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“Once we accept our limits, we go beyond them.”

Albert Einstein

5 Awesome Benefits of an Email Auto-Responder

Business Advice No Comment

Email marketing is indeed one of the best and cost-effective marketing tools available. But is it that easy to manage? The answer is yes, with a set of useful tools. With the right tools, this becomes a rather simple task. For instance, email marketing would mean receiving bulk emails from potential customers and following up with them. That is one tedious task! So, what if you could have a feature that automatically responded to the incoming emails and track them? This sounds amazing and that is where the email auto-responder comes into the question! Whether it is about people subscribing to these emails or whether it is about reaching out to them, this tool solves all your problems.

Converting website visitors to subscribers

There are hundreds of people visiting your website on a daily basis. How do you convert them into leads? By initiating communications with them. Auto-responders ensure that with every visit, a mail is shot out to the visitor in exchange for his or her visit to your site. This could be a trial offer, a consultation or the likes. This is a way of establishing interactions with the visitors and if they like you, they can subscribe to your emails for updates.

All time service

One of the biggest advantages of auto-responders is the fact that they can run 24 *7 without pausing. So, whether your visitor comes to your site during the day, or in the middle of the night or even early morning, the auto-responders can take care of initiating conversations with them. So, in effect, you can take a long vacation, take a day off or a break, and your auto-responder will continue to mail your potential clients without you being around.

Alternative to human labor

By automating the whole process, you are taking the burden of the employees in your workplace and letting technology take over. Firstly, this is a very cost-effective solution. Secondly, it reduces or eliminates human error. Lastly, it frees up your employees to allow them to focus on other tasks like converting leads to clients.

All customers are reached out to

Continuing from the previous point, automation reduces human error. Thus, if there was a chance that you would miss out on a particular customer, auto-responders take care of that. Every potential client subscribed on your list will be exposed to information regarding your company or business. In effect, you do not miss out even a single visitor.

More clients!

Auto-responders can generate more website traffic and thus potential clients for your company. For instance, if you send out an automated email to a certain visitor, you can add a ‘Call to Action’ phrase like ‘Please visit our website for more information’ along with the link. This will redirect all the potential leads to your website. What this does is increase site traffic which eventually will lead to a higher conversion rate. Also, if you add some promotional offers or trail offers in the emails, potential leads can easily change into leads for your company.

The 5 Pillars of Marketing Automation Success

Business Advice No Comment

Image: meltwater.com

Marketing automation is a great tool when it comes to improving your business. It allows you to create automated processes and marketing campaigns more easily than ever before. Here are some steps that can help you gain success with the marketing automation process.

  1. Creating a high-level plan

It is always important to have a high-level plan when it comes to marketing automation process. The marketing field is constantly changing and dynamic. In order to succeed, you have to stay on top of the trends and manage the everyday programs alongside. Most small companies get sidetracked and fail to reach their end aim of more customer conversion and revenue generation. Creating a high-level plan prevents this and helps you focus on what is important for success.

  1. Creating customer persona

A customer persona is a detailed description of the customer. Establishing and understanding this customer persona can help you create tailor made marketing strategies depending on the customer and the trends in the market. The more defined and detailed the customer persona is, the easier it becomes to come with better strategies.

  1. Finding the correct channel

Before changing to marketing automation, your company should have already agreed on a cross-channel campaign strategy that allows the various digital, mobile and social channels to work together. When choosing the best channel for your use, you should take into consideration the preference and needs of your customer. Different customers may have different channels that suit their needs better. Having a full proof cross-channel plan can help you optimize the efficiency of your marketing once the automation tool begins to work.

  1. Measurable and scalable programs

It is important to make a measure of the company’s marketing program. Not only should the marketing programs be measurable, it also provides a reliable metric to compare with the company’s other objectives. For the best result, the team should also clone successful programs to be scalable. Most marketing campaigns have a large number of moving parts. With an efficient automated solution, you can easily and quickly transfer the details to the new campaigns in the click of a button, saving time and effort.

  1. Make sure that you have a clean CRM

It is important to have a clean CRM or customer relation management database. Your marketing automation software syncs with your CRM database and any duplicates or errors in it can cause issues in the future. Take some time to clean and organize your CRM. Delete, convert, merge and purge to make sure there is no redundant data in your database.

These are just some of the steps that you can take to ensure the most efficient and successful of marketing automation process. An efficient and suitable marketing automation process can help you improve your business in ways more than one. Marketing automation is especially useful for small business as it allows you to focus on the more important part of your business.

 

Source: [1] [2] [3]

5 ways you can improve your new business’s visibility on Google Maps

Business Advice, SEO Tips No Comment

One of the best and most effective ways to improve your popularity and ratings on the internet is by improving your business’s visibility in the Google Maps. Google Maps is widely used and trusted software that millions of people utilize to make their way around. And by improving your ranking in the Google Maps, you stand out from the rest of the competitors and can earn more profits. There are many ways to improve your business’s visibility in the Google Maps, but some of them are more effective than the others. Here we will be discussing the top 5 ways to improve your business’s ranking and visibility on the Google Maps.

Improving your business listings

Google uses a lot of factors to rank your business in its listings. Google checks to see if your business is real before it can rank you. This, they do by determining how often your business’ name comes up on the internet. The more times your company is referred, the higher will be your ranking. You can also submit your business to the national or local business directories.

Have a strong online presence

Having a strong online presence is extremely important in this era of technology. Even Facebook can act as a valuable signal to Google. Your customer reviews can also go a long way in helping you put a mark on the map. The more positive reviews and comments that your company has, easier it becomes for you to improve your company’s image. Building an online presence and a following can go a long way helping you improve your Google Maps rankings.

Get local media to write about you

It is always good to get publicity. As more local media writes about you and your business, your Google Map ratings would automatically increase. It is linked to the improved media attention and to more publicity to the place.

Upload a lot of location specific content

Another way to improve your business’s visibility is to share the location in the form of posts and uploads. This is especially true when it comes to businesses that run in multiple locations. Sharing your location helps you differentiate from the rest of the business.

Embedding in Google Map

You can see that many business sites have an embedded Google Map. It is an easy and effective way to tell Google that you are located at a certain address. You can easily embed your site’s location in Google maps by searching for the business name in it and clicking on the three lines besides the name of the business and clicking on Share or Embed Map.

These are just some of the ways of improving your business’s visibility in the Google Maps. Improving the visibility in Google maps can greatly help improve your profit by giving free publicity and should be done by all business owners who wish to make the most of their establishment.

 

Sources: [1] [2] [3]

5 Ways Videos Can Help Your Marketing

Business Advice No Comment

The recent studies on the marketing revenue when the video is utilized as one of the strategies is that it amounts to faster revenue growth of up to 49% against those who do not use videos in their marketing efforts. Videos have become more than just a marketing tool the capability to visually capture the attention of the audiences to explain complex things and concepts easily. Videos have proven to be the greatest tool for the marketers to showcase their products and services and attract the interest of the new customers. Moreover, videos can also help companies to attract new employees and make their work culture more productive.

Here are five cases where videos can help your marketing more than other mediums.

  1. Better explanation of the value proposition. Why would you bother to tell people about your value proposition when you can show them how good you are at what you do?  when people try to explain the value proposition behind a technology or a service to the layman people they have to go through a lot of steps and interaction just to make their point. When it is done with the help of a video all these interactions can be done within few minutes and the impact is much greater.
  1. Product Demonstration. Human beings grasp things more easily when something is shown to them and demonstrated without any fuzz. Companies are now using their product reviews in visual terms, also incorporating tutorials and unboxing videos on the streaming websites such as the YouTube. When videos are uploaded regarding a certain product they are guaranteed to receive more views per visit from the consumer. People spend more time and in return, this creates the word of mouth which helps to increase the marketability amongst the consumers.
  1. Social marketing effects. This is another great aspect of video testimonials when somebody wants to popularise their products online. People trust other people and this ability can be utilised by the product manufacturers to expand their horizons of selling their products. The social proof has gone to a new height where people believe on the likes and dislikes on a certain product. If more people are inclined towards a certain product, then it becomes socially more agreeable and sells in larger number. If you have a product, then make sure to put videos of its testimonials on the social media so that people can make up their mind easily without any confusions.
  1. Cost. Producing videos do not take much of your time nor your resources. All you need to have is a camcorder with some HD quality video making capability along with the decent condenser mic. This reduces the cost of marketing your product online and you do not need many software’s to edit your video. The idea is to keep it original and demonstrate all the advantages of your product. Once it clicks with a certain type of consumers you will see a following of fans and then you do not have to do much from your side.
  1. Efficiency. This is another aspect of the video marketing which puts it on the top of the list for any marketing enthusiast. The platform for video uploading online and the sharing on the social media is all set. It works flawlessly except for yearly maintenance of the video streaming websites and other technological aspects. Apart from this, once you upload your product video on the web you are certain to receive a continuous number of views day in day out.

The above points mention five top reasons as to why videos can help your marketing efforts. If you had any questions in your mind until now, then it’s all been proven to be wrong. Now if you ignore video in your marketing then it is a detriment to your own success. Embrace the change and enjoy dividends of your smart work with video marketing campaigns.

(Sources: 1, 2, 3)

2017 Ecommerce Site Design Trends

Business Advice No Comment

Websites play a very crucial role regardless of what you are offering, in grabbing user’s attention. More and more people today are coming up with great innovative ideas for the websites and products. Although trends in web designing are not as popular as the fashion industry, an e-commerce business that wants to be followed should be aware of web design trends.

Regularly upgrading your website with the trends is as important as improving your products which will bring more customers to your doors.

Let’s dig out what is in the 2017 Ecommerce Site Design Trends.

  1. Flat design

The number 1 in our 2017 eCommerce site design trends is the flat design. This design is quite good in making the impact. Hopefully, this trend is going to be one of the popular e-commerce design upgrades in 2017. This design is inevitably more creative and multidimensional which attracts the user in many ways. Many experts are reviewing the card layout that this is one of the hottest trends of the moment and will remain strong for mobile devices. Unfortunately, it is not very effective for large screens; we are sure more creative ideas are lined up.

  1. Replacing interstitial anxiety with previews

‘Interstitial anxiety’ is known as the delay between action and response. In e-commerce websites, this is that period of time which is taken to upload a new page. The quality of the page is determined by this period of time. While the majority of websites usually deal with this issue by optimizing pages for load speed, a creative web designer can sort this out. This emerging trend is to decrease the time between two pages with previews.

  1. Introducing hand-drawn elements

Nowadays, creativity is what people look out for; hand-drawn elements are taking the advantage. In particular, they are gaining a lot of popularity. Flash animations with convention drawn essentials seem to be particular favorites for this rapidly growing trend.

  1. The rise of micro interactions

Micro interaction actually means an interaction based on a singular task like if you have to set an alarm for one week, only one click will do it. This source of combining effortlessness and functionality is building its way into e-commerce website design.

  1. Progress in adaptable and responsive design

Basically, we have a responsive design on geo-location and the device medium. But this functionality is no longer enough to the developing mediums. Hence developers need to add on more customization options. We can look forward to more similar trends emerging in 2017.

  1. The landing pages

Landing page from last few years has become one of the main focus of many designers. It is definitely making the first impression and leading to be one of the widespread trends in 2017. Although this trend isn’t losing its popularity, it’s accompanied by the growing interest of making every page just as beautiful and impressive.

It is believed that e-commerce business is more about the products but website design is equally very important.  We need to ensure that the product pages load as fast as possible, and that requires website development.

Steps To Customer Experience Excellence

Business Advice No Comment

The customer experience is the new front battle for the marketers in this world now. More than 90% of the marketers around the world are actually competing on this one aspect which is customer experience. Everyone wants to score high as the customer experience becomes the yardstick of success. Previously this was not the case for the marketers, however, now the marketers are bending back and forth to protect and deliver to their businesses to the customers.

The customer experience is all about designing and delivering the product and services experience to the customer through a digital experience. This experience is digitally led and is also data driven. The process of deliverance is multi-channel and the marketers today need to look at data ever more carefully to remain in business.

This transition of trends is not an easy thing for the marketers. They need to be active and focused to prioritize their efforts in defining their goals and allocating resources to achieve those very goals. In this article, we are going to discuss the 7 steps that you need to cover to efficiently work in with customer experience excellence. These 7 steps are as follows:

  1. Combine all Sources of data

You need to combine all sources of data from whatever sales and marketing platform you are using such as sales force or SAP or Marketo. Once you combine all these sources of data you can move ahead with the second steps mentioned here in this article. You could end up with as many as 70 data connects from many different resources.

  1. Cleaning of the data

In this stage, you need to standardize the data that you have at hand and wrong with that you also need to validate the data before approving it for further action. In this stage, you would mainly be confirming the email addresses of your customers along with their zip quotes. Hence the stage is known as the cleaning of your most valuable data.

  1. Creating customer profile

In this stage, you would mainly be doing consolidation of your data which you got from the first step. This step is mainly about creating a customer profile which is not based merely on the assumptions but the data that you get from various sources. However, you cannot stop here you need to move on to the next step to further enhance your customer experience delivery.

  1. Addon resources

In this step, you will acquire data from various other sources which are mainly third-party providers. In this third party resources, you will gain access to many important aspects of your customer. By doing this you will come to know about the demographic profile of your customer and the political and special characteristics in which they are living.

  1. Understanding the relation

When you reach to the step you would have all the data resources that you required to make your analysis. You need to in which year decision making to the insights that you gain from various data sources combining them with your intellectual curiosity.

  1. Sharing of data

Today every aspect of business need data to perform the tasks in an efficient way. From your design team or user experience team, all of them need data to perform their jobs well. So do not stay away from sharing your data it will eventually help you to achieve your goals in customer experience excellence.

  1.  Be proactive

By this time, you should have a good control over your data as to how it is used and how well it is being utilized in your decision-making process. From here on you need to make sure that your data is always clean and that it can be trusted. So as to make sure that every decision that you make stands up on a set of credible and reliable data source.

When you follow the above-mentioned steps you will see the drastic change in the way that you are able to interact can affect the behavior of your customers. It would help you to minimize costs and increase your margins.

5 Things You Should Not Do With Your Website

Business Advice, Web Design Tips No Comment

A simple mistake can prove to be a crucial point for the traffic on your website. If you are a novice in the field and are still trying your hands here, we have got a compiled a list of 5 things you should not do with your website!

  • Getting those picky media into your website

No visitor is out there to watch media on your website. In fact, there is social media and YouTube of course that gets better off with those multimedia kind of marketing. So, what you need in the website is to keep things simple and accessible for you visitors. The lesser the contents on your homepage the better it would be for your website. Many times, most of the web developers have a thought of getting the website to look and feel sophisticated to keep the visitors interested, but in reality, it works otherwise and you may lose an important visitor.

  • Engage visitors to the website without their consent

One of the biggest mistakes is to get those flashy adverts and those pop ups without the consent of the visitor. It is one of the most common mistakes and the most destructive strategy that you would want to take to complete tumble your website of any authentic status. And as with statistics through the analytics, nothing much has ever been off this aggressive advertising for the better prospect for your website. Yes, you can take the better of the adverts with the consent of your visitors, once they are happy to go on to stay on your website.

  • Get the visitors to sort out the pages

Web pages are not an easy aspect as far as the more commoner on the internet is concerned. However, many visitors to your website may be occasional visitors or users on the internet. So, the last thing they could ever want is to get the things and contents sorted on the web page. This would not only confuse them, it would also drive the visitors from your website. So there is a good chance of making the business work if the website is more accessible. In fact, it pays to be simple these days.

  • Multiple links and no shortcuts to the homepage

On an average, most of the visitors to your website might have been accessing the contents on your web page for the very first time. So, it is quite obvious they would be interested if you do not get them the right choices to get the easy and convenient access to the website. So, multiple links is a big NO and getting the shortcuts to the homepage is one of the most important aspects of your website. Getting the link to the homepage on every page of the web page is one best strategy to get the visitors interested and pleased.

  • Annoy your visitors with cluttered and low-quality content

As with any website, the content has to be spot on. The more accurate the content and the information on your web page, the more chances to have conversions on your web page. Also, having the grammar checked really pays of in the practical sense of the website.

Things People Absolutely Hate about Your Website

Business Advice, Web Design Tips No Comment

In the 21st century, putting up a website is not that big a deal but making it likable and maintaining a steady flow of traffic is the hard part. The important thing to remember here is that the likability of the website is what is going to determine the fate of the website; so getting rid of things people don’t like about our website should be your topmost priority. It is, for this reason, we will look at the things that people usually hate about a website.

  1. One dimensional website

When we are talking about one dimension here, we are not talking about graphics or style of the website. If your website is such that it can only be accessed via a desktop then be ready to get a substantial amount of online glaring because that is being one dimensional. Almost everyone now has a smartphone and if your website is not optimized for people visiting it through their phones, then you will observe a prominent dip in your overall traffic which is something you wouldn’t want to see. You have to understand that people don’t really have time to zoom into your pictures to understand their meaning or note your number from the site to call you; so making sure that the user experience of mobile users is amicable.

  1. Too many pop ups

Another thing that can really annoy people is pop ups. No one would like to see an advertisement pop up right when they are reading something important on your website.  You have to make sure that there is a degree of moderation when it comes to pop-ups. You can introduce ideas like a slide in CTAs which are considered far less annoying than your standard pop-up page.

  1. Loading speed

Ever wondered how you felt when you wanted to see a video and it took ages to load? This is exactly how your visitors feel when your website takes too long to load. Remember, people online have the attention span of a baby and they can decide whether your website is good enough in as less as 10 seconds. So you have to understand that if you make them wait a little too long, then will find another website which is sure to dent your conversion rate. Here, optimizing your websites is the need of the hour, so try avoiding complicated codes, large images, videos, to get a better loading speed.

  1. Navigational issues

Patience is key but that doesn’t apply to your visitors as they want to know all that is to know about your website in no time. It is for this reason that you have to make it absolutely clear of where they need to go to get what they need. It is a fact that that they are not patient enough to dig through all your web pages to find out what they want. In layman’s terms, they need to be spoon-fed, so guiding them as far as navigation is concerned is something that can bring you good results.

10 Social Media Tactics to Drive Traffic to Your eCommerce Site

Business Advice No Comment

Increasing traffic to your eCommerce Site is something that everyone is looking forward to these days. Increase of traffic means more leads to your business, but social media is not that easy. Listed below are 10 social media techniques to drive traffic to any eCommerce site.

A good landing page

The landing page of any site is the first thing that comes into view when a person visits the site. As a result, it is necessary that your landing page is very attractive and the user interface is huge. The landing page should be simple and concise so that the person visiting your eCommerce site can get an immediate idea of almost everything you are about to provide them.

Social Contest Technique

Organizing a social contest on the site and promoting it online and creating a buzz about it is something that is very useful as a technique. The social contest techniques work really well with these eCommerce sites and more and more followers and visitors can be obtained within a very short period of time.

Being keyword specific to optimize media posts

Use some basic, relevant and user specific keywords for your site which will make your site easily visible by the audience and they will be able to follow it.

Use hashtags

Hashtags are very popular trends of the society. This will help you stand out and get discovered as an individual site.

Use the right content

Too much or too less information is dangerous. You need to know exactly how you want to present yourself. Give away the right kind of information in the right order to ensure that the general public gets the maximum out of it. Make your content concise and sweet as well as interesting.

Live chats and interaction with followers

The provision for interaction with followers and live chat facilities with them should be arranged. This will make the visitors realize the genuine character of your website and the services you provide.

Paid Advertisements

Paid advertisements have also proved to be really helpful in the recent past. These Facebook and LinkedIn ads will help you boost the traffic to your website as well to a considerable extent.

User-friendly and attractive

Make sure to make your user interface friendly and approachable. You can make your page look attractive by adding images of high quality and this will help you attract a huge number of visitors to your page or eCommerce site in general

Prepare a blog

Blogs are another very good way of increasing traffic on your eCommerce site. Find suitable bloggers who are ready to work with you and promote your content in exactly the way you want it to be.

Pay attention to reviews

The reviews of genuine customers are very beneficial in this case. Make sure you let your customer speak their minds about your site and then make changes and improvements wherever necessary to increase the traffic to your site altogether.

All these and many other marketing strategies will help to get a consistent flow of traffic on your site follow them to see the difference.