5 Effective Facebook Ads Targeting Strategies Overall rating: ★★★★★ 5 based on 23 reviews
5 1

BlogSimplio Labs Blog

“Once we accept our limits, we go beyond them.”

Albert Einstein

5 Effective Facebook Ads Targeting Strategies

Business Advice, E-Commerce No Comment

Facebook Ads have become a powerful tool for eCommerce websites. Many eCommerce and dropshipping stores use Facebook Ads to get hundreds to thousands of leads and sales. However, using Facebook Ads can either a HIT or a MISS. You can hit the jackpot by successfully targeting the right people, or you can make your ad go to waste by not utilizing it properly to hit your target audience.

Many times, beginners in Facebook Ads (including myself!) often fail at the first try. Facebook Ads is not complicated science, it is easy to master and understand once you know what to look for to effectively target your market. Below are some of the most powerful Facebook Ads targeting strategies that you can use to bring your ‘A’ Game.

Facebook Ads Targeting StrategiesLead Generation

Facebook’s Lead Generation is all about utilizing the average time that a consumer spends on the platform, through multiple mobile devices. Since most of the hits come from mobile itself, the process eliminates the idea of visiting your company or business website for a potential purchase of products and services.

With the help of lead advertisements, you can select from a wide range of targeting options for creating a lead form and thereby generate leads for your business. Such lead advertisements will help you acquire all kinds of information from various consumers who are interested in your product and services, and such information can also be used to generate new audiences as well.

Abandoned Carts

Abandoned Carts is a targeting process in which your target users abandon their shopping carts on your website. Such consumers take out time out of their extremely busy schedules to provide you with such information.

Carts may be abandoned due to reasons like customers looking for better deals, coupons, reviews and so on. Such a technology can be used to retarget the customers the next time when they visit their Facebook timeline or feed. Such a practice can also be termed as dynamic marketing and it’s indeed extremely effective.

Cold Traffic

Cold Traffic is defined by the consumers who have never heard about your business or brand and are thereby unfamiliar or have no idea what to do with such products or services. When on Facebook you’re trying to target cold traffic – it means that you’re trying to rope in the lookalike audience with the help of targeting advertisements via interests. In simple words, any targeting that involves customers other than your main audience is known as cold traffic.

There’s no such trust or relationship that you’ve established with such an audience, which makes them extremely interesting to sell as well.

Incorporate Messenger ads

facebook messenger ads

Source: Wordstream.com

Facebook Messenger Ads are not just any simple ads on Facebook. Messenger Ads can be defined as the method through which you can instantly connect with the customers you like or want. Such a process allows users who see your ads to directly initiate a conversation with your business, at the click of a button.

Such a procedure can be easily implemented by the use of Sponsored Posts or Destination Ads. For one, in Destination Ads where normal advertisements are run with the addition of ‘Send a Message’ instead of ‘Shop Now’ or ‘Buy Now’. When users will click on ‘Send a Message’, they will be redirected towards the FB Messenger with extra action buttons like ‘Get A Quote’ or ‘Get Help’.

Evergreen Facebook Ads

Evergreen Facebook Ads can be defined as a type of advertisement which allows a certain ad to run continuously, irrespective of the consequences. Such advertisements tend to run several weeks, months and even years.

Companies use their best selling products or services to always perform such an evergreen advertisement in the background and then alternate such action by doing live or new launches a couple of times a year. Such an alternate strategy can be used when campaigning for old products as well as newly launched products.

 

Source: [1] [2] [3] [4]

Magento Warns E-Commerce Sites to Upgrade ASAP to Prevent Attacks

E-Commerce, What's New No Comment

The popular e-commerce platform Magento is urging web administrators to install its latest security update in order to defend against malicious attacks in the wild that could exploit a critical remote code-execution vulnerability.

While the company didn’t specify what kinds of potential attacks that websites should be concerned about (Threatpost reached out for comment on this), Magento is a common target for the Magecart association of threat groups, which compromise websites built on unpatched e-commerce platforms in order to inject card-skimming scripts on checkout pages. The scripts steal unsuspecting customers’ payment card details and other information entered into the fields on the page.

The vulnerability (CVE-2019-8144), which carries a severity ranking of 10 out of 10 on the CVSS v.3 scale, could enable an unauthenticated user to insert a malicious payload into a merchant’s site through Page Builder template methods, and execute it. Page Builder allows websites to design content updates, preview them live and schedule them to be published. The bug specifically exists in the preview function.

The flaw affects Magento 2.3, and was patched in in Magento Commerce 2.3.3 and with the security-only patch 2.3.2-p2, released in October. The company warned that patching will have the side effect of “blocking administrators from viewing previews for products, blocks and dynamic blocks’; but, it said it will re-enable the preview functionality as soon as possible.

“We recommend that all merchants, even those who have already upgraded to 2.3.3 or applied security-only patch 2.3.2-p2, review the security of their Magento site to confirm that it was not potentially compromised before upgrade,” Piotr Kaminski of the Magento security team wrote in a posting on Monday. “Applying this hot fix or upgrading…will help defend your store against potential attacks going forward, but will not address the effects of an earlier attack.”

The same update patches several other critical emote-execution flaws with a CVSS v.3 score of 9 and above, as well as cross-site scripting (CSS) issues.

The warning comes as Magecart activity and infrastructure continues to saturate the web. According to analysis from RiskIQ last month, there are now 573 known command-and-control (C2) domains for the group, with close to 10,000 hosts actively loading those domains. In all, RiskIQ has detected almost 2 million (2,086,529) instances of Magecart’s javaScript binaries, with over 18,000 e-commerce hosts directly breached.

“It is unfortunate that this kind of attack is still succeeding even though a mitigation is quite straightforward,” said Mounir Hahad, head of Juniper Threat Labs at Juniper Networks, via email. “As a last resort, website owners should periodically check the integrity of their script code, which can be as simple as calculating a checksum every few minutes to look for an unexpected change.”

What You Need To Know About Ad Fraud

E-Commerce No Comment

You will often come across advertisements online, data events, or even clicks that turn out to be false and just a method to get money. This practice of creating fraudulent advertising to generate revenue is known as ad fraud or invalid traffic. Now, ad frauds are usually banner ads, video ads or clicks.

what is ad fraudIs Ad Fraud a Problem?

Ad fraud is actually a quite significant problem. It is known to cause damage of almost $20 billion every year. Ad fraud in digital marketing manipulates the traffic and user activity, scamming impressions and conversions. The statistics are changed and data appears distorted so that marketers are left confused and they fail to discover the fraud before it has already happened.

Kinds of Ad Fraud

  • Cookie stuffing

Cookies track a user’s path from affiliates to source sites and every time an affiliate link is clicked, there is an exchange. Now, when the user comes to the source site, it pays for the affiliate. In cookie stuffing, the stats and data of the source site are distorted and the site ends up paying much more than usual.

  • Traffic fraud

Generating traffic onto your site is a way of earning money but this traffic is very easy to imitate. Traffic fraud is imitation and manipulation of online traffic to con analytics into spending more for results based on data that is false.

  • Impression fraud

This kind of ad fraud falsifies the impressions which are an important part of CPM-based operations. These fake impressions are traded in place of the real ones, delivering no actual benefits. Such trading can take down the entire website.

  • Click fraud

In digital marketing, clicks generate revenue. What click fraud does is manipulate the ad activity to increase the number of CPC ad clicks and so you might see a large number of clicks but hardly any positive results.

  • Action fraud

Action Fraud is quite complicated. Actions distort the very elements that move money by imitating user activity and can actually end an entire campaign.

Other types of ad frauds include retargeting fraud, conversion fraud, and affiliate fraud.

How to Detect Ad Fraud?

While ad fraud is difficult to catch, it does not mean that you cannot detect it. If you have a single app and a single campaign it is easier to protect. However, the following indicators can detect ad fraud:

  • Similar install behavior for a few consecutive installs.
  • Many installs from one particular device.
  • A very large number of downloads from one particular source.
  • A very short period of time between a click and an install.

How Can You Stop Ad Fraud?

A few simple points are given below to help you stay alert and prevent ad fraud.

  • Know how your publisher is generating traffic before starting your campaign.
  • Invest in third party solutions that monitor campaigns and check for ad fraud.
  • Make sure that you have clear verification protocols and an immediate algorithm of actions in case of any suspicious activity.

This was all about ad frauds. Thus, adopt the required steps to stay safe.

Credit Skimmers Vulnerability

Developers, E-Commerce, What's New, Wordpress No Comment

We often write about malware that steal payment information from sites built with Magento and other types of e-commerce CMS.

When discussing credit card skimmers like Magecart, it’s sometimes overlooked that WordPress also has a decent share in the ecommerce segment. There are numerous popular plugins that can easily turn a WordPress site into a full-featured online store. In fact, Woocommerce alone has over 5 million installations.

Credit Card Skimmer Injected in WordPress Core

Our friend Salvador Aguilar over at Kinsta recently shared a few samples of malware found in the WordPress core files wp-includes/js/wp-util.min.js and wp-includes/js/admin-bar.min.js.

These Javascript files both contained the following injected code, found at the very top.

Magento WordPress Skimmer atob
Injected malware found in wp-includes/js/wp-util.min.js and wp-includes/js/admin-bar.min.js

This injected code is a typical credit card skimmer, with “e.src=atob” containing the encoded URL of the external script. In this case, it is decoded to “hxxps://zendesk-chart[.]com/top/aco.js”.

Common Skimmer Variants Found on Magento

We regularly find these types of injected scripts on Magento sites. They use variations of atob (base64) obfuscation, along with hundreds of different domains and customised URLs.

For example, on one Magento site we found a nearly identical copy of the skimmer script (referenced above), with only a slight variation. This variant loads the skimmer from hxxps://zendesk-chart[.]com/uk/google.js (instead of /top/aco.js), which works with the checkout form for that particular site.

Domains Used by This Malware Campaign

Zendesk-chart[.]com was created on September 13, 2019, and it is now hosted on 185.254.121.64.

A quick lookup shows that the same server in Russia hosts the following domains:

jquery-web[.]com – Creation Date: 2019-01-21
jquery-stats[.]com – Creation Date: 2019-03-30
tracker-visitors[.]com – Creation Date: 2019-04-19
jquerycodemagento[.]com – Creation Date: 2019-08-11
gooqleadvstat[.]com – Creation Date: 2019-09-13
gooqlemgrteg[.]com – Creation Date: 2019-09-13
zendesk-chart[.]com – Created on 2019-09-13
jquerystatic[.]com – Creation Date: 2019-09-13

All of these domains serve multiple versions of credit card stealers that can be found in the wild  injected into various e-commerce sites.

hxxps://jquerycodemagento[.]com/my/jd.js
hxxps://jquery-stats[.]com/u/redacted.js
hxxp:// jquery-web[.]com/wp/redacted.js
hxxps://tracker-visitors[.]com/my/jun.js
hxxps://gooqlemgrteg[.]com/ajax/jquery.js
hxxps://gooqleadvstat[.]com/ajax/maria.js
hxxps://jquerystatic[.]com/good/hard.js
…etc…

Mitigation Steps

What is evident is that this is definitely not a fully automated mass infection, where hackers have a unified solution (list of vulnerabilities and the payload) that fits all scenarios. Each script has been customized—both name and content—for each specific compromised site.

In this malware campaign, the checkout page URLs are detects for each target. From there, custom code works to collect sensitive credit card information from the victim’s checkout form.

The malware itself is CMS agnostic—it doesn’t matter whether the site is using Magento, WordPress, or any other type of e-commerce CMS. If there is a form that accepts payment details and it can be hacked, nothing prevents the bad actor from installing a skimmer there.

E-commerce website owners should take the security of their websites very seriously, since they are ultimately responsible for any customer data breaches resulting from transactions on their online stores. Extra attention should be paid to the hardening and monitoring of web pages and server resources. Perform regular security scans on your web assets to detect malware and other indicators of compromise.

Protect Your Website ASAP!

It is estimated that about a third of all websites are outdated and seriously vulnerable to hacks. What are the chances that one of those sites could be yours? Don’t wait until it’s too late, get in touch with professionals and start protecting yourself today. Consultation is always FREE.

 

OR CALL NOW
(888) 766-3315

Shopify expands into email marketing

E-Commerce, What's New No Comment

Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email.

Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for e-commerce.”

That means it’s integrated with a merchant’s store on Shopify, allowing them to easily pull their brand assets into their emails, along with product content and listings. They also can see whether those emails actually lead to customers to add products to their carts/purchase them. And they can create customer segments based on the data in Shopify.

“What we’re really proud of here is, we become the expert for them,” Perry said. “Most people we’ve surveyed don’t understand the value of segmentation, so we’ve taken the liberty of assembling the right list to add value for them.”

Shopify Email is currently available as an early access test for a limited group of merchants, ahead of a broader rollout next year. Miller said it will be free for these initial merchants, with general pricing to be announced later.

Other recent additions to Shopify’s product lineup include hardware for brick-and-mortar stores and digital ad tools.

“The common thread among all of [our new products] is to help brands sell directly to their customers,” Miller said. “There’s been a lot of talk lately about direct-to-consumer, but that’s something we’ve doing for a decade and a half without calling it that.”

Rewind Offers Free Holiday Data Backups for E-Commerce Platforms

E-Commerce, What's New No Comment

Rewind, a leading cloud data backup provider for e-commerce and cloud platforms, today announced the launch of Rewind: One-Time, a limited-time, complimentary version of its top-rated data protection software. Helping merchants on Shopify and BigCommerce, Rewind: One-Time can protect and quickly restore a retailer’s online store during the holiday shopping season.

“The holiday season can be an exciting time for merchants, but it can also be quite overwhelming with increased traffic to their stores. We’re excited to welcome the complimentary Rewind: One-Time app to our app store so that merchants can restore their data during the most critical time of the year,” said Fatima Yusuf, Strategic Partnerships Lead, Shopify.

Store uptime is essential for small and medium-sized retailers relying on cloud applications. Rewind has found that online stores have a one in five chance of losing their data at some point and time. Data disasters can happen from malicious acts, third-party integrations, or human error. Available now through December 31, 2019, Rewind: One-Time allows retailers to conduct a free, one-time backup of up to 10,000 products and related data tied to their e-commerce storefront so they can limit any downtime due to data issues.

“Data loss and the resulting downtime can be devastating to an ecommerce business. The Rewind for BigCommerce solution gives BigCommerce sellers the security they need to focus on growing their business — not recovering lost data. We’re pleased to be able to offer Rewind’s excellent integration and world-class customer support to our customers,” said MaryAnn Bekkedahl, SVP of Global Business Development, BigCommerce.

As minutes matter, retailers who take advantage of Rewind: One-Time, will be able to restore their data, to the exact day/time they installed. The one-time backup for BigCommerce includes product, brand, category, option set, and option data, while the one-time Shopify backup includes products, product images, custom collections and smart collections – the backups will be stored indefinitely in the secure Rewind Vault™.

“We want to ensure every BigCommerce and Shopify merchant knows their store data is fully protected this season so they can focus on generating sales, especially on peak days like Black Friday, Small Business Saturday and Cyber Monday,” said Mike Potter, CEO of Rewind. “With account-level data protection from Rewind: One-Time, retailers can ring in holiday sales rather than spend hours trying to recover deleted products or repair broken links and pages.”

Rewind: One-Time users can upgrade to one of the paid plan options at any time during the holiday season or beyond. Paid Rewind subscriptions add the ability for merchants to take advantage of ongoing, comprehensive backups so they can painlessly restore their full store experience (or select products, images, etc.) to any chosen date/time.

Download Rewind: One-Time

Adobe Introduces New Commerce Features For Magento

E-Commerce, What's New No Comment

Adobe is rolling out new capabilities to its enterprise eCommerce platform Magento that are targeted to small to medium-size businesses (SMBs) and mid-market merchants, Adobe said in a press release on Monday (Oct. 22).

Adobe is unveiling these latest features at MagentoLive Europe 2019, being held in Amsterdam Oct. 22-23. The improvements to the commerce platform aim to improve customers’ shopping experience.

“We’re now at an inflection point where companies of all sizes are perpetually challenged by soaring customer expectations to deliver amazing brand experiences. We’re committed to bringing Adobe’s enterprise-grade commerce capabilities to our SMB and mid-market customers to help them grow their business,” Adobe said in the release.

The release of Magento 2.3.3 includes performance and security enhancements to help merchants stay compliant with new regulations. Enhanced features also include integrating with Adobe Stock, an Amazon sales channel for the U.K., cloud infrastructure with Microsoft and an Adobe Sensei-powered product suggestion tool.

“We’re bolstering our multi-cloud capability by making Magento Commerce available on both Microsoft Azure and Amazon Web Services,” the release said.

The “highly anticipated” Adobe Stock integration with Magento offers a searchable interface to find, preview and embed art, such as photos and videos. Adobe Stock has over 130 million images, templates, 3D assets, stock videos and premium collection images.

Adobe acquired Magento’s cloud-based eCommerce platform last year for $1.68 billion. A Shopify competitor, it counts Coca-Cola, Warner Brothers Music, Canon and Nestle as customers.

Commerce Cloud was launched by Adobe in March. This fully managed cloud-based version of the Magento platform is fully integrated with benchmark Adobe tools like analytics, marketing and advertising. Amazon and Google integrations were also added.

On Amazon, merchants can automatically manage their inventory directly from the Magento platform. Users can set pricing rules for the Amazon sales channel, handle multiple brands at a time with access to multiple accounts, and get access to Amazon product data.

Magento also introduced a free native integration with Google Shopping that will let Magento admins manage Google ads from the Magento dashboard, as well as Google Merchant Center accounts.

Google Launches a New Portal for Small Businesses

E-Commerce No Comment

To celebrate International Small Business Day, Google today launched a new website that will suggest its products that seem like the best fit for a specific business.

 

 

The Google for Small Business portal was announced today at the Grow with Google Learning Center in New York City, where the company offers a variety of workshops and classes. During a break in the event, Kim Spalding, Google’s global product director for small business ads, told me that the website “gives everyone a place to start with Google products.”

After all, she said, “small business owners struggle with time” and particularly don’t have time to become experts on digital marketing.

So on the new site, they can enter their company name and website (assuming they have one), then answer a few questions about their business and their goals. Google will then create a customized, prioritized list of actions, which may involve launching ad campaigns, or building up their online presence, or installing Google Analytics.

Spalding suggested that this could be particularly useful for small businesses that are “just getting started,” as well as more established business that are starting to develop a digital strategy.

While Google for Small Business can recommend a wide range of products, Spalding pointed to two “hero tools” that are part of the lineup — Google my Business, which allows business owners to create their own profiles and websites, and is “a complete free product from start to finish,” as well as Smart Campaigns, which Google launched last year to automate the ad-buying process for small businesses.

10 Essential Digital Marketer Skills

Business Advice, E-Commerce No Comment

digital marketer 2019

The world of digital marketing is huge and highly competitive in today’s time. It is difficult for all the naive faces who set their foot in this industry, to find their niche. Don’t you guys worry as the following content will help you to understand the essential digital marketer skills!

Should be able to multitask

If we talk about the digital marketing world, then you all must be aware that there are numerous things going on at once. To be able to keep an eye on each one of them, you need to be attentive and should be able to multitask. You may have to read the latest content, see the relevant texts on the social media platforms, do reports, all at the same time.

Curiosity is the key to learn, specifically if you are a beginner

As mentioned before- the span of this field is really wide. If you are keen and curious to learn more then you will really find this field alluring. Craving for knowledge and learning new things on a daily basis will give you your edge among others.

Must have good work ethic

There will be times when you will find yourself in difficult situations like market crashing, unsatisfied clients etc. In such situations, you have to handle the pressure calmly and like a professional.

Must be cordial with colleagues and others in the same field

This field is known for cutthroat competition and people can be difficult to work with, at times. Also, you have to always meet clients, build good relationships with potential customers, etc. For all this, you need to be street smart and good with your communication.

You must know how to search well

The more you try to search for a topic, the better your work turns out to be. So, try to research well while working on a project. You can use the Internet, books, question the client, and know the client’s views and opinions, read other relevant articles.

You should be good with SEO and SEM techniques

Having a thorough knowledge of search engine optimization and search engine marketing are the key tools of this field. So, make sure you have at least the basic idea of these two before you go into this field.

Data Analysis is for your own good

Data analytics is the central strategy of all digital marketing companies. You should try to find and develop good solutions, ideas to judge the needs of your clients and then work towards building the traffic for your website or company.

Be a tech-lover

Digital marketing is all about information technology. So, it is good to have a nice grip on the new technologies. Be a quick learner, so that you can adapt well to the changing world of technology.

Create an audience engaging content

A smart content writer or a person working in this field is the one who knows its audience and their needs. You should be able to produce contents which are top-notch, SEO- friendly. Try to incorporate videos, pictures, flowcharts, etc. to make it .ore sensible and engaging.

Do as much as marketing and ads as possible to promote your work

With digital marketing, it is very easy to promote your work or your company. Right from posting on various social media platforms to paid channels and display of ads, you can do it all. To be popular among the masses, you should be good at selling your work through these tools.

What do you think are the best digital marketer skills to possess?

Are You Still Missing Out on Google Search Console?

Business Advice, E-Commerce, SEO Tips No Comment

Google Search Console

In today’s time, almost every business has its own online portal. Infect some companies run their entire empire via a website only. Well, if you own a website or maintain a company’s website then you must be aware that it is extremely important to assess the website’s performance from time to time.

The performance of any website is measured by the amount of traffic it withdraws. But, how to get this measurement and analysis in the first place. Don’t you guys worry, as Google has provided tools for this work, that too absolutely free of cost- called the Google Search Console.

What is Google Search Console?

Google Search Console is a free service provided by Google. It helps the owners of the various websites to easily keep record of their work, and track the performance at the same time.

It assists you to monitor your website and get valuable insights about the same. Though it is not compulsory to sign up for this service, in order to get a position in Google’s Search engine, but if you do so; it will help you to get a thorough idea of how Google views your site and how it optimizes it’s performance as well.

Source: Searchenginejournal.com

Why using Google Search Console is a good idea?

  • It helps Google to access your content and helps your website to get better ranking on the search engine.
  • It filters those contents from your website which you don’t want to be shown in search result.
  • It keeps a track of those content which are capable of delivering visually engaging results.
  • Google Search Console also solves all the problems related to malware and spam which create unwanted hindrance to your website’s performance.

Features of Google Search Console

  • Performance tab

This tab enables you to analyse the pages and keywords which need more optimization and attention. This helps to improve the ranking of your website on Google Search.

  • Index Coverage

This is a technical tab within GSC, which updates you about-

  • The number of pages in the index of Google search, since the last update;
  • Errors and warning which led to issues in indexing of the pages from your website.
  • AMP

AMP tab stands for Accelerated Mobile Pages. It warns you about the errors which may occur in your URL from time to time. You can fix the issue and then request for a validation as well. The GSC will validate the fixed issue, so that there is no scope of error.

  • Job Postings

This tab will enable you to list all the job openings you want to post on your website. It also provides states about the responses coming on the job openings and the traffic it is attracting.

  • Events

This feature provides you a feedback on all your mark-up events.

  • Links

This section within GSC helps you to keep a track on the number of links from other websites, which points to your website.

  • Manual Actions

This tab prompts you whenever your website get penalized by Google.

So, if you are concerned with performance of your website, then Google Search Console is your cup of tea.