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How Bing SEO Differs from Google SEO?

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We often forget to explore and understand the business opportunities which are provided by various search engines other than Google. Yahoo and Bing are undoubtedly two famous names. To a great surprise, they contribute about 33.6 % to the total searches in the U.S. In certain other industries, the percentile is even more when it comes to the total searches related to education, automotive, fashion, telecommunication, and the likes.

Google SEO and Bing SEO differ from each other considerably but if you know about Google SEO or have invested in it then you can easily see the search results on the various other search engines too. This implies because Google and Bing have many common ranking signals.

A few important differences between Bing SEO and Google SEO are as follows:


Google’s search concept basically relies on the Semantic search theory- it focuses more on accuracy. Google tries to sense the intention behind the search. For this matter, the visitor is not required to enter the exact keywords for the right results. On the contrary, Bing requires the visitor to enter the most exact keywords for the optimum search results.

Moreover, if you are searching for something which can yield multiple meanings for a particular search, then Google makes use of Contextual clues whereas Bing focuses more on the local search results first.

Meta Keywords

As stated above, both the search engines Google and Bing share some common ranking signals. But Google doesn’t consider Meta Keyword as its ranking signal, unlike Bing which considers Meta Keywords to pose substantial influence on the search results.


Both Google and Bing give enough weight to the Backlinks. They basically are signs that indicate that your content proved useful to the visitors or the information provided by you is authentic and trustworthy.

Google accomplishes this with the help of PageRank whereas Bing relies on the age of the domain and other related extensions.

Social Signals

Google pays very less attention to the Social Signals whereas Bing is much more possessive about the Social Signals and considers it really important.

For facilitating business through Bing SEO, you will have to gather audience, tweets, likes, shares on various social media platforms. While Google considers Twitter and Facebook pages as merely indexed pages.

Multimedia Content

When it comes to multimedia content, both Google and Bing share a huge difference. Bing supports audio, video, graphics web content. It can also comprehend the content on the Flash Websites. That means, if you are looking for business through Bing and your website has a great deal of multimedia content, then it will be encouraged via Bing SEO.

Google primarily focuses on textual content and treats it as a priority, while Bing encourages more of the visually appealing and the multimedia content.

So, above mentioned are a few differences that make Google SEO differ from that of Bing SEO.


Sources: [1] [2] [3] [4]

Web Design Trends Predictions For 2018

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Looking at the ongoing trends used in web design market, there is no denying that the motto for 2018’s web design trends will be ‘ready for everything’.

With the growing technology, we should be ready for some good technological surprises in the area of graphic web designing. All this is happening or will happen in the future due to the changing taste of the customers.

So, let’s look at some of the web design trends which may play an important role in 2018:

  • Telling a story through the web designs and conveying emotions

Storytelling is going to be the most used web design trend in 2018 without any doubt. Storytelling helps to connect the customers with the company they are interested in, as they convey the motto and bigger picture of that company.

So while designing a web page makes sure to put up a good story – that will keep the customers engaged to the company’s products, services etc. This web design trend of 2018 is all about building a more emotional or humane connection.

  • Use of Mobile phones will be prioritized

We all are aware that in today’s time, a person is more close to his/her mobile than any other thing. It is because it contains each and every kind of information you need on a daily basis and makes your work easy also.

So, in 2018, those web designs will be preferred more which are mobile-friendly. In fact, Accelerated Mobile Pages, (an open source coding which has the ability to load the websites more quickly), will be an important part of this trend.

  • Adoption of new trends of fonts and coolers

In order to keep up with the changing and the modernizing of the layout trends, one will need the type of fonts which have the ability to catch the attention of the customers and are new as well.

For, example bold colors and large fonts will help to keep the attention of the visitors on your website. They will be easier to read. The font colors will not be usual or boring. The main aim will be to create blissful and easy experiences for the customers.

  • Gauging the mood of the customers for proper interface

Honestly speaking, it will be a very huge and brand new web design trend in the coming year. This is difficult but not impossible. If human mood can be predicted and it can be used for design interface, then it would be a very witty invention in the world of web design. This is the reason that the mobile apps and software are becoming more and more personal.

  • Blending of progressive web apps with web designing

We all are aware of the fact that, various apps constitute about 60-70% of our mobile’s media. Now, this point was noted by web designers and they are coming out with various ways, to mix the best features of the web with various apps. In technical terms, this blending is called as Progressive Web App. Some examples of the same include- push notifications, splash screens etc.

Source: [1] [2] [3]

SEO Predictions for 2018

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SEO Predictions for 2018


The concept of SEO is evolving with each passing day. With new Google updates paving the path, many SEO practices have also come in the limelight.

In this case, the website owners too will have to make various strategies in order to enable their website stand among the top searches. For this, one should be aware of the latest Google updates and the SEO trends.

Here listed are some of the SEO predictions for the year 2018:

  • The evolvement of SERP features

Apart from the traditional organic ranking, in order to gain an audience on a website, SERP features too are becoming the choice of the website marketers. Some of the SERP features are local packs, featured snippets, knowledge panels etc.

Now the question is how can you accomplish this?

Well, with the help of software, one can easily find out the ranking of their website in accordance with the SERP features. Moreover, one can also supervise and find out those SERP features which boost your website’s keywords and that which also direct the targeted audience.

  • Structured data

It is a well-known fact that the area of search results is getting wider in terms of diversity. Under such scenario, one cannot ignore the chance to make full use of this fact. Structured data helps search engines to understand content using specific vocabulary, it also specifies the fact that how a content should be presented on SERPs. So, they definitely enhance your SEO ranking, and so you should try to incorporate structured data as soon as possible.

  • The fastest survives

Speed plays a vital role. It not only serves as a parameter that decides the ranking of your website but also serves as a major UX factor. The question arises what is termed as the “fastest”? Google specifies the page that loads in 3 seconds.

To begin with, examine the Google’s page speed. Launch the website auditor and build a project. After this, switch to the content analysis and enumerate the page on which the test needs to be carried upon.

  • Relevance 2.0

Google employs a number of ways to check the quality of content. One way out of them is to check if a piece of content is comprehensive or not. So, try to compress your content too. For this, you can use tools like Website Auditor or TF-IDF tools. These tools, search the best pages which can give you top ranking on search engines.

  • Voice search is the DEAL

Still not sure about carrying the search via voice? Let us tell you that as per Google census about 50% of the people carry voice search and this percentile is growing at a very fast pace. The most lucid feature about the voice search process is that one can use very common and normal sentences for the same.

These are some of the SEO predictions and trends that are expected to rule in 2018. What are your views on this? Do share with us in the comments.

Source: [1] [2] [3]

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Common PPC Keyword Mistakes

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Pay per click or PPC keyword has a major role to play in determining the incoming traffic. It’s important to take care that keyword mistakes are avoided to prevent loss of traffic in any possible way. Finding the right keywords and stringing them together with proper research requires a lot of brainstorming and hard work. Therefore, avoiding the common PPC keyword mistakes will take care of losing important traffic.


A lot of money may be wasted due to PPC keyword mistakes as the ads may fail to show up or may show less thus, losing relevant traffic to a great extent. Check out the common PPC keyword mistakes and avoid them to prevent loss of money and traffic.

  • A very broad match

A lot of irrelevant traffic and money wastage happens due to a very broad match. Broad matching often creates audiences being strayed off to wrong landing pages thus, losing relevant traffic in the process. Similarly, often the wrong audience may land up on your landing page. Therefore, money and traffic both are wasted. By modified broad match, the irrelevant searches may be curtailed yet certain amount will still fall under broad match.

  • Negative Match

It’s a specification of words for which the ad shouldn’t show up for. This way money will not be wasted as the ad won’t show up for irrelevant searches. For example, if you are selling ‘flower pots’ and don’t want the searches to show up for ‘flower seeds’ then ‘seeds’ can be put into the negative search.

  • Phrase Match

This can reduce the problems of the broad match by narrowing down your targeted audience to the relevant ones. Quotation marks can be given to set keywords to phrase match so that Google will allow your ads to appear for the most relevant audience.

  • Exact match

This has to be used with care as in exact match the audience who types the exact keyword string will be able to see your ads. This way the searches become quite restricted but irrelevant searches can be curtailed most. On one hand, wastage of money can be avoided but on the other hand, risks of losing some potential audience may be present. Exact match keyword setting can be done by putting the keyword in square brackets.

  • Aiming unrealistic keywords

As it’s a known fact that selecting the right keywords is a challenge, therefore, most mistakes happen while keeping high expectations from keywords which end up with the unrealistic ones. Competitive keywords must be avoided as it’s misleading that traffic will increase. To save money and get results fast, avoid using competitive keywords. Rather use keywords which will attempt to get users to the brink of conversion. For example, rather than using the keyword ‘Resorts’, use ‘Disney Resorts’ which will make the difference.

  • Focusing on one or few keywords

Avoid focusing on one or few keywords. Understand user psychology to make a relevant string of keywords, so that it can draw the target audience which will also have more chances of conversion.

Best WordPress Plugins for 2017

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WordPress plugins are used to increase the functioning of your website without knowing a single line of code. A plugin is a software with a multiplicity of features which when added to your WordPress website can increase its functionality. The WordPress plugins are usually written in PHP language which is integrated easily with WordPress. There are many plugins available on the web that can be downloaded free of cost. Here are the best WordPress plugins for 2017:

  1. WordPress SEO by Yoast

Yoast SEO plugin is an all-in-one plugin that helps you with your website optimization. It is available in the premium as well as free version. It has a meta box for setting the focus keyword, the keyword you’d like your post or page to rank for in the search results.. It enables to set the right keywords at the right places. You don’t have to set Meta description for each of your post, Yoast SEO does it for you automatically.

Yoast SEO Premium plugin has many additional benefits. Some of them are being able to pick 5 focus keywords, internal linking suggestions and many more!

  1. Backup Buddy

Backup Buddy is known to be the best, easiest and so far the most reliable WordPress plugin for data backup. It has a feature of automatic scheduling of data backup of your site. It provides cloud backup, so you need not worry about losing your website content at any point of time. Having a up-to-date backup of your WordPress websites is critical for protecting your website.

  1. W3 total cache

This WordPress plugin is meant to improve your website’s speed performance and search engine rankings. It optimizes the user’s experience and boosts the loading speed of the page. It has a feature to setup browser, content delivery system, compresses page and page caching. This enables the downloading of the page fast and improves user’s browsing experience.

  1. Gravity Forms

If you are a beginner at handling a WordPress website, then Gravity Forms is all you need. It is the easiest way to set up any online form to your WordPress site virtually. With Gravity Forms, you can instantly create and publish forms. It is the best user-friendly WordPress form plugin.

  1. Thrive Leads

Using Thrive Leads provides four major benefits. It designs and deploys every type of opt-in form you need into one plugin. It boosts the page optimization by advanced targeting. It has A/B testing engine to increase conversion rate. It also provides insight of the performance through its actionable reporting.

  1. Edit Flow

Edit Flow WordPress Plugin provides the editorial workforce structure for the sites. It features includes, custom status, editorial metadata, editorial comment, calendar, notifications etc.

  1. SumoMe


SumoMe is a WordPress plugin used for growing your email list. Through this plugin, you will make it easier for your readers to join your email list and share your articles.

You will also have various options on how you choose to have the email address of your visitors, be it through a fancy lightbox pop up to build email subscriptions, a scroll box that is triggered by how far your reader makes it down the screen or a Smart Bar which is a Floating Bar that can appear at the top or bottom of your website.

  1. Google Analytics WD

This plugin enables to view the Google Analytics report within your WordPress site. It lets you schedule your email reports, handles Goals and Custom Dimensions from your site itself.

  1. WP Smush

It is a plugin which lets you optimize your images without losing their quality. It is easy to use and enables to load your website faster.  WP Smush cuts all the unnecessary data without slowing down your site.

SEO Tips for Photo Website

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seo tips for photo websites


If you are brain storming on how to increase traffic to your photo website then there are some easy SEO tips you can find in this article.

The aim of SEO or Search Engine Optimization is to drive the internet traffic towards your website by making it easily and readily available in search results. It’s not rocket science but a matter of using the right keywords and certain internet tools in right ways that do the entire trick. Check out the list of seo tips below:

  1. Create a strategic list of relevant keywords search

Keywords play one of the most important roles in search engine optimization. There are several Google tools which can be used in a strategic manner to find the most relevant keywords. Framing the keywords in the right manner is also a trick which you can find more through research and surfing of the internet itself.

  1. Images must be optimized

Images can be optimized by using keywords for photo file names in the title tags and alt tags. Search engine increases the relevance scores of photos with long descriptive captions strung with relevant keywords.

  1. Make use of image book marking sites

There are sites like Deviantart, Flikr, which link your pictures and make them available more on the internet and social media.

  1. Look for relevant keywords and search terms

The relevant keywords and search terms for your website related to photos can be looked up in the search console in Google Webmaster Tools. It provides more information than Google Analytics.

  1. Look for popular keywords that are appropriate for your website

You can seek out the relevant keywords for your website using Google keyword planner. This tool also gives a variety of data for each keyword which can determine the level of competition as well.

  1. Research for keywords using Keyword Tool.Io

To work on the internet and make your website popular where a lot of traffic flows in daily, it’s also important to do proper, significant research. You can unearth new keywords that are very appropriate for your website and will fetch good traffic as well.

  1. Using social media sites

The social media sites can be used strategically to improve traffic into your photo website. You can create a page or an account on Facebook and Twitter as these are social sites where many people frequent every moment all across the globe.

  1. Create content and possible questions and answers

Another way of attracting traffic to your site is by creating Frequently Asked Questions and their answers. Think of relevant questions and their answers for which people might be searching the internet. These should be relevant to your photo website and also include keywords stringed properly.

  1. Study the psychology of relevant audience

Try and read the psychology of the relevant audience whose attention you are seeking to understand the right keywords and frame those strings correctly. These strings of keywords can be used in your photo website for images as well as content.

Try the above-mentioned seo tips and tricks, and we are sure your website would perform much better.

Happy Halloween from Simplio Web Studio

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Halloween is traditionally celebrated at all countries and is seen as a grand holiday. If you are one of the business owners who would love to make perfect Halloween products designs we are here to help. Our services includes invitation cards, paper products, party decorations, greeting cards, stickers, t-shirts designs, graphics, web design and many more.

simpliowebstudioThis happy Halloween we are also offering our clients Characters, illustrations, little witch, bats, bunting, floral elements, pumpkin, hats, frames, leaves and many more graphics. We at Simplio Web Studio believes in the spirit of fun and what could be more fun than dressing up as a ghost, goblin, or a witch! We have a great team of talented, experienced designs who can design unique spooky designs. So, you can be sure that the costume you are going to wear this Halloween would be uncommon and scary.

The whole of US celebrates the festival of Halloween or the Hallows’ Eve or All Saints’ Eve on 31st October on every year. This particular time of the year is dedicated to remembering the dead people. Halloween a Christian Religious festival includes activities like trick-or-treat, costume parties, carving pumpkins into jack-o’-lanterns, lighting bonfires and many others. At other places, people celebrate this festival by visiting churches and lighting candles in the graveyard. So, we are here to offer you web design, development and SEO services to grab the attention of your clients, customers or visitors.

happy-halloweenSimplio Web Studio, as one of the most successful agencies within the Digital marketing world boasts about their one-of-a-kind, instantly recognizable range of Halloween Designs. The spooky designs, eye-catching names, and adventurous titles have been pleasing for your websites for a while now — and they’re perfect for a little Halloween session with your website visitors and customers.

So, Happy Halloween to everyone, we hope you have fun dressing in costume, trick or treating or cutting out pumpkins! Spend a safe and Spooktacular Halloween.

Tips for Dominating Search in Local Marketplaces

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Online marketing has become very crucial in recent years. Be it a small or a big business- online marketing has become a new sensation and success mantra for any kind and type of business.

Image Source: Search Engine Land

The SEO industry is changing rapidly. With increasing advancement in science and technology, many new tactics and tools have been introduced in the market and the IT sector which can help your business to achieve a good rank on the search engine. A better ranking on search engine popularizes your company amongst a mass, without many efforts.

Following are some tips which may help you on dominating search in local marketplaces:

1) Optimize your business listing properly

Google My Business is the core of SEO strategy. It contains all the kinds of information about your business and also presents it in the best way to search engine users. So, if you optimize your business listings properly, then it will be a lot easier for the potential customers to find your company on the web. Poor optimization only harms your ranking and ultimately reputation of your business.

2) Presentation is very important

The all over presentation of the web page containing information about your business is very crucial. For example, in a general business page, you are allowed to upload 3 photos- profile, logo, and cover. Make it worth. Make sure the photos you upload, speaks about the identity and authenticity of your brand or company. It should not be any vague photos, telling nothing about your business and seems out of the league.

3) Length of the keywords

It is a true fact that the length of the keywords affects the buyer’s intentions. Short-keywords are comparatively harder to rank. They are usually a part of information based searches. For example- you name your company BLUE WHALE, and you search this term, then the higher ranking will be for the links providing information of the animal blue whale and not your company. So, try to keep precisely longer keywords so that your company gets a better ranking.

4) Article’s length and focused keywords

Many times your web page contains articles of various kinds, it can be about the company or its policies etc. Try to make your content great rather than good. Make sure the article is precise and gives enough information. It should be easy to read. Use simple yet catchy words and one-liners. According to a study, shorter articles don’t provide much value and longer articles rank higher on Google SERPs.

Also, the keywords and the articles should not sound unnatural by any means.

5) The URL structure

It is one of the most important things to consider in order to dominate search rankings. Make sure to use canonicals to URLs. It simply puts an emphasis on the title and makes it visible on the search engines like Google. This proves imply involves activating the permalinks > postname option. This way your title is translated into an attractive and appealing keyword.

So, if you want a good name and popularity of your web page or company website, then just follow above mentioned few steps and you will end up getting very good rankings on any search engine.


Source: Up City, World Update, Forbes

How to Protect Your Site From Negative SEO

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Every one of us is aware of the fact that online marketing is very important. But, with it comes to some complications as well. One of the major draw backs of online marketing is negative SEO, and it is very real. It has the possibility to destroy or damage your website through the use of malicious back links and aggressive back link spamming.

It is a legitimate danger which can result in loss of organic search visibility as well as revenue of the business. The person doing this tries to block down your website by hundreds of spam links, number of fake reviews or just hacks your website outright. None of us want to be a victim of negative SEO instead wants to protect the website from potential attacks and threats which are present online.

Following are some tactics which you can use to protect your website from negative SEO

1) Regularly audit your links

Monitoring the growth of your link profile is by far the best and easiest way to spot out the suspicious activity before it goes out of control. Also, it a good practice for any kind of business. This growth data is available in form of graph. And, whenever you notice a sudden huge spike or drop and you haven’t been working on any kind of link building, it is an indication that your website is not safe.

2) Replace all kinds of default Username

One should try to create unique username other than- “Admin”. This potentially cuts down the risks of attacks because a potential hacker will not only have to guess the password but the username as well.  You can do this by creating a new admin account. This ensures the protection of your website.

3) Restrict the number of login attempts

All the negative attacks involve repeated attempts to guess the passwords, if you can restrict the number of attempts the attacker can make, you can prevent any kind of unauthorized access. If too many attempts are made, then the IP address gets blocked temporarily. This process also involves the use of captcha verification, which helps to prevent many forced software attacks.

4) Always try your best to protect your website from Malware and Hackers

Security is extremely important. The last thing one wants is spam without his/her knowledge, on his/her website along with the threats of negative SEO all around.

5) Keep an eye on your social media mentions

Though social media proves to be a good platform for the promotion of your website, it also comes with drawbacks of its own. Many times, hackers create some fake accounts using the name of your company. Try to remove all these fake profiles by reporting them as spam before they start to get followers. To find out who is using your tag name you can use various tools like- So, as soon as anyone uses your brand name on social media, you will be informed and you can take further actions.

So, by following above mentioned easy steps you can protect your website from all sorts of negative SEO tactics and work smoothly without any kind of worry as well.