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Pay Per Click Marketing Trends in 2017

E-Commerce, SEO Tips No Comment
pay-per-click-marketing-trends-in-2017

Image: iamwire.com

There are many ways to make money through the internet. And something that has been talked about over the past few years in PPC or Pay Per Click. Most of us are familiar with how PPCs work. Now, let us talk about some of the trends and predictions in the field of Pay Per Click and how to keep up with it to get the maximum out for your business.

  1. The importance of video advertising

Video marketing and video advertising is a growing and efficient way to showcase your product or idea to the world. It has allowed for smaller companies and business owners to interact with their customers in a more personal and interactive level.

  1. Conversion rates will become more important

With all the new software and tools and the ever-growing ad space on the internet, it will become more important to convert your clicks into actions that are more profitable to the owner. It is a field of science that requires being researched and is no longer just a game of chance.

  1. Remarketing will grow in significance

Remarketing is growing in importance and is being more widely used by companies and websites to improve their traffic and profit. Companies are increasing their budget on reconnecting with people who have previously browsed or ordered items from them.

  1. Refunds will be claimed against invalid and accidental traffic

More and more agencies are demanding more transparencies. There are many tools available that help to distinguish valid paid traffic from the invalid and accidental ones. This means that the thousands of unknown and accidental clicks will no longer be counted and the agencies are keeping count of these accidental clicks and prevents it from counting.

  1. B2B targeting across multiple platforms will be coming faster than you think

Business to business transaction will become faster and easier in the near future. There are already companies who have started giving more importance to business to business transactions.

  1. Media buying software will be more efficient across multiple platforms

As marketers are trying to acquire more inventories and evade the elasticity of price change, they will begin to seek more support from platforms like Bing etc. to maintain the workflow over the multiple platforms, it is important to come up with a single integrated software solution, especially with the big players.

  1. Bing is going to grow in importance

Bing has always been second to the global leader, Google. But Bing is slowly growing in importance and use. It is cheaper when it comes to ads and more in use when compared to Google, with the older generation in particular.

  1. Live data in ads

Live data in ads are growing in importance and will continue to grow over the years. It allows you to display live real time data including availability, date, inventory etc.

PPC is steadily growing in importance and will become more important as the time passes. With these predictions and trends for the year 2017, you can make sure that you stay one step ahead of your competition.

 

Source: BusinesstoCommunity, SEJ, LinkedIn

 

10 Ways to Use Instagram for E-Commerce Marketing

Social Media No Comment
Image (c): Entrepreneur.com

Image (c): Entrepreneur.com

Unlike social media like Pinterest and Facebook, Instagram does not have business oriented features. It has a user base of 300 million, of which 60% are within the age group of 18 to 34. Almost 93% of the premier brands have their presence on Instagram site. Therefore, it has tremendous potentialities for E-commerce marketing. Below are the 10 ways that will facilitate e-commerce marketing, particularly, the new products or services.

  1. Showcasing Action Photos

Let your viewers know, how it works, by watching photos in action. Actions bring your prospective customers to come to action for buying your products. Sephora, a cosmetic chain, posts eye-dilating photos of nail polish, swatches of lip gloss shades of eye-shadow. Benefit Cosmetics, based in San Francisco post photos of the effect its products that puts on the users; before and after use.

  1. Run a Contest

With the ease of taking photos and videos on mobile cell phones, more and more youth are tending to pursue the hobby of photography. They will be highly motivated and urged upon to visit the Instagram site, if you could arrange a photo contest on this site and pick up the best ones and award attractive prizes. Include a contest-specific hashtag for each campaign

  1. Go Behind the Screen

People always like to see things or events, taking place behind the screen. Get personalized with your followers by affording exclusive opportunity to sneak peak latest events, new products and other happenings. Burbery, a fashion brand posted real time photos of a fashion show, commercial film shoots and behind-the scene looks.

  1. Take Lifestyle Photos

Virtual life-size images put better visual impact than diminished photos. When the prospective customers see life-size photos, they visualize themselves in real functioning status. They will then be prompted to go in for that particular product. A clothing retailer, named Tsuru posted a photo of a customer wearing one of its different products, in a party setting.

  1. Integrate your Ecommerce Website with Instagram Photos

A customer, wearing the particular brand’s merchandise, is another way of getting the customers involved. A widget can be used on the brand’s home page

  1. Give Adventure to Followers

You can give opportunity to your consumers for having an inside look by sharing conferences and other industry and trade shows.

  1. .Post Videos

You can get short-form video platform Vine through which you can create innovative mixing of things and post videos, in between the images

  1. Launch an Online Store

If you are not ready to set up an ecommerce website, you can avail the instant virtual storefront of Instagram. You can make sales without any investment

  1. Humanize Your Brand

You can do this by sharing photos of your staff office extracurricular activities. Consumers are curious to know about your people, culture and values.

  1. Deliver a Personal Experience

If you have a restaurant, store or brick-and-mortar establishment, you can induce people to visit your establishment and have a personal experience of what your product or services can really provide. Showcase your facility through Instagram.

Google Penalties That Could Harm Your Website (Part 3)

SEO Tips No Comment
(c) image: redflyseo.co.za

(c) image: redflyseo.co.za

Google is committed to providing good quality, accurate and ethical information to the users. The search engine imposes penalties on the website having content with stuffed keywords, several affiliated links, and spam content etc. If you are looking for enhanced rankings in the search engine and to prevent Google penalties, you should take care of all these issues.

  1. Exchange of links

If you allow the exchange of links with Webmasters for getting more links, Google Analytics will treat it as ethical. Even if you offer free gifts for the sake of reviews, it will be treated by Google as unprofessional.

  1. Content with stuffed keywords

Some of the businesses populate their websites with content having too many keywords to get listed on the first page of search results. However, Google imposes penalties on websites having content with stuffed keywords. Therefore, to prevent Google penalties on your website, you should limit the use of keywords to 4 times. However, you can make use of alternative keywords to get noticed by the search engine. The content should be unique and informative. It should be engaging and provide useful information about your products and services. Google gives importance to the sites having unique and informative content. It improves the ranking of your site in the search engines too.

  1. Too Many affiliate links on the website

Google imposes penalties on the website with too many affiliate links. Therefore, you should limit the use of affiliated links on your website.

  1. Comments spam

You should frequently check your website and delete unwanted spam comments. You can also make use of automated spam detection algorithm to prevent content spam on your website. It helps to overcome content spam and avoid Google penalties automatically. You can also completely eliminate the comments space to prevent Google penalties.

  1. Avoid Black Hat SEO

Many websites just employ techniques and strategies like invisible text, unrelated keywords, page swapping, keyword stuffing and doorway pages just to get ranked on the first page results of the search engines and get the quick financial results. Black Hat SEO does not give importance to the human audience. Google bans websites using black hat SEO. You should hire top notch content writers to write content with right keywords and alternative keywords to generate organic content and offer handsome returns on investment in long-term. It is to be noted that Google reduces your website ranking if the users frequently click on the back key to useful information at other sites. Therefore, you need to populate your site with relevant, useful and engaging content to get the users and convert them into potential customers. It is one of the organic methods aka white hat techniques to improve page ranking and win customers.

  1. Speedy Link Building

You should avoid inbound links from unrelated websites. Instead, you should get links from high PR and relevant sites to improve search engine rankings. You can outsource the article writing as well as submission of articles in free article databases, and guest blogs.  It helps to get best inbound links and improve your ranking.

Facebook Live Helpful New Features

Social Media No Comment
credits: theverge.com

credits: theverge.com

Facebook has a new feature which introduces a live video streaming platform that started receiving a lot of hits couple of weeks back. The best among those features was the ability to “go live” from the desktop and laptops computers. The creator of the video will be able to stream from their web browser to their facebook page. You can also add live contributors to stream on your page. You can also highlight a comment by pin live comments. These features also make Facebook Live much more competitive with YouTube where daily users often record from their personal computers. There are few helpful and new features introduced by facebook recently. The six latest Facebook Live features and tools are mentioned below.

  1. Go Live from desktop and laptop computers

Facebook pages have now got this new ability to go live through the web browser on the laptop or desktop computers. Facebook claims that this feature makes it easier for the daily vloggers and various other broadcasters to upload their videos. Facebook Live enables users to go live and stream their videos via a web browser.

  1. Live Contributor: New Role

This feature enables a person to assign a particular individual to go live on their behalf provided the person is the admin of that facebook page. Earlier only facebook page admins could use facebook live. This was problematic if there is a large team of contributors because at first they have to become page admins and after that only they can start streaming video on the facebook page. But, now the live contributors can start streaming live whenever they find something interesting and would like to share. This means there is no need to give special facebook page admin privileges as before.

  1. Pin Live Comments

Facebook has also added the feature to pin comment below the live broadcast. Pinning comments to live video streaming and also highlighting them has become a major attraction to the Facebook Live users. In this way, you can highlight comments for the viewers and make it look livelier.

  1. Video Permalinks

Facebook is also adding permalinks for the videos. There is a particular format for the video permalink which is like facebook.com/pagename/videos. If you are visiting the permalink, you will be able to see the live video if it is being broadcasted currently. Along with this, all the other live and non-live videos can also be viewed. It helps in easy accessibility for the user.

  1. Profile Video Insights

This feature gives special privilege to public figures including celebrities, politicians, and others to gain access to some new metrics for live and uploaded videos. The video insights for profiles metrics will include the below-mentioned points.

  • A number of views.
  • Minutes viewed.
  • Comments, reactions, and shares.
  1. Cross posting after the end of live broadcast

The live video which was streamed can now be published in multiple pages at once after the video streaming is complete. Earlier, uploaded videos could be cross posted only to pages that had different owners and same business managers.

 

Source: [1] [2] [3]

Web Design Trends You Can Expect in 2017

Web Design Tips No Comment

2017-website-design-trendsAre you looking for the web design trends for the year 2017? You have gone to many places on the internet but yet to make up your mind? Then in this article, we are going to discuss in very simple terms as to what the trend of web design will be for the year 2017. It’s the time of the year when people start to look ahead and anticipate as to what the new trends will bring. Everybody is eager to see as to what 2017 has in store for website design and other elements.

Let us take a look at the top website design trends expected for the year 2017.

Importance of Content

In the previous years, we have seen too many things been added to the websites such as the sidebars, headers, sidebar ads, calls to action, banner ads, pop-ups, sign up boxes, comments, social media buttons and etc. All of these things together have made the websites clutter and cumbersome. This has led to distractions taking the focus away from the content for which the websites were the main attraction at the first place.

Therefore, in the year 2017 websites will move back to their basics of content emphasis rather than design elements. The idea is to decrease the amount of real estate on the website for decoration purposes and adding more useful content for the visitors. To get back to the core of the website development, the content needs extra deliberations. As it is the content which conveys to the audience about the businesses and services provided. If it is not for the content, then the websites will lose their true meaning and worth in the market.

Flat design termination

Flat design has more or less ended the creativity and the personality in a website design. When you remove the details on the flat website designs all you are left with is the sameness across all the platforms. This makes for a dull experience and is highly unacceptable in terms of website designs. Thankfully in the year, 2017 designers have started noticing this and there will be richer and better-looking website designs moving away from flat inspirations.

Everybody now realized that the website designs which are flat centric are not going to work in the long term. Therefore, adding some personality will bring new avenues for the website makers. Anybody who comes up with something fresh and out of the box is poised to disrupt the market for flat design websites. For once following the Google website design trend needs to end.

Geometric patterns

Another development for the year 2017 seems to lie in the geometric shapes patterns and lines. This trend started in the year 2016 and seems to continue for the year 2017. Websites with various geometric shapes have made their way into the mainstream. Especially the websites concerning themselves in the space of data science and analytics are making it big with geometrical shapes.

The above-mentioned points will make it clear for you to understand as to how the website designs will turn out to be in 2017. You have got an idea on the expected lines of deliverability for the website designs for the entire year.

Instagram Marketing Trends for 2017

Social Media No Comment
Image: Image: idigic.net

Image: Image: idigic.net

Instagram is a photo app and is recognized as the fastest growing social media. It has more than 500 million users. Unlike other social media, Instagram is bent upon expanding its activities. Below are the Instagram trends for 2017

  1. Instagram Stories

Launched in August 2016, the Instagram Stories, ask users to share their best photos, which vanishes after 24 hours. It allows you to tag people in updates besides linking to your content, which is beneficial for brands to direct people to their sites. It supports Boomerang.

  1. Instagram Direct

Instagram updated its Direct last year. It is the messaging part of the photo-sharing app. The number of users has skyrocketed from 80 million to 300 million since then, which indicates a further improvement in Direct.  Like Snapchat, the new feature of Instagram enables users to send their disappearing contents to their friends and followers. Once viewed, the content is removed from the inbox.

  1. Instagram Shopping

Recently, Instagram tied with 20 fashion brands for providing product tags that could be shopped. Tagging of certain items in the photos was allowed. Users could have a seamless shopping experience. They can click a tag for a detail view of the product. The shopper can continue to research the product without leaving the app. For making a purchase, the user can click on a Shop Now Button for reaching the landing page on the business website

  1. Instagram Business Tools

A recent update has compensated the hitherto lack of analytics. Accounts could now be verified as a business account, with the help of Instagram Business Tools. You can now add contact methods, unlock access to prompted analytics and post and give directions to your business. Through insight on Instagram, you can now uncover details about your followers, such as their demographics and behavior. From the analytics, you can identify the best performing posts and can optimize your posts. Your brands can reach to more people. It can now be linked to algorithm-based feed

  1. Expanded Video Options

The latest trend is that the video has a bigger role to play in the app. As against the earlier duration of 15 seconds for videos, it has now been increased to 60 seconds. This facilitates brands to try to engage users. Like Youtube, Periscope, and Facebook, Instagram is now testing for live video. Once the initial tests are completed, you can get this feature.

  1. Increasing Ad Options for brands

Mark Zuckerberg feels that if the advertisement is overly aggressive, it may seem less attractive to the users and thus growth will be restricted. Instagram has a number of options for brands to put their advertisement on the platform.

Instagram is the platform for driving sales through online retailers because of its visual and mobile-first features. Because of the above trends during 2017, Instagram is poised to look more authentic, compared to Facebook or Twitter. Online retailers can use user-generated Content (UGC), and can thus drive sales on their respective websites. The summative trend is that businesses will invest in selling through Instagram, during 2017.

 

Source: [1] [2]

Google to Automatically Add Call Extensions to Mobile Ads in February

What's New No Comment
© Search Engine Journal

© Search Engine Journal

The AdWords advertisers have been receiving several emails from the Google.

The mail stated that from 6th February 2017 the call extensions will be a part of mobile ads, a change that will have a prominent impact on the advertisers. Google has taken the complete responsibility of bringing about this change and according to them, mobile search will help to drive more calls to business. It is predicted to drive 19 % more call to the businesses. This will not happen if one only makes use of the landing pages which are available. Even though most advertisers have received this mail, there are cases of many advertisers not receiving such mail till date.

Google has decided to include the phone number acquired from the landing pages and include it in the mobile ads as a call extension. This change probably is not going to be much effective as it sounds to be. Most advertisers do not favour such change due to several reasons. There are many people who do not agree to pay for calls and there might be some people who do not prefer such phone calls.

There will be availability of automatic call extensions at the campaign or add group level. These calls will be reported at the main call extension report rather than in the automated extension report. In this way, one is able to view all the numbers which are being used both at your doing or the Google’s in one location.

There are many advertisers who use different phone numbers on landing pages instead of using call extensions. The spokesperson of Google has said that henceforth this case will screen for this type of scenes. It will not hold true when there are automatic call extensions from different phone numbers on the landing pages.

The advertisers need to opt out in case they do not agree to pay for the calls directed to the phone numbers on the landing pages. The given steps should be followed if one wants to opt out-

  • First, you need to visit the Ad extensions tab.
  • Second, you need to select “View: Automated extensions report.”
  • After that, click on the “Edit” option by scrolling down to the “Automated Extensions Options.”
  • Finally, you need to select the options which read “Do not use specific automated extensions for this account”.
  • There is an added option in the list of automated extensions introduced by the Google.

You should note that if you check this option after 6th February a need to remove any automatically generated call extensions might arise.On the other hand if you agree with the call extensions which will be automatically added to your mobile ads, you do not need to do anything. Simply sit back and let the change affect you in the following month. On the other hand for people who have the availability of such call extensions already, this change won’t be any new.

 

Source [1][2]

How to Avoid Google’s Mobile Interstitials Penalty

What's New No Comment

Finally, the Google has confirmed the activation of the intrusive mobile interstitial penalty. It has been successful in keeping its promise. It was formally introduced on 10th January 2017. Google’s John Mueller and Gary Gary Illyes has made such activation possible.

google-mobile-interstitials-penalty-good

© Search Engine Land

This penalty is only applied on interstitials that happen when a user is directed from a specific page to a specific Google mobile search result. This penalty will help to devalue the web pages in mobile search with intrusive interstitials. The Google recommends the use of such interstitials only on the mobile pages that have sufficient amount of space on the screen.

Ways To Avoid Google’s Mobile Interstitials Penalty

1. Be clear if such pop-ups actually serve a purpose

You can easily avoid the penalty by thinking like Google that aims to make the usage of internet more accessible and browsable. It takes special care for the mobile browsers. Care should be taken if you to analyze that your action serves an honest purpose.

2. The content can no longer be hidden with ads

Interstitials are preventing from reading a particular website. Therefore the Google targets such overlays that help to gray out the content beneath. It is highly recommended that such interstitials should be easy to remove by clicking on ‘X’.

3. The content marketing strategy needs to be developed

There is an essential need to develop the content marketing strategy which in turn helps to generate revenue. With the help of varied creative relevant content, one can attract the users easily. One can use content using a blog post, round-ups, guides, videos, infographics and much more. 4: There is a need to be mobile friendly
Although there is a need to remove the label of being mobile friendly from the sites, they still need to be mobile friendly. This need continues to be as important as it was before.

5. WordPress plugins should be checked-

There is a need for the WordPress users using pop-up messages and coupons to review carefully Google’s size guidelines. One can efficiently abide by Google’s guidelines by using such WordPress plugins to display interstitials. The only thing you should be careful of is to keep these small and non-obtrusive.

6. You can still utilize the interstitials which are triggered by exit intent

These interstitials are still not objected by the Google and one cannot be penalized for using them. Google’s main focus is on the interstitials that distract the interaction between the search click and while going through the page. They are not concerned with the interstitials which are triggered by the exit intent.

7. Penalisation will not be given for page to- page interaction

By no means does the Google target to penalize all the pages with interstitials. They are only concerned with the ones which the searchers can land on using the search results. Google does not forbid displaying an interstitial when one browses from one page to another.

On a whole, we can analyze that the Google is in search of new ways to improve our browsing experience.

Ecommerce Content Marketing Trends for 2017

E-Commerce No Comment
ecommerce-content-marketing-trends-for-2017

image: business2community.com

Content plays a vital role in e-commerce in 2017 too. The content marketers should focus on creating, distributing and promoting unique, relevant and engaging content to attract the audience, convert them into potential customers and retain them for the long-term for consistent sales growth and win handsome profits. The content marketers should spend more on promoting content and create more shows. Here is a list of eCommerce content marketing trends for 2017.

  1. Prefer YouTube videos over traditional TVs

It is a fact that the wide availability of smartphones in affordable range is the driving force for online videos. Among the online video channels, YouTube plays a vital role in attracting people of all ages, particularly youth. Therefore, content marketers should produce promotional videos targeting the relevant audience. You can hire top notch content writers to create an infographic that can be converted with ease into video content. You can also create more videos about products and services and publish them to YouTube because more and more users are searching for specifications, features, reviews of products like latest cars, smartphones, LED TVs, baby apparel, and so on before making a purchase decision. The videos can be converted to mobile formats with many free tools available online and increase mobile consumption for more sales.

  1. The e-commerce marketers should focus on content creation

Apart from videos, most of the audiences are searching online for product specifications, images, specifications and features before staging a purchase decision. Therefore, e-commerce marketers should give importance to creating informational, engaging and unique content to promote the products and services. Digital ads, videos, and well written promotional articles offer the rich dividends in the short, medium and long run. Businesses are spending around 80% on content marketing.

  1. Content promotion on social media

Social media sites like Facebook have introduced a feature – Instant articles to help eCommerce marketers to target the tech savvy. More and more people are spending increased time on social media even while on the move on their tablet PCs and smartphones. Promotional articles and videos on social media networks play a vital role in impressing the viewers about your products. Such content will help to convert the audience into potential customers. It also helps to establish a relationship with the customers and get their feedback for more assertive marketing strategies.

  1. Content distribution through press release

The press releases are expensive. It is not generating expected ROI when compared to other forms of content promotion. Therefore, going forward the demand for press releases is set to decline gradually.

Most of the people are not showing interest to read print media. Therefore, ads and content promotion in print media are likely to decline when compared to the digital media. Digital media is less expensive and generates ROI for longer periods with less investment.

  1. Research the niche

It is necessary to spend the time to understand what products and services are increasingly searched by customers online. You need to create content with less competing keywords to promote your products through publishing unique articles.

Content marketing helps to improve brand awareness. The opportunities for content marketing leaders will considerably increase going forward this 2017.

More than 70% of the people are reading the content to know about the companies and the products when compared to watching the commercials. The same trend is likely to continue this 2017.

(Source: 1, 2, 3)

Do you need AMP?

Mobile, Web Design Tips No Comment

AMP-accelerated-mobile-pagesAre you thinking as to why you should go with AMP or accelerated mobile pages? Then in this article, we are going to discuss the benefits of using accelerated mobile pages. We will make it really simple for you to understand so that you do not hesitate and make a better position. Let us get through this article and explore the possibilities of accelerated mobile pages. Let us begin.

However, before we begin latest simply explain what AMP stands for? It is simply a free and open source Framework that allows you to create mobile pages that are able to deliver contents easily and quickly. It contains the HTML, JavaScript, and the cache libraries which help to promote the speed of mobile pages. This is really helpful if your content is embedded in form of infographics, audio files, PDF and even video files.

So do you really need AMP?

The short answer for this would be that it depends on. However, no matter what business you are in if you are online then this new technology has the capability to turn around your business on its heads.

Speeding website loading

This is one of the most obvious reasons as to why you would be using AMP. This particular open source technology will help to eliminate useless elements that slow down your page load. It is clean, slick and really fast. This has been proven a long time ago that higher page speeds bring in more visitors every single time.

Increase in mobile ranking

Do not mistake AMP to be a ranking factor by itself. However, it does exert a positive influence on your mobile ranking because of its faster load time. If Google decides to prioritize AMPs, then it will surely have a direct impact on your ranking on Google and other search engines as well.

Server performance enhancing

If your site is able to generate lots of traffic from mobile, AMP will reduce the load on the servers and improve their performances.

Concerns

From the above positive sides of AMP, there are some concerns regarding it. Number 1 issue is the reduction in the ad revenue. Because of the factor of mobile connectivity, the ads revenue is severely limited. It is not easy to put on lots of ads and then expect AMP run easily on the pages. Another issue with that is of analytics. Google Analytics is yet to come live on the AMP pages.  It takes a lot of time for the placement and to collect and analyze the data too.

The above-mentioned points show you the positive and negative of the AMP.  It is now up to you whether you want to implement this new open source technology on your online efforts. The future of this technology is bright with some niggles. The issues will go away soon and it will be implemented on the largest scale. Therefore, to be on a safer side it is recommended to implement it as soon as possible.