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10 Essential Digital Marketer Skills

Business Advice, E-Commerce No Comment

digital marketer 2019

The world of digital marketing is huge and highly competitive in today’s time. It is difficult for all the naive faces who set their foot in this industry, to find their niche. Don’t you guys worry as the following content will help you to understand the essential digital marketing skills!

Should be able to multitask

If we talk about the digital marketing world, then you all must be aware that there are numerous things going on at once. To be able to keep an eye on each one of them, you need to be attentive and should be able to multitask. You may have to read the latest content, see the relevant texts on the social media platforms, do reports, all at the same time.

Curiosity is the key to learn, specifically if you are a beginner

As mentioned before- the span of this field is really wide. If you are keen and curious to learn more then you will really find this field alluring. Craving for knowledge and learning new things on a daily basis will give you your edge among others.

Must have good work ethic

There will be times when you will find yourself in difficult situations like market crashing, unsatisfied clients etc. In such situations, you have to handle the pressure calmly and like a professional.

Must be cordial with colleagues and others in the same field

This field is known for cut throat competition and people can be difficult to work with, at times. Also, you have to always meet clients, build good relation with potential customers, etc. For all this, you need to be street smart and good with your communication.

You must know how to search well

The more you try to search about a topic, the better your work turns out to be. So, try to research well while working on a project. You can use Internet, books, question the client, and know client’s views and opinions, read other relevant articles.

You should be good with SEO and SEM techniques

Having through knowledge of search engine optimization and search engine marketing are the key tools of this field. So, make sure you have at least the basic idea of these two before you go into this field.

Data Analysis is for your own good

Data analytics is the central strategy of all the digital marketing companies. You should try to find and develop good solutions, ideas to judge the needs of your clients and then work towards building the traffic for your website or company.

Be a tech-lover

Digital marketing is all about information technology. So, it is good to have a nice grip on the new technologies. Be a quick learner, so that you can adapt well to the changing world of technology.

Create audience engaging content

A smart content writer or a person working in this field is the one who know its audience and their needs. You should be able to produce contents which are top-notch, SEO- friendly. Try to incorporate videos, pictures, flowcharts etc. to make it .ore sensible and engaging.

Do as much as marketing and ads as possible to promote your work

With digital marketing, it is very easy to promote your work or your company. Right from posting on various social media platforms to paid channels and display of ads, you can do it all. To be popular among masses, you should be good at selling your work through these tools.

Are You Still Missing Out on Google Search Console?

Business Advice, E-Commerce, SEO Tips No Comment

Google Search Console

In today’s time, almost every business has its own online portal. Infect some companies run their entire empire via a website only. Well, if you own a website or maintain a company’s website then you must be aware that it is extremely important to assess the website’s performance from time to time.

The performance of any website is measured by the amount of traffic it withdraws. But, how to get this measurement and analysis in the first place. Don’t you guys worry, as Google has provided tools for this work, that too absolutely free of cost- called the Google Search Console.

What is Google Search Console?

Google Search Console is a free service provided by Google. It helps the owners of the various websites to easily keep record of their work, and track the performance at the same time.

It assists you to monitor your website and get valuable insights about the same. Though it is not compulsory to sign up for this service, in order to get a position in Google’s Search engine, but if you do so; it will help you to get a thorough idea of how Google views your site and how it optimizes it’s performance as well.

Source: Searchenginejournal.com

Why using Google Search Console is a good idea?

  • It helps Google to access your content and helps your website to get better ranking on the search engine.
  • It filters those contents from your website which you don’t want to be shown in search result.
  • It keeps a track of those content which are capable of delivering visually engaging results.
  • Google Search Console also solves all the problems related to malware and spam which create unwanted hindrance to your website’s performance.

Features of Google Search Console

  • Performance tab

This tab enables you to analyse the pages and keywords which need more optimization and attention. This helps to improve the ranking of your website on Google Search.

  • Index Coverage

This is a technical tab within GSC, which updates you about-

  • The number of pages in the index of Google search, since the last update;
  • Errors and warning which led to issues in indexing of the pages from your website.
  • AMP

AMP tab stands for Accelerated Mobile Pages. It warns you about the errors which may occur in your URL from time to time. You can fix the issue and then request for a validation as well. The GSC will validate the fixed issue, so that there is no scope of error.

  • Job Postings

This tab will enable you to list all the job openings you want to post on your website. It also provides states about the responses coming on the job openings and the traffic it is attracting.

  • Events

This feature provides you a feedback on all your mark-up events.

  • Links

This section within GSC helps you to keep a track on the number of links from other websites, which points to your website.

  • Manual Actions

This tab prompts you whenever your website get penalized by Google.

So, if you are concerned with performance of your website, then Google Search Console is your cup of tea.

E-commerce SEO: Writing Meta and Product Description that Sell

E-Commerce, SEO Tips No Comment
seo-for-ecommerce

Image from: Webappick.com

The field of e-commerce has become quite massive in the last few years. Almost every business nowadays tries to have an online platform so that they can easily interact with and attract a huge audience who can be their potential customers.

Now, we all are aware of the fact that day by day competition is becoming tough and surviving in this market of e-commerce is becoming difficult. If you want to stand on the top, then you got to have top-notch SEO tactics for your business.

Yes, the success of any e- business primarily depends on the SEO tricks it opts and among all the tricks, writing a creative as well as apt Meta and product description is something very crucial.

Meta description is a synopsis of the content of the concerned website or web page. In the case of e-commerce, it must contain a short and to the point description of your business. It must not exceed a limit of 320 characters, though earlier it was 160 characters only.

Meta description can also contain keywords which are often searched by the site visitors. On the other hand, as the name suggests product description is a small and the required information mentioned about the particular product of a website.

As an owner of any e-commerce, it is very crucial to understand the importance of these two things. An exceptional meta-description helps various search engines to fathom the aim of the concerned web page, and then provide it with the required search results. Similarly, it is recommended to provide an exceptional product description so that it helps the e-commerce business to attract a good sale.  Here are E-Commerce SEO tips on how to write meta and product description that sell.

How to Write a Proper Meta Description?

  • It must be unique and should provide the three basic information- the brand name of your business, about your online store and a unique feature related to it.
  • Don’t exceed the required limit of characters, which is 320 characters per description.
  • Do remember to mention the USP or the main feature of the products you sell. Try to write in a way that attracts the potential customers in the first look.
  • Pay special attention while mentioning the keywords. It would help your site to get a better ranking on the search engines.
  • Try to write those specifications, which the customers look for.

How to Write a Proper Product Description?

  • Mention about the product your website sells in a way that it addresses the ideal buyers.
  • Try to avoid useless phrases like- yeah, of course, etc. These phrases make you sound less appealing to your customers.
  • Mention genuine stats related to the products you deal in, and use superlatives while writing so.
  • Try to provide a better, large and clear pictures or videos related to the product. This is a part of the product description only, and visual appeal contributes a lot towards attracting the sales.
  • Avoid writing a story kind of description, as it just makes it less rational and less appealing.

Thus, if you want your e-commerce business to touch heights and survive in this cut throat competitive market then do make use of the above mentioned suggestions.

 

SEO for your Shopify Store

E-Commerce No Comment

 

So, do you run your own Shopify store? And whenever you see visitors are showing interests on your store and products, you just can’t hide your joy?

However, this only happens seldom. This is perhaps because your Shopify store might not be doing well in organic search results. Organic search results are the best way to boost your store’s traffic and close more deals.

The search traffic is a crucial criterion for any online business. So, in this article, you will know about the importance of SEO (Search Engine Optimization) and some SEO tips in order to grow your Shopify store business.

Importance of SEO

Generally, the customers search a keyword related to your product and as an online business owner, it is your responsibility to make the efforts to place the website at the highest rank of the search engine results.

SEO plays an important role in order to fetch a high rank in search results for your website. The e-mail marketing, social media marketing or paid advertising can attract potential customers instantly, but at the same time, they are costly too. Many of new business owners may not afford such investment at the initial phases of their business.

In that case, SEO can be your true companion as it is very cost-effective. It can take some time to get a visible result from SEO, but you have to be patient enough, and it is all worth it. You have to be very choosy about your keyword as keywords play a crucial role when it comes to the concept of ranking.

Now let’s take a look at some simple SEO tips through which you can grow your Shopify store.

SEO Tips

Shopify itself is associated with lots of solid SEO features, such as:

  • Editable meta descriptions, title tags, and URLs for the website pages.
  • For all the images as well as file names of images, it is providing ALT tags that can be edited.
  • txt and sitemap.XML files can be generated automatically.
  • Methods preventing duplicate contents.

So, you already have lots of powerful SEO strategies and now you just have to take the advantages over these built-in SEO features like the following:

  • You can edit your Shopify store’s title tag. You can also set the title tags for all of your products, page, and collection in Shopify. You can make some required adjustments in the Search engine part of your Shopify store.
  • The Meta description is a very important part of your website. Generally, Shopify automatically sets the meta description content for your website. But, you can customize it considering your business strategies in mind. The meta description should be updated for the home page as well as for every inner page, blog posts and the likes through your Shopify admin panel.
  • You should add the major keywords in your website’s page titles in order to make it visible in the search result.
  • A simple and well descriptive content can pull a lot of potential customers to your website.

It is important to know that SEO can be an essential tool for your Shopify store and through the simple SEO tips you can get a tremendous visible result.

Pay Per Click Marketing Trends in 2017

E-Commerce, SEO Tips No Comment

There are many ways to make money through the internet. And something that has been talked about over the past few years in PPC or Pay Per Click. Most of us are familiar with how PPCs work. Now, let us talk about some of the trends and predictions in the field of Pay Per Click and how to keep up with it to get the maximum out for your business.

  1. The importance of video advertising

Video marketing and video advertising is a growing and efficient way to showcase your product or idea to the world. It has allowed for smaller companies and business owners to interact with their customers in a more personal and interactive level.

  1. Conversion rates will become more important

With all the new software and tools and the ever-growing ad space on the internet, it will become more important to convert your clicks into actions that are more profitable to the owner. It is a field of science that requires being researched and is no longer just a game of chance.

  1. Remarketing will grow in significance

Remarketing is growing in importance and is being more widely used by companies and websites to improve their traffic and profit. Companies are increasing their budget on reconnecting with people who have previously browsed or ordered items from them.

  1. Refunds will be claimed against invalid and accidental traffic

More and more agencies are demanding more transparencies. There are many tools available that help to distinguish valid paid traffic from the invalid and accidental ones. This means that the thousands of unknown and accidental clicks will no longer be counted and the agencies are keeping count of these accidental clicks and prevents it from counting.

  1. B2B targeting across multiple platforms will be coming faster than you think

Business to business transaction will become faster and easier in the near future. There are already companies who have started giving more importance to business to business transactions.

  1. Media buying software will be more efficient across multiple platforms

As marketers are trying to acquire more inventories and evade the elasticity of price change, they will begin to seek more support from platforms like Bing etc. to maintain the workflow over the multiple platforms, it is important to come up with a single integrated software solution, especially with the big players.

  1. Bing is going to grow in importance

Bing has always been second to the global leader, Google. But Bing is slowly growing in importance and use. It is cheaper when it comes to ads and more in use when compared to Google, with the older generation in particular.

  1. Live data in ads

Live data in ads are growing in importance and will continue to grow over the years. It allows you to display live real time data including availability, date, inventory etc.

PPC is steadily growing in importance and will become more important as the time passes. With these predictions and trends for the year 2017, you can make sure that you stay one step ahead of your competition.

 

Source: BusinesstoCommunity, SEJ, LinkedIn

 

Ecommerce Content Marketing Trends for 2017

E-Commerce No Comment

Content plays a vital role in e-commerce in 2017 too. The content marketers should focus on creating, distributing and promoting unique, relevant and engaging content to attract the audience, convert them into potential customers and retain them for the long-term for consistent sales growth and win handsome profits. The content marketers should spend more on promoting content and create more shows. Here is a list of eCommerce content marketing trends for 2017.

  1. Prefer YouTube videos over traditional TVs

It is a fact that the wide availability of smartphones in affordable range is the driving force for online videos. Among the online video channels, YouTube plays a vital role in attracting people of all ages, particularly youth. Therefore, content marketers should produce promotional videos targeting the relevant audience. You can hire top notch content writers to create an infographic that can be converted with ease into video content. You can also create more videos about products and services and publish them to YouTube because more and more users are searching for specifications, features, reviews of products like latest cars, smartphones, LED TVs, baby apparel, and so on before making a purchase decision. The videos can be converted to mobile formats with many free tools available online and increase mobile consumption for more sales.

  1. The e-commerce marketers should focus on content creation

Apart from videos, most of the audiences are searching online for product specifications, images, specifications and features before staging a purchase decision. Therefore, e-commerce marketers should give importance to creating informational, engaging and unique content to promote the products and services. Digital ads, videos, and well written promotional articles offer the rich dividends in the short, medium and long run. Businesses are spending around 80% on content marketing.

  1. Content promotion on social media

Social media sites like Facebook have introduced a feature – Instant articles to help eCommerce marketers to target the tech savvy. More and more people are spending increased time on social media even while on the move on their tablet PCs and smartphones. Promotional articles and videos on social media networks play a vital role in impressing the viewers about your products. Such content will help to convert the audience into potential customers. It also helps to establish a relationship with the customers and get their feedback for more assertive marketing strategies.

  1. Content distribution through press release

The press releases are expensive. It is not generating expected ROI when compared to other forms of content promotion. Therefore, going forward the demand for press releases is set to decline gradually.

Most of the people are not showing interest to read print media. Therefore, ads and content promotion in print media are likely to decline when compared to the digital media. Digital media is less expensive and generates ROI for longer periods with less investment.

  1. Research the niche

It is necessary to spend the time to understand what products and services are increasingly searched by customers online. You need to create content with less competing keywords to promote your products through publishing unique articles.

Content marketing helps to improve brand awareness. The opportunities for content marketing leaders will considerably increase going forward this 2017.

More than 70% of the people are reading the content to know about the companies and the products when compared to watching the commercials. The same trend is likely to continue this 2017.

(Source: 1, 2, 3)

10 SEO Best Practices for Your E-Commerce Website

E-Commerce No Comment

The programmers and designers of the e-commerce websites may think that only listing the products or services rendered by the website would do the job. Is that all you need to lure the consumers towards your e-commerce websites?

seo-ecommerce

All the online shoppers out there would surely agree to the fact that it is really disappointing to find no reviews of the products sold online. How many times do we fail to interpret the product or service offered due to lack of proper description?

10 SEO best practices for e-commerce websites

Until and unless you make your e-commerce website SEO oriented and free of the critical errors, the website would not rise in the Google search engine and become popular among the consumers.

  1. Use good product description that is unique

The more furnished product description you provide to the users, the more they will prefer your e-commerce website to any other website. But most importantly the information of the product should not be duplicated. It should be original and non-plagiarized. The product description should contain keywords which would make the website search engine optimized.

  1. Include reviews of the consumers

When the reviews for any product or services are found in the e-commerce website, it becomes very convenient for the consumers to have idea about the authenticity of the products delivered or the services rendered by that particular site.

Make it a point to incorporate as many reviews of consumers in your website as you can because it clears the state of confusion in the minds of the users and helps them to take a decision to purchase.

  1. Insert long-tail keywords

Long-tail keywords help to drive the maximum online traffic to your website. Put correct keywords in the content of your website so that users can view your website option in the search results just when they type it in the search engine.

  1. Make navigation more user-friendly

Co-ordinate the product pages of your e-commerce website in a very user-friendly way so that it is simple for anyone to search for any product, select any product and purchase it by proper transaction options.

  1. Boost your page load speed

You need to boost the page loading speed in your website as users tend to get pissed off if the product pages don’t get loaded within seconds.

  1. Incorporate social media on the product pages

This is a good way to increase the sale of your e-commerce website. It also acts as a marketing strategy. Incorporate social media on the product pages and loads of users would flock to your website.

  1. Put product videos and images

You can put videos and images of the products to attract a whole lot of users to your website.

  1. Use eye-catching URLs

You should use interesting, eye-catching URLs which would attract numerous users to surf through your website. URLs say a lot about the websites. So make it a point to use an intriguing URL for your e-commerce website.

  1. Make your e-commerce site accessible from smartphones

Nowadays, a huge amount of users surf through e-commerce websites from their smartphones. Making the website app available to them in their mobile phones would be very beneficial for your website.

  1. Provide proper internal search functions

Make your e-commerce site user-friendly by keeping proper internal search options that filter products as per the user’s need and give results quickly.

By following these SEO practices for your e-commerce website, you can make it big.

5 Critical Errors of E-Commerce Websites

Business Advice, E-Commerce No Comment

5-critical-errors-of-e-commerce-websites

Wondering why so many of the e-commerce websites fail to veer the maximum search engine traffic towards itself?

The designers of the e-commerce websites may think that only listing the products or services rendered by the website would do the job. That’s all? Is that enough to bait the users to check the websites?

To all the online shoppers out there, how many times have you been disheartened to find no reviews of the products sold online? How often do we fail to understand a service or new-launched product due to no proper description?

Among all the prominent errors made in the e-commerce websites, five of the most critical ones have been listed below :

  1. PRODUCTS OR SERVICES ARE NOT DESCRIBED PROPERLY

E-commerce websites are pretty popular for missing product information. It is high time they realize that only putting the names of the products or services and setting their pictures won’t do any good. The product needs to be described thoroughly so that the consumers have enough information that is required for their satisfaction and decision.

When products are listed in the websites without the requisite description, it becomes inconvenient for the users to avail those items or services and do transactions. In order to make your e-commerce website popular and lift them up in the Google search engine, make sure you include information for each product and insert keywords in the description for search engine optimization. Make it a point not to stretch the description too long.

  1. PRODUCTS ARE NOT REVIEWED

When the reviews for any product or services are not found in any e-commerce website, it becomes very difficult for the consumers to stay updated about the authenticity of the products delivered or the services rendered by that particular site.

The lack of reviews leads the users to be in a state of confusion which in turn hinders the popularity of the e-commerce website and users tend to divert to other user-friendly websites.

  1. USING COPIED CONTENT

Using copied content for your e-commerce website will not take seconds for Google search engine to shun your site. In this case of copying content, your e-commerce site will be demarked as plagiarized. The content of the website should be original and should contain proper amount of keywords so that it is SEO oriented. This would help swerve online traffic to your e-commerce website.

  1. NOT USING EYE-CATCHING URLs

This is another critical error made in e-commerce websites. They do not use interesting, eye-catching URLs which would attract numerous users to surf through your website. URLs say a lot about the websites. So using an intriguing URL for your e-commerce website is a good strategy of marketing.

  1. DULL, BORING TITLES

Using dull title tags in your e-commerce website is a critical error made by many. Title tags should be interesting so that it pulls the crowd and makes the website popular.

When the e-commerce websites rectify these critical errors, the user experience will automatically improve. Hence, to become a crowd puller, your e-commerce website should be free of such blatant errors and should be very user-friendly.

What Is Quality Content?

Business Advice, E-Commerce No Comment

 

what-is-quality-content-01The savvy marketers achieve with the users and Google’s goals to obtain good ranks for their sites on search engines. With this, they attract inbound links and create trust, credibility and authority. Thus, the quality of the content determines the rank of the site, which is why it is essential to write quality content.

How to write quality content?

1. Adhere to Google Webmaster Quality Guidelines

User-centric pages should be of primary concern without deceiving the users. Make sure the website is catchy and innovative. Tricks to improve search engine ranking should be avoided. Follow practices that aim to prevent and remove user-generated spam. Make sure that you remove the hacked content as soon as it appears

2. Creation of valuable content

The below are to be followed to create valuable content as per the guidelines received from Google’s Webmaster Academy course in making a website quantitatively valuable.

  • Innovative and informative content
  • Credibility
  • Whacky and attractive
  • Unique and good quality
  • Appropriate length and formatting
  • Readability score and social media share
  • User-friendly method for dealing with queries

content-is-king-01

3. Quality Rating of Google’s Search Guidelines

A well- written and a high-quality page have the following characteristics:

  • Good level of expertise in authoritativeness and trustworthiness(E-A-T)
  • Adequate amount of main content
  • Reviews or service information is of utmost importance
  • A good reputation for the main content on the page

The purpose of content should be clearly understood; also marketing pages exhibit such gimmicks that the core content is overshadowed.

4. Intentions of User

Understanding queries of the user, website, and visit –in-person query and make suitable action plans.

Why need a user-friendly web page? What is the purpose?

  • Sharing of relevant information (personal, social or theme)
  • Expressing  views and opinions, post queries and allow downloads
  • Market  the product and multimedia

Wow! Jackpot. Isn’t the matching of relevant user content and purpose of web page the expected outcome?

A prudent thought from the views of semantic search!

5. Build high-quality website with Google

The following need to be eliminated for building a high-quality website.

  • Factual and grammatical errors
  • Invalid information and bad reading level
  • Unnecessary adds and load speed of page

How to determine the content quality?

The following are the characteristics that help in determining high-quality content:

  • Concepts and entities- use of Alchemy API for search queries will help in identifying overlap indicating useful data that can be included.
  • Co-occurrence of keywords/phrases- Ultimate Keyword Hunter or Keyword Explorer would help in finding the most used words/phrases sorted by co-occurrence by websites.
  • Topical completeness- Keyword Planner (Adwords) helps group the main ideas of the topic and provide their content.

The concluding thoughts would rather seem like drawing a match between the information on the website with the query intent. With the levels of expertise and views on the content, it ought to be comprehensive, distinct and relevant. It is imperative to provide good reading content to the readers.

Enough said! Gear up to write you quality content.

 

Power of Image Optimization in eCommerce

E-Commerce No Comment

Power of Image Optimization in eCommerce

E-commerce websites can be said as one of the vital parts of the success of an E-commerce business. If you are involved in selling your products online, it is quite easy to gauge when you obtain sales that show successful conversions. Plenty of things play a crucial role in the success of such E-commerce websites and quality pictures are one among them. Images of top quality can increase the rate of conversion that will finally lead to the success of the site. Image optimization is necessary to make shoppers feel comfortable and successful while purchasing from your website. Follow these tips and know the power of photos in E-commerce websites.

  • Pro photography

You could click pictures yourself and be done with the job but would it actually represent your product the best? If you don’t have a proper studio setup and a few great photography skills, it is not possible. It is better to hire a professional or even a semi-professional photographer so that your product photos come out well. It will certainly cost you more but you will have large online conversions if you have great quality images. You will also be able to find photographers who charge reasonable fees. Hence, the investment is worth it.

  • Sized for Large Images and Thumbnails

Images of the product must be shot as well as sized properly for photos of product details, thumbnails and also larger photos. This will include the placing of the product in certain frames and sizes of the image prior to uploading it on the website of yours. You need to have a camera of high caliber that will help you with such issues. You need to have consistency in all of the product shots.

  • Various view points

It is vital that you include various angles of very product and pictures of various colors that your product would come in. You need to do your research on how an entire product is displayed. E-commerce sites that have been successful ensure that their customers experience the feel off actual shopping. Various view points and different images of every product will help the customer feel easy while buying the product online.

  • Enlargement abilities

Your photos should be able to enlarge or zoom in as you call it. This is vital as it gives the customers an opportunity for getting acquainted with your product by taking a closer look at it. When you are shopping at a store, you will certainly pick up that product you want to buy and examine it to buy it. This is what your customers expect, too!

  • Search optimization

Ensure that your images are small in file size so that it doesn’t increase the load time of your page. Your images must also have file names that are optimized and must also have alt text.

Well, these are some tips you need to apply while optimizing your photos for E-commerce websites. They really work wonders!