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5 Ways Videos Can Help Your Marketing

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5 Ways Video Can Help Your Marketing

The recent studies on the marketing revenue when the video is utilized as one of the strategies is that it amounts to faster revenue growth of up to 49% against those who do not use videos in their marketing efforts. Videos have become more than just a marketing tool the capability to visually capture the attention of the audiences to explain complex things and concepts easily. Videos have proven to be the greatest tool for the marketers to showcase their products and services and attract the interest of the new customers. Moreover, videos can also help companies to attract new employees and make their work culture more productive.

Here are five cases where videos can help your marketing more than other mediums.

  1. Better explanation of the value proposition. Why would you bother to tell people about your value proposition when you can show them how good you are at what you do?  when people try to explain the value proposition behind a technology or a service to the layman people they have to go through a lot of steps and interaction just to make their point. When it is done with the help of a video all these interactions can be done within few minutes and the impact is much greater.
  1. Product Demonstration. Human beings grasp things more easily when something is shown to them and demonstrated without any fuzz. Companies are now using their product reviews in visual terms, also incorporating tutorials and unboxing videos on the streaming websites such as the YouTube. When videos are uploaded regarding a certain product they are guaranteed to receive more views per visit from the consumer. People spend more time and in return, this creates the word of mouth which helps to increase the marketability amongst the consumers.
  1. Social marketing effects. This is another great aspect of video testimonials when somebody wants to popularise their products online. People trust other people and this ability can be utilised by the product manufacturers to expand their horizons of selling their products. The social proof has gone to a new height where people believe on the likes and dislikes on a certain product. If more people are inclined towards a certain product, then it becomes socially more agreeable and sells in larger number. If you have a product, then make sure to put videos of its testimonials on the social media so that people can make up their mind easily without any confusions.
  1. Cost. Producing videos do not take much of your time nor your resources. All you need to have is a camcorder with some HD quality video making capability along with the decent condenser mic. This reduces the cost of marketing your product online and you do not need many software’s to edit your video. The idea is to keep it original and demonstrate all the advantages of your product. Once it clicks with a certain type of consumers you will see a following of fans and then you do not have to do much from your side.
  1. Efficiency. This is another aspect of the video marketing which puts it on the top of the list for any marketing enthusiast. The platform for video uploading online and the sharing on the social media is all set. It works flawlessly except for yearly maintenance of the video streaming websites and other technological aspects. Apart from this, once you upload your product video on the web you are certain to receive a continuous number of views day in day out.

The above points mention five top reasons as to why videos can help your marketing efforts. If you had any questions in your mind until now, then it’s all been proven to be wrong. Now if you ignore video in your marketing then it is a detriment to your own success. Embrace the change and enjoy dividends of your smart work with video marketing campaigns.

(Sources: 1, 2, 3)

2017 Ecommerce Site Design Trends

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2017-ecommerce-site-design-trendsWebsites play a very crucial role regardless of what you are offering, in grabbing user’s attention. More and more people today are coming up with great innovative ideas for the websites and products. Although trends in web designing are not as popular as the fashion industry, an e-commerce business that wants to be followed should be aware of web design trends.

Regularly upgrading your website with the trends is as important as improving your products which will bring more customers to your doors.

Let’s dig out what is in the 2017 Ecommerce Site Design Trends.

  1. Flat design

The number 1 in our 2017 eCommerce site design trends is the flat design. This design is quite good in making the impact. Hopefully, this trend is going to be one of the popular e-commerce design upgrades in 2017. This design is inevitably more creative and multidimensional which attracts the user in many ways. Many experts are reviewing the card layout that this is one of the hottest trends of the moment and will remain strong for mobile devices. Unfortunately, it is not very effective for large screens; we are sure more creative ideas are lined up.

  1. Replacing interstitial anxiety with previews

‘Interstitial anxiety’ is known as the delay between action and response. In e-commerce websites, this is that period of time which is taken to upload a new page. The quality of the page is determined by this period of time. While the majority of websites usually deal with this issue by optimizing pages for load speed, a creative web designer can sort this out. This emerging trend is to decrease the time between two pages with previews.

  1. Introducing hand-drawn elements

Nowadays, creativity is what people look out for; hand-drawn elements are taking the advantage. In particular, they are gaining a lot of popularity. Flash animations with convention drawn essentials seem to be particular favorites for this rapidly growing trend.

  1. The rise of micro interactions

Micro interaction actually means an interaction based on a singular task like if you have to set an alarm for one week, only one click will do it. This source of combining effortlessness and functionality is building its way into e-commerce website design.

  1. Progress in adaptable and responsive design

Basically, we have a responsive design on geo-location and the device medium. But this functionality is no longer enough to the developing mediums. Hence developers need to add on more customization options. We can look forward to more similar trends emerging in 2017.

  1. The landing pages

Landing page from last few years has become one of the main focus of many designers. It is definitely making the first impression and leading to be one of the widespread trends in 2017. Although this trend isn’t losing its popularity, it’s accompanied by the growing interest of making every page just as beautiful and impressive.

It is believed that e-commerce business is more about the products but website design is equally very important.  We need to ensure that the product pages load as fast as possible, and that requires website development.

Steps To Customer Experience Excellence

Business Advice No Comment

The customer experience is the new front battle for the marketers in this world now. More than 90% of the marketers around the world are actually competing on this one aspect which is customer experience. Everyone wants to score high as the customer experience becomes the yardstick of success. Previously this was not the case for the marketers, however, now the marketers are bending back and forth to protect and deliver to their businesses to the customers.

customer-experience-excellenceThe customer experience is all about designing and delivering the product and services experience to the customer through a digital experience. This experience is digitally led and is also data driven. The process of deliverance is multi-channel and the marketers today need to look at data ever more carefully to remain in business.

This transition of trends is not an easy thing for the marketers. They need to be active and focused to prioritize their efforts in defining their goals and allocating resources to achieve those very goals. In this article, we are going to discuss the 7 steps that you need to cover to efficiently work in with customer experience excellence. These 7 steps are as follows:

  1. Combine all Sources of data

You need to combine all sources of data from whatever sales and marketing platform you are using such as sales force or SAP or Marketo. Once you combine all these sources of data you can move ahead with the second steps mentioned here in this article. You could end up with as many as 70 data connects from many different resources.

  1. Cleaning of the data

In this stage, you need to standardize the data that you have at hand and wrong with that you also need to validate the data before approving it for further action. In this stage, you would mainly be confirming the email addresses of your customers along with their zip quotes. Hence the stage is known as the cleaning of your most valuable data.

  1. Creating customer profile

In this stage, you would mainly be doing consolidation of your data which you got from the first step. This step is mainly about creating a customer profile which is not based merely on the assumptions but the data that you get from various sources. However, you cannot stop here you need to move on to the next step to further enhance your customer experience delivery.

  1. Addon resources

In this step, you will acquire data from various other sources which are mainly third-party providers. In this third party resources, you will gain access to many important aspects of your customer. By doing this you will come to know about the demographic profile of your customer and the political and special characteristics in which they are living.

  1. Understanding the relation

When you reach to the step you would have all the data resources that you required to make your analysis. You need to in which year decision making to the insights that you gain from various data sources combining them with your intellectual curiosity.

  1. Sharing of data

Today every aspect of business need data to perform the tasks in an efficient way. From your design team or user experience team, all of them need data to perform their jobs well. So do not stay away from sharing your data it will eventually help you to achieve your goals in customer experience excellence.

  1.  Be proactive

By this time, you should have a good control over your data as to how it is used and how well it is being utilized in your decision-making process. From here on you need to make sure that your data is always clean and that it can be trusted. So as to make sure that every decision that you make stands up on a set of credible and reliable data source.

When you follow the above-mentioned steps you will see the drastic change in the way that you are able to interact can affect the behavior of your customers. It would help you to minimize costs and increase your margins.

5 Things You Should Not Do With Your Website

Business Advice, Web Design Tips No Comment

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A simple mistake can prove to be a crucial point for the traffic on your website. If you are a novice in the field and are still trying your hands here, we have got a compiled a list of 5 things you should not do with your website!

  • Getting those picky media into your website

No visitor is out there to watch media on your website. In fact, there is social media and YouTube of course that gets better off with those multimedia kind of marketing. So, what you need in the website is to keep things simple and accessible for you visitors. The lesser the contents on your homepage the better it would be for your website. Many times, most of the web developers have a thought of getting the website to look and feel sophisticated to keep the visitors interested, but in reality, it works otherwise and you may lose an important visitor.

  • Engage visitors to the website without their consent

One of the biggest mistakes is to get those flashy adverts and those pop ups without the consent of the visitor. It is one of the most common mistakes and the most destructive strategy that you would want to take to complete tumble your website of any authentic status. And as with statistics through the analytics, nothing much has ever been off this aggressive advertising for the better prospect for your website. Yes, you can take the better of the adverts with the consent of your visitors, once they are happy to go on to stay on your website.

  • Get the visitors to sort out the pages

Web pages are not an easy aspect as far as the more commoner on the internet is concerned. However, many visitors to your website may be occasional visitors or users on the internet. So, the last thing they could ever want is to get the things and contents sorted on the web page. This would not only confuse them, it would also drive the visitors from your website. So there is a good chance of making the business work if the website is more accessible. In fact, it pays to be simple these days.

  • Multiple links and no shortcuts to the homepage

On an average, most of the visitors to your website might have been accessing the contents on your web page for the very first time. So, it is quite obvious they would be interested if you do not get them the right choices to get the easy and convenient access to the website. So, multiple links is a big NO and getting the shortcuts to the homepage is one of the most important aspects of your website. Getting the link to the homepage on every page of the web page is one best strategy to get the visitors interested and pleased.

  • Annoy your visitors with cluttered and low-quality content

As with any website, the content has to be spot on. The more accurate the content and the information on your web page, the more chances to have conversions on your web page. Also, having the grammar checked really pays of in the practical sense of the website.

Things People Absolutely Hate about Your Website

Business Advice, Web Design Tips No Comment

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In the 21st century, putting up a website is not that big a deal but making it likable and maintaining a steady flow of traffic is the hard part. The important thing to remember here is that the likability of the website is what is going to determine the fate of the website; so getting rid of things people don’t like about our website should be your topmost priority. It is, for this reason, we will look at the things that people usually hate about a website.

  1. One dimensional website

When we are talking about one dimension here, we are not talking about graphics or style of the website. If your website is such that it can only be accessed via a desktop then be ready to get a substantial amount of online glaring because that is being one dimensional. Almost everyone now has a smartphone and if your website is not optimized for people visiting it through their phones, then you will observe a prominent dip in your overall traffic which is something you wouldn’t want to see. You have to understand that people don’t really have time to zoom into your pictures to understand their meaning or note your number from the site to call you; so making sure that the user experience of mobile users is amicable.

  1. Too many pop ups

Another thing that can really annoy people is pop ups. No one would like to see an advertisement pop up right when they are reading something important on your website.  You have to make sure that there is a degree of moderation when it comes to pop-ups. You can introduce ideas like a slide in CTAs which are considered far less annoying than your standard pop-up page.

  1. Loading speed

Ever wondered how you felt when you wanted to see a video and it took ages to load? This is exactly how your visitors feel when your website takes too long to load. Remember, people online have the attention span of a baby and they can decide whether your website is good enough in as less as 10 seconds. So you have to understand that if you make them wait a little too long, then will find another website which is sure to dent your conversion rate. Here, optimizing your websites is the need of the hour, so try avoiding complicated codes, large images, videos, to get a better loading speed.

  1. Navigational issues

Patience is key but that doesn’t apply to your visitors as they want to know all that is to know about your website in no time. It is for this reason that you have to make it absolutely clear of where they need to go to get what they need. It is a fact that that they are not patient enough to dig through all your web pages to find out what they want. In layman’s terms, they need to be spoon-fed, so guiding them as far as navigation is concerned is something that can bring you good results.

10 Social Media Tactics to Drive Traffic to Your eCommerce Site

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Increasing traffic to your eCommerce Site is something that everyone is looking forward to these days. Increase of traffic means more leads to your business, but social media is not that easy. Listed below are 10 social media techniques to drive traffic to any eCommerce site.

A good landing page

The landing page of any site is the first thing that comes into view when a person visits the site. As a result, it is necessary that your landing page is very attractive and the user interface is huge. The landing page should be simple and concise so that the person visiting your eCommerce site can get an immediate idea of almost everything you are about to provide them.

Social Contest Technique

Organizing a social contest on the site and promoting it online and creating a buzz about it is something that is very useful as a technique. The social contest techniques work really well with these eCommerce sites and more and more followers and visitors can be obtained within a very short period of time.

Being keyword specific to optimize media posts

Use some basic, relevant and user specific keywords for your site which will make your site easily visible by the audience and they will be able to follow it.

Use hashtags

Hashtags are very popular trends of the society. This will help you stand out and get discovered as an individual site.

Use the right content

Too much or too less information is dangerous. You need to know exactly how you want to present yourself. Give away the right kind of information in the right order to ensure that the general public gets the maximum out of it. Make your content concise and sweet as well as interesting.

Live chats and interaction with followers

The provision for interaction with followers and live chat facilities with them should be arranged. This will make the visitors realize the genuine character of your website and the services you provide.

Paid Advertisements

Paid advertisements have also proved to be really helpful in the recent past. These Facebook and LinkedIn ads will help you boost the traffic to your website as well to a considerable extent.

User-friendly and attractive

Make sure to make your user interface friendly and approachable. You can make your page look attractive by adding images of high quality and this will help you attract a huge number of visitors to your page or eCommerce site in general

Prepare a blog

Blogs are another very good way of increasing traffic on your eCommerce site. Find suitable bloggers who are ready to work with you and promote your content in exactly the way you want it to be.

Pay attention to reviews

The reviews of genuine customers are very beneficial in this case. Make sure you let your customer speak their minds about your site and then make changes and improvements wherever necessary to increase the traffic to your site altogether.

All these and many other marketing strategies will help to get a consistent flow of traffic on your site follow them to see the difference.

5 Critical Errors of E-Commerce Websites

Business Advice, E-Commerce No Comment

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Wondering why so many of the e-commerce websites fail to veer the maximum search engine traffic towards itself?

The designers of the e-commerce websites may think that only listing the products or services rendered by the website would do the job. That’s all? Is that enough to bait the users to check the websites?

To all the online shoppers out there, how many times have you been disheartened to find no reviews of the products sold online? How often do we fail to understand a service or new-launched product due to no proper description?

Among all the prominent errors made in the e-commerce websites, five of the most critical ones have been listed below :

  1. PRODUCTS OR SERVICES ARE NOT DESCRIBED PROPERLY

E-commerce websites are pretty popular for missing product information. It is high time they realize that only putting the names of the products or services and setting their pictures won’t do any good. The product needs to be described thoroughly so that the consumers have enough information that is required for their satisfaction and decision.

When products are listed in the websites without the requisite description, it becomes inconvenient for the users to avail those items or services and do transactions. In order to make your e-commerce website popular and lift them up in the Google search engine, make sure you include information for each product and insert keywords in the description for search engine optimization. Make it a point not to stretch the description too long.

  1. PRODUCTS ARE NOT REVIEWED

When the reviews for any product or services are not found in any e-commerce website, it becomes very difficult for the consumers to stay updated about the authenticity of the products delivered or the services rendered by that particular site.

The lack of reviews leads the users to be in a state of confusion which in turn hinders the popularity of the e-commerce website and users tend to divert to other user-friendly websites.

  1. USING COPIED CONTENT

Using copied content for your e-commerce website will not take seconds for Google search engine to shun your site. In this case of copying content, your e-commerce site will be demarked as plagiarized. The content of the website should be original and should contain proper amount of keywords so that it is SEO oriented. This would help swerve online traffic to your e-commerce website.

  1. NOT USING EYE-CATCHING URLs

This is another critical error made in e-commerce websites. They do not use interesting, eye-catching URLs which would attract numerous users to surf through your website. URLs say a lot about the websites. So using an intriguing URL for your e-commerce website is a good strategy of marketing.

  1. DULL, BORING TITLES

Using dull title tags in your e-commerce website is a critical error made by many. Title tags should be interesting so that it pulls the crowd and makes the website popular.

When the e-commerce websites rectify these critical errors, the user experience will automatically improve. Hence, to become a crowd puller, your e-commerce website should be free of such blatant errors and should be very user-friendly.

What Is Quality Content?

Business Advice, E-Commerce No Comment

 

what-is-quality-content-01The savvy marketers achieve with the users and Google’s goals to obtain good ranks for their sites on search engines. With this, they attract inbound links and create trust, credibility and authority. Thus, the quality of the content determines the rank of the site, which is why it is essential to write quality content.

How to write quality content?

1. Adhere to Google Webmaster Quality Guidelines

User-centric pages should be of primary concern without deceiving the users. Make sure the website is catchy and innovative. Tricks to improve search engine ranking should be avoided. Follow practices that aim to prevent and remove user-generated spam. Make sure that you remove the hacked content as soon as it appears

2. Creation of valuable content

The below are to be followed to create valuable content as per the guidelines received from Google’s Webmaster Academy course in making a website quantitatively valuable.

  • Innovative and informative content
  • Credibility
  • Whacky and attractive
  • Unique and good quality
  • Appropriate length and formatting
  • Readability score and social media share
  • User-friendly method for dealing with queries

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3. Quality Rating of Google’s Search Guidelines

A well- written and a high-quality page have the following characteristics:

  • Good level of expertise in authoritativeness and trustworthiness(E-A-T)
  • Adequate amount of main content
  • Reviews or service information is of utmost importance
  • A good reputation for the main content on the page

The purpose of content should be clearly understood; also marketing pages exhibit such gimmicks that the core content is overshadowed.

4. Intentions of User

Understanding queries of the user, website, and visit –in-person query and make suitable action plans.

Why need a user-friendly web page? What is the purpose?

  • Sharing of relevant information (personal, social or theme)
  • Expressing  views and opinions, post queries and allow downloads
  • Market  the product and multimedia

Wow! Jackpot. Isn’t the matching of relevant user content and purpose of web page the expected outcome?

A prudent thought from the views of semantic search!

5. Build high-quality website with Google

The following need to be eliminated for building a high-quality website.

  • Factual and grammatical errors
  • Invalid information and bad reading level
  • Unnecessary adds and load speed of page

How to determine the content quality?

The following are the characteristics that help in determining high-quality content:

  • Concepts and entities- use of Alchemy API for search queries will help in identifying overlap indicating useful data that can be included.
  • Co-occurrence of keywords/phrases- Ultimate Keyword Hunter or Keyword Explorer would help in finding the most used words/phrases sorted by co-occurrence by websites.
  • Topical completeness- Keyword Planner (Adwords) helps group the main ideas of the topic and provide their content.

The concluding thoughts would rather seem like drawing a match between the information on the website with the query intent. With the levels of expertise and views on the content, it ought to be comprehensive, distinct and relevant. It is imperative to provide good reading content to the readers.

Enough said! Gear up to write you quality content.

 

4 New Web Design Trends for the Year 2016

Business Advice, Web Design Tips No Comment

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Trends are always changing and this is true even in the case of web designs. Designs ensure that your website looks good. The designing could enhance or spoil the user experience. Web users would certainly leave a website which is hard to navigate, hard to use or just irritating to their eyes. Homepage design could be very crucial.

Though users may land upon your website through other pages, your homepage is where they first land up. Not only will this design create a tone for your whole site but is also a great chance of establishing your identity and your brand identity. So check out what is new this year when it comes to web design trends.

  • Photos are great!

Professionals, photographers and artists in the industry of beauty have always had photo stacked websites. But amid the new quick rise in the resolution quality of the screen in basest of the devices, the hike in internet speeds, and popularity of picture apps like Aviary and Instagram, large images are omnipresent now. Websites across all businesses now make use of big images at the top of the site’s home screen. It would flaunt the product, set a perfect mood, and introduce those behind the products. All in all, such images only serve a single purpose which is to grab the user’s attraction and have them involved.

  • Subtle movements

Tech advances in broadband speeds and impulses like maintaining the user’s attention intact have turned it into a possibility for sites to use scrolling, animation and many other effects to instill interest. Elements which are given animation while the user hovers above them could actually enhance the call to action. This is because it will make it sure that something would happen when clicked on it. It is vital that you know how to use them sparingly relatively; you wouldn’t want the whole site jiggling and wiggling. For instance, parallax scrolling which is an effect that creates impression of layers and depth looks great but would also make a few feel nauseated with it. Hence include animations wisely

  • Simplified style

All elements like glossy buttons, gradient colors, and beveled edges are getting old. Sites are now moving to more flat designs. This look is cleaner, simpler and highly minimalist that websites have appeared earlier. Google is being such aesthetic along with design guidelines which they have created known as material design. The search engines provide elaborate tutorials about everything from typography to color theory to aid designers in understanding better how to create effective websites. Use of such icons is another domain where flat designs have actually made a great impact.

  • Fancy fonts for enhanced creativity

Typography on websites has come a really long way. You have many fonts to use than just courier or arial font. The largest difference maker is the extensive fonts that are web based. Though fonts like arial and courier are good in their own way, new web fonts are really booming and are used to enhance creativity in the websites.

So which web design trend are you going to follow? Let us know in comments.