be ranked for high competition, you will find PPC, the right choice for your business.

  1. For Increasing Sales and Revenue

If you only have a local business, and if you are in retailing business or ticket vendor, PPC is right for your business. You can get 3.6% increase in sales and 15:1 Return on Ad Spend (ROAS) and 4.5% to 6.2% increase in expected profit.  If you use action-oriented landing page along with PPC, you can achieve quicker and greater sale

  1. Initial Stage of Branding or Re-Branding

If you are a startup B2B Software company, you can have an online visibility to your target audience by adding search ads on PPC.  You can use PPC for promoting a general product, service keyword or banner ads on websites.  You can increase your brand authority if you have an organic listing on the first page of Google and Bing keywords. PPC will be right to hone your brand personality because it drives more traffic than organic search.

  1. Responding tpNegative Publicity

There are situations, where you will be exposed to negative reviews or ratings, crisis or social criticism. You have to counter such situations and control and preserve your image. Most of the collection of information by potential customers, decision makers or clients is conducted via Google. Hence PPC will be the right choice for you, through which you can start your counter action against negative ratings. It is the right destination for dealing with Online Reputation Management (ORM)

  1. Promoting an Event

PPC is right for your business if you are promoting an event, growing your email list or creating a new content.  When you have a new e-book, you need blasts of bulk emails so as to reach to all the media contact. You can combine PPC with the contextual targeting via keywords for the best result. PPC will be right for promoting a webinar, e-book, press release, white paper, press release.

Don’t overspend and be within your budget by adopting PPC campaign.

Sources: [1] [2] [3]

5 Best Email Marketing Services for Small Business

Business Advice No Comment

Image from: Orbosys

If you are running a small business, you know the value of a cost-effective marketing tool. In this regard, one of the best options available to you is email marketing. Not only does it go easy on the pocket, but it also establishes direct contact with your potential clients and thus forms a solid bridge between the marketing team and the leads. With the growth of technology, email marketing is becoming a rather popular concept. For the same reason, there are a number of tools made available to you. Let us go through some of them.

Mailchimp

Having a rather comfortable and easy interface, Mailchimp is one of the most popular tools for email marketing. The best part about this tool is its user friendliness. It can smoothly work with platforms such as WordPress and to give you the best results. Besides, there are a number of features that prove to be useful for the users. For instance, the email creator, auto responder are some of the popular names in this regard. Their free plan starts at 12000 emails for 2000 subscribers beyond which the monthly plans start at $10 only!

Active campaign

This is yet another popular tool in the field of email marketing tools. What this does best is combine your email marketing strategies with CRM and the product is a refined marketing process. The fact that is easy to use on other interfaces like the smartphone makes it a rather useful concept. Talking about the charges, the monthly plan starts as low as $9 which makes it an affordable option for small businesses. The additional advantage is the fact that this tool can gather information about your potential target audience with only the email addresses!

AWeber

This tool has been made especially to cater to the needs of the small and medium business enterprises. If you are an amateur entrepreneur, this application can make things even easier for you. Its seamless connection with platforms like WordPress makes it a suitable catch for online marketing strategies.

GetResponse

This is a more simplified version of an email marketing tool and best suits the requirements of a beginner. Some of the features allow the tool to facilitate automated campaigning which is a boon in today’s world. With the presence of responsive landing pages and forms, it makes it all the easier for you to reach out to your target audience. It provides you with a 30-day trial beyond which plans start at $15 only!

Constant Contact

Constant Contact makes things easy and simple for you. It comes with a comfortable interface, where you have the option to manage emails and contacts, have media sharing tools, an image library, and storage of 1GB! This gives you ample storage space for your files. The monthly plans start at $20 which might be a little steep on the pocket as compared to its contemporaries, but the 60 day trial period will show you how it is worth the money!

Local SEO in 2017

SEO Tips No Comment

The primary objectives for online marketing is to have a dominating profile in the search engines. This is what is going to keep you in the limelight for the viewers and site visitors. In order to achieve this aim, we need to focus on SEO marketing. This is the one stop solution for all online marketing needs. The question arises, what is local SEO after all? It is search engine optimization that is meant for local markets and businesses. Now, if you have been in the sphere of online marketing for a while, you will know that SEO is not constant, it keeps changing. The strategies you used for SEO last year have to be updated now. Let us find out the ways you can boost your Local SEO In 2017.

  1. Target the titles

The title you use for your posts is still the most important part in search engine optimization. The content of the title is usually displayed in the search results. Thus, using the right tags can only act to your benefit. You get a total of only 50-60 words for the title and about 200 characters for the description. It is imperative that you use this space wisely and target the right audience with the right words.

  1. SEO for voice search

With the advance of technology, more and more voice searches are replacing the conventional typed searches. Thus, you have to adjust your SEO strategies and update them according to voice search programs. Personal assistants like Siri and Cortana contribute about 10% of the total searches made. More often than not, these voice searches are limited to local necessities, contributed by long sentenced-queries. Thus, modifying your voice search strategies should be able to help you in making your online presence felt.

  1. Channelize your investments for mobile searches

70% of the viewership of retail businesses is coming from mobile phone searches. More and more people are more enthusiastic about conducting the searches on cell phones instead of computers and tablets. Hence, you have to make your website more approachable on the mobile platform. Thus, it is time to shift your spends to mobile devices and create content in a similar fashion.

  1. Online directories

80% of the users make use of the search engines for local searches. However, there are a lot of businesses that do not have themselves listed on the local directories. This produces a gap that can hugely affect your SEO rankings. So, focus on the local directories and listings in order to get yourself noted in the market.

  1. Online reviews

There has been an increasing number of customers who are relying on online reviews before choosing a local business. Also, 70% of the customers are willing to write a review for the company if they are asked to do so. Thus, it is time to collect these reviews and get them displayed on the search engine in order to improve your local SEO dominance.

5 Awesome Benefits of an Email Auto-Responder

Business Advice No Comment

Email marketing is indeed one of the best and cost-effective marketing tools available. But is it that easy to manage? The answer is yes, with a set of useful tools. With the right tools, this becomes a rather simple task. For instance, email marketing would mean receiving bulk emails from potential customers and following up with them. That is one tedious task! So, what if you could have a feature that automatically responded to the incoming emails and track them? This sounds amazing and that is where the email auto-responder comes into the question! Whether it is about people subscribing to these emails or whether it is about reaching out to them, this tool solves all your problems.

Converting website visitors to subscribers

There are hundreds of people visiting your website on a daily basis. How do you convert them into leads? By initiating communications with them. Auto-responders ensure that with every visit, a mail is shot out to the visitor in exchange for his or her visit to your site. This could be a trial offer, a consultation or the likes. This is a way of establishing interactions with the visitors and if they like you, they can subscribe to your emails for updates.

All time service

One of the biggest advantages of auto-responders is the fact that they can run 24 *7 without pausing. So, whether your visitor comes to your site during the day, or in the middle of the night or even early morning, the auto-responders can take care of initiating conversations with them. So, in effect, you can take a long vacation, take a day off or a break, and your auto-responder will continue to mail your potential clients without you being around.

Alternative to human labor

By automating the whole process, you are taking the burden of the employees in your workplace and letting technology take over. Firstly, this is a very cost-effective solution. Secondly, it reduces or eliminates human error. Lastly, it frees up your employees to allow them to focus on other tasks like converting leads to clients.

All customers are reached out to

Continuing from the previous point, automation reduces human error. Thus, if there was a chance that you would miss out on a particular customer, auto-responders take care of that. Every potential client subscribed on your list will be exposed to information regarding your company or business. In effect, you do not miss out even a single visitor.

More clients!

Auto-responders can generate more website traffic and thus potential clients for your company. For instance, if you send out an automated email to a certain visitor, you can add a ‘Call to Action’ phrase like ‘Please visit our website for more information’ along with the link. This will redirect all the potential leads to your website. What this does is increase site traffic which eventually will lead to a higher conversion rate. Also, if you add some promotional offers or trail offers in the emails, potential leads can easily change into leads for your company.

How Does User Experience or UX Affect SEO?

SEO Tips, Web Design Tips No Comment

It should not come as a surprise to anyone, but the quality and profit from your Search Engine Optimization (SEO) are dependent on the UX or user experience. Everything you do should be done by keeping your customers and users in mind.

With the growth of the SEOs, there has also been a growth in the search engines. They both force each other to grow and constantly evolve. Spammers are known to use less than fairways to improve their rankings and brute forced their way into the list. But with this, search engines have also raised their bar and improved their security features. There are a limited number of factors that the search engine takes into consideration when it comes to ranking the website, including keywords, site structure, and links.

Most SEOs do not have full-fledged UX experts among their staffs. But this doesn’t mean you can’t learn about the basics of UX optimization. The leading SEOs in the market today have understood the importance of improving the user experience.

Most people think that Google doesn’t pay much attention to the user experience. This is far from the truth, though. One major factor that determines the ranking your ad is the landing page experience. The landing page experience is, as the name suggests, our initial experience when we reach the landing page of the website. It is important to never compromise on your user experience in an effort to enhance your Google search results.

The biggest and most visible impact of user experience in SEO is the increase the organic sharing and distribution of your links among the people. Changing how your website appears to the user and how easy and attractive the content feels like can easily improve the user experience.

This increase in the satisfaction level of the user can improve the overall marketing and publicity of your web page. Even attractive pages which might have quality content in them can be ranked lower because of the lack of positive user experience. The user experience is a sign of the popularity and reach of the website. A good user experience helps increase the sharing and bookmarking of your website. It increases the number of new customers and returning customer. All these factors eventually contribute to a higher ranking when it comes to the search engine ranking.

Even factors like too much loading time because of heavy images, videos and the likes can negatively affect your ranking. Users will gradually lose patience. This is also true if your website has issues with compatibility in different platforms.

Always be on the lookout for more and better ways to improve your user experience and eventually the ranking of the website. There is always a room for more improvements. Test every change that you make and be prepared to face some failures. Failure is just a stepping stone towards success. Always keep in mind that it is better to concentrate on the users than on Google when you are designing your page.

Celebrate Mother’s Day with Simplio Web Studio and Get 20% off on SEO Packages

Giving Back No Comment

Image: www.swatinstitute.com

Mother’s Day is just a week away and now it’s time to enjoy 20% off on SEO Packages’ , says Simplio Web Studio. 14th May is celebrated as Mother’s Day, honoring the mother of the family. This day we salute to motherhood, maternal bonds, and to the influence of the mother’ s in society.

The Simplio Web Studio has been a valued Website design, Development, and SEO service provider in Miami, FL. We strive hard to provide maximized results for the search engine optimization. Our team analyzes and optimizes both the websites content, structure, and incoming backlinks. We primarily divide our SEO optimization into two parts: On-site SEO and Off-site SEO. Our SEO Strategy, makes sure that it matches your targeted audience, current website structure, and visibility.

Through this offer of 20% off on SEO Packages, our company and its team pay their tribute to the sacrifices of Mothers. The Simplio Web Studio has a record to always deliver their work on time. Search Engine optimization always plays an important role in boosting online businesses. Through SEO you can reach your business to enormous people. To make sure that our SEO strategy match your business our team keep themselves updated. With various research on your business, we can provide you the results that you get.

Other than Search Engine Optimization we are the designer of Websites of various businesses. We provide complete web solutions of all kinds. We believe that no project is too big for us and no task is too difficult. We work with all kinds of platforms and codes. Also, we are the creator of HTML5 websites as well as code in PHP.

Our Works include:

Web Design
SEO
Logo Design
Graphic Design
Pay Per Click
Providing e-Commerce solutions
Designing Mobile Apps
Video Productions