10 Mobile Application Development Trends To Watch in 2019 Overall rating: ★★★★★ 5 based on 23 reviews
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10 Mobile Application Development Trends To Watch in 2019

Developers, Mobile No Comment

It is quite an evident fact that with each passing year, newer advancements and technology seem to pave their path. The similar rule applies to the year 2019. The New Year has led to the evolution of some of the most dynamic mobile application development trends. Let us have a look into the same:

1. Soaring Blockchain technology

This trend did not gain much of the limelight till the year 2018. It was only after the year 2018 that the financial institutions realized the benefits of the same and ended up making a fancy profit on the assets mainly.

Also, the experts suggest that this trend will hit the market greatly by the year 2024 as mobile applications tend to benefit from the decentralized currency platform.

2. Artificial intelligence and machine learning

All of us would agree to the fact that this concept is not at all new to us instead many sectors are aiming towards collaborating the human intelligence with that of a system.
The role of Artificial intelligence cannot be ignored in the field of business and this can be attributed to the great efficiency, accuracy in dealing with the real time situations and problem solving offered by it.

3. Surge of on-demand apps

The field of application development is expected to take a positive turn in the year 2019 as more and more sectors are opting for the on- demand applications.
If we talk about the popularity of the services offered by Taxify or uber- the major credit certainly goes to the on- demand apps.

4. Integration of the Wearable apps

As the name clearly suggests, it is quite evident that the smart wearables are becoming quite popular nowadays. These devices are primarily anchored by the wearable apps that in turn enables us to measure our heartbeat rate, sugar level, and calories, carry out some of our day to day tasks also without always carrying the laptops, tabs or mobile phones.
These wearables are both stylish and useful. With so many perks available, many businesses are trying to get the most out of this trend.

5. Chatbots

This concept also has gained immense popularity as it makes the real time communication between the client and the host/ service provider so much lucid.
Therefore many firms are investing in creating the most effective and advanced chatbots.

6. Internet on Things

The concept of internet is not at all new to any one of us. It is a force that has integrated so many aspects of our life. Many companies are making huge profit through this platform- be it e-commerce, education, etc.

7. Augmented reality and virtual reality

The main idea behind this concept is to make the overall experience a more user friendly and interactive.

8. Introduction of instant apps

The mobile platform has become so advanced and popular these days that many of our life’s parameters rely upon the same.

Mobile apps are both efficient, user friendly and do not require much of the memory space. Moreover, there are also applications like buzzfeed which work without installation. Great, isn’t it?

9. Mobile Payment services

Many of us make use of the various mobile applications in order to shop, pay our bills, transfer money, etc. This not only saves a great deal of our time, energy but has also turned out to be a blessing for the e-commerce business.

10. Enhanced app security

Another trend that will be observed in this area is that of advanced security because with so many things to do via this platform- protection from hackers is a must.

Mobile App Development Trends That Will Dominate this 2016

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This is the century of mobile phones, which saw the swift transformation between corded landline phones to cordless mobile phones and then to smart phones and devices. Technology has indeed taken the world by storm. Apart from the smart mobile phones, we have smart televisions, Android gears and the likes. Every year, there is something new coming up in the world of technology. Here is a list of 6 mobile app development trends that are predicted to dominate this 2016.

6. Beacon Technology Will Take to the Front Lines


Beacon aims to bridge the gap between offline and online work. iOS has been working well with Beacon so far and we can expect Google Android to take this up soon. Having said this, industries like the real estate, tourism, education, automobile and the likes can hugely benefit from this technology.

5. All Apps Will Run in the Cloud

apps-in the cloud-02

2016 comes with a bag of advancements with the Cloud coming together with mobile computing to ensure that the applications can reach out to a larger number of smart devices. This will combine the advantages of cloud computing and mobile computing.

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6 Top Programming Languages For Mobile Development

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The mobile market has hugely increased in recent times due to extensive use of internet on the mobile phones have put behind the internet traffic of computers. As a result, many of the publishers and developers feel it is better to develop applications for mobiles that can be used on native operating systems of mobile.

But which language should you choose?

This is the most common question that arises about programming language that could be used for mobile app development. With an array of them available at your disposal, the right choice should be based on certain factors. Check out below the 6 Top Programming Languages For Mobile Development.

6.) C#

Just like Apple, Microsoft too has its own Objective-C and this is known as C#. Well, having said that, we don’t really have to say much about it, do we?

With whatever experience we have, we could tell you that it is best if you are able to comprehend how every leading platform does its work. If all you want is to get into coding, do not just stop at one or two programming languages. It’s better if you are acquainted with as many languages as possible.

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The 12 Ground Rules of Web Design

Developers, Web Design Tips No Comment

Whether you decide to create your website on your own or to collaborate with a web designer in the process, there are certain basic rules that your web design should follow in order for your site to be user-friendly and for the visitors to want to come back to it. This is especially vital for business websites, as the online visibility is one of the most crucial components of brand management in today’s world. Here we have listed out the twelve must-have components of every good web design.

  1. Take your target audience into account. You may be tempted to use a theme that you like, but you should first think of whether it is appropriate for the content you will be displaying and the way your audience is going to perceive it.
  2. Your website should look professional. Make sure there are no spelling and grammatical errors, poor quality graphics or broken links anywhere on the site. “Under construction” pages also look bad in the eyes of the viewers. With the tools you have at your disposal today, there is really no excuse for such issues on your site.
  3. Quick loading time – there is nothing more annoying for a visitor than waiting for a page to load forever. Your website should load almost instantly. Large graphics and flash presentations can really slow your site down and they don’t work well on iPhones and iPads anyway. Keep these things in mind and work on your site’s loading time, if you don’t want your visitors to lose interest and go elsewhere.
  4. Your website should be easily readable. Do not use light text on a light background or dark one on a dark background, or very tiny fonts, as that will only frustrate your visitors and make them leave your site more quickly.
  5. Use a standard and popular program or platform of a current version to design your site, like the WordPress platform. The more common program your web designer uses, the higher the chances that it will still look good when newer browser versions are released. That will also make your site easier to maintain and update as the people you entrust that task with will be more likely to have the necessary skills.
  6. It is best not to use flash intros, music, flashing banners or scrolling marquees unless absolutely necessary for communicating the core message of your website. Otherwise they will just annoy the visitors and waste their time. If you can add “audio on/off” or “skip intro” buttons this is the first sign that you can do without these elements.
  7. Go easy on the colors. Use them sparingly and make sure they harmonize well. The same rule applies to the fonts on your site – stick to a maximum of two or three fonts.
  8. Easy navigation – although you may be tempted to use unlabeled active areas, disappearing menus and buttons without any descriptive text on your website, as they may look cool, the chances are that your visitors will be frustrated by them and will lose interest in browsing your site further.

Test your site with a small audience representing your target visitors, before you publish it online. Check their feedback on the layout and design of the navigation and see if they had any difficulties in using it. Doing this in the course of the development of the site can spare you some tedious and costly changes afterwards.

  1. Use consistent navigation designs and page layouts throughout the entire site. Visitors tend to get really annoyed when they cannot find the navigation link on the same place where it was on the previous pages. And some may not be able to find the link at all.
  2. Make sure you have all the legal rights of the design, fonts and images you are about to use on your website. Copyright infringement is the last thing you would want to deal with – it may not only cause you to pay money but may also bring your site really bad publicity.
  3. There are currently numerous web browsers and platforms in use. While you may find it hard to get your website to look perfect on them all, you should focus on making it look good on the most commonly used ones that the majority of web users rely on, like the latest versions of Firefox, Internet Explorer, Google Chrome, etc.

Also, keep in mind the rapidly growing trend of mobile device browsing and design a special mobile-friendly version of your site that will run well on Android, iOS and Windows devices with different screen resolutions. This involves a lot of hard labor but an experienced web design specialist should not have any problems in making your site compatible with multiple platforms.

  1. You should understand that the design of your site will never be over and done. In order to make visitors come back and check your site again and again, you should make sure that you provide them with information that is up-to-date and relevant and brings value to the readers. Outdated information, lack of any new content and broken links are a recipe for disaster as these will cause your visitors and perhaps potential customers to lose interest and maybe never come back to your site again. This issue can be addressed with a well structured blog and content marketing strategy, but that is a theme for another post altogether.

Web design is no child’s play. It involves a lot of expertise and requires you to factor in a lot of different aspects. You should address the process of creating your website seriously and professionally in order to get good results and proper visibility.


Responsive Web Design: Make Your Site Mobile-Friendly

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In the last few years, the mobile market has gained momentum very rapidly and the percentage of mobile searches has grown tremendously. By 2015, the number of searches made through mobile devices is expected to surpass the number of desktop queries and by 2016, in the U.S. local search market alone, the mobile queries are expected to exceed the desktop ones by a staggering 27.8 billion searches.

This upward mobile use trend includes not only traffic that comes in from searches, but also emails and social media, which have enjoyed a steady growth in popularity in the past few years. If you have thought you could ignore mobile traffic, the above data should quickly prove you wrong. You cannot afford to miss out on the traffic coming in from mobile users.

At the end of 2013, some websites have registered that close to 25% of their traffic was coming from mobile devices – mainly smartphones and tablets. However, websites designed for desktop viewing do not work that well with mobile devices. This calls for developing a more mobile-friendly version of your website.

What Are Your Options

If you run a small business, when it comes to displaying your website on mobile platforms there are actually three options you can turn to. You can choose to do nothing with your web design, you can develop a fully mobile dedicated website or you can incorporate responsive web design elements into your existing website. Let’s take a look at these options and see what effects they will have on your website and traffic.

Do Nothing

The web browsers are highly advanced today. You will hardly find a website today that is perfect and doesn’t have any errors in its code, even minor ones, and yet the browsers are smart enough to work around these errors and display the web pages correctly. They even work quite decently with displaying websites that are not optimized for mobile viewing on tablets and other mobile devices.

So, even if your site is not mobile optimized, it will most probably still be displayed correctly on mobile platforms. However, the user experience will be terrible. The desktop version of your site is built for a much bigger screen resolution than the ones of the common mobile devices and all content and links will appear very small, which will require the user to zoom in, in order to be able to read your site. This will often annoy users and make them leave your website very quickly, thus lowering your conversion rates.

Build a Separate Mobile Version of Your Site

Websites that are displayed on the browsers of mobile devices with an URL like m.example.com are actually separate websites created with the purpose of being viewed on mobile platforms only.

The benefit of this option is that it allows you to create a much better user experience for the people who browse your site through their mobiles. These sites have larger buttons and are more easily readable. Furthermore, you can rearrange the most important parts of the navigation like the contact info, etc. in such a way that it will be easier for the mobile users to find it.

But there is a downside to this option, too. You will actually have to maintain two separate websites – one desktop version and one mobile version. This doubles your efforts of updating the data on your site. Furthermore, the mobile version can be optimized for either tablets or smartphones, but not both.

You have to be extremely careful; otherwise you may commit mistakes that will harm your website’s search engine performance and cost you traffic. Google in particular does not tolerate broken pages or incorrectly mapped redirects, which are common issues with mobile dedicated websites.

Responsive Web Design

Finally, we come to the third option you have at your disposal for displaying your site on mobile devices. Through incorporating advanced CSS and HTML coding, responsive design can automatically adapt your website’s layout to the screen resolution of the device on which it is displayed. This way, your site visitors can get an optimal user experience regardless of whether they view your site from a desktop, a tablet or a smartphone.

Although designing a responsive website takes a bit of an effort, it fixes the common issues with mobile sites – you have only one website to take care of and there are no redirects that can go wrong. If a responsive website is designed correctly, it can combine the benefits of desktop and mobile dedicated sites. For the mobile users, you may choose to display important data like your contact info or a map in an easily accessible location, like with the mobile dedicated sites. Well built responsive websites are powerful and flexible and that is why this is the best option you can choose out of the three.


The growing mobile use requires from you to be flexible with your business website, too, even if you own a small business. Responsive web design is your best bet in order to achieve a satisfying user experience for both users who browse through their desktop computers and those who use their mobile devices for surfing the internet. It may require some effort on your part initially, but in the long run it will be much easier and cheaper to maintain than supporting two separate websites for mobile and desktop users.


How Will Responsive Web Design Develop in 2014?

Developers, Web Design Tips No Comment

2013 was widely deemed as the “Year of Responsive Web Design”And indeed, 2013 saw a massive rise in the popularity of responsive design with even major sites like those of Mashable and Times Magazine, not to mention thousands of others, adopting the responsive design philosophy. In 2013, responsive design clearly went mainstream and it has now reached a point, where it has become the thing that consumers and designers expect to see.

Image source: infocux Technologies – https://www.flickr.com/photos/infocux/8240904818

2013 was also a great year for responsive design tools with the coming out of Foundation 4 in February, followed by Bootstrap 3 in August and Foundation 5 shortly after that. Yahoo released their Pure in May, entering the big game, while Thoughtbot has been continuously developing their Bourbon Neat. We saw the rise of new polyfills, plugins and practices. With such powerful tools, building responsive websites has become much easier.

With such rapid development in 2013, we can’t help but wonder what 2014 will bring for responsive web design.

Responsive Design Will Get Smarter

In 2014, our knowledge and understanding about building and optimizing websites for any type of device will become much deeper and more comprehensive. Responsive sites have been the victims of a number of optimization issues of different complexity, but with the improvement of the tools available, the developers are now starting to form a system of good practices and standards. Elements such as the off-canvass panels and the “hamburger” navigation icon that has now become ubiquitous are gaining popularity and now work pretty responsively.

With the new plugins and tools, elements such as the selective loading of media and assets, the device capability detection and the optimization for hardware and speed will all become more easily understandable and much less difficult to implement.

Improved Device Recognition

It has always been hard to pin down the device classes, but the common separation of mobiles, tablets and desktop computers will be totally shattered in 2014. There are already devices on the market that fall somewhere between the common definition of a tablet and a phone, or a tablet and a desktop computer. Furthermore, now there is also a whole new range of devices added to all those like smartwatches, the Google Glass and the like and who knows, perhaps we will finally see the Apple iWatch this year, too. Add to that the smart TVs and all the other home media devices with web connection capabilities and you will end up with a huge number of device types and categories, which often overlap and intertwine.

With all that in mind, responsive design is already taking the first steps towards true device agnosticism. By the end of the year, we will see significant development in this direction. This trend means that designers can make plans even for devices that are not invented yet and they can accommodate a range of specific device constraints and capabilities.

More Advanced Frameworks

Our predictions will be incomplete if we don’t examine what 2014 holds in store for the responsive design frameworks, like Bootstrap and Foundation, for instance. The area that will have the greatest opportunities for development in 2014 will be the complex tools that include a lot of components and input means and also trickier to display data models. Up till now, responsive web design has been implemented predominantly in content and marketing sites, while complex apps have taken a backseat.

However, many designers are already working in that direction and rebuilding their apps (product apps etc.) on responsive frameworks in order to be more flexible and responsive. The developers of the major responsive design frameworks are also recognizing this trend and incorporating numerous web app centered components into their products. This will surely make the building of complex apps a lot easier and more straightforward.


If 2013 was a great year for responsive web design, 2014 will be even bigger. With all the ongoing development and improvement in the device recognition capabilities, the flexibility, and the available framework and with the constant enhancements in the knowledge about responsive design, we are eagerly waiting to see what more 2014 has in store for us all!


Selecting a Graphic Designer – The 5 Most Crucial Steps

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Your marketing materials can make or break the first impression on your customers about your company. A design below par can even make that the last impression. This is why it is highly recommendable to involve an experienced professional in the process of designing and creating both the offline and online materials you will use in presenting your business to the world – be they brochures, business cards, banners, adds or business logos, etc.

Image source: University of Salford – https://www.flickr.com/photos/salforduniversity/8423041041

If you hire a person who knows what they are doing, you are more likely to capture the interest of your potential customers. However, you should be able to gauge whether the person you have contacted for your graphic design needs will really be able to do the job well. Here are the five things that you should not miss doing in order to achieve that.

  1. Request for samples of their previous work

Every professional designer should have a portfolio of the wok he or she has done in the past. You can use this portfolio to assess the quality of work of that particular designer and to see if they have a consistent design style. Do they pay attention to detail? Or does their work look sloppy and unfinished? Even if you like the previous work of the artist, note than not every design would work well with every type of business, so it is up to you to evaluate whether the style of the graphic designer would be suitable for your marketing materials.

  1. Ask about professional affiliations

Your designer should follow the rules and not infringe any copyright or trademarks, as that could lead you into big trouble. By that we mean not only embarrassment and bad reputation, but costly lawsuits as well. Some professional organizations like the American Institute of Graphic Arts, for instance, require from their members to abide by certain ethical rules.

  1. Versatility is the spice of life

The professional designer you engage for your campaign should be able to incorporate the graphic design concept throughout different platforms and media. This includes printed and digital media: prints optimized for different formats, web pages and video, among others. The portfolio of your chosen designer should contain different types of designs. For instance, if you want your design to have the ability to be displayed properly on different web browsers, the designer should have at least some knowledge of web coding protocols.

  1. Don’t be afraid to take a risk, but only a moderate one

Even if you are not too certain about a particular design offered by your designer, it often pays to take the risk and go for it. Professionals often request from their clients to consider designs that are more forward-looking and can live longer and still appear “fresh”. A design that might seem a bit bizarre to you may outlive a lot of other designs that may appear more familiar. Don’t be afraid to go out of your comfort zone, but do that in moderation and don’t take too wild risks.

  1. Read the contract carefully

First of all, you should always sign a written contract with the artist you choose to do your graphic design. Never rely on spoken promises alone, as without a contract you cannot be guaranteed of anything. Furthermore, read the contract carefully to know about the legal rights to the artwork you are provided with. In the most common scenario, the graphic designers retain the rights of ownership to the design and the clients are granted with limited reproduction rights.

Also, do not forget to save all the elements or files of the design for future use, once the new website, business cards or brochure is done. This allows you to maintain an archive of your branded materials, including trademarked designs, which is an inseparable part of your brand’s identity.

The work of your graphic designer is crucial for your brand development and popularization. Thus, you should be extremely vigilant when choosing the professional to deal with. It is best to work in collaboration with your designer and give your input and feedback throughout the design process in order to achieve the best end results.


11 Elements That Your Website’s Design Should Not Lack In 2014

Developers, Web Design Tips No Comment

There is no way to give a single answer to the question “What makes a good site?” However, attractive, purposeful and clear yet functional design plays a major role for the success and effectiveness of a website. It is not as easy and straightforward to achieve all those things simultaneously as some people may believe, and maintaining the balance among them can be even harder. With the ever-evolving web design field and the ever-changing customer tastes, it is essential to run with the trends in order to stay relevant. Here, we have tried to list out the elements that your website should definitely have in 2014 in order to stay up to date.

  1. Simplicity

A cluttered and overdone website is the easiest way to scare off the visitors and make them close the tab with your website. Forbes has ranked simplicity as one of the major trends in web design for 2014. Clean and simple design is the most ‘in’ thing right now and by the look of it, this trend will continue to grow steadily throughout the year. If you think that keeping your website simple will lead to a plain, bland or boring design, you are totally wrong. Minimalism is a whole art category in itself. Simplicity can yield an aesthetically pleasing and impressive site and at the same time, the uncluttered design can be perfectly complemented by a clean, easy to access and use navigation. You don’t have to use excessive design and visual elements just for the sake of it. Instead, avoid the information and visual overload by keeping in mind the actual message of your website at all times.

  1. Flat Design

This is another major trend that is seeing a rise in 2014. Avoid 3D and over-the-top visuals and stick to a flat layout instead. The redesign of Apple iOS has played a major role for the popularity of this trend and flat design is quickly turning into the most sought-after design form. In short, this design method relies on sleek looks and clean interface with more neutral and subtle colors and less complicated layouts. A fine example of good flat design is Winamp’s website.

  1. Maximize the User Experience

The best user experience is your ultimate goal when designing a website. Today, the primary thing that users want when they land on a website is to be able to access and utilize the services or information that they need easily and quickly. This is one of the reasons why, as we already mentioned in the first point, minimalistic design is so widely preferred these days. When you are composing and designing your website, make sure that the things which people will need can be seen clearly and that nothing on the site will cause confusion or distraction, even to the visitors with limited experience in computer use.

  1. Easy User Registration

In our fast-paced world, no one has time for long registration forms. Obtaining the contact information and building mailing lists of your customers or visitors is as vital as ever, but you should keep your registration forms easy to access and fill. Instead of prompting your visitors to go out of their way in order to sign up for your updates, for instance (which will most likely make them lose patience and give up), try to incorporate your user registration form somewhere on a main page of your site or use a pop-up where they would simply have to enter their email address. Try to add some benefit to subscribing for your newsletters, too.

  1. Go Big, Go Bold

You should keep your site’s fonts, text and typography big and bold. When you stick to this rule, everything will stand out (especially when well combined with a simple design), you will capture the attention of your visitors and this will also improve the readability for the ones browsing your site through mobile devices. If your visitors have to squint or zoom in to be able to read your content, they will soon be tired and annoyed and may decide to leave your site. Prevent that through the use of bold and distinctive typography.

  1. Mobile Compatibility

With the number of people who use their smartphones for accessing the Internet constantly rising, you should ensure that your website is easily readable on mobile devices; otherwise you may lose a lot of traffic, and revenue too. You should keep the use of Flash to a minimum and test your website’s compatibility with different devices, both mobile and desktop ones. Responsive web design is your best bet in this regard, as it can cater to multiple device types with just one website.

  1. Videos

Videos can put across messages and ideas as well as present products much more effectively than text and static images. They also do that a lot more quickly and engage the viewers more successfully. They break the monotony of the web page and studies have shown that people get bored more easily when they have to go through large sections of text as compared to watching a video with a few minutes’ length.

  1. Incorporate Animations

When properly done, animations can play a great role in communicating a particular message or idea or presenting a product to the users. Furthermore, it is not necessary that they should take up too much space on your website. A clever animation which is well blended in with the other sections of your site can also aid you in gaining or holding the attention of the visitors without looking too promotional or sales-oriented.

  1. Fast Loading Pages

If you place big amounts of content and large files on your pages, they will take a lot longer to load. Apart from being impractical, this is also annoying, and today people don’t have the time or patience to wait long for web pages to load.

  1. Fixed Navigation Toolbar

This particular element has a huge role to play for the usability of your website. Use a fixed navigation toolbar to keep everything straightforward. Make sure the navigation stays at the top of the page all the time in order for people to be able to easily navigate around your website and find whatever they are looking for without much effort. Users don’t like to spend much time looking for the desired navigation button. Organize your site navigation cleverly and do not overstuff it with categories.

  1. Clearly Visible Contact Information

It is utterly annoying to struggle to locate a company’s contact information and it has been proven that people are inclined to give up on this task pretty quickly in case they cannot find the contact info at a glance. Don’t make your visitors exert efforts in order to find your contact information. Keep it clearly visible; it is best to ensure that you have it or a link to it included on each one of your website’s pages.

In Conclusion

We have gathered just a few tips to help you get started with your web design. There is a lot more to learn along the way. You should keep a close watch on the design trends and the developments in the field. Also, don’t forget to put yourself in the users’ shoes and keep improving the user experience for maximum satisfaction of your visitors.


3 Basic but Indispensable Web Design Tips for the Owner of Any Business

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Regardless of whether you own a small, medium-sized or big business enterprise, the goal you aim at with designing a website for your business is the same – converting visitors into customers. Your web design should perform optimally in this task for you to enjoy good returns.

In today’s online-driven world, in the majority of cases your web design is the first interaction that people have whatsoever with your business and you. That means that your site has a crucial role to play when it comes to seizing the opportunity to convert a new visitor into a customer in the future. So here, we have gathered three tips which you can use when designing your website for a maximum impact on new visitors. These can be implemented when redesigning your already existing site, too.

  1. Focus on the Value

Your customers will care about your service or product because you offer them value and a return on their investment. Your website has to deliver your company’s value proposition adequately. Your main goal should be to make it extremely easy for the customers to make a purchase, or subscribe for your newsletter, etc. But how can you do that?

The focus should be shifted from you onto your customers. It is all about the customers. You should understand what they care about, their challenges and pains – and build the content of your site to resonate with those needs and desires.

Also, address the clients individually; your copy should not speak to a crowd, but to the individual person. This will help you connect with your visitors and build credibility and trust.

  1. Minimize Distractions

The last thing you want your visitors to be wondering is where to go next. If you have a number of calls to action or your site navigation includes an excessive amount of links to select from, your visitor’s attention will be diverted in way too many directions. They will be wondering where to go instead of focusing on the advantages of your service/product and your message.

To prevent that, segment your navigation into two parts – a primary and a secondary menu. The primary navigation which will be present on top of all pages should include only links to a handful of pages which are critical to your mission – the ones that sell your product and educate the visitors.

The remaining pages can be added to the secondary navigation, where they will still be accessible but they won’t distract the visitors.

  1. Optimize Your Calls to Actioncall to action

    Image source – https://www.flickr.com/photos/smemon/5683575389

Each element of your business website must be designed around the company’s purchase funnel. In other words – the path a visitor takes from your home page/landing page to the eventual conversion into a subscriber or paying customer.

The bottom of your purchase funnel is the call-to-action sections. These may be in the form of buttons to sign up for an account, or to buy a product, or to subscribe to your newsletter, etc.

Take a look at these three simple ways to optimize your website’s calls to action:

  • Be explicit

Your call to action should never be vague. Your visitors should be given explicit instructions on the exact action you want them to perform. For instance, if you want the visitor to sign up for your newsletter, instead of the rather vague “Submit” form button, you should use something which describes the action better – “Subscribe to the newsletter” or something similar.

You should set the expectations from your calls to actions clearly. Your visitors should not wonder what would happen if they clicked a button on your website.

  • Reduce the Friction

Whenever customers have to make a transaction on the web, they display some amount of natural resistance. They are never entirely comfortable with punching in their credit card info and sometimes even giving their e-mail address. There will always be some sort of fear of being scammed, spammed or duped. Thus, you must do everything possible to overcome the natural resistance of your clients, and to do that, you need to “reduce the friction”.

You should convey to the customers in every way possible that there is no risk involved. For instance, if you offer a free service or sample, the call to action should include the word “free”. Or you can offer a money-back guarantee and make sure that this is clearly visible.

You want to make your potential customers feel secure in dealing with you. And the fear of compromising credit card information is very justified in today’s world. So, you should add symbols that indicate that the connection is secure, like a lock icon, and display the SSL certificate that proves your site’s security measures. This will help ease the customer’s mind.

  • Differentiate your call-to-action buttons visually

You will want to ensure that your call-to-action buttons are clearly visible and stand out from the rest of your content. A good way to do that would be to choose a different color for the calls to action. For instance, if you have a grey and blue color scheme on your website, you can make the call to action green or yellow. But make sure that no other element of the page except the call-to-action buttons is in that chosen color.

This way, the CTAs will stand out and they will attract the attention of the visitors. But that also serves another purpose – your visitors will be able to find their way on your website more easily and will get more familiar with the layout. And after they have browsed a few pages and are ready to take an action, they will know what to look for – the green or yellow call-to-action button.


These are just a few simple tips and techniques you can use to improve your business website’s design in order to get the most out of the opportunities it presents you with. If you implement these tips that will surely improve the user experience and help you convert more visitors into customers in the long run.



Prestashop Quick Checkout is Almost Here

Developers, E-Commerce No Comment

Prestashop Quick CheckoutFor us, 2014 starts with this: Proud to present our new star product! Register to Get notified when it is released: PSquickcheckout.com

PrestaShop Quick Checkout is literally a one-page checkout for PrestaShop users. When I say users, I am not talking only about online shop owners, but also about every online customer that want to purchase something online, from a PrestaShop site.

No matter how great the sales and offers you have, a delayed checkout may lead a client to find another place to shop. Customers appreciate businesses that offer great service and fast checkouts, and usually reward them with return visits. Sometimes they even refer others to your site.
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