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2017 SEO Trends

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(c) topseosydney

(c) topseosydney

While living in the age of digital media, it is most importantly required to know the trends as it being developed faster than any other medium. Everyone today is aware of SEO and tries to use the best of it for coming into the mainstream. In fact, consumers are smart today, who don’t only know the strategies but have become one of them. To know your consumers and what they require, you must prepare a strategy for this year 2017.

Although you are best in the market, SEO trends are changing every second. This is more important to know what your competitors are planning to survive in the modern marketing. 93% of the population today if online begins with search, highlighting the latest best follows in digital marketing where optimization will be critical to the success of any website.

Here are a few trends that are in the limelight as being particularly important in the 2017 SEO Trends.

Optimization for user intent

Keywords are definitely important as search engine optimization works around it. But consumers today are aware of what they are seeking and search engines cracking the hardest and has become much better at identifying the user intent. With 2017 arrival, what your brand need to do is to place value on optimizing your digital content based on intent rather than specific keywords. For that matter you need to:

Explore.  Research those few keywords which are taking the user to your website. Find out what they want to be answered?

Boost. After analyzing the data gathered for your website enhancement.  Don’t wait, just put the changes that are necessary to boost ratings.

Fine-tune.  This is again very important that you keep your analytics up to date. You have to keep a tune with what’s working and what’s not.

Make sure user’s get their answers

Consumers are only coming to your website for their answers, your digital content should be rich and informative. Google have answers to almost all queries of whatever we input but it is necessary you get the best answers for grabbing user attention.

A step forward: cross-channel marketing

Although cross-channel and multi-channel marketing sound quite similar, but they are actually different. Multi-channel means establishing a presence on more than one platform, and cross-channel, on the other hand, uses several channels to market your brand in an integrated way. Moreover, there are many tools and resources which are helpful but cross-channel marketing still needs a lot more. Cross-channel marketing is something you need to list in your 2017 strategies.

Voice search

Didn’t you find it interesting to speak rather than typing the whole damn thing? Voice search nowadays has been in the use and quite working as an easy way. While its hand free and futuristic, you are making their life relaxed in a way. No doubt, voice search is one of the biggest trends of the digital age.  SEO markers would make a great choice if they input voice innovation and skip out the text based queries in 2017.

Every year new trends will be on the calendar but for 2017 it’s more about digital media and SEO marketing. Make sure you make a bigger impact on what is on the trends.

How to Create Compelling Content for SEO

SEO Tips No Comment

compelling-content-for-seoGetting up your content on the SERP may not be always an easy task. Quite often we end up in the dilemma to deal with the content that just needs to be perfect for the extra gain on the search. However, since Google has been one of the most preferred search engines globally, the main target of the content is to suit the need of the flow as observed on Google. So what you need is an accurate and compelling content up for the best result on SEO. Apart from that technical tweaks, there needs to be viable information that goes out to those visitors that should be considered interesting and reflective on the intent of the web page. Let us have a glimpse of the ways to make your content more compelling and useful. Here are some tips on how to create compelling content for SEO.

Get a Story based theme on the contents

Though it might sound funny, stories are one of the most preferred contents in the history of mankind. As with the times of the old times when stories were the favorite past time, the art of getting information through a story works wonders on the internet. The better aspect of the strategy is that when the information is exchanged by the means of story, the contents gets related to the readers letting them make sense of the situation and the need. Otherwise, the intent is often bleak and blurred.

Get the feel through multimedia in the finest forms

Images and videos really play a vital role in appealing to a potential customer. It always makes sense when we see what has been tried to put the words in content. Not always can you get everything on an image, but relating to the content with appropriate and related images and videos can get the bolstering effect on your content. Well, what is different is simply seeing what you have been reading and there is a double assurance that your content is making every bit of sense to the reader. In either case, multimedia especially images let you work on the aesthetics of your page. So, alternatively, you can use the option to also score well on the looks of your website.

Get powerful and better testimonials

Don’t trust those rumors that say that remarks and comments do not matter. In fact, almost 40% of the decision made by a visitor is based on the inputs and impression that one gets from the comments and testimonials. Quite evidently, as a reader or a visitor to a particular website, you are one in millions of the websites up there on the internet and there has to be confirmation on why the information on your website has to be trusted in the first place. Hence testimonials make a lot of difference to the reader. So if you get worthy testimonials on your website, you may not need to have that extra effort to make the readers trust the information on the website.

Do you know any other tips on how create compelling content for SEO?

Why Is Local Search Getting More Important?

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local-search-seoLocal search is in vogue in SEO world. There was a time when local search was taken to use by the small businesses. With the changing technological trend, local search is equally important for businessman around the world.

Here are some reasons why you should be compelled to adopt local search for your business.

  1. Local business are searched by local people online

People usually make use of web when they want to search local service provider in their town. Stats say 97% of the people search local business online when looking for a particular local store. Don’t you want to be get contacted when they reach you out?

  1. Majority of the Google searches are done through mobile

Let this sunk in! More than half of the searches that are initiated through mobile are in an effort to get information about the local stores nearby. Which according to the math done right shows that 25% of the Google searches constitute the local search! Such searches are not only limited through smartphones but will likely to increase with time as the wearable devices do.

  1. Online reviews trusted by people

Reviews by people online are found to be helpful by others. With the help of personal recommendations, you usually don’t have to go through the hassles of price concession and other headaches that follow. Moreover, when it comes to buying from local service provider, personal recommendations work wonders.

Following this, when people search for local service provider, they search for personal reviews. About 92% of the customers read reviews online before going up to buy a product.

  1. Conversion rate is pretty high

Conversion rate of local searches done through mobile is actually high. Searches don’t go futile. About 68% of the people who refer to local search actually end up following it.

  1. Personalized search

Personalized search means that Google take into consideration the behavior of your past searches, the type of searches and your location, so next time when you search something, you would already have related options popping up on top.

The benefit of personalized searches to local business is if your website is optimized for specific service and location, your site is likely to pop up first when someone searches from within the same location.

How to get started with local search?

Now that you know the benefits of local search, next you need to know is about to get started with it. Here are some of the steps that convey so.

  • Claiming the business listing

Fore mostly, you need to get yourself listed in the Google business list by creating a Google business page.

  • Optimizing the business listing

Once you have a business page, optimize it by filling up contact information and a description of your business

  • Citations

Next you need to confirm that your citations (references of business online) are correct in regards to your number business name, address and phone number.

So by now you know the benefits of local search and how important can it be for your business to flourish even more.

Google Penalties That Could Harm Your Website (Part 2)

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google-flyswatter-penalty-600

Beware Google penalties! Google is on a mission to provide only the quality, ethical and accurate info to its users. It is on a continuous warfare to improve the unique content and don’t let the good concealed by the unethical content.

Here are the eight penalties that Google could impose on your website. Penalties can make you lose your website search ranking on Google.

  1. Scrapped content

Copying irrelevant content word to word from any other website can prove to be detrimental. Even spinning the content through automated means and using on your website will not be appreciated. Having content on your website which is of absolutely no value to users or embedding content from other websites and using it as your own is another blunder that Google can penalize you for.

  1. Content redirects

Redirects’ which redirect the users to links other than they requested are other called sneaky redirects. It usually happens when you use JavaScript to redirect the user from one to other.

Always see to it that page you are redirecting them to should interest your user and should be of their value.

  1. Excessive link exchange

If you exchange link with the webmasters or create page partners for the sake of linking, it will be treated as unethical by the Google analytics. Bartering product or service for links or providing free gifts for reviewing in exchange of link in the reviewing blog post can now be treated unprofessional.

  1. Injecting keywords and texts

Displaying phone numbers of no value to visitors and injecting names of cities and states just to rank higher for the particular keyword are ways to call trouble.

  1. Keyword stuffed content

There is a misconception of having a keyword density in particular content. Well, stuffing keywords multiple of times that is even irrelevant to meaning and space are another way to be penalized. Google can easily detect weirdly and poorly written content full of useless keywords.

  1. Affiliate links all over the space

Google is not opposed to affiliate websites, but using affiliate links in something Google won’t appreciate as it showed the content is not up to mark.

  1. Comment spam

Usually websites use automated spam detection system to detect the user generated spam on comments section. However, some comments still make through. Keep a close watch on the comments the site is receiving, don’t let the spam comments clog up or you can completely choose to shut down comments section to avoid trouble.

  1. Black hat SEO device

Using black hat methods to manipulate SERP’s can make you lose your money now. Avoid publishing such information.

If your business rely on traffic on your website through search engine business, knowing how and when can Google charge penalty is a must know. Play fair and safe and keep yourself out of trouble by implementing white hat techniques.

If charged with penalty, it can be fixed with hard work and little efforts but in certain cases giving up on the website is a wise idea rather than fighting for Google penalties.

Check the Google Penalties That Could Harm Your Website (Part 1) here:

Faster WordPress Site With Cloudways and WPMU DEV Plugins

SEO Tips, Wordpress No Comment

wordpress-pluginsI Made My WordPress Site 1311% Faster With Cloudways and WPMU DEV Plugins..

I received a 1311% speed hike by installing on my server Cloudways controlled cloud hosting in association with Hummingbird & Smush Pro plugins. Ever since Hummingbird was introduced we have compiled so many new ideas. Take a peek at the project page to discover every latest feature. Look out for Hummingbird.

You were fed into thinking that optimizing your portal for speed is vital. Ultimately 40% of persons won’t spare 3 seconds for the loading of your front page, whereas Google sets a time of 2 seconds for loading of your site, but you should actually go for 500ms for the maximum SERP ranking.

However, really attaining quick page speeds is extremely deceptive and time taking. I ponder, what the thing a render blocking resource is? (Certainly, that’s a pompous question, but do you recollect the time when you first encountered it on Google PageSpeed Insights?)

Hence, on being asked to evaluate Cloudways’ administered hosting service, I was doubtful. The reality is, I dislike writing reviews on item I don’t prefer, I simply can’t perform such a task, therefore I informed Cloudways that  if anything didn’t convince me I would let it be known to them. However, they presented me with a test account somehow…. and to my surprise…and let truth prevail, I was unbelievably thrilled when I viewed the pace at which my demo website functioned speedily after adding our Hummingbird & Smush Pro plugins to the lot.

Hence, let’s take the challenge. This is how I kick started my portal 1311% quicker employing cloud hosting with Cloudways and also our Hummingbird and WP Smush Pro plugins,- and how my web pages loaded at the bat of an eyelid (within 300 to 400 milliseconds) Continue reading

Google Penalties That Could Harm Your Website (Part 1)

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Penalty

Almost every webmaster is equally afraid of the Google penalties that tend to deteriorate the website’s ranking badly. And this is the reason, that having knowledge on Google penalties is very important. If you too own a couple of websites or are new in the industry, here are a few Google penalties that could harm your website which you should know about.

  • Buying links

While many people claim that it is not at all true and it does not happen, the factual evidence is perplexing. Purchasing the links can undeniably deem to be an attempt that is made so that the Page rank is manipulated. This is where the actual controversy lies. Have you been frequently purchasing bad links? Have you bought loads of such links in the past? Then there is a possibility that your actions might have affected your website.

  • Excessive reciprocal links

We all try different ways to market our business on this internet-obsessed world. Sometimes we succeed and sometimes we fail without our own knowledge. This is one such try. Swapping the links is a very feasible marketing strategy that was once upon a time innocent but is now extensively abused. If you have indulged yourself in exchanging plenty of links with your potential clients, it could now be deemed as an attempt to manipulate the clients. And this could definitely have an adverse effect on your site.

  • Duplicate content

Need we even say this? This one is very much obvious. Any content that is posted on your website which is a dupe of another content, the Google views it as a less worthy content. This could lead to Google penalizing your website. To avoid this, you should ensure that the content you produce is well written and very unique. To help you in this regard, there are tools such as CopyGator and CopyScape that will warn you about plagiarized content.

  • Overusing H1 Tags

If you structure your content properly, it will certainly help you during the Search Engine Optimization. The H1 tags aid the Google in comprehending what your page is actually about. But if you use the H1 tags extensively, it could be deemed as an attempt to pump up the listings of Google with keywords.

  • Internal 404s

Google earnestly wants to realize that you take good care of your content and cancel out any sort of problems and errors for that matter. If you are giving 404s in your very own website, it is definitely going to be an alarming signal that your users are failing to get the information which they sought for in the first place.

Now that you know what could harm your website, it is recommended to stay away from such penalties and avoid any mischievous acts which could cost a lot to your website.

 

10 Secret Google Search Tricks

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google search box-602
Google is more than just putting in a keyword and hitting enter! With some rather neat tricks, you can now have access to filtered search results that also save you a lot of time. Here are some ideas:

  1. Getting your phone location

This is something that not many of us know but Google can actually provide you with your phone location. All you need to do here is simply type “I’ve lost my phone” and Google will return you the last known location of your phones which you have synced with your Google account.

  1. Date wise results

If you want to search for a specific result by date but are not sure which was the exact date then you can get it by specifying the date range on Google. Here you need to type this formulae  &tbs=cdr:1,cd_min:(start date),cd_max:(end date) at the end of the URL of the search result.

  1. Bill reminder

In the fast moving lives, we lead, it is really hard to remember everything, especially upcoming bills. Here with the help of Google, you will be able to find all the details of any upcoming bills by typing “my bills” in the search box. Remember, in order to get results for this search, there must be some kind of records of your bills in your Google account beforehand.bag-of-tricks

  1. Using keywords

A clever trick to get desired search results is by correct usage of keywords like OR or TO. Therefore, if you want comparative search results you can use OR whereas to find a result for a particular period you can use TO.

  1. Getting your photos

This is an impressive search trick that you can employ to get your photos or videos on the Google search page given they are stored in an in-house storage of Google.

  1. Movie searching

There is no doubt that all of us have tried to search movie screening times on Google. But if you want to know the exact movie timings for a particular location then you need to type in “movies” and put in your area postcode or location and wait for the timings to pop up in no time.

  1. Comparing products

One of the lesser known tricks in Google is that you can compare two given products by using the term “vs”. Here you have type in product A vs product B and voila!! You will see every point of comparison between them in no time.

  1. Excluding Information

It is true that when we search for a particular result, we are also provided with extra information that we don’t need. Now you can exclude this excess information by putting a hyphen (-) just before the keyword you are going to use.

  1. Finding contacts

Another neat trick you can use on Google is finding the information of any of your contacts on the Google search page. All you need to do here is type “contact” followed by the name of the person.

  1. Google timers

You may not be aware but Google does have its own timers. They can be used like normal timers wherein you can set a particular duration and Google will send you an alert on completion of such a period.

SEO Facts That You Need to Know

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seo-facts-that-you-need-to-know-00

Before we begin, it is important to know what is SEO (Search Engine Optimization) and how it works. SEO is a process which is involved in enhancing the opportunities for your content to be viewed by people when they use search engines. When you run a search on Google engine, you will get to see both organic listings as well as paid advertising on the result pages of your search. We talk about facts related to enhancing the visibility of organic listings on these search engines.

Fact 1 Content is King!

Content is basically a text, images and videos or even sound. Content is the element which is indexed by all search engines. The whole web is constructed around content. When people state that content is the king, it is only implied that content rules the online world and also the SEO. Google adores content. Google has always succeeded in being a reliable source for appropriate as well as relevant content. Because they know the importance of it!

Fact 2 Page layout is vital

While you generate your content according to the rules of Google, it will generally increase the chances of you being found. Keywords that are engaging are the most effective part of content. Even the page layout as per recommendations of Google is going to be helpful. Google has very particular guidelines about the page layout of your content and following them will enhance the possibilities of you being seen.

Fact 3 Link profiles do matter

A major portion of search algorithm of Google is dependent on reviews of Google on how online contents and websites link to each other. The effectiveness due to such linking is based on quality and quantity of links. If Google sees the links to your website as an authentic link and a relevant one, it is really good.

Fact 4 Online performances are important

All important search engines and specially Google involve in monitoring the performance of your website pertaining to your visibility on search engines. Hence, your site must load quickly. The quality of your host web server will play a significant role here. Even the quality, with which your website is coded, also helps. Even optimization of pictures plays a prominent role. Hence you need to be paying more attention towards aspects like these.

Fact 5 Social media matters

Search engines keep track of your activities on social media to determine what sort of online content is relevant, vital and appropriate to serve as a result of the search made. Hence, your active participation on social media is important as well.

Fact 6 You are only halfway done with content

If you have created content, you have really worked well on optimizing your page but it is just a good start. You will have more work to do. You need to be promoting your content through Twitter, Facebook, Google + and a lot of other online platforms to ensure your content reaches a wide range of audiences.

How Much Does Local SEO Cost?

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how much does

How much does local SEO cost? A lot of people live under the misconception that SEO traffic is free. You pay nothing and yet you get a good footfall. But is it really possible? Is it possible to invest absolutely no time or money for your website SEO and yet generate a good amount of traffic? The answer is no, obviously. You might have built a very good and impressive website, but that does not assure you good traffic or you do not rank high in Google search. So, you have to spend a few bucks to get good traffic.

The next question is, what are the factors affecting SEO costs?

  • Competition

Competition goes hand in hand with local SEO costing. The higher the competition, the greater will be your local SEO costs. So if you have enough names competing against you in the same industry, then you will need to work harder and put in a lot more effort in making your website stand out. The main point to note here is the fact that you need to outrun the others in the field of work and you are set. You just need to be better than everyone else. One of the best solutions here is that you can review websites that rank high in Google keywords.

  • Multiple office locations

This is yet another factor that determines the amount that you could be spending for the local SEO of your website. The idea behind it is very simple. If you have more listings under the same name, or different locations for your office, it only means you would be spending more for each of those put together, as compared to a single office setup. This is because for each of the locations, the citations increase.

  • Multiple products or services

It is quite natural that when you use more products or services, you would need more keywords to target each of those. This directly leads to a higher local SEO costing. This is even more pronounced when you tend to build separate web pages for each of those products or services. Also, keep in mind the fact that each product comes with a set of competition; so that again takes us back to the first factor we discussed.

Keeping in mind all of these factors, the local SEO costing might vary. For an industry that is not very competitive and if you are advertising one product from one particular location, your monthly expenditures could be around $500 to $1000. This number could go up to $2000 for more competitive industries, or targeting multiple products or services. For automated local SEO services, the whole management depends on citations where you have to submit information for an annual fee of about $300-$500. On the other hand, holistic local SEO campaigns, this involves an overall management of internal website elements and optimizing the external factors. These campaigns might go as high as $900 to $2000 a month. Small scale local campaigns range between $400 to $800 and aim to increase visibility of website by focusing on multiple channels.

How To Rank Your Local Business in Google Local Listing

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how-to-rank-your-local-business-in-google-local-listing

The local SEO is just as important as any other SEO. First important thing is you must know that the local SEO is very much different from the normal SEO. It is very imperative that your business ranks higher even in the Google Local Packs. The ranking usually depends on the niche of your business, the competition you have and most importantly where your business is located. We will discuss about a strategy that is foolproof so that your business site ranks high on the Google’s Listing of My Business. However, it is important to first know what Local Listing exactly is.

What Is It?

If you make a search on Google, you will obtain results that show the name of the business, its address, the contact number, location and the website. These results are altogether referred to as the Google Local packs. These listings will require a Google My Business Page that is verified in order to score a rank on Google pages.

Google My Business- What Is It?

It is nothing but a tool or a service that is free provided by Google for all the websites to mentor their presence as well as existence online in search results of Google and also on the maps.

Factors You Need To Focus On To Rank Yourself Higher

  • You must own a website and have assurance that your business address is appropriately listed

Firstly, you must make sure that you have a verified as well as a claimed My Business Page of Google. You may either have the verification done over phone calls or you would probably receive a letter from Google so that the verification is done. Google decides which of the either it is going to be. If you have your business verified, you certainly will get higher credibility.

  • Your business must be suitably categorized

If you wish to rank your business higher on the Local Listing of Google, you must clearly define the kind of business you run. To exemplify, if you are a florist in your locality and desire to rank yourself higher among the same category, you will have to update your niche in the My Business Page of Google. Most of the times, people who turn businesses will not have themselves listed in a proper category and as a result fail in making their business visible on the Local listings. You need to ensure that you properly describe the keywords that are on your page of description of business in Google My Business page. It will also be easy for Google to land upon your site for a particular keyword of search. You also will have to include your location on the Meta descriptions which is on the site.

  • Reviews received from Google profiles that are active

You must certainly have nice reviews for your site if there is a desire of ranking higher in Local Packs. The usual sources are citations wherein your business us discussed over the web on websites like Yelp, Yellow Pages, SuperPages and others. You will have to qualify in these citations as they provide your credibility as well as authority for the website you own. It is important that you have good bonding among the clients. Though sometimes reviews are not always positive, it is always worth it!