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The 10 Best SEO Tools

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Source: PCMag.com

Search Engine Optimization is all you need in a world where every industry irrespective of its size, has its web pages selling their key products on the internet. This is why ‘optimization’ is required for your web pages. SEO tools make your websites appear on the Google’s top searches without the tag of AdSense. Also, and you even do not need to pay for your advertisement charges levied by Google. SEO is the largest source of free organic and targeted traffic. Here are the top 10 best SEO tools for your website to be browsed easily among billions of websites.

Ahrefs

It is used for conducting keyword research and is free to use. Ahrefs helps marketers to improve their search rankings. It has two main features: Site Explorer (used for back analysis) and Content Explorer (used for searching the most popular web content).

Seoquake

This tool is used for Competitive Research. It is free to use and comes as a free browser extension. The tool helps you in:

  • Conducting on-page SEO audit
  • Examining links
  • Exporting all data

Google Analytics

It shows complete web stats and searches insights. You get to know what keyword/terms are used to browse your website.

Keyword Planner

It lets you know what keyword people search for. Reach the right customers with
the right keywords. You can discover new keywords, compare keyword trends, create and share your plan. It lets you start using new keywords.

Google Trends

Explore trending topics and stories from all over the world.  You have filters to different categories and countries to choose from. You can also search for YouTube trends and can compare top charts.

Advanced Web Crawling

It includes selective, focused, distributed and parallel web crawling. Web Dynamics are also used for search engines to update indexes.

SEObility

This tool is used for performing SEO Audit of your website.

You can sign up for free or can get a paid account that allows usage for multiple domains. It lets you know as to how good your website is in terms of SEO. The four major features of the tool are:

  • SEO Check: Gives you tips on better search engine optimization
  • Ranking Compare: It checks your webpage’s ranking for any particular word.
  • Keyword Check: How frequently a certain keyword appears on a certain page.
  • SEO Compare: It will compare two pages for specific keywords.
  • Majestic SEO

It is the largest link index database. Developers, entrepreneurs, media analysts and SEO professionals use it. It has features like Site Explorer, Backlink History Checker, Search Explorer, and Link Intelligence API.

SEOptimer

The tool is used for Competitive Research. It’s free for use and comes as a free browser extension

LinkMiner

It finds out the backlinks that you can replicate easily. You can enter the domain for which you need to find backlinks. It also shows you the link strength and metrics. You can mine the most powerful backlinks of your competitors. You can also save the backlink opportunities for later.

How Broken Redirects affect SEO

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Broken Redirects SEOIf you want that your website should be a popular then, this popularity can only be achieved if Google has ranked your site fairly fine. For this, your SEO strategies must be good and free from all kinds of damages.

Broken links act as an unfruitful experience for your beloved customers. This is due to the reason that whenever a customer visits a website, he/she wants to immediately land on to the website which is useful for them. But, the interference of these unwanted links forbids that task. This is the reason as to why it is recommended not to have broken pages on your website.

When your website links to a different website, it is called outbound links. These outbound links affect SEO in the following ways:

Increase of load on your page

Under outbound links, a chain of redirects goes from one URL to another. At every step in this process, about 10-20% of authority is lost. This also increases all overload of the webpage. All this, in turn, decreases the quality of your website, and you lose your customers, unfortunately. Even a single step redirect can do this damage.

Increases the time of loading

There is no denying the fact that even a single redirect of URL can increase the loading time of the actual website one wants to reach. This wastes the time of all the visitors of a particular website. And certainly, that website may lose traffic in future.

Harm created via your internal links

Another way in which an outbound link can affect your SEO is through your internal links. Due to this defect, your internal links start to point out to those unnecessary URLs that are redirected to another place altogether.  This way the customers lands up to wrong and unwanted sites.

Following ways may help you to avoid outbound links:

  1. First and the foremost prevention you should carry from your side is keep on auditing your webpage and website on a regular basis. This gives you an assurance that your traffic is not directed to broken pages.
  2. If your site is comparatively large then it is not possible to check each page manually. Under such scenario, it is recommended to pay and have back-link checkers. These checkers help to find out the broken links and repair them.
  3. Try to update your page or content and do not remove it once you discover that your webpage is infected with outbound linking. This prevents unwanted 404 pages (it is that type of error which may result due to relocation or deletion of content on the page).
  4. Also, if the old content of your website still exists but you have changed the location due to outbound linking, then make sure to redirect the visitors to the new page. For this, 301 redirects can be used.

Above everything, if you want to save your website from such harmful attacks, and want a proper ranking on every search engine, then keep a regular check of your website. This regularity only helps you to catch and repair the problems at their roots only.

Source: [1] [2] [3] [4]

How Bing SEO Differs from Google SEO?

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Source: improvemysearchranking.com

We often forget to explore and understand the business opportunities which are provided by various search engines other than Google. Yahoo and Bing are undoubtedly two famous names. To a great surprise, they contribute about 33.6 % to the total searches in the U.S. In certain other industries, the percentile is even more when it comes to the total searches related to education, automotive, fashion, telecommunication, and the likes.

Google SEO and Bing SEO differ from each other considerably but if you know about Google SEO or have invested in it then you can easily see the search results on the various other search engines too. This implies because Google and Bing have many common ranking signals.

A few important differences between Bing SEO and Google SEO are as follows:

Keywords

Google’s search concept basically relies on the Semantic search theory- it focuses more on accuracy. Google tries to sense the intention behind the search. For this matter, the visitor is not required to enter the exact keywords for the right results. On the contrary, Bing requires the visitor to enter the most exact keywords for the optimum search results.

Moreover, if you are searching for something which can yield multiple meanings for a particular search, then Google makes use of Contextual clues whereas Bing focuses more on the local search results first.

Meta Keywords

As stated above, both the search engines Google and Bing share some common ranking signals. But Google doesn’t consider Meta Keyword as its ranking signal, unlike Bing which considers Meta Keywords to pose substantial influence on the search results.

Backlinks

Both Google and Bing give enough weight to the Backlinks. They basically are signs that indicate that your content proved useful to the visitors or the information provided by you is authentic and trustworthy.

Google accomplishes this with the help of PageRank whereas Bing relies on the age of the domain and other related extensions.

Social Signals

Google pays very less attention to the Social Signals whereas Bing is much more possessive about the Social Signals and considers it really important.

For facilitating business through Bing SEO, you will have to gather audience, tweets, likes, shares on various social media platforms. While Google considers Twitter and Facebook pages as merely indexed pages.

Multimedia Content

When it comes to multimedia content, both Google and Bing share a huge difference. Bing supports audio, video, graphics web content. It can also comprehend the content on the Flash Websites. That means, if you are looking for business through Bing and your website has a great deal of multimedia content, then it will be encouraged via Bing SEO.

Google primarily focuses on textual content and treats it as a priority, while Bing encourages more of the visually appealing and the multimedia content.

So, above mentioned are a few differences that make Google SEO differ from that of Bing SEO.

 

Sources: [1] [2] [3] [4]

SEO Predictions for 2018

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SEO Predictions for 2018

Source: v9digital.com

The concept of SEO is evolving with each passing day. With new Google updates paving the path, many SEO practices have also come in the limelight.

In this case, the website owners too will have to make various strategies in order to enable their website stand among the top searches. For this, one should be aware of the latest Google updates and the SEO trends.

Here listed are some of the SEO predictions for the year 2018:

  • The evolvement of SERP features

Apart from the traditional organic ranking, in order to gain an audience on a website, SERP features too are becoming the choice of the website marketers. Some of the SERP features are local packs, featured snippets, knowledge panels etc.

Now the question is how can you accomplish this?

Well, with the help of software, one can easily find out the ranking of their website in accordance with the SERP features. Moreover, one can also supervise and find out those SERP features which boost your website’s keywords and that which also direct the targeted audience.

  • Structured data

It is a well-known fact that the area of search results is getting wider in terms of diversity. Under such scenario, one cannot ignore the chance to make full use of this fact. Structured data helps search engines to understand content using specific vocabulary, it also specifies the fact that how a content should be presented on SERPs. So, they definitely enhance your SEO ranking, and so you should try to incorporate structured data as soon as possible.

  • The fastest survives

Speed plays a vital role. It not only serves as a parameter that decides the ranking of your website but also serves as a major UX factor. The question arises what is termed as the “fastest”? Google specifies the page that loads in 3 seconds.

To begin with, examine the Google’s page speed. Launch the website auditor and build a project. After this, switch to the content analysis and enumerate the page on which the test needs to be carried upon.

  • Relevance 2.0

Google employs a number of ways to check the quality of content. One way out of them is to check if a piece of content is comprehensive or not. So, try to compress your content too. For this, you can use tools like Website Auditor or TF-IDF tools. These tools, search the best pages which can give you top ranking on search engines.

  • Voice search is the DEAL

Still not sure about carrying the search via voice? Let us tell you that as per Google census about 50% of the people carry voice search and this percentile is growing at a very fast pace. The most lucid feature about the voice search process is that one can use very common and normal sentences for the same.

These are some of the SEO predictions and trends that are expected to rule in 2018. What are your views on this? Do share with us in the comments.

Source: [1] [2] [3]

Common PPC Keyword Mistakes

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Pay per click or PPC keyword has a major role to play in determining the incoming traffic. It’s important to take care that keyword mistakes are avoided to prevent loss of traffic in any possible way. Finding the right keywords and stringing them together with proper research requires a lot of brainstorming and hard work. Therefore, avoiding the common PPC keyword mistakes will take care of losing important traffic.

Source: topseonow.com

A lot of money may be wasted due to PPC keyword mistakes as the ads may fail to show up or may show less thus, losing relevant traffic to a great extent. Check out the common PPC keyword mistakes and avoid them to prevent loss of money and traffic.

  • A very broad match

A lot of irrelevant traffic and money wastage happens due to a very broad match. Broad matching often creates audiences being strayed off to wrong landing pages thus, losing relevant traffic in the process. Similarly, often the wrong audience may land up on your landing page. Therefore, money and traffic both are wasted. By modified broad match, the irrelevant searches may be curtailed yet certain amount will still fall under broad match.

  • Negative Match

It’s a specification of words for which the ad shouldn’t show up for. This way money will not be wasted as the ad won’t show up for irrelevant searches. For example, if you are selling ‘flower pots’ and don’t want the searches to show up for ‘flower seeds’ then ‘seeds’ can be put into the negative search.

  • Phrase Match

This can reduce the problems of the broad match by narrowing down your targeted audience to the relevant ones. Quotation marks can be given to set keywords to phrase match so that Google will allow your ads to appear for the most relevant audience.

  • Exact match

This has to be used with care as in exact match the audience who types the exact keyword string will be able to see your ads. This way the searches become quite restricted but irrelevant searches can be curtailed most. On one hand, wastage of money can be avoided but on the other hand, risks of losing some potential audience may be present. Exact match keyword setting can be done by putting the keyword in square brackets.

  • Aiming unrealistic keywords

As it’s a known fact that selecting the right keywords is a challenge, therefore, most mistakes happen while keeping high expectations from keywords which end up with the unrealistic ones. Competitive keywords must be avoided as it’s misleading that traffic will increase. To save money and get results fast, avoid using competitive keywords. Rather use keywords which will attempt to get users to the brink of conversion. For example, rather than using the keyword ‘Resorts’, use ‘Disney Resorts’ which will make the difference.

  • Focusing on one or few keywords

Avoid focusing on one or few keywords. Understand user psychology to make a relevant string of keywords, so that it can draw the target audience which will also have more chances of conversion.

SEO Tips for Photo Website

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seo tips for photo websites

Source: Digitalmarketinginstitute.com

If you are brain storming on how to increase traffic to your photo website then there are some easy SEO tips you can find in this article.

The aim of SEO or Search Engine Optimization is to drive the internet traffic towards your website by making it easily and readily available in search results. It’s not rocket science but a matter of using the right keywords and certain internet tools in right ways that do the entire trick. Check out the list of seo tips below:

  1. Create a strategic list of relevant keywords search

Keywords play one of the most important roles in search engine optimization. There are several Google tools which can be used in a strategic manner to find the most relevant keywords. Framing the keywords in the right manner is also a trick which you can find more through research and surfing of the internet itself.

  1. Images must be optimized

Images can be optimized by using keywords for photo file names in the title tags and alt tags. Search engine increases the relevance scores of photos with long descriptive captions strung with relevant keywords.

  1. Make use of image book marking sites

There are sites like Deviantart, Flikr, vi.sualize.us which link your pictures and make them available more on the internet and social media.

  1. Look for relevant keywords and search terms

The relevant keywords and search terms for your website related to photos can be looked up in the search console in Google Webmaster Tools. It provides more information than Google Analytics.

  1. Look for popular keywords that are appropriate for your website

You can seek out the relevant keywords for your website using Google keyword planner. This tool also gives a variety of data for each keyword which can determine the level of competition as well.

  1. Research for keywords using Keyword Tool.Io

To work on the internet and make your website popular where a lot of traffic flows in daily, it’s also important to do proper, significant research. You can unearth new keywords that are very appropriate for your website and will fetch good traffic as well.

  1. Using social media sites

The social media sites can be used strategically to improve traffic into your photo website. You can create a page or an account on Facebook and Twitter as these are social sites where many people frequent every moment all across the globe.

  1. Create content and possible questions and answers

Another way of attracting traffic to your site is by creating Frequently Asked Questions and their answers. Think of relevant questions and their answers for which people might be searching the internet. These should be relevant to your photo website and also include keywords stringed properly.

  1. Study the psychology of relevant audience

Try and read the psychology of the relevant audience whose attention you are seeking to understand the right keywords and frame those strings correctly. These strings of keywords can be used in your photo website for images as well as content.

Try the above-mentioned seo tips and tricks, and we are sure your website would perform much better.

Tips for Dominating Search in Local Marketplaces

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Online marketing has become very crucial in recent years. Be it a small or a big business- online marketing has become a new sensation and success mantra for any kind and type of business.

Image Source: Search Engine Land

The SEO industry is changing rapidly. With increasing advancement in science and technology, many new tactics and tools have been introduced in the market and the IT sector which can help your business to achieve a good rank on the search engine. A better ranking on search engine popularizes your company amongst a mass, without many efforts.

Following are some tips which may help you on dominating search in local marketplaces:

1) Optimize your business listing properly

Google My Business is the core of SEO strategy. It contains all the kinds of information about your business and also presents it in the best way to search engine users. So, if you optimize your business listings properly, then it will be a lot easier for the potential customers to find your company on the web. Poor optimization only harms your ranking and ultimately reputation of your business.

2) Presentation is very important

The all over presentation of the web page containing information about your business is very crucial. For example, in a general business page, you are allowed to upload 3 photos- profile, logo, and cover. Make it worth. Make sure the photos you upload, speaks about the identity and authenticity of your brand or company. It should not be any vague photos, telling nothing about your business and seems out of the league.

3) Length of the keywords

It is a true fact that the length of the keywords affects the buyer’s intentions. Short-keywords are comparatively harder to rank. They are usually a part of information based searches. For example- you name your company BLUE WHALE, and you search this term, then the higher ranking will be for the links providing information of the animal blue whale and not your company. So, try to keep precisely longer keywords so that your company gets a better ranking.

4) Article’s length and focused keywords

Many times your web page contains articles of various kinds, it can be about the company or its policies etc. Try to make your content great rather than good. Make sure the article is precise and gives enough information. It should be easy to read. Use simple yet catchy words and one-liners. According to a study, shorter articles don’t provide much value and longer articles rank higher on Google SERPs.

Also, the keywords and the articles should not sound unnatural by any means.

5) The URL structure

It is one of the most important things to consider in order to dominate search rankings. Make sure to use canonicals to URLs. It simply puts an emphasis on the title and makes it visible on the search engines like Google. This proves imply involves activating the permalinks > postname option. This way your title is translated into an attractive and appealing keyword.

So, if you want a good name and popularity of your web page or company website, then just follow above mentioned few steps and you will end up getting very good rankings on any search engine.

 

Source: Up City, World Update, Forbes

How to Protect Your Site From Negative SEO

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Every one of us is aware of the fact that online marketing is very important. But, with it comes to some complications as well. One of the major draw backs of online marketing is negative SEO, and it is very real. It has the possibility to destroy or damage your website through the use of malicious back links and aggressive back link spamming.

It is a legitimate danger which can result in loss of organic search visibility as well as revenue of the business. The person doing this tries to block down your website by hundreds of spam links, number of fake reviews or just hacks your website outright. None of us want to be a victim of negative SEO instead wants to protect the website from potential attacks and threats which are present online.

Following are some tactics which you can use to protect your website from negative SEO

1) Regularly audit your links

Monitoring the growth of your link profile is by far the best and easiest way to spot out the suspicious activity before it goes out of control. Also, it a good practice for any kind of business. This growth data is available in form of graph. And, whenever you notice a sudden huge spike or drop and you haven’t been working on any kind of link building, it is an indication that your website is not safe.

2) Replace all kinds of default Username

One should try to create unique username other than- “Admin”. This potentially cuts down the risks of attacks because a potential hacker will not only have to guess the password but the username as well.  You can do this by creating a new admin account. This ensures the protection of your website.

3) Restrict the number of login attempts

All the negative attacks involve repeated attempts to guess the passwords, if you can restrict the number of attempts the attacker can make, you can prevent any kind of unauthorized access. If too many attempts are made, then the IP address gets blocked temporarily. This process also involves the use of captcha verification, which helps to prevent many forced software attacks.

4) Always try your best to protect your website from Malware and Hackers

Security is extremely important. The last thing one wants is spam without his/her knowledge, on his/her website along with the threats of negative SEO all around.

5) Keep an eye on your social media mentions

Though social media proves to be a good platform for the promotion of your website, it also comes with drawbacks of its own. Many times, hackers create some fake accounts using the name of your company. Try to remove all these fake profiles by reporting them as spam before they start to get followers. To find out who is using your tag name you can use various tools like- Mention.net. So, as soon as anyone uses your brand name on social media, you will be informed and you can take further actions.

So, by following above mentioned easy steps you can protect your website from all sorts of negative SEO tactics and work smoothly without any kind of worry as well.

Paid Search VS. Organic Search

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Before differentiating between the two, it’s important to know what does paid search and organic search refers to.

When you search anything on Google, two types of search results are displayed. Google provides two different ways to gain traffic namely by paid search and organic search. These are two different ways adopted for acquiring traffic to your site. This method of acquiring traffic is called search engine marketing (SEM) and search engine optimization respectively (SEO).

Image from: Webbee Inc.

Image from: Webbee Inc.

Paid search

In paid search, the companies pay for their results to appear on the top of the screen above all the organic search results. The paid searches are advertisements and a small yellow box with ‘Ad’ is displayed with such results. People still fail to recognize them as ads and click on them. This is the reason alone why paid searches have become popular than organic search. The company doesn’t have to wait for the SEO to build up; they can directly get the pass to appear on the page of Google search results by paying for it.

Google Adwords is a Google program which provides for paid search. It is the most famous and used PPC (pay-per-click) program available for marketing. Google Adwords is a really effective program and accounts for about 70% of the Google’s revenue.

Getting started with Google Adwords is easy and can be profitable for your company once you are set right for it. Paid search can attract a lot of traffic to your website and can even outright the benefits of organic search.

Organic search

When you search anything on Google, the results that appear below the paid results in large numbers are the ‘organic results’. These are the natural searches that have make up to the top page of Google search results because of their quality of content. The traffic that is gathered to their website from these links is called the ‘organic search’ traffic. It is purely the hard work of the company and SEO that their website is a part of the organic search. These are genuine and truly exceptional websites.

Organic traffic is the most preferable and valuable means of gathering traffic to a website. Where paid search involves only 3 to 4 results on the top page, ten organic search results are displayed on the first page of Google search results. This accounts for the maximum amount of traffic. Organic results are the most trusted results by researchers.

Image from: Blue Corona

Image from: Blue Corona

Google displays the extremely best and high-quality content on its first five results and is very particular about rankings. Being displayed in the top 10 ranking of organic search is very fruitful to the company. But this requires a lot of time and effort.

Both the paid search and organic search has its advantages and disadvantages. If you need to choose either of the two for your company’s website, you need to take down note of your budget; the time period in which you want positive results or rather you are only concerned with true fruit regardless of the time it takes.

Local SEO in 2017

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The primary objectives for online marketing is to have a dominating profile in the search engines. This is what is going to keep you in the limelight for the viewers and site visitors. In order to achieve this aim, we need to focus on SEO marketing. This is the one stop solution for all online marketing needs. The question arises, what is local SEO after all? It is search engine optimization that is meant for local markets and businesses. Now, if you have been in the sphere of online marketing for a while, you will know that SEO is not constant, it keeps changing. The strategies you used for SEO last year have to be updated now. Let us find out the ways you can boost your Local SEO In 2017.

  1. Target the titles

The title you use for your posts is still the most important part in search engine optimization. The content of the title is usually displayed in the search results. Thus, using the right tags can only act to your benefit. You get a total of only 50-60 words for the title and about 200 characters for the description. It is imperative that you use this space wisely and target the right audience with the right words.

  1. SEO for voice search

With the advance of technology, more and more voice searches are replacing the conventional typed searches. Thus, you have to adjust your SEO strategies and update them according to voice search programs. Personal assistants like Siri and Cortana contribute about 10% of the total searches made. More often than not, these voice searches are limited to local necessities, contributed by long sentenced-queries. Thus, modifying your voice search strategies should be able to help you in making your online presence felt.

  1. Channelize your investments for mobile searches

70% of the viewership of retail businesses is coming from mobile phone searches. More and more people are more enthusiastic about conducting the searches on cell phones instead of computers and tablets. Hence, you have to make your website more approachable on the mobile platform. Thus, it is time to shift your spends to mobile devices and create content in a similar fashion.

  1. Online directories

80% of the users make use of the search engines for local searches. However, there are a lot of businesses that do not have themselves listed on the local directories. This produces a gap that can hugely affect your SEO rankings. So, focus on the local directories and listings in order to get yourself noted in the market.

  1. Online reviews

There has been an increasing number of customers who are relying on online reviews before choosing a local business. Also, 70% of the customers are willing to write a review for the company if they are asked to do so. Thus, it is time to collect these reviews and get them displayed on the search engine in order to improve your local SEO dominance.