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Tips to Get More Reviews for Your Local Business

Business Advice, Uncategorized No Comment

Image by mcmurryjulie from Pixabay

Do you know that 88% of online shoppers trust online reviews that same way they rely on personal recommendations? Moreover, 90% of consumers would read online reviews before making a buying decision. That is why Google Reviews is essential to the success of your business; it helps convert business prospects to customers. And most importantly, reviews are now an integral factor in the Google Search Algorithm.

Search engines use online reviews to rank websites for local searches. Although reviews are not the only factor that enhances ranking, it does pull a lot of weight. So, if you want your business to gain visibility in the search engines, you should take Google Reviews seriously.

How do you rack up enough reviews to impress the search engine giants? Well, there are no magic buttons here. It requires a systematic approach; you need to be proactive and focus on inspiring your customers to post great reviews for your business.

Follow these tips below to help build impressive Google Reviews.

Focus on Excellent Customer Experience. Your customers must be delighted with your service to be inspired to leave positive reviews for your business.  So, make sure you deliver a service that would earn you the great reviews that you want. In summary, the delivery of outstanding customer service would bring five-star reviews to your business naturally.

Solicit for Google Reviews Directly. One of the best methods to get a review is to ask the customers directly. However, make sure the customer is absolutely satisfied with your service. When you are having a conversation with a contented customer, simply ask such a customer to write a review, and you’ll likely get a great one.

Use Innovative Ways to Solicit Reviews. A recent Local Customer Review Survey shows that seven out of ten customers will write a review when you solicit directly. Only a few will take the initiative to leave a business review without you asking, while the rest would not. That is why it is essential to make it a habit to request reviews. However, you have to be innovative with your approach.

For instance, you can request a Google Review during a business transaction. In your email, thank the customer for his/her patronage. Let the customer know the importance of feedback to your business. After that, tell the customer you’ll appreciate a review and leave a link to your business on Google Reviews.

Follow Up on Your Request for Reviews. Not all customers will leave a review the first time you asked. The fellow might be busy or may have forgotten. So, it will be smart to send a reminder to such customers using a follow-up email template.

It is crucial not to sound too pushy. So, limit the follow-up request to a maximum of three. You can send messages to the customer every week or fortnightly. Once you hit your max with a customer, stop sending such messages. Let’s be practical, some people will never leave a review no matter how many times you ask.  However, maintaining consistent contact with your customers will keep your business fresh in the customer’s mind and increase loyalty.

Give Out “Leave Us a Review” Cards. You can make a special card that has a shortened link to your Google Review page. This approach is common with local contractors and service companies, but you can adapt it to your business as well.  If you do not fancy printing cards, you can choose to use a digital version of the card. You can outsource the design on any freelance site or take a DIY route by using tools such as Canva. Make sure the card is branded for your business to make it look professional.

Respond to Reviews. It is good practice to respond to reviews, whether it’s a positive one or negative. This article on strategies for responding to negative reviews teaches you genuine and sustainable ways of building your online reputation.

Here is a brief outline for responding to negative reviews.

  • Address the issue raised.
  • Tender an unreserved apology, even if it’s not your company’s fault.
  • Do your best to resolve the issue privately.

This Google Publication proves that Google acknowledges companies that respond to reviews.

Add Google Review Link to your Customer Surveys. The feedback from customers is an essential tool for improving your services. That is why it is essential to send out a survey poll to your customers occasionally. Adding a link to your business on Google Review is an excellent addition to your customer survey routine. You’ll likely have a high positive response.

Do You Need A Little Help with Reviews?

The procedure of creating a steady flow of great reviews for your business is easier said than done. An easier approach is to allow professionals to handle all the hassles of review generation while you focus on providing excellent services.

Get in touch to learn about our digital services that create a steady pipeline of leads and sales for your business.

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The importance of a logo design and 5 reasons why you need a good one

Business Advice, Web Design Tips No Comment

Every business needs a visual representation of who they are and what they are about. Logos not only pull the eye with their catchy designs, but they also can provide a quick glimpse into the company. Those without logos are not only less noticeable, but they also take the risk of not being remembered by future or passing customers which means even more so, less repeat business, and less loyalty. Knowing the importance of logo design and why you need one is the first step in starting and maintaining your business successfully. Here’s why…

Branding your business

One of the foremost reasons to design a logo is so that you can brand yourself and your business which, in the long run, will allow you to get your name out faster and provide customers with a visual subject to remember you by.

When branding and advertising, your logo is what you are going to use on business cards, websites, fliers, adverts, and everything in between. It is what will be considered the “profile picture” of your business and many people will refer to this image in their minds when looking for, or referring back to your company.

As it should be a unique image to your business to your name, logos direct attention to themselves and give first impressions as well as implanting themselves as memories for those who were impressed or even took the time to absorb it. The quality of design of course, can effect whether the impressions are good and whether the memories will stick with them or not.

Brand definition

A brand not only defines a company itself; it also tells a story. Brands use images inspired to represent themselves by letting their design choice tell their story. The choice of design ultimately decides what the logo is going to say. Smiles and friendly faces can signify friendly, customer service. Smooth lines and clear backgrounds can put off impressions of smooth operation and ease of use. Some designs use characters and the year they were established to show history and the sturdiness of their business. Logos are ultimately a visual representation of who a company is, and the choice lies within what type of message or story you want to tell with it.

Brand attention

Living in such a rapid-paced society, we are more likely to give our bursts of wayward attention to images instead of text or writing. Even in passing, it is easier to note a digital image than it is to absorb a foreign word or combination of words. If something seems too complicated to us or our eye, we are less likely to stop and pay attention to it. We move past it without giving it the energy we need to fully take it in.

By utilizing logos, we decrease the time it takes to grab someone’s attention as they bustle passed and it leaves them more likely to remember the encounter. In crowded marketplaces or trade shows, your logo allows the wandering eye to find your company and pique an interest as to what you are about. This can be used to your advantage to draw in potential customers who wanted to satisfy their curiosity or noticed your logo and had to see what it represented.

Uniqueness of your logo and brand

Colors, fonts, and overall graphic design choice will certainly be what causes your logo to succeed or fail. This is because certain colors are attractive and stand out, while others deter people and slip past the busy mind’s eye. If potential customers cannot read the font on your logo, it can cause confusion and those customers may decide to go where they feel more comfortable. Odd how the human brain can immediately decide if it likes something or not and whether it should be submitted to memory.

That being said, when you use a logo for branding, it becomes easier to tell your company apart from others – easily. Going beyond that, the brighter and more attractive the logo, the more likely you are to stand out against the rest. Not only will you become more recognizable, you will become more noticeable and the association will be made between your image and your company. The level of uniqueness heightens these abilities of your logo.

Logo image and security

Sure, there are two points listed here, but they go hand in hand with each other with how they affect companies. Logos do one major job, and that is scream ownership! When designs are solidified and the correct legal trademarks have been made, no one else can use your logo because it is simply – yours! Not only will this logo exude itself within any and all branding, but it will show that you are present and that you are established.

Giving off these impressions allow your company to show that there is a solid foundation beneath your business, and that you are successful and knowledgeable. In short, having a logo established gives off an air of professionalism that those without logos will miss, over and over again – simply because they seem unprofessional.

Lastly, the “profile picture” analogy can be applied here to help prevent scams and thefts to happen within your company, as well in general society. Having your logo present on delivery vehicles, emails, letters, and even business doors will provide a sense of security to customers which will help them return in the future.
Designing a logo should be the foremost importance when creating a company so that you can utilize it to work for you. It will not only speak for you, but it will bring your customers a sense of personalization and security while making you recognizable and unique. When thinking about the importance of a logo, consider these two questions: Can you name one major company without a logo? Would you use a company without one?

Top 5 Must-Try PPC Tactics for 2020

Business Advice No Comment
Pay Per Click Tactics 2020

Image by mohamed Hassan from Pixabay

PPC or Pay-Per-Click is a way of internet marketing. Advertisers have to pay each time their ad link is clicked on. This way, instead of waiting for your advertisement to generate traffic on its own, you can pay for a target audience. PPC, therefore, allows you to reach and engage potential customers quickly. Given below are five PPC tactics or trends that you should definitely try this year.

  1. Layered Audience 

It is very important to know which audience you are catering to. Once you determine this, it will help you to design your campaign better.

  • Demographics & Affinity

Using Google Ads and Analytics, you can target your desired audience. Demographics and affinity when taken into consideration, can help you to determine and narrow down your audience which in turn will allow you to engage them better.

  • Market

In-Market Audiences are audiences that are actively in the market, looking for specific products or services. Such audiences can be determined by browsing history or present search activity.

  • Life Events

People who are going through some major changes or life events can become potential customers and using Google Ads you can run specific promotions. However, there are limitations. These include not being available for campaigns on Gmail or YouTube and not being able to target any life events other than graduation, marriage and changing homes.

  1. Running A Responsive Search Ad (RSA) for every Ad Group

RSA for every ad group might not have proved to be successful in the past. But the trick here is to focus on different keywords and even shifting a bit from the target audience. Keep in mind the following points while running RSA.

  • In machine learning, the keywords are evolving and the machine must learn which of these work and do not work in particular campaigns. The whole thing is a work in progress and will require some time.
  • Headlines and descriptions that you put in will have to be of good quality. If the input quality is mediocre then you cannot expect the machine to generate proper output.
  1. Establishing Target Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS)

CPA or ROAS can be very useful when calculated with proper logic and incorrect context. To optimize a promotion correctly, you can use CPA or ROAS to reach a specific number. This can be done by considering

  • The different campaigns that have to launched
  • What the lifetime value of a potential customer is
  • All margins
  1. Reviewing Different Features in Google and Microsoft Ads

The following features are available in Google Ads and Microsoft Ads and they can help in optimizing your campaigns.

  • Gallery Ads
    • These allow the content to be present at the very top of a search results page and in the form of images that can be swiped for viewing.
  • Promotion Extensions
    • At the ad group level, these extensions are great for advertisers who use site links or ad copies.
  • Lead Form Extensions
    • Using these extensions, advertisers will get to know their leads from a paid ad.
  • Image Extensions
    • Images along with texts automatically attract more viewers. With Microsoft, advertisers can upload images while in Google the images can be directly taken from the websites.
  1. PPC Automation

Automation is one tactic that you cannot miss out on using. It will help in ad testing and with optimization of PPC campaigns. PPC automation will do the  following things:

  1. Determine the best strategies to achieve specific goals
  2. Prioritize ads that are doing better than most
  3. Getting proper ad performance reports
  4. Using Google Scripts to generate and optimize ad copy

Shopify Offering Startup Loans to Merchants – No Sales or Credit Checks Required

Business Advice, E-Commerce, What's New No Comment

Shopify is looking to spur entrepreneurship and boost its merchant count by removing a fundamental barrier to launching a business: startup capital.

The Ottawa-based e-commerce giant announced an expansion of its Shopify Capital program Tuesday that will see the company provide initial loans of $200 to qualifying applicants looking to test out entrepreneurship.

In its most recent earnings report last fall, Shopify highlighted how its existing Shopify Capital program issued $141 million in merchant cash advances and loans in the third quarter of 2019, an increase of 85 per cent year-over-year. Until now, the program’s financing terms have typically been tied to a business’s sales history on the platform.

These early-stage loans, on the other hand, can be approved without any sales or a credit check. In a release, the company positioned the idea as an alternative to dipping into savings, borrowing from friends and family or racking up credit card debt.

Kaz Nejatian, vice-president of Shopify’s financial solutions division, wrote on Twitter that the new program was aimed at entrepreneurs struggling to get started with a business idea, such as recently landed immigrants who haven’t built up a financial foundation yet or a founder targeting non-traditional industries.

The move to ease the on-boarding of new users comes amid a broader push to continue growing the number of merchants using Shopify’s platform.

Though the company passed a sizeable milestone with its one-millionth user in 2019, the company’s year-to-year growth in merchant base has showed signs of slowing in recent years. This has pushed Shopify to increase expansion efforts outside its core North American market; CFO Amy Shapero said during the company’s most recent quarterly earnings call that it was seeing its most rapid growth in international markets.

Shopify itself has been having a strong start to 2020 with its shares hitting new highs on the Toronto and New York stock exchanges. The firm’s shares on the TSX were trading at $576.25 on Tuesday, an increase of nearly nine per cent since the start of the year.

Source: Ottawa Business Journal

Why Your Company’s Online Reputation Matters

Business Advice No Comment

As a discipline, reputation management is still nascent in the Asia Pacific region. Caught up in the rallying cry to go digital, many brands are eager to appear in search results, but they are comparatively less focused on the realities of what exactly consumers see.

To the extent that some brands in the region do practice reputation management, most relegate it to a single person or department, such as customer service, digital marketing, or human resources. While engaging in any form of reputation management is a good start, it should not be compartmentalized into a specific box on the organizational chart.

Reputation management should be a companywide responsibility that affects several, if not all, external-facing departments. Many founders or C-level executives balk at the idea of committing significant resources to what they might assume is merely a cosmetic benefit. But this stereotype could not be farther from the truth.

satisfaction surveyFirst Impressions Go Digital 

When a stakeholder hears about your brand for the first time—be they a potential customer, employee, partner, or investor—they will almost always Google your company to learn more. What they see in the search results is essentially their first impression, except it’s even weightier than the first impressions we make as businesspeople at meetings, events, or conferences.

Unlike in-person meetings, where you can offset an initially bad first impression as you share more about yourself over the course of a conversation, there are no such opportunities online. Stakeholders who are put off by a negative employee review or a critical feature from a journalist when searching your brand will not give you a chance to explain yourself. They’ll simply click away from your site. Our attention spans online last a couple seconds at most, and you just wasted the few that someone gave you.

A negative or erroneous perception on the internet can stagnate growth and immediately compromise sales and marketing efforts. It can also scare away an investor or cause the perfect candidate to apply to a competitor. Despite the importance of reputation management, the only way for employees to understand its significance is to get it from the top down. Company leaders must communicate the importance of reputation management and operationalize it into a key performance indicator.

Each department should be assigned relevant channels for reputation management. For example, human resources can monitor Glassdoor and LinkedIn; digital marketing can keep an eye on Facebook, Twitter, and Google; and public relations can watch media outlets. The responsible departments must report on their assigned channels. The sharing of such vital information is a constant reminder that everyone must work together to build, improve and protect their brand’s online reputation. A key point to note here is that companies often fail because they don’t consult experts. Imagine a company engaging their HR team to do financial audits without having them trained or monitored by a finance expert. Similarly, it is important to engage digital reputation experts in your strategy development process.

In galvanizing the entire organization to practice reputation management, leaders must emphasize a proactive rather than reactive approach. The latter is all too common, especially in Asia. Brands will only take action around their reputation crisis or when a dissenting view appears online. Only then will they spring to action, summoning whatever resources they can to respond to the critical opinion, bury it amid more positive content, or work to delete the negativity if libelous or otherwise erroneous.

Rather than just responding to online issues as they arise, brands must be proactive, beginning with developing an overall online branding: What is it that they want to be known for? Determining a company’s messaging is just as important for reputation management as it is for public relations or any other communications function. Skipping this step—as many companies do in their rush to respond to dissenting online voices—also leads to poor branding and subsequent performance. Your company will come across as just another entity in a business world eager to uphold appearances rather than an organization responding` from a place of genuine authenticity.

The messaging that you devise for your reputation management should be treated as a living document. Your company should evaluate how its mission, vision, and values are reflected on the internet every quarter, or even more frequently if your company is experiencing rapid growth. Done correctly, proactive reputation management will create an online brand that all of your team members will be proud of. It will also mobilize your community of employees, clients, partners, and other stakeholders to further support the success of your company.

 

Source: www.enterpreneur.com

5 Effective Facebook Ads Targeting Strategies

Business Advice, E-Commerce No Comment

Facebook Ads have become a powerful tool for eCommerce websites. Many eCommerce and dropshipping stores use Facebook Ads to get hundreds to thousands of leads and sales. However, using Facebook Ads can either a HIT or a MISS. You can hit the jackpot by successfully targeting the right people, or you can make your ad go to waste by not utilizing it properly to hit your target audience.

Many times, beginners in Facebook Ads (including myself!) often fail at the first try. Facebook Ads is not complicated science, it is easy to master and understand once you know what to look for to effectively target your market. Below are some of the most powerful Facebook Ads targeting strategies that you can use to bring your ‘A’ Game.

Facebook Ads Targeting StrategiesLead Generation

Facebook’s Lead Generation is all about utilizing the average time that a consumer spends on the platform, through multiple mobile devices. Since most of the hits come from mobile itself, the process eliminates the idea of visiting your company or business website for a potential purchase of products and services.

With the help of lead advertisements, you can select from a wide range of targeting options for creating a lead form and thereby generate leads for your business. Such lead advertisements will help you acquire all kinds of information from various consumers who are interested in your product and services, and such information can also be used to generate new audiences as well.

Abandoned Carts

Abandoned Carts is a targeting process in which your target users abandon their shopping carts on your website. Such consumers take out time out of their extremely busy schedules to provide you with such information.

Carts may be abandoned due to reasons like customers looking for better deals, coupons, reviews and so on. Such a technology can be used to retarget the customers the next time when they visit their Facebook timeline or feed. Such a practice can also be termed as dynamic marketing and it’s indeed extremely effective.

Cold Traffic

Cold Traffic is defined by the consumers who have never heard about your business or brand and are thereby unfamiliar or have no idea what to do with such products or services. When on Facebook you’re trying to target cold traffic – it means that you’re trying to rope in the lookalike audience with the help of targeting advertisements via interests. In simple words, any targeting that involves customers other than your main audience is known as cold traffic.

There’s no such trust or relationship that you’ve established with such an audience, which makes them extremely interesting to sell as well.

Incorporate Messenger ads

facebook messenger ads

Source: Wordstream.com

Facebook Messenger Ads are not just any simple ads on Facebook. Messenger Ads can be defined as the method through which you can instantly connect with the customers you like or want. Such a process allows users who see your ads to directly initiate a conversation with your business, at the click of a button.

Such a procedure can be easily implemented by the use of Sponsored Posts or Destination Ads. For one, in Destination Ads where normal advertisements are run with the addition of ‘Send a Message’ instead of ‘Shop Now’ or ‘Buy Now’. When users will click on ‘Send a Message’, they will be redirected towards the FB Messenger with extra action buttons like ‘Get A Quote’ or ‘Get Help’.

Evergreen Facebook Ads

Evergreen Facebook Ads can be defined as a type of advertisement which allows a certain ad to run continuously, irrespective of the consequences. Such advertisements tend to run several weeks, months and even years.

Companies use their best selling products or services to always perform such an evergreen advertisement in the background and then alternate such action by doing live or new launches a couple of times a year. Such an alternate strategy can be used when campaigning for old products as well as newly launched products.

 

Source: [1] [2] [3] [4]

5 Ways Mobile Apps Can Increase Revenue for Your Business

Business Advice No Comment

The use and benefits of mobile phones cannot be ignored or denied. They undoubtedly form an integral part of our life and existence without them can seem to be daunting. For carrying out many of our day to day tasks, we rely on our mobile phones and mobile apps – be it ordering food, shopping, calling a cab, booking a flight ticket, filling forms and what not!

So don’t you think if you own a business, owning a mobile app can lead your business to a greater heights?

Talking about the various businesses- going digital can make them great money. Many startup owners are often skeptical about getting their own website and their mobile application developed, they often ask why? Well, the answer is quite simple, it will yield business and profit!

  1. Opt for paid apps

As the title clearly suggests, bring forward the paid applications i.e., the users download the app by making a minimal payment and then end up using your services or products.

Do not charge too much as this will drive away your clients. Therefore, decide the fee smartly.

  1. Freemium apps

Freemium apps are undoubtedly one of the best ways to generate revenue from your mobile application. It simply means to introduce applications that are free of cost- but some features are paid. In this way, the users will pay for those additional features as well if needed.

One similar app is- Grammarly. It allows you to freely access some of its features whereas the enhanced ones are paid.

  1. Localization

This feature directly relates to the term “user-friendliness “. The interface of your app should be easy to understand and comprehend by people across the world.

This can be achieved by supporting multiple languages so that communication won’t stop you from generating good revenue and a fancy client base.

  1. Make use of push notifications

We know that today’s market hosts great competition in terms of all the services and products. For a particular service/ product- multiple options, prices, providers are available.

Making use of the push notifications- helps you to drive the potential buyers to your mobile apps through alerts that remind them of the purchase, new products/ services.

  1. Integration of ASO updates

Now, does only building the mobile application does all the miracle? The answer is clearly a No. Updates are another feature that needs to be looked upon.

This means that your app should be flexible enough to accommodate any update done by Google or Bing.  Moreover, it should be platform friendly and must be able to run on all the possible platforms.

So, next time you think of having a start-up, don’t forget to get a mobile application developed. And if you want to generate a fancy revenue from the same, do ponder upon the above points.

 

What Makes The Best Business Cards?

Business Advice No Comment

Entrepreneurs must always have their own business cards as they are extremely important for networking purposes and public relations. If you come across someone who is interested in your work, you can simply hand them your business card and ask them to contact you. Given below are some tips by four entrepreneurs on how to get the best business cards.

Source: https://fitsmallbusiness.com

  • Katie White, founder of re:lax

Katie White is a holistic therapist and she helps her patients deal with stress, anxiety, digestive problems and hormonal imbalances using natural remedies and proper nutrition. She wanted her business cards to reflect her approach to therapy and healing methods. She wanted the “logo and name to be the most eye-catching feature and the reason a potential client picks it up – because they want to relax and feel good.”

This is extremely important because the design of the cards should not only be appropriate for the type of business you are in but should also be appealing to your target audience.

  • Michael, founder of WeCompareCasinos.com

This website allows people to find licensed online casinos that will suit their specific needs. Now, Michael had some really creative business cards (which looked like casino playing cards) printed. According to him, “in most industries there are a lot of expos and events where literally 1000s of traditional, basic business cards are handed out and just end up sitting in someone’s wallet, never to be seen again.”

A creative touch to your business cards will immediately interest potential clients. You can add embossing, foil accents or even go for something like metallic ink or spot UV.

  • Charlie Spokes, founder of My Friend Charlie

Charlie’s company organises dating events for middle aged London residents. Londoners in their 30s and 40s can meet and get to know each other at various fun events like paddle boarding and gin tasting! For their business cards, Charlie wanted a good quality card that had “a classic logo and colour scheme which had to be easy to read but also eye catching”.

Now, if you want a simple, basic business card then you need to make sure to follow some basic rules of designing. These include keeping the key copy about 5mm away from the trim edge, properly sized font and good quality images (for your logo).

  • Tom Bourlet, search and paid media manager for the Spaghetti Traveller

This is a fun blog that combines travelling and marketing. Now, Tom wanted his business cards to represent the vibe that his blog creates. But while the cards are quite quirky and creative, the designs do not overshadow the information provided and as Tom explains it, “the key information is highlighted first, with the email being my main point of contact, followed by my Twitter account.” Therefore, as this suggests, when you have your business cards printed, you will have to prioritize and decide which details are necessary and will be of use to potential clients.

What do you think makes the best business cards?

 

 

Sources: [1] [2] [3] [4]

Best PPC Practices in 2019

Business Advice No Comment

PPC or pay-per- click has emerged to be one of the most popular advertising models in the recent years. It draws traffic to your website and whenever an ad is clicked by any user, the advertiser has to pay the person who published the ad.

PPC practice was opted by many website owners last year so that they could improve the performance of their website. Well, with a new year you need to upgrade your game.

Following are some of the latest and the best PPC practices which will rule 2019 and can help you to excel on the performance bar-

  • There will be more focus on audience rather than the keywords

Digital marketing has been a champion of keywords since forever. But, in the 2019 this is supposed to take a back seat, and strategies targeting audience will be adopted. This will enable you to get your ads in front of the right audience and while they are actively searching a product which you are selling.

  • Incorporation of new features in ads

All the PPC marketers from around the world will be establishing some extra-ordinary advertisements. These ads will definitely attract more clients and audience. So, take clue from these ads and apply same concept for your website.

  • Automation rate will increase

In 2018, Google already started to display ads suitable for all kinds of audience, thanks to automation. This phenomena will take a hike in 2019 as well. Be smart, and adopt some great automation strategies for your website. For this, you can start with implementing the accurate conversion tracking, identifying your loyal audience, figure your keywords, and write great ads as well.

  • Try to know your whole funnel of marketing

Invest time in building a meaningful attribution model for your website. This will help you to focus on the marketing strategy on the channels which really matter for you. Once you have a good multi-touch attribution model, only low-funnel based marketing channels will deliver the result.

  • If possible, invest as much as you can in video marketing

Videos are supposed to take the center stage in PPC advertising model in 2019. Video is a very powerful tool which you can use to draw a massive traffic for your website. Creating ads using video takes up a lot more time and creativity than in putting up a text-based ad or depending on Google to auto-create ads, for you to display. But, all the hard work is worth it. It will be worth because, if you look at the statistics, the rate of video ad completion reached to 60-70% last year. So, investing in video advertising is must and this feature will rule the PPC practices in 2019.

Lastly, one of the latest PPC practices, whose usage started last year only is re-running similar ads, content again and again. This helps to convert the visitors of your website to potential customers. So, 2019 will be about revamping the re-marketing tactic.

Thus, you can be sure on one thing that above mentioned 6 practices are going to rule the PPC field in digital world this year

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★★★★★
5 5 1
They are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with them

Simplio really helped me out of a jam.

★★★★★
5 5 1
Simplio really helped me out of a jam. They did exactly what I needed on a very tight time frame (with little notice too!!!!) They are my new go-to guys for any Prestashop needs! Thanks Simplio!

Excellent service!

★★★★★
5 5 1
Excellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.

impressed

★★★★★
5 5 1
What impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!

professional service

★★★★★
5 5 1
What a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.

Great Logo

★★★★★
5 5 1
Great Logo, Very happy

fantastic to work with

★★★★★
5 5 1
Simplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!

Awesome experience

★★★★★
5 5 1
All details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.