SEO Tips Archives - Simplio Web Studio - Your Place for Web Design
 
Service Overall rating: ★★★★★ 4.9 based on 21 reviews
5 1

BlogSimplio Labs Blog

“Once we accept our limits, we go beyond them.”

Albert Einstein

How to Protect Your Site From Negative SEO

SEO Tips No Comment

Every one of us is aware of the fact that online marketing is very important. But, with it comes to some complications as well. One of the major draw backs of online marketing is negative SEO, and it is very real. It has the possibility to destroy or damage your website through the use of malicious back links and aggressive back link spamming.

It is a legitimate danger which can result in loss of organic search visibility as well as revenue of the business. The person doing this tries to block down your website by hundreds of spam links, number of fake reviews or just hacks your website outright. None of us want to be a victim of negative SEO instead wants to protect the website from potential attacks and threats which are present online.

Following are some tactics which you can use to protect your website from negative SEO

1) Regularly audit your links

Monitoring the growth of your link profile is by far the best and easiest way to spot out the suspicious activity before it goes out of control. Also, it a good practice for any kind of business. This growth data is available in form of graph. And, whenever you notice a sudden huge spike or drop and you haven’t been working on any kind of link building, it is an indication that your website is not safe.

2) Replace all kinds of default Username

One should try to create unique username other than- “Admin”. This potentially cuts down the risks of attacks because a potential hacker will not only have to guess the password but the username as well.  You can do this by creating a new admin account. This ensures the protection of your website.

3) Restrict the number of login attempts

All the negative attacks involve repeated attempts to guess the passwords, if you can restrict the number of attempts the attacker can make, you can prevent any kind of unauthorized access. If too many attempts are made, then the IP address gets blocked temporarily. This process also involves the use of captcha verification, which helps to prevent many forced software attacks.

4) Always try your best to protect your website from Malware and Hackers

Security is extremely important. The last thing one wants is spam without his/her knowledge, on his/her website along with the threats of negative SEO all around.

5) Keep an eye on your social media mentions

Though social media proves to be a good platform for the promotion of your website, it also comes with drawbacks of its own. Many times, hackers create some fake accounts using the name of your company. Try to remove all these fake profiles by reporting them as spam before they start to get followers. To find out who is using your tag name you can use various tools like- Mention.net. So, as soon as anyone uses your brand name on social media, you will be informed and you can take further actions.

So, by following above mentioned easy steps you can protect your website from all sorts of negative SEO tactics and work smoothly without any kind of worry as well.

Paid Search VS. Organic Search

SEO Tips No Comment

Before differentiating between the two, it’s important to know what does paid search and organic search refers to.

When you search anything on Google, two types of search results are displayed. Google provides two different ways to gain traffic namely by paid search and organic search. These are two different ways adopted for acquiring traffic to your site. This method of acquiring traffic is called search engine marketing (SEM) and search engine optimization respectively (SEO).

Image from: Webbee Inc.

Paid search

In paid search, the companies pay for their results to appear on the top of the screen above all the organic search results. The paid searches are advertisements and a small yellow box with ‘Ad’ is displayed with such results. People still fail to recognize them as ads and click on them. This is the reason alone why paid searches have become popular than organic search. The company doesn’t have to wait for the SEO to build up; they can directly get the pass to appear on the page of Google search results by paying for it.

Google Adwords is a Google program which provides for paid search. It is the most famous and used PPC (pay-per-click) program available for marketing. Google Adwords is a really effective program and accounts for about 70% of the Google’s revenue.

Getting started with Google Adwords is easy and can be profitable for your company once you are set right for it. Paid search can attract a lot of traffic to your website and can even outright the benefits of organic search.

Organic search

When you search anything on Google, the results that appear below the paid results in large numbers are the ‘organic results’. These are the natural searches that have make up to the top page of Google search results because of their quality of content. The traffic that is gathered to their website from these links is called the ‘organic search’ traffic. It is purely the hard work of the company and SEO that their website is a part of the organic search. These are genuine and truly exceptional websites.

Organic traffic is the most preferable and valuable means of gathering traffic to a website. Where paid search involves only 3 to 4 results on the top page, ten organic search results are displayed on the first page of Google search results. This accounts for the maximum amount of traffic. Organic results are the most trusted results by researchers.

Image from: Blue Corona

Google displays the extremely best and high-quality content on its first five results and is very particular about rankings. Being displayed in the top 10 ranking of organic search is very fruitful to the company. But this requires a lot of time and effort.

Both the paid search and organic search has its advantages and disadvantages. If you need to choose either of the two for your company’s website, you need to take down note of your budget; the time period in which you want positive results or rather you are only concerned with true fruit regardless of the time it takes.

Local SEO in 2017

SEO Tips No Comment

The primary objectives for online marketing is to have a dominating profile in the search engines. This is what is going to keep you in the limelight for the viewers and site visitors. In order to achieve this aim, we need to focus on SEO marketing. This is the one stop solution for all online marketing needs. The question arises, what is local SEO after all? It is search engine optimization that is meant for local markets and businesses. Now, if you have been in the sphere of online marketing for a while, you will know that SEO is not constant, it keeps changing. The strategies you used for SEO last year have to be updated now. Let us find out the ways you can boost your Local SEO In 2017.

  1. Target the titles

The title you use for your posts is still the most important part in search engine optimization. The content of the title is usually displayed in the search results. Thus, using the right tags can only act to your benefit. You get a total of only 50-60 words for the title and about 200 characters for the description. It is imperative that you use this space wisely and target the right audience with the right words.

  1. SEO for voice search

With the advance of technology, more and more voice searches are replacing the conventional typed searches. Thus, you have to adjust your SEO strategies and update them according to voice search programs. Personal assistants like Siri and Cortana contribute about 10% of the total searches made. More often than not, these voice searches are limited to local necessities, contributed by long sentenced-queries. Thus, modifying your voice search strategies should be able to help you in making your online presence felt.

  1. Channelize your investments for mobile searches

70% of the viewership of retail businesses is coming from mobile phone searches. More and more people are more enthusiastic about conducting the searches on cell phones instead of computers and tablets. Hence, you have to make your website more approachable on the mobile platform. Thus, it is time to shift your spends to mobile devices and create content in a similar fashion.

  1. Online directories

80% of the users make use of the search engines for local searches. However, there are a lot of businesses that do not have themselves listed on the local directories. This produces a gap that can hugely affect your SEO rankings. So, focus on the local directories and listings in order to get yourself noted in the market.

  1. Online reviews

There has been an increasing number of customers who are relying on online reviews before choosing a local business. Also, 70% of the customers are willing to write a review for the company if they are asked to do so. Thus, it is time to collect these reviews and get them displayed on the search engine in order to improve your local SEO dominance.

How Does User Experience or UX Affect SEO?

SEO Tips, Web Design Tips No Comment

It should not come as a surprise to anyone, but the quality and profit from your Search Engine Optimization (SEO) are dependent on the UX or user experience. Everything you do should be done by keeping your customers and users in mind.

With the growth of the SEOs, there has also been a growth in the search engines. They both force each other to grow and constantly evolve. Spammers are known to use less than fairways to improve their rankings and brute forced their way into the list. But with this, search engines have also raised their bar and improved their security features. There are a limited number of factors that the search engine takes into consideration when it comes to ranking the website, including keywords, site structure, and links.

Most SEOs do not have full-fledged UX experts among their staffs. But this doesn’t mean you can’t learn about the basics of UX optimization. The leading SEOs in the market today have understood the importance of improving the user experience.

Most people think that Google doesn’t pay much attention to the user experience. This is far from the truth, though. One major factor that determines the ranking your ad is the landing page experience. The landing page experience is, as the name suggests, our initial experience when we reach the landing page of the website. It is important to never compromise on your user experience in an effort to enhance your Google search results.

The biggest and most visible impact of user experience in SEO is the increase the organic sharing and distribution of your links among the people. Changing how your website appears to the user and how easy and attractive the content feels like can easily improve the user experience.

This increase in the satisfaction level of the user can improve the overall marketing and publicity of your web page. Even attractive pages which might have quality content in them can be ranked lower because of the lack of positive user experience. The user experience is a sign of the popularity and reach of the website. A good user experience helps increase the sharing and bookmarking of your website. It increases the number of new customers and returning customer. All these factors eventually contribute to a higher ranking when it comes to the search engine ranking.

Even factors like too much loading time because of heavy images, videos and the likes can negatively affect your ranking. Users will gradually lose patience. This is also true if your website has issues with compatibility in different platforms.

Always be on the lookout for more and better ways to improve your user experience and eventually the ranking of the website. There is always a room for more improvements. Test every change that you make and be prepared to face some failures. Failure is just a stepping stone towards success. Always keep in mind that it is better to concentrate on the users than on Google when you are designing your page.

5 ways you can improve your new business’s visibility on Google Maps

Business Advice, SEO Tips No Comment

One of the best and most effective ways to improve your popularity and ratings on the internet is by improving your business’s visibility in the Google Maps. Google Maps is widely used and trusted software that millions of people utilize to make their way around. And by improving your ranking in the Google Maps, you stand out from the rest of the competitors and can earn more profits. There are many ways to improve your business’s visibility in the Google Maps, but some of them are more effective than the others. Here we will be discussing the top 5 ways to improve your business’s ranking and visibility on the Google Maps.

Improving your business listings

Google uses a lot of factors to rank your business in its listings. Google checks to see if your business is real before it can rank you. This, they do by determining how often your business’ name comes up on the internet. The more times your company is referred, the higher will be your ranking. You can also submit your business to the national or local business directories.

Have a strong online presence

Having a strong online presence is extremely important in this era of technology. Even Facebook can act as a valuable signal to Google. Your customer reviews can also go a long way in helping you put a mark on the map. The more positive reviews and comments that your company has, easier it becomes for you to improve your company’s image. Building an online presence and a following can go a long way helping you improve your Google Maps rankings.

Get local media to write about you

It is always good to get publicity. As more local media writes about you and your business, your Google Map ratings would automatically increase. It is linked to the improved media attention and to more publicity to the place.

Upload a lot of location specific content

Another way to improve your business’s visibility is to share the location in the form of posts and uploads. This is especially true when it comes to businesses that run in multiple locations. Sharing your location helps you differentiate from the rest of the business.

Embedding in Google Map

You can see that many business sites have an embedded Google Map. It is an easy and effective way to tell Google that you are located at a certain address. You can easily embed your site’s location in Google maps by searching for the business name in it and clicking on the three lines besides the name of the business and clicking on Share or Embed Map.

These are just some of the ways of improving your business’s visibility in the Google Maps. Improving the visibility in Google maps can greatly help improve your profit by giving free publicity and should be done by all business owners who wish to make the most of their establishment.

 

Sources: [1] [2] [3]

2017 Linkbuilding Tactics

SEO Tips No Comment

Image: Neil Patel

Link building process refers to the process of linking a page from your website to the external pages. It is one of the many tactics which are used in search engine optimization. It can also be stated that link building is a process of acquiring hyperlink from another website to your own one. Below are some of the proven linkbuilding tactics that are necessary for SEO in today’s fast growing web world:

Guest posting

Guest posting is a common and safe option for creating backlink and having traffic to your site. But this process may not be a success up to a remarkable level as it targets only limited guests. In order to combat this problem, content syndication is introduced.

This is basically a process of taking a part of your content and publishing it on multiple blogs. Now, a huge publication like Business 2 Community, Mashable, and others which have their own network of syndication, pick the trending posts from the sites and republish them on their own blogs. When they do so, they credit (in the form of links) to the partner or the original publisher site. This, in turn, creates a huge amount of backlink.

Building relationships

Building relations in web business is of extreme importance. In this process, you need to reach out to many influencers with a lot of backlink requests. For this, you need to follow the influencer as well as share his / her contents regularly. You can also leave sensible and eye-catchy comments to their blogs. When you do all these things and mention this in your outreach email to the influencer, the person you are reaching out will appreciate and notice your efforts. And, in the end, he /she will be interested in doing business with you for sure.

Building link

Worthy web assets – the worthy content building is truly inbound. Under this process, you need to create something so good and popular that people would want to link to you. The resources for the same are: –

1) Online courses: -Try to make 8000-9000 words web hosting guide for beginners. This helps the people who are looking to launch their first websites.

2) Free tool: -This helps the designers of websites in creating dummy images of their imagination. This helps them to carry out with their project in a more organized way.

3) Freebies: -Try to give free icons in a large amount, which are also affordable. These icon sets are helpful to people who are trying to build great websites.

Choose right content

Always try to choose those content pieces or freebies which may help people to solve their real life problems. For this, try to figure out the interests as well as the needs of the people. Once, you figure this out go on to choose appropriate contents.

Which of the linkbuilding tactics listed in this post have you tried?

Pay Per Click Marketing Trends in 2017

E-Commerce, SEO Tips No Comment

There are many ways to make money through the internet. And something that has been talked about over the past few years in PPC or Pay Per Click. Most of us are familiar with how PPCs work. Now, let us talk about some of the trends and predictions in the field of Pay Per Click and how to keep up with it to get the maximum out for your business.

  1. The importance of video advertising

Video marketing and video advertising is a growing and efficient way to showcase your product or idea to the world. It has allowed for smaller companies and business owners to interact with their customers in a more personal and interactive level.

  1. Conversion rates will become more important

With all the new software and tools and the ever-growing ad space on the internet, it will become more important to convert your clicks into actions that are more profitable to the owner. It is a field of science that requires being researched and is no longer just a game of chance.

  1. Remarketing will grow in significance

Remarketing is growing in importance and is being more widely used by companies and websites to improve their traffic and profit. Companies are increasing their budget on reconnecting with people who have previously browsed or ordered items from them.

  1. Refunds will be claimed against invalid and accidental traffic

More and more agencies are demanding more transparencies. There are many tools available that help to distinguish valid paid traffic from the invalid and accidental ones. This means that the thousands of unknown and accidental clicks will no longer be counted and the agencies are keeping count of these accidental clicks and prevents it from counting.

  1. B2B targeting across multiple platforms will be coming faster than you think

Business to business transaction will become faster and easier in the near future. There are already companies who have started giving more importance to business to business transactions.

  1. Media buying software will be more efficient across multiple platforms

As marketers are trying to acquire more inventories and evade the elasticity of price change, they will begin to seek more support from platforms like Bing etc. to maintain the workflow over the multiple platforms, it is important to come up with a single integrated software solution, especially with the big players.

  1. Bing is going to grow in importance

Bing has always been second to the global leader, Google. But Bing is slowly growing in importance and use. It is cheaper when it comes to ads and more in use when compared to Google, with the older generation in particular.

  1. Live data in ads

Live data in ads are growing in importance and will continue to grow over the years. It allows you to display live real time data including availability, date, inventory etc.

PPC is steadily growing in importance and will become more important as the time passes. With these predictions and trends for the year 2017, you can make sure that you stay one step ahead of your competition.

 

Source: BusinesstoCommunity, SEJ, LinkedIn

 

Google Penalties That Could Harm Your Website (Part 3)

SEO Tips No Comment

(c) image: redflyseo.co.za

Google is committed to providing good quality, accurate and ethical information to the users. The search engine imposes penalties on the website having content with stuffed keywords, several affiliated links, and spam content etc. If you are looking for enhanced rankings in the search engine and to prevent Google penalties, you should take care of all these issues.

  1. Exchange of links

If you allow the exchange of links with Webmasters for getting more links, Google Analytics will treat it as ethical. Even if you offer free gifts for the sake of reviews, it will be treated by Google as unprofessional.

  1. Content with stuffed keywords

Some of the businesses populate their websites with content having too many keywords to get listed on the first page of search results. However, Google imposes penalties on websites having content with stuffed keywords. Therefore, to prevent Google penalties on your website, you should limit the use of keywords to 4 times. However, you can make use of alternative keywords to get noticed by the search engine. The content should be unique and informative. It should be engaging and provide useful information about your products and services. Google gives importance to the sites having unique and informative content. It improves the ranking of your site in the search engines too.

  1. Too Many affiliate links on the website

Google imposes penalties on the website with too many affiliate links. Therefore, you should limit the use of affiliated links on your website.

  1. Comments spam

You should frequently check your website and delete unwanted spam comments. You can also make use of automated spam detection algorithm to prevent content spam on your website. It helps to overcome content spam and avoid Google penalties automatically. You can also completely eliminate the comments space to prevent Google penalties.

  1. Avoid Black Hat SEO

Many websites just employ techniques and strategies like invisible text, unrelated keywords, page swapping, keyword stuffing and doorway pages just to get ranked on the first page results of the search engines and get the quick financial results. Black Hat SEO does not give importance to the human audience. Google bans websites using black hat SEO. You should hire top notch content writers to write content with right keywords and alternative keywords to generate organic content and offer handsome returns on investment in long-term. It is to be noted that Google reduces your website ranking if the users frequently click on the back key to useful information at other sites. Therefore, you need to populate your site with relevant, useful and engaging content to get the users and convert them into potential customers. It is one of the organic methods aka white hat techniques to improve page ranking and win customers.

  1. Speedy Link Building

You should avoid inbound links from unrelated websites. Instead, you should get links from high PR and relevant sites to improve search engine rankings. You can outsource the article writing as well as submission of articles in free article databases, and guest blogs.  It helps to get best inbound links and improve your ranking.

2017 SEO Trends

SEO Tips No Comment

While living in the age of digital media, it is most importantly required to know the trends as it being developed faster than any other medium. Everyone today is aware of SEO and tries to use the best of it for coming into the mainstream. In fact, consumers are smart today, who don’t only know the strategies but have become one of them. To know your consumers and what they require, you must prepare a strategy for this year 2017.

Although you are best in the market, SEO trends are changing every second. This is more important to know what your competitors are planning to survive in the modern marketing. 93% of the population today if online begins with search, highlighting the latest best follows in digital marketing where optimization will be critical to the success of any website.

Here are a few trends that are in the limelight as being particularly important in the 2017 SEO Trends.

Optimization for user intent

Keywords are definitely important as search engine optimization works around it. But consumers today are aware of what they are seeking and search engines cracking the hardest and has become much better at identifying the user intent. With 2017 arrival, what your brand need to do is to place value on optimizing your digital content based on intent rather than specific keywords. For that matter you need to:

Explore.  Research those few keywords which are taking the user to your website. Find out what they want to be answered?

Boost. After analyzing the data gathered for your website enhancement.  Don’t wait, just put the changes that are necessary to boost ratings.

Fine-tune.  This is again very important that you keep your analytics up to date. You have to keep a tune with what’s working and what’s not.

Make sure user’s get their answers

Consumers are only coming to your website for their answers, your digital content should be rich and informative. Google have answers to almost all queries of whatever we input but it is necessary you get the best answers for grabbing user attention.

A step forward: cross-channel marketing

Although cross-channel and multi-channel marketing sound quite similar, but they are actually different. Multi-channel means establishing a presence on more than one platform, and cross-channel, on the other hand, uses several channels to market your brand in an integrated way. Moreover, there are many tools and resources which are helpful but cross-channel marketing still needs a lot more. Cross-channel marketing is something you need to list in your 2017 strategies.

Voice search

Didn’t you find it interesting to speak rather than typing the whole damn thing? Voice search nowadays has been in the use and quite working as an easy way. While its hand free and futuristic, you are making their life relaxed in a way. No doubt, voice search is one of the biggest trends of the digital age.  SEO markers would make a great choice if they input voice innovation and skip out the text based queries in 2017.

Every year new trends will be on the calendar but for 2017 it’s more about digital media and SEO marketing. Make sure you make a bigger impact on what is on the trends.

How to Create Compelling Content for SEO

SEO Tips No Comment

Getting up your content on the SERP may not be always an easy task. Quite often we end up in the dilemma to deal with the content that just needs to be perfect for the extra gain on the search. However, since Google has been one of the most preferred search engines globally, the main target of the content is to suit the need of the flow as observed on Google. So what you need is an accurate and compelling content up for the best result on SEO. Apart from that technical tweaks, there needs to be viable information that goes out to those visitors that should be considered interesting and reflective on the intent of the web page. Let us have a glimpse of the ways to make your content more compelling and useful. Here are some tips on how to create compelling content for SEO.

Get a Story based theme on the contents

Though it might sound funny, stories are one of the most preferred contents in the history of mankind. As with the times of the old times when stories were the favorite past time, the art of getting information through a story works wonders on the internet. The better aspect of the strategy is that when the information is exchanged by the means of story, the contents gets related to the readers letting them make sense of the situation and the need. Otherwise, the intent is often bleak and blurred.

Get the feel through multimedia in the finest forms

Images and videos really play a vital role in appealing to a potential customer. It always makes sense when we see what has been tried to put the words in content. Not always can you get everything on an image, but relating to the content with appropriate and related images and videos can get the bolstering effect on your content. Well, what is different is simply seeing what you have been reading and there is a double assurance that your content is making every bit of sense to the reader. In either case, multimedia especially images let you work on the aesthetics of your page. So, alternatively, you can use the option to also score well on the looks of your website.

Get powerful and better testimonials

Don’t trust those rumors that say that remarks and comments do not matter. In fact, almost 40% of the decision made by a visitor is based on the inputs and impression that one gets from the comments and testimonials. Quite evidently, as a reader or a visitor to a particular website, you are one in millions of the websites up there on the internet and there has to be confirmation on why the information on your website has to be trusted in the first place. Hence testimonials make a lot of difference to the reader. So if you get worthy testimonials on your website, you may not need to have that extra effort to make the readers trust the information on the website.

Do you know any other tips on how create compelling content for SEO?