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10 Best Websites to Source Stock Photos

SEO Tips No Comment

In today’s dynamic world, no one likes it black and white, be it a newspaper, project report, any blog and so on. All of us prefer attractive stuff, full of colorful content, pictures, videos, and graphs. We come across so many blogs and articles full of pictures which are both appealing and easy to understand.

Now, the question that arises here is that do the bloggers click those pictures for themselves or hire those high charging professional photographers for the purpose? Well, sometimes they do but most of the times, they do not. So from where do, they get what exactly they need? No, Google is not the answer this time.

Stock photos are high resolution, properly clicked, professional photographs of the most common landmarks, places, people, events or nature that can be used for both commercial as well as non-commercial purposes. The ownership lies with the photographer or the distributor, as the case maybe. Stock photography is one of the most cost efficient ways of yielding high quality photographs, one doesn’t require to spend that large sum of money which we usually pay to the professional photographers.

Here is a list of top 10 websites from where one can source stock photos:

1) Flickr Commons

If you are searching for free images having some set quality standards, then this is the site for you. The cherry on the cake is the Spokal attributes that it provides. Find the relevant image and apply Spokal, it will fix all the legal gibberish on your behalf which is simply awesome.

2) Negative Space

The limelight of this website is that it offers the photos without any copyright restrictions, implying you can use them as per your whims and fancies. It’s an ever growing collection of photos and just the right spot for you.

3) Pixabay

With a collection of around 42,000 images and counting, it is one of the top go to websites whenever you need stock photos. The image licenses are least confusing and therefore you can use the pictures without any hassle. The pictures are available for both commercial and personal use.

4) Stocksnap

Well, who would like to get into the complicated copyright agreements for using just a few photos? No one. This site not only offers the images without any copyright obligations but also keeps a tap on the most trending images that updates you about the most popular photos on this site. Also, it keeps a count of the number of views and downloads of every image.

5) Unsplash

This is the site that delivers what you need at your doorstep. You can subscribe to receive 10 new images every day which will be mailed directly to you. Although, we love to give the picture courtesy on social media but when it comes to work, we like to steal it and keep it to ourselves. This site lets you copy, download, alter and distribute the pictures without the need to give the credit.

6) Death to Stock

Ever been a part of a cool club at a minimal fee? No? Well, this is the site for you. It offers you membership, both normal and premium at reasonable rates. A new set of photos will be delivered straightaway to your mailbox every month if you become a part of this club.

7) Startup Stock Photos

Startups are common nowadays. With hundreds of startups beginning daily, they hit the right spot with a catchy name. This website offer a plenty of professional options irrespective of the industry the startup belongs to.

8) Snapwire Snaps

Who doesn’t like the free dessert along with the dinner? Snapwire not only offers the free dessert, here the dinner is only free. Not only does it deliver free images to your mailbox but also gives new offerings daily. The images are highly creative and are of every possible variety. No restrictions on the use is another plus point.

9) Pexels

With a constant addition of almost 10 new high resolution pictures on a daily basis, Pexels is rising up the ladder at a fast pace. Not only is their collection, highly customized because the team hand-picks almost every image that you see. And all this, without any restrictions on the usage.

10) Splitshire

Last, but definitely not the least, in this list is Splitshire that provides tons of amazing free images that you are allowed to use without any hassle or commercial restrictions. From some awesome portraits to amazingly sleek workstations, this site offers the perfect photo that you need without any trouble.

What is Structured Data for SEO?

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We come across so many questions from different people in our day to day life like can you help me with the meaning of this word? Have you heard about that new website or did you check out that new restaurant.

And if the answer comes out to be a ‘no’, it comes with a ‘but let me Google it’. Google and other search engines like Bing, Yahoo, etc. have become our saviors.

But have we ever thought why a list of options does come up when we type a word or a phrase in the search box and hit the search button? Why is it that there’s something on the top while the others follow? Well, here comes the concept of ‘Search Engine Optimization’, popularly referred to as SEO. In simple terms, SEO is the process of enhancing your online content in an effective & attractive way so that it becomes the part of the top results for searches of a certain keyword.

Knowledge Graph box

Google uses structured data to populate the Knowledge Graph box as shown in this photo. (Source: Moz.com)

So, if SEO is the recipe that would put your content on the top searches list, ‘Structured Data’ acts as a salt to that recipe. Now, search engines act just fine in interpreting the general context of any website. However, they don’t perform well when it comes to analyzing the detailed specifics of a particular website or webpage.

In such cases, they need help and that is where Structured Data comes into picture. In day to day language, any data which is organized in a way that makes it easier to interpret and analyze, is called as Structured.

Technically, Structured Data is a markup on the webpage that assists the search engines to better intuit the information and the data presented on the webpage, and thereby use the same to improve the page’s search engine ranking.

For example, if you have a company website and you use structured data to present the online content, it will make it easier for web crawlers (an internet program for browsing the World Wide Web in a systematic way and returning the information so obtained to the search engines) not only to interpret the company’s basics, including the Name, Place, Address, Contact Details, etc. but also it will help analyze the more complicated information such as production schedules, recipes, events, etc.

(Source: www.horuswebx.com)

To present the online data in a structured format, you will have to implement a markup on your webpage. There is a dire need that this markup is clearly interpreted in a suitably consistent manner not only by the search engines but also by the people. And therefore, there are a set of protocols, in the form of standardized implementations (commonly called as formats or syntaxes), classification of relationships, conceptualizations, and finally terms (often referred to as vocabularies) that one must follow.

Apart from optimizing the web content for enhanced search results, there are a various other uses of structured data which include providing additional context for articles, recipes, products, star ratings and product reviews which presents the website as a rich snippet. It can also be used to present your AMP (Accelerated Mobile Pages) in rich results. It will also assist in the Social Media Marketing of your product or website.

To conclude, in a world full of cut throat competition, where everybody is willing to go that one extra mile to surpass their competitors, people must not ignore the importance of structured data in SEO and the other benefits that comes handy with it.

E-commerce SEO: Writing Meta and Product Description that Sell

E-Commerce, SEO Tips No Comment
seo-for-ecommerce

Image from: Webappick.com

The field of e-commerce has become quite massive in the last few years. Almost every business nowadays tries to have an online platform so that they can easily interact with and attract a huge audience who can be their potential customers.

Now, we all are aware of the fact that day by day competition is becoming tough and surviving in this market of e-commerce is becoming difficult. If you want to stand on the top, then you got to have top-notch SEO tactics for your business.

Yes, the success of any e- business primarily depends on the SEO tricks it opts and among all the tricks, writing a creative as well as apt Meta and product description is something very crucial.

Meta description is a synopsis of the content of the concerned website or web page. In the case of e-commerce, it must contain a short and to the point description of your business. It must not exceed a limit of 320 characters, though earlier it was 160 characters only.

Meta description can also contain keywords which are often searched by the site visitors. On the other hand, as the name suggests product description is a small and the required information mentioned about the particular product of a website.

As an owner of any e-commerce, it is very crucial to understand the importance of these two things. An exceptional meta-description helps various search engines to fathom the aim of the concerned web page, and then provide it with the required search results. Similarly, it is recommended to provide an exceptional product description so that it helps the e-commerce business to attract a good sale.  Here are E-Commerce SEO tips on how to write meta and product description that sell.

How to Write a Proper Meta Description?

  • It must be unique and should provide the three basic information- the brand name of your business, about your online store and a unique feature related to it.
  • Don’t exceed the required limit of characters, which is 320 characters per description.
  • Do remember to mention the USP or the main feature of the products you sell. Try to write in a way that attracts the potential customers in the first look.
  • Pay special attention while mentioning the keywords. It would help your site to get a better ranking on the search engines.
  • Try to write those specifications, which the customers look for.

How to Write a Proper Product Description?

  • Mention about the product your website sells in a way that it addresses the ideal buyers.
  • Try to avoid useless phrases like- yeah, of course, etc. These phrases make you sound less appealing to your customers.
  • Mention genuine stats related to the products you deal in, and use superlatives while writing so.
  • Try to provide a better, large and clear pictures or videos related to the product. This is a part of the product description only, and visual appeal contributes a lot towards attracting the sales.
  • Avoid writing a story kind of description, as it just makes it less rational and less appealing.

Thus, if you want your e-commerce business to touch heights and survive in this cut throat competitive market then do make use of the above mentioned suggestions.

 

The 10 Best SEO Tools

SEO Tips No Comment

Source: PCMag.com

Search Engine Optimization is all you need in a world where every industry irrespective of its size, has its web pages selling their key products on the internet. This is why ‘optimization’ is required for your web pages. SEO tools make your websites appear on the Google’s top searches without the tag of AdSense. Also, and you even do not need to pay for your advertisement charges levied by Google. SEO is the largest source of free organic and targeted traffic. Here are the top 10 best SEO tools for your website to be browsed easily among billions of websites.

Ahrefs

It is used for conducting keyword research and is free to use. Ahrefs helps marketers to improve their search rankings. It has two main features: Site Explorer (used for back analysis) and Content Explorer (used for searching the most popular web content).

Seoquake

This tool is used for Competitive Research. It is free to use and comes as a free browser extension. The tool helps you in:

  • Conducting on-page SEO audit
  • Examining links
  • Exporting all data

Google Analytics

It shows complete web stats and searches insights. You get to know what keyword/terms are used to browse your website.

Keyword Planner

It lets you know what keyword people search for. Reach the right customers with
the right keywords. You can discover new keywords, compare keyword trends, create and share your plan. It lets you start using new keywords.

Google Trends

Explore trending topics and stories from all over the world.  You have filters to different categories and countries to choose from. You can also search for YouTube trends and can compare top charts.

Advanced Web Crawling

It includes selective, focused, distributed and parallel web crawling. Web Dynamics are also used for search engines to update indexes.

SEObility

This tool is used for performing SEO Audit of your website.

You can sign up for free or can get a paid account that allows usage for multiple domains. It lets you know as to how good your website is in terms of SEO. The four major features of the tool are:

  • SEO Check: Gives you tips on better search engine optimization
  • Ranking Compare: It checks your webpage’s ranking for any particular word.
  • Keyword Check: How frequently a certain keyword appears on a certain page.
  • SEO Compare: It will compare two pages for specific keywords.
  • Majestic SEO

It is the largest link index database. Developers, entrepreneurs, media analysts and SEO professionals use it. It has features like Site Explorer, Backlink History Checker, Search Explorer, and Link Intelligence API.

SEOptimer

The tool is used for Competitive Research. It’s free for use and comes as a free browser extension

LinkMiner

It finds out the backlinks that you can replicate easily. You can enter the domain for which you need to find backlinks. It also shows you the link strength and metrics. You can mine the most powerful backlinks of your competitors. You can also save the backlink opportunities for later.

How Broken Redirects affect SEO

SEO Tips No Comment

Broken Redirects SEOIf you want that your website should be a popular then, this popularity can only be achieved if Google has ranked your site fairly fine. For this, your SEO strategies must be good and free from all kinds of damages.

Broken links act as an unfruitful experience for your beloved customers. This is due to the reason that whenever a customer visits a website, he/she wants to immediately land on to the website which is useful for them. But, the interference of these unwanted links forbids that task. This is the reason as to why it is recommended not to have broken pages on your website.

When your website links to a different website, it is called outbound links. These outbound links affect SEO in the following ways:

Increase of load on your page

Under outbound links, a chain of redirects goes from one URL to another. At every step in this process, about 10-20% of authority is lost. This also increases all overload of the webpage. All this, in turn, decreases the quality of your website, and you lose your customers, unfortunately. Even a single step redirect can do this damage.

Increases the time of loading

There is no denying the fact that even a single redirect of URL can increase the loading time of the actual website one wants to reach. This wastes the time of all the visitors of a particular website. And certainly, that website may lose traffic in future.

Harm created via your internal links

Another way in which an outbound link can affect your SEO is through your internal links. Due to this defect, your internal links start to point out to those unnecessary URLs that are redirected to another place altogether.  This way the customers lands up to wrong and unwanted sites.

Following ways may help you to avoid outbound links:

  1. First and the foremost prevention you should carry from your side is keep on auditing your webpage and website on a regular basis. This gives you an assurance that your traffic is not directed to broken pages.
  2. If your site is comparatively large then it is not possible to check each page manually. Under such scenario, it is recommended to pay and have back-link checkers. These checkers help to find out the broken links and repair them.
  3. Try to update your page or content and do not remove it once you discover that your webpage is infected with outbound linking. This prevents unwanted 404 pages (it is that type of error which may result due to relocation or deletion of content on the page).
  4. Also, if the old content of your website still exists but you have changed the location due to outbound linking, then make sure to redirect the visitors to the new page. For this, 301 redirects can be used.

Above everything, if you want to save your website from such harmful attacks, and want a proper ranking on every search engine, then keep a regular check of your website. This regularity only helps you to catch and repair the problems at their roots only.

Source: [1] [2] [3] [4]

How Bing SEO Differs from Google SEO?

SEO Tips No Comment

Source: improvemysearchranking.com

We often forget to explore and understand the business opportunities which are provided by various search engines other than Google. Yahoo and Bing are undoubtedly two famous names. To a great surprise, they contribute about 33.6 % to the total searches in the U.S. In certain other industries, the percentile is even more when it comes to the total searches related to education, automotive, fashion, telecommunication, and the likes.

Google SEO and Bing SEO differ from each other considerably but if you know about Google SEO or have invested in it then you can easily see the search results on the various other search engines too. This implies because Google and Bing have many common ranking signals.

A few important differences between Bing SEO and Google SEO are as follows:

Keywords

Google’s search concept basically relies on the Semantic search theory- it focuses more on accuracy. Google tries to sense the intention behind the search. For this matter, the visitor is not required to enter the exact keywords for the right results. On the contrary, Bing requires the visitor to enter the most exact keywords for the optimum search results.

Moreover, if you are searching for something which can yield multiple meanings for a particular search, then Google makes use of Contextual clues whereas Bing focuses more on the local search results first.

Meta Keywords

As stated above, both the search engines Google and Bing share some common ranking signals. But Google doesn’t consider Meta Keyword as its ranking signal, unlike Bing which considers Meta Keywords to pose substantial influence on the search results.

Backlinks

Both Google and Bing give enough weight to the Backlinks. They basically are signs that indicate that your content proved useful to the visitors or the information provided by you is authentic and trustworthy.

Google accomplishes this with the help of PageRank whereas Bing relies on the age of the domain and other related extensions.

Social Signals

Google pays very less attention to the Social Signals whereas Bing is much more possessive about the Social Signals and considers it really important.

For facilitating business through Bing SEO, you will have to gather audience, tweets, likes, shares on various social media platforms. While Google considers Twitter and Facebook pages as merely indexed pages.

Multimedia Content

When it comes to multimedia content, both Google and Bing share a huge difference. Bing supports audio, video, graphics web content. It can also comprehend the content on the Flash Websites. That means, if you are looking for business through Bing and your website has a great deal of multimedia content, then it will be encouraged via Bing SEO.

Google primarily focuses on textual content and treats it as a priority, while Bing encourages more of the visually appealing and the multimedia content.

So, above mentioned are a few differences that make Google SEO differ from that of Bing SEO.

 

Sources: [1] [2] [3] [4]

SEO Predictions for 2018

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SEO Predictions for 2018

Source: v9digital.com

The concept of SEO is evolving with each passing day. With new Google updates paving the path, many SEO practices have also come in the limelight.

In this case, the website owners too will have to make various strategies in order to enable their website stand among the top searches. For this, one should be aware of the latest Google updates and the SEO trends.

Here listed are some of the SEO predictions for the year 2018:

  • The evolvement of SERP features

Apart from the traditional organic ranking, in order to gain an audience on a website, SERP features too are becoming the choice of the website marketers. Some of the SERP features are local packs, featured snippets, knowledge panels etc.

Now the question is how can you accomplish this?

Well, with the help of software, one can easily find out the ranking of their website in accordance with the SERP features. Moreover, one can also supervise and find out those SERP features which boost your website’s keywords and that which also direct the targeted audience.

  • Structured data

It is a well-known fact that the area of search results is getting wider in terms of diversity. Under such scenario, one cannot ignore the chance to make full use of this fact. Structured data helps search engines to understand content using specific vocabulary, it also specifies the fact that how a content should be presented on SERPs. So, they definitely enhance your SEO ranking, and so you should try to incorporate structured data as soon as possible.

  • The fastest survives

Speed plays a vital role. It not only serves as a parameter that decides the ranking of your website but also serves as a major UX factor. The question arises what is termed as the “fastest”? Google specifies the page that loads in 3 seconds.

To begin with, examine the Google’s page speed. Launch the website auditor and build a project. After this, switch to the content analysis and enumerate the page on which the test needs to be carried upon.

  • Relevance 2.0

Google employs a number of ways to check the quality of content. One way out of them is to check if a piece of content is comprehensive or not. So, try to compress your content too. For this, you can use tools like Website Auditor or TF-IDF tools. These tools, search the best pages which can give you top ranking on search engines.

  • Voice search is the DEAL

Still not sure about carrying the search via voice? Let us tell you that as per Google census about 50% of the people carry voice search and this percentile is growing at a very fast pace. The most lucid feature about the voice search process is that one can use very common and normal sentences for the same.

These are some of the SEO predictions and trends that are expected to rule in 2018. What are your views on this? Do share with us in the comments.

Source: [1] [2] [3]

Common PPC Keyword Mistakes

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Pay per click or PPC keyword has a major role to play in determining the incoming traffic. It’s important to take care that keyword mistakes are avoided to prevent loss of traffic in any possible way. Finding the right keywords and stringing them together with proper research requires a lot of brainstorming and hard work. Therefore, avoiding the common PPC keyword mistakes will take care of losing important traffic.

Source: topseonow.com

A lot of money may be wasted due to PPC keyword mistakes as the ads may fail to show up or may show less thus, losing relevant traffic to a great extent. Check out the common PPC keyword mistakes and avoid them to prevent loss of money and traffic.

  • A very broad match

A lot of irrelevant traffic and money wastage happens due to a very broad match. Broad matching often creates audiences being strayed off to wrong landing pages thus, losing relevant traffic in the process. Similarly, often the wrong audience may land up on your landing page. Therefore, money and traffic both are wasted. By modified broad match, the irrelevant searches may be curtailed yet certain amount will still fall under broad match.

  • Negative Match

It’s a specification of words for which the ad shouldn’t show up for. This way money will not be wasted as the ad won’t show up for irrelevant searches. For example, if you are selling ‘flower pots’ and don’t want the searches to show up for ‘flower seeds’ then ‘seeds’ can be put into the negative search.

  • Phrase Match

This can reduce the problems of the broad match by narrowing down your targeted audience to the relevant ones. Quotation marks can be given to set keywords to phrase match so that Google will allow your ads to appear for the most relevant audience.

  • Exact match

This has to be used with care as in exact match the audience who types the exact keyword string will be able to see your ads. This way the searches become quite restricted but irrelevant searches can be curtailed most. On one hand, wastage of money can be avoided but on the other hand, risks of losing some potential audience may be present. Exact match keyword setting can be done by putting the keyword in square brackets.

  • Aiming unrealistic keywords

As it’s a known fact that selecting the right keywords is a challenge, therefore, most mistakes happen while keeping high expectations from keywords which end up with the unrealistic ones. Competitive keywords must be avoided as it’s misleading that traffic will increase. To save money and get results fast, avoid using competitive keywords. Rather use keywords which will attempt to get users to the brink of conversion. For example, rather than using the keyword ‘Resorts’, use ‘Disney Resorts’ which will make the difference.

  • Focusing on one or few keywords

Avoid focusing on one or few keywords. Understand user psychology to make a relevant string of keywords, so that it can draw the target audience which will also have more chances of conversion.

SEO Tips for Photo Website

SEO Tips No Comment
seo tips for photo websites

Source: Digitalmarketinginstitute.com

If you are brain storming on how to increase traffic to your photo website then there are some easy SEO tips you can find in this article.

The aim of SEO or Search Engine Optimization is to drive the internet traffic towards your website by making it easily and readily available in search results. It’s not rocket science but a matter of using the right keywords and certain internet tools in right ways that do the entire trick. Check out the list of seo tips below:

  1. Create a strategic list of relevant keywords search

Keywords play one of the most important roles in search engine optimization. There are several Google tools which can be used in a strategic manner to find the most relevant keywords. Framing the keywords in the right manner is also a trick which you can find more through research and surfing of the internet itself.

  1. Images must be optimized

Images can be optimized by using keywords for photo file names in the title tags and alt tags. Search engine increases the relevance scores of photos with long descriptive captions strung with relevant keywords.

  1. Make use of image book marking sites

There are sites like Deviantart, Flikr, vi.sualize.us which link your pictures and make them available more on the internet and social media.

  1. Look for relevant keywords and search terms

The relevant keywords and search terms for your website related to photos can be looked up in the search console in Google Webmaster Tools. It provides more information than Google Analytics.

  1. Look for popular keywords that are appropriate for your website

You can seek out the relevant keywords for your website using Google keyword planner. This tool also gives a variety of data for each keyword which can determine the level of competition as well.

  1. Research for keywords using Keyword Tool.Io

To work on the internet and make your website popular where a lot of traffic flows in daily, it’s also important to do proper, significant research. You can unearth new keywords that are very appropriate for your website and will fetch good traffic as well.

  1. Using social media sites

The social media sites can be used strategically to improve traffic into your photo website. You can create a page or an account on Facebook and Twitter as these are social sites where many people frequent every moment all across the globe.

  1. Create content and possible questions and answers

Another way of attracting traffic to your site is by creating Frequently Asked Questions and their answers. Think of relevant questions and their answers for which people might be searching the internet. These should be relevant to your photo website and also include keywords stringed properly.

  1. Study the psychology of relevant audience

Try and read the psychology of the relevant audience whose attention you are seeking to understand the right keywords and frame those strings correctly. These strings of keywords can be used in your photo website for images as well as content.

Try the above-mentioned seo tips and tricks, and we are sure your website would perform much better.

Tips for Dominating Search in Local Marketplaces

SEO Tips No Comment

Online marketing has become very crucial in recent years. Be it a small or a big business- online marketing has become a new sensation and success mantra for any kind and type of business.

Image Source: Search Engine Land

The SEO industry is changing rapidly. With increasing advancement in science and technology, many new tactics and tools have been introduced in the market and the IT sector which can help your business to achieve a good rank on the search engine. A better ranking on search engine popularizes your company amongst a mass, without many efforts.

Following are some tips which may help you on dominating search in local marketplaces:

1) Optimize your business listing properly

Google My Business is the core of SEO strategy. It contains all the kinds of information about your business and also presents it in the best way to search engine users. So, if you optimize your business listings properly, then it will be a lot easier for the potential customers to find your company on the web. Poor optimization only harms your ranking and ultimately reputation of your business.

2) Presentation is very important

The all over presentation of the web page containing information about your business is very crucial. For example, in a general business page, you are allowed to upload 3 photos- profile, logo, and cover. Make it worth. Make sure the photos you upload, speaks about the identity and authenticity of your brand or company. It should not be any vague photos, telling nothing about your business and seems out of the league.

3) Length of the keywords

It is a true fact that the length of the keywords affects the buyer’s intentions. Short-keywords are comparatively harder to rank. They are usually a part of information based searches. For example- you name your company BLUE WHALE, and you search this term, then the higher ranking will be for the links providing information of the animal blue whale and not your company. So, try to keep precisely longer keywords so that your company gets a better ranking.

4) Article’s length and focused keywords

Many times your web page contains articles of various kinds, it can be about the company or its policies etc. Try to make your content great rather than good. Make sure the article is precise and gives enough information. It should be easy to read. Use simple yet catchy words and one-liners. According to a study, shorter articles don’t provide much value and longer articles rank higher on Google SERPs.

Also, the keywords and the articles should not sound unnatural by any means.

5) The URL structure

It is one of the most important things to consider in order to dominate search rankings. Make sure to use canonicals to URLs. It simply puts an emphasis on the title and makes it visible on the search engines like Google. This proves imply involves activating the permalinks > postname option. This way your title is translated into an attractive and appealing keyword.

So, if you want a good name and popularity of your web page or company website, then just follow above mentioned few steps and you will end up getting very good rankings on any search engine.

 

Source: Up City, World Update, Forbes