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responsive-design-1Simplio Labs responsive-design-1

“Once we accept our limits, we go beyond them.”

Albert Einstein

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If you haven’t given a thought to adopting responsive web design yet, it is high time that you did. If you want to keep up with the web design trends and not lag behind your competitors, you should seriously consider building a responsive site for your business. Here are the five most important reasons that should convince you to take this decision. [caption id="" align="aligncenter" width="600"] Image source: Philippe Martin - https://www.flickr.com/photos/lafabriquedeblogs/8589066773[/caption]        

  1. Google Recommends It!

You could not think of a stronger reason to convince you to embrace responsive design. Ever since 2012, when Google first recommended the use of responsive design, this design technique has gained the reputation of the best way to optimize websites for smartphone viewing. Responsive sites use the same HTML and have only one URL, unlike separate mobile and desktop site versions. What this means for Google is that its bots can crawl and index the content of your site easily. This alone should be reason enough to adopt responsive design today!

  1. Lower Bounce Rate

In case a visitor lands onto your website and returns to the search engine result page immediately after that, without viewing any other page of your site, in the eyes of Google your site will not be considered the best match for the query that the visitor has made. If the visitor reaches your site through a mobile device and the site is not easy to view and navigate, this bounce rate is expected to be higher. However, when you incorporate responsive design elements into your website, the CSS values will change based on the device the site is viewed from. This will significantly lower the bounce rate. And given the fact that close to 28% of the visitors used their mobiles to browse the internet in 2013 and by 2015 this percentage is expected to exceed the percentage of desktop viewers, you should not ignore mobile traffic and mobile optimization unless you want to lose a lot of potential customers.

  1. 1 Website = 1 SEO Campaign

If you have both a desktop version and a mobile version of your site, you are most likely managing a separate SEO campaign for each. This is no doubt a tedious task, not to mention the costs involved. If you choose to employ responsive design, you will only have one website to take care of and you can concentrate all your SEO efforts on it. The need to promote two separate websites for mobile users and desktop users will be eliminated. This way, your link juice will flow to only one site and it will rank better. That will surely give you the upper hand on those of your competitors that have not gone responsive yet.

  1. Responsive Design Combines Redesigning and Long-Term Maintenance

Many companies are still using mobile dedicated websites as their primary websites today. However, a mobile site poses a number of maintenance issues. With the drastic change of technological trends, the design of the mobile site will require more frequent updates and maintenance procedures as compared to a site built with responsive web design. Responsive sites require much less maintenance and at the same time have a longer life. Fluid grids combined with media queries can give your responsive design sustainability. Even though the user devices may get updated at certain intervals of time, there will rarely be any need for updates of your responsive site in order to keep up with these changes.

  1. The ROI (Return on Investment) Is Guaranteed

For all the factors listed so far, there is one outcome that they have in common and that is receiving maximum return on investment (ROI). On the contrary, if you have a non-responsive website, it will most likely be unable to compete with the websites of your rivals and thus your business’s returns will be affected negatively. In order for your business to be able to grow and gain a bigger market share, you have to have a broader outreach than your competitors and be able to get to more people than them. Adopting responsive web design for your website will ensure that you reach to a wider target audience thus improving your conversion chances.

Get the Right Response by Getting Responsive

If we look at the statistics pertaining to responsive web design in 2013, we will clearly see why every company must embrace this trend for their website as soon as possible. Thanks to its capability to detect devices and load content and data selectively with a higher speed, responsive design will continue to be the dominating trend throughout 2014, too, and maybe even in the following years.  


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water on the web

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redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.

Water on the Web redesigned Was migrated from BigCommerce into a Wordpress & Woocommerce responsive platform.


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soothing company

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A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.A Magento E-commerce that sells exquisite furniture and home decorations.

Soothing Company - A Magento E-commerce that sells exquisite furniture and home decorations.


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“From beginning to end, the team at Simplio provided top of the line customer service. The web developers are incredible and made sure we got exactly what we were looking for! They truly went above and beyond to make us happy and we couldn’t have been more pleased with their talents. We would highly recommend them. Thanks so much Nir!”

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Outstanding in both knowledge and professionalism.
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“Outstanding in both knowledge and professionalism. Nir and the staff at Simplio are Excellent in branding, web design and overall web presence. Definitely recommended!”

I cannot even imagine having another company managing my Presta shopping cart.
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“They are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with them”

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Excellent service!
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“Excellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.”

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“What impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!”

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“What a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.”

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