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SEO Predictions for 2018

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SEO Predictions for 2018

Source: v9digital.com

The concept of SEO is evolving with each passing day. With new Google updates paving the path, many SEO practices have also come in the limelight.

In this case, the website owners too will have to make various strategies in order to enable their website stand among the top searches. For this, one should be aware of the latest Google updates and the SEO trends.

Here listed are some of the SEO predictions for the year 2018:

  • The evolvement of SERP features

Apart from the traditional organic ranking, in order to gain an audience on a website, SERP features too are becoming the choice of the website marketers. Some of the SERP features are local packs, featured snippets, knowledge panels etc.

Now the question is how can you accomplish this?

Well, with the help of software, one can easily find out the ranking of their website in accordance with the SERP features. Moreover, one can also supervise and find out those SERP features which boost your website’s keywords and that which also direct the targeted audience.

  • Structured data

It is a well-known fact that the area of search results is getting wider in terms of diversity. Under such scenario, one cannot ignore the chance to make full use of this fact. Structured data helps search engines to understand content using specific vocabulary, it also specifies the fact that how a content should be presented on SERPs. So, they definitely enhance your SEO ranking, and so you should try to incorporate structured data as soon as possible.

  • The fastest survives

Speed plays a vital role. It not only serves as a parameter that decides the ranking of your website but also serves as a major UX factor. The question arises what is termed as the “fastest”? Google specifies the page that loads in 3 seconds.

To begin with, examine the Google’s page speed. Launch the website auditor and build a project. After this, switch to the content analysis and enumerate the page on which the test needs to be carried upon.

  • Relevance 2.0

Google employs a number of ways to check the quality of content. One way out of them is to check if a piece of content is comprehensive or not. So, try to compress your content too. For this, you can use tools like Website Auditor or TF-IDF tools. These tools, search the best pages which can give you top ranking on search engines.

  • Voice search is the DEAL

Still not sure about carrying the search via voice? Let us tell you that as per Google census about 50% of the people carry voice search and this percentile is growing at a very fast pace. The most lucid feature about the voice search process is that one can use very common and normal sentences for the same.

These are some of the SEO predictions and trends that are expected to rule in 2018. What are your views on this? Do share with us in the comments.

Source: [1] [2] [3]

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Common PPC Keyword Mistakes

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Pay per click or PPC keyword has a major role to play in determining the incoming traffic. It’s important to take care that keyword mistakes are avoided to prevent loss of traffic in any possible way. Finding the right keywords and stringing them together with proper research requires a lot of brainstorming and hard work. Therefore, avoiding the common PPC keyword mistakes will take care of losing important traffic.

Source: topseonow.com

A lot of money may be wasted due to PPC keyword mistakes as the ads may fail to show up or may show less thus, losing relevant traffic to a great extent. Check out the common PPC keyword mistakes and avoid them to prevent loss of money and traffic.

  • A very broad match

A lot of irrelevant traffic and money wastage happens due to a very broad match. Broad matching often creates audiences being strayed off to wrong landing pages thus, losing relevant traffic in the process. Similarly, often the wrong audience may land up on your landing page. Therefore, money and traffic both are wasted. By modified broad match, the irrelevant searches may be curtailed yet certain amount will still fall under broad match.

  • Negative Match

It’s a specification of words for which the ad shouldn’t show up for. This way money will not be wasted as the ad won’t show up for irrelevant searches. For example, if you are selling ‘flower pots’ and don’t want the searches to show up for ‘flower seeds’ then ‘seeds’ can be put into the negative search.

  • Phrase Match

This can reduce the problems of the broad match by narrowing down your targeted audience to the relevant ones. Quotation marks can be given to set keywords to phrase match so that Google will allow your ads to appear for the most relevant audience.

  • Exact match

This has to be used with care as in exact match the audience who types the exact keyword string will be able to see your ads. This way the searches become quite restricted but irrelevant searches can be curtailed most. On one hand, wastage of money can be avoided but on the other hand, risks of losing some potential audience may be present. Exact match keyword setting can be done by putting the keyword in square brackets.

  • Aiming unrealistic keywords

As it’s a known fact that selecting the right keywords is a challenge, therefore, most mistakes happen while keeping high expectations from keywords which end up with the unrealistic ones. Competitive keywords must be avoided as it’s misleading that traffic will increase. To save money and get results fast, avoid using competitive keywords. Rather use keywords which will attempt to get users to the brink of conversion. For example, rather than using the keyword ‘Resorts’, use ‘Disney Resorts’ which will make the difference.

  • Focusing on one or few keywords

Avoid focusing on one or few keywords. Understand user psychology to make a relevant string of keywords, so that it can draw the target audience which will also have more chances of conversion.

Best WordPress Plugins for 2017

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WordPress plugins are used to increase the functioning of your website without knowing a single line of code. A plugin is a software with a multiplicity of features which when added to your WordPress website can increase its functionality. The WordPress plugins are usually written in PHP language which is integrated easily with WordPress. There are many plugins available on the web that can be downloaded free of cost. Here are the best WordPress plugins for 2017:

  1. WordPress SEO by Yoast

Yoast SEO plugin is an all-in-one plugin that helps you with your website optimization. It is available in the premium as well as free version. It has a meta box for setting the focus keyword, the keyword you’d like your post or page to rank for in the search results.. It enables to set the right keywords at the right places. You don’t have to set Meta description for each of your post, Yoast SEO does it for you automatically.

Yoast SEO Premium plugin has many additional benefits. Some of them are being able to pick 5 focus keywords, internal linking suggestions and many more!

  1. Backup Buddy

Backup Buddy is known to be the best, easiest and so far the most reliable WordPress plugin for data backup. It has a feature of automatic scheduling of data backup of your site. It provides cloud backup, so you need not worry about losing your website content at any point of time. Having a up-to-date backup of your WordPress websites is critical for protecting your website.

  1. W3 total cache

This WordPress plugin is meant to improve your website’s speed performance and search engine rankings. It optimizes the user’s experience and boosts the loading speed of the page. It has a feature to setup browser, content delivery system, compresses page and page caching. This enables the downloading of the page fast and improves user’s browsing experience.

  1. Gravity Forms

If you are a beginner at handling a WordPress website, then Gravity Forms is all you need. It is the easiest way to set up any online form to your WordPress site virtually. With Gravity Forms, you can instantly create and publish forms. It is the best user-friendly WordPress form plugin.

  1. Thrive Leads

Using Thrive Leads provides four major benefits. It designs and deploys every type of opt-in form you need into one plugin. It boosts the page optimization by advanced targeting. It has A/B testing engine to increase conversion rate. It also provides insight of the performance through its actionable reporting.

  1. Edit Flow

Edit Flow WordPress Plugin provides the editorial workforce structure for the sites. It features includes, custom status, editorial metadata, editorial comment, calendar, notifications etc.

  1. SumoMe

Image: Winningwp.com

SumoMe is a WordPress plugin used for growing your email list. Through this plugin, you will make it easier for your readers to join your email list and share your articles.

You will also have various options on how you choose to have the email address of your visitors, be it through a fancy lightbox pop up to build email subscriptions, a scroll box that is triggered by how far your reader makes it down the screen or a Smart Bar which is a Floating Bar that can appear at the top or bottom of your website.

  1. Google Analytics WD

This plugin enables to view the Google Analytics report within your WordPress site. It lets you schedule your email reports, handles Goals and Custom Dimensions from your site itself.

  1. WP Smush

It is a plugin which lets you optimize your images without losing their quality. It is easy to use and enables to load your website faster.  WP Smush cuts all the unnecessary data without slowing down your site.

SEO Tips for Photo Website

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seo tips for photo websites

Source: Digitalmarketinginstitute.com

If you are brain storming on how to increase traffic to your photo website then there are some easy SEO tips you can find in this article.

The aim of SEO or Search Engine Optimization is to drive the internet traffic towards your website by making it easily and readily available in search results. It’s not rocket science but a matter of using the right keywords and certain internet tools in right ways that do the entire trick. Check out the list of seo tips below:

  1. Create a strategic list of relevant keywords search

Keywords play one of the most important roles in search engine optimization. There are several Google tools which can be used in a strategic manner to find the most relevant keywords. Framing the keywords in the right manner is also a trick which you can find more through research and surfing of the internet itself.

  1. Images must be optimized

Images can be optimized by using keywords for photo file names in the title tags and alt tags. Search engine increases the relevance scores of photos with long descriptive captions strung with relevant keywords.

  1. Make use of image book marking sites

There are sites like Deviantart, Flikr, vi.sualize.us which link your pictures and make them available more on the internet and social media.

  1. Look for relevant keywords and search terms

The relevant keywords and search terms for your website related to photos can be looked up in the search console in Google Webmaster Tools. It provides more information than Google Analytics.

  1. Look for popular keywords that are appropriate for your website

You can seek out the relevant keywords for your website using Google keyword planner. This tool also gives a variety of data for each keyword which can determine the level of competition as well.

  1. Research for keywords using Keyword Tool.Io

To work on the internet and make your website popular where a lot of traffic flows in daily, it’s also important to do proper, significant research. You can unearth new keywords that are very appropriate for your website and will fetch good traffic as well.

  1. Using social media sites

The social media sites can be used strategically to improve traffic into your photo website. You can create a page or an account on Facebook and Twitter as these are social sites where many people frequent every moment all across the globe.

  1. Create content and possible questions and answers

Another way of attracting traffic to your site is by creating Frequently Asked Questions and their answers. Think of relevant questions and their answers for which people might be searching the internet. These should be relevant to your photo website and also include keywords stringed properly.

  1. Study the psychology of relevant audience

Try and read the psychology of the relevant audience whose attention you are seeking to understand the right keywords and frame those strings correctly. These strings of keywords can be used in your photo website for images as well as content.

Try the above-mentioned seo tips and tricks, and we are sure your website would perform much better.

Happy Halloween from Simplio Web Studio

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Halloween is traditionally celebrated at all countries and is seen as a grand holiday. If you are one of the business owners who would love to make perfect Halloween products designs we are here to help. Our services includes invitation cards, paper products, party decorations, greeting cards, stickers, t-shirts designs, graphics, web design and many more.

simpliowebstudioThis happy Halloween we are also offering our clients Characters, illustrations, little witch, bats, bunting, floral elements, pumpkin, hats, frames, leaves and many more graphics. We at Simplio Web Studio believes in the spirit of fun and what could be more fun than dressing up as a ghost, goblin, or a witch! We have a great team of talented, experienced designs who can design unique spooky designs. So, you can be sure that the costume you are going to wear this Halloween would be uncommon and scary.

The whole of US celebrates the festival of Halloween or the Hallows’ Eve or All Saints’ Eve on 31st October on every year. This particular time of the year is dedicated to remembering the dead people. Halloween a Christian Religious festival includes activities like trick-or-treat, costume parties, carving pumpkins into jack-o’-lanterns, lighting bonfires and many others. At other places, people celebrate this festival by visiting churches and lighting candles in the graveyard. So, we are here to offer you web design, development and SEO services to grab the attention of your clients, customers or visitors.

happy-halloweenSimplio Web Studio, as one of the most successful agencies within the Digital marketing world boasts about their one-of-a-kind, instantly recognizable range of Halloween Designs. The spooky designs, eye-catching names, and adventurous titles have been pleasing for your websites for a while now — and they’re perfect for a little Halloween session with your website visitors and customers.

So, Happy Halloween to everyone, we hope you have fun dressing in costume, trick or treating or cutting out pumpkins! Spend a safe and Spooktacular Halloween.

Tips for Dominating Search in Local Marketplaces

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Online marketing has become very crucial in recent years. Be it a small or a big business- online marketing has become a new sensation and success mantra for any kind and type of business.

Image Source: Search Engine Land

The SEO industry is changing rapidly. With increasing advancement in science and technology, many new tactics and tools have been introduced in the market and the IT sector which can help your business to achieve a good rank on the search engine. A better ranking on search engine popularizes your company amongst a mass, without many efforts.

Following are some tips which may help you on dominating search in local marketplaces:

1) Optimize your business listing properly

Google My Business is the core of SEO strategy. It contains all the kinds of information about your business and also presents it in the best way to search engine users. So, if you optimize your business listings properly, then it will be a lot easier for the potential customers to find your company on the web. Poor optimization only harms your ranking and ultimately reputation of your business.

2) Presentation is very important

The all over presentation of the web page containing information about your business is very crucial. For example, in a general business page, you are allowed to upload 3 photos- profile, logo, and cover. Make it worth. Make sure the photos you upload, speaks about the identity and authenticity of your brand or company. It should not be any vague photos, telling nothing about your business and seems out of the league.

3) Length of the keywords

It is a true fact that the length of the keywords affects the buyer’s intentions. Short-keywords are comparatively harder to rank. They are usually a part of information based searches. For example- you name your company BLUE WHALE, and you search this term, then the higher ranking will be for the links providing information of the animal blue whale and not your company. So, try to keep precisely longer keywords so that your company gets a better ranking.

4) Article’s length and focused keywords

Many times your web page contains articles of various kinds, it can be about the company or its policies etc. Try to make your content great rather than good. Make sure the article is precise and gives enough information. It should be easy to read. Use simple yet catchy words and one-liners. According to a study, shorter articles don’t provide much value and longer articles rank higher on Google SERPs.

Also, the keywords and the articles should not sound unnatural by any means.

5) The URL structure

It is one of the most important things to consider in order to dominate search rankings. Make sure to use canonicals to URLs. It simply puts an emphasis on the title and makes it visible on the search engines like Google. This proves imply involves activating the permalinks > postname option. This way your title is translated into an attractive and appealing keyword.

So, if you want a good name and popularity of your web page or company website, then just follow above mentioned few steps and you will end up getting very good rankings on any search engine.

 

Source: Up City, World Update, Forbes

How to Protect Your Site From Negative SEO

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Every one of us is aware of the fact that online marketing is very important. But, with it comes to some complications as well. One of the major draw backs of online marketing is negative SEO, and it is very real. It has the possibility to destroy or damage your website through the use of malicious back links and aggressive back link spamming.

It is a legitimate danger which can result in loss of organic search visibility as well as revenue of the business. The person doing this tries to block down your website by hundreds of spam links, number of fake reviews or just hacks your website outright. None of us want to be a victim of negative SEO instead wants to protect the website from potential attacks and threats which are present online.

Following are some tactics which you can use to protect your website from negative SEO

1) Regularly audit your links

Monitoring the growth of your link profile is by far the best and easiest way to spot out the suspicious activity before it goes out of control. Also, it a good practice for any kind of business. This growth data is available in form of graph. And, whenever you notice a sudden huge spike or drop and you haven’t been working on any kind of link building, it is an indication that your website is not safe.

2) Replace all kinds of default Username

One should try to create unique username other than- “Admin”. This potentially cuts down the risks of attacks because a potential hacker will not only have to guess the password but the username as well.  You can do this by creating a new admin account. This ensures the protection of your website.

3) Restrict the number of login attempts

All the negative attacks involve repeated attempts to guess the passwords, if you can restrict the number of attempts the attacker can make, you can prevent any kind of unauthorized access. If too many attempts are made, then the IP address gets blocked temporarily. This process also involves the use of captcha verification, which helps to prevent many forced software attacks.

4) Always try your best to protect your website from Malware and Hackers

Security is extremely important. The last thing one wants is spam without his/her knowledge, on his/her website along with the threats of negative SEO all around.

5) Keep an eye on your social media mentions

Though social media proves to be a good platform for the promotion of your website, it also comes with drawbacks of its own. Many times, hackers create some fake accounts using the name of your company. Try to remove all these fake profiles by reporting them as spam before they start to get followers. To find out who is using your tag name you can use various tools like- Mention.net. So, as soon as anyone uses your brand name on social media, you will be informed and you can take further actions.

So, by following above mentioned easy steps you can protect your website from all sorts of negative SEO tactics and work smoothly without any kind of worry as well.

How To Calculate The Right PPC Budget For Your Business

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image source: Inramstechnology.com

image source: Inramstechnology.com

Pay Per Click or PPC budget is a tricky one for a business as it requires planning and calculations just like any other advertising strategies yet it is something that may be considered to pull up the sales to a desirable platform where other means may be failing.

First, planning is required to determine the aim you wish to achieve with this budget. The main aim is acquiring a desired or estimated number of customers while paying not beyond a specific limit within a set time period. Therefore, the objective is something that is specific, can be measured and achieved, relevant and also time bound.

To determine the budget, certain formulae can be used to determine possible conversions of prospective customers and accordingly a budget can be set. But it’s not that easy. You will also be required to determine competitor’s activities with regard to paid advertising strategies, researching on appropriate keywords and also cost per customer.

How to determine lead generation?

Let’s first consider the formulae available to decide upon lead generation.

  • (Revenue / Sales Period) / Average Sale = Number of Customers
  • Number of customers / Conversion Rate = Number of leads
  • Number of leads / Conversion Rate on Traffic = Amount of Traffic

If we fill the equations with some real numbers, we will arrive at a possible lead generation value through which we can determine if the PPC budget is worth considering or not. If it’s worth it then, we go to the next step that is to analyze competitor activities.

Analyzing competitor activities

Analyzing the Google AdWords of competitors is the next step which can be achieved using software like SpyFu and Moz Pro. These can give you lot of details about expenditure, keywords that are targeted and advertisements. Accordingly, a rough estimate can be drawn to guess the budget of competitors. However, that’s not enough as it’s the keywords that determine the volume of traffic and also the cost effectiveness.

Understanding Keywords Research

In order to determine which keywords will fetch more bulk of traffic with less expenditure, a sound keyword research is required. Google AdWords is a free tool which will help to determine the most used keywords. Using the following formula we can determine a rough estimate of annual traffic:-

Monthly keyword searches X Click-Through Rate = Estimated Monthly Traffic X 12 =Estimated Annual Traffic

Based on results, you can determine the budget either by increasing keywords to achieve the business objective or whether the leads which pour in through other advertising means like social media, SEO and email should be increased.

Determining a PPC budget is challenging in the sense that lot of assumptions and pre-conditions have to be decided based on various factors like previous experience and research of variables and doing the calculations to reach a plausible amount of expenditure. The main aim is to fill up possible gaps present in rest of the advertising strategies while remaining within expenditure limit.

SEO for your Shopify Store

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So, do you run your own Shopify store? And whenever you see visitors are showing interests on your store and products, you just can’t hide your joy?

However, this only happens seldom. This is perhaps because your Shopify store might not be doing well in organic search results. Organic search results are the best way to boost your store’s traffic and close more deals.

The search traffic is a crucial criterion for any online business. So, in this article, you will know about the importance of SEO (Search Engine Optimization) and some SEO tips in order to grow your Shopify store business.

Importance of SEO

Generally, the customers search a keyword related to your product and as an online business owner, it is your responsibility to make the efforts to place the website at the highest rank of the search engine results.

SEO plays an important role in order to fetch a high rank in search results for your website. The e-mail marketing, social media marketing or paid advertising can attract potential customers instantly, but at the same time, they are costly too. Many of new business owners may not afford such investment at the initial phases of their business.

In that case, SEO can be your true companion as it is very cost-effective. It can take some time to get a visible result from SEO, but you have to be patient enough, and it is all worth it. You have to be very choosy about your keyword as keywords play a crucial role when it comes to the concept of ranking.

Now let’s take a look at some simple SEO tips through which you can grow your Shopify store.

SEO Tips

Shopify itself is associated with lots of solid SEO features, such as:

  • Editable meta descriptions, title tags, and URLs for the website pages.
  • For all the images as well as file names of images, it is providing ALT tags that can be edited.
  • txt and sitemap.XML files can be generated automatically.
  • Methods preventing duplicate contents.

So, you already have lots of powerful SEO strategies and now you just have to take the advantages over these built-in SEO features like the following:

  • You can edit your Shopify store’s title tag. You can also set the title tags for all of your products, page, and collection in Shopify. You can make some required adjustments in the Search engine part of your Shopify store.
  • The Meta description is a very important part of your website. Generally, Shopify automatically sets the meta description content for your website. But, you can customize it considering your business strategies in mind. The meta description should be updated for the home page as well as for every inner page, blog posts and the likes through your Shopify admin panel.
  • You should add the major keywords in your website’s page titles in order to make it visible in the search result.
  • A simple and well descriptive content can pull a lot of potential customers to your website.

It is important to know that SEO can be an essential tool for your Shopify store and through the simple SEO tips you can get a tremendous visible result.

Is your website visible on search engines? If not, you are losing Customers!
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