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“Once we accept our limits, we go beyond them.”

Albert Einstein

How Does User Experience or UX Affect SEO?

SEO Tips, Web Design Tips No Comment

It should not come as a surprise to anyone, but the quality and profit from your Search Engine Optimization (SEO) are dependent on the UX or user experience. Everything you do should be done by keeping your customers and users in mind.

With the growth of the SEOs, there has also been a growth in the search engines. They both force each other to grow and constantly evolve. Spammers are known to use less than fairways to improve their rankings and brute forced their way into the list. But with this, search engines have also raised their bar and improved their security features. There are a limited number of factors that the search engine takes into consideration when it comes to ranking the website, including keywords, site structure, and links.

Most SEOs do not have full-fledged UX experts among their staffs. But this doesn’t mean you can’t learn about the basics of UX optimization. The leading SEOs in the market today have understood the importance of improving the user experience.

Most people think that Google doesn’t pay much attention to the user experience. This is far from the truth, though. One major factor that determines the ranking your ad is the landing page experience. The landing page experience is, as the name suggests, our initial experience when we reach the landing page of the website. It is important to never compromise on your user experience in an effort to enhance your Google search results.

The biggest and most visible impact of user experience in SEO is the increase the organic sharing and distribution of your links among the people. Changing how your website appears to the user and how easy and attractive the content feels like can easily improve the user experience.

This increase in the satisfaction level of the user can improve the overall marketing and publicity of your web page. Even attractive pages which might have quality content in them can be ranked lower because of the lack of positive user experience. The user experience is a sign of the popularity and reach of the website. A good user experience helps increase the sharing and bookmarking of your website. It increases the number of new customers and returning customer. All these factors eventually contribute to a higher ranking when it comes to the search engine ranking.

Even factors like too much loading time because of heavy images, videos and the likes can negatively affect your ranking. Users will gradually lose patience. This is also true if your website has issues with compatibility in different platforms.

Always be on the lookout for more and better ways to improve your user experience and eventually the ranking of the website. There is always a room for more improvements. Test every change that you make and be prepared to face some failures. Failure is just a stepping stone towards success. Always keep in mind that it is better to concentrate on the users than on Google when you are designing your page.

The Power of Simplicity in web design

Web Design Tips No Comment

Web designing: One of the most common terms in the world of technology today. Whenever you plan to start a business, one of the first things you do is hire a web designer who can structure the way your online presence looks like. This forms an important component of your marketing skills. Now, when it comes to a viewer, it takes about 1/50th of a second to 1/20th of a second for a visitor to judge whether the website is well designed or not. Also, according to market research, the simpler websites tend to fair better in the eyes on the viewers as compared to the visually complex ones. This means it will work to your advantage if you are keeping things simple on your web page.

Let us find out why simpler designs gain more brownie points in the virtual world.

  • Conversions

The main advantage for a simple website is its high conversion rate. When a visitor comes to the content on your website, the expectation would be to be able to navigate easily through the matter. The design that gives the potential leads more information in a shorter span of time is the right one. Therefore, these simple designs tend to attract more leads and thereafter leading to conversions.

  • SEO

If you think visitors are the only ones who like simpler website designs, it is time to reconsider. Google, as a search engine, also gives precedence to the simple sites with the right content. Focus on the keywords more than the design, and you are likely to have a strong online presence. Besides, Googlebots are not fully equipped to cater to the advanced technologies of the complex designs and thus it is better to stick to the simpler sites.

  • Mobile friendly

Smartphones are advancing and so is the usage. More and more people are now moving to the mobile platform for conducting their searches. In this day and age, if your website cannot be customized to smartphones, it acts to your disadvantage. And when it comes to complex designs, it becomes increasingly difficult for the mobile phones to adapt to them. Thus, it is best to keep simpler ideas for website designs in order to allow them to function on all platforms.

  • Easier to design

Talking from the perspective of a businessman, it is always more comfortable to design a simple website. Why? The resources required are limited, there are lower investments owing to the less bandwidth used. Besides, you would also be using up less server space which works to your advantage. Working on a simple yet useful design can help you finish the task quickly. Lastly, a simple design is easier to maintain cutting down on maintenance costs.

  • Shorter response time

When you use an easy design, the site becomes more responsive and easy to work with. In turn, this means that the viewers do not have to wait for the website to load and can work faster and smoothly.

Above are just some of the power of simplicity in web designs. Businesses nowadays mostly prefer simple, straightforward designs to get their brand or company messages delivered.

Web Design Trends You Can Expect in 2017

Web Design Tips No Comment

Are you looking for the web design trends for the year 2017? You have gone to many places on the internet but yet to make up your mind? Then in this article, we are going to discuss in very simple terms as to what the trend of web design will be for the year 2017. It’s the time of the year when people start to look ahead and anticipate as to what the new trends will bring. Everybody is eager to see as to what 2017 has in store for website design and other elements.

Let us take a look at the top website design trends expected for the year 2017.

Importance of Content

In the previous years, we have seen too many things been added to the websites such as the sidebars, headers, sidebar ads, calls to action, banner ads, pop-ups, sign up boxes, comments, social media buttons and etc. All of these things together have made the websites clutter and cumbersome. This has led to distractions taking the focus away from the content for which the websites were the main attraction at the first place.

Therefore, in the year 2017 websites will move back to their basics of content emphasis rather than design elements. The idea is to decrease the amount of real estate on the website for decoration purposes and adding more useful content for the visitors. To get back to the core of the website development, the content needs extra deliberations. As it is the content which conveys to the audience about the businesses and services provided. If it is not for the content, then the websites will lose their true meaning and worth in the market.

Flat design termination

Flat design has more or less ended the creativity and the personality in a website design. When you remove the details on the flat website designs all you are left with is the sameness across all the platforms. This makes for a dull experience and is highly unacceptable in terms of website designs. Thankfully in the year, 2017 designers have started noticing this and there will be richer and better-looking website designs moving away from flat inspirations.

Everybody now realized that the website designs which are flat centric are not going to work in the long term. Therefore, adding some personality will bring new avenues for the website makers. Anybody who comes up with something fresh and out of the box is poised to disrupt the market for flat design websites. For once following the Google website design trend needs to end.

Geometric patterns

Another development for the year 2017 seems to lie in the geometric shapes patterns and lines. This trend started in the year 2016 and seems to continue for the year 2017. Websites with various geometric shapes have made their way into the mainstream. Especially the websites concerning themselves in the space of data science and analytics are making it big with geometrical shapes.

The above-mentioned points will make it clear for you to understand as to how the website designs will turn out to be in 2017. You have got an idea on the expected lines of deliverability for the website designs for the entire year.

Do you need AMP?

Mobile, Web Design Tips No Comment

Are you thinking as to why you should go with AMP or accelerated mobile pages? Then in this article, we are going to discuss the benefits of using accelerated mobile pages. We will make it really simple for you to understand so that you do not hesitate and make a better position. Let us get through this article and explore the possibilities of accelerated mobile pages. Let us begin.

However, before we begin latest simply explain what AMP stands for? It is simply a free and open source Framework that allows you to create mobile pages that are able to deliver contents easily and quickly. It contains the HTML, JavaScript, and the cache libraries which help to promote the speed of mobile pages. This is really helpful if your content is embedded in form of infographics, audio files, PDF and even video files.

So do you really need AMP?

The short answer for this would be that it depends on. However, no matter what business you are in if you are online then this new technology has the capability to turn around your business on its heads.

Speeding website loading

This is one of the most obvious reasons as to why you would be using AMP. This particular open source technology will help to eliminate useless elements that slow down your page load. It is clean, slick and really fast. This has been proven a long time ago that higher page speeds bring in more visitors every single time.

Increase in mobile ranking

Do not mistake AMP to be a ranking factor by itself. However, it does exert a positive influence on your mobile ranking because of its faster load time. If Google decides to prioritize AMPs, then it will surely have a direct impact on your ranking on Google and other search engines as well.

Server performance enhancing

If your site is able to generate lots of traffic from mobile, AMP will reduce the load on the servers and improve their performances.

Concerns

From the above positive sides of AMP, there are some concerns regarding it. Number 1 issue is the reduction in the ad revenue. Because of the factor of mobile connectivity, the ads revenue is severely limited. It is not easy to put on lots of ads and then expect AMP run easily on the pages. Another issue with that is of analytics. Google Analytics is yet to come live on the AMP pages.  It takes a lot of time for the placement and to collect and analyze the data too.

The above-mentioned points show you the positive and negative of the AMP.  It is now up to you whether you want to implement this new open source technology on your online efforts. The future of this technology is bright with some niggles. The issues will go away soon and it will be implemented on the largest scale. Therefore, to be on a safer side it is recommended to implement it as soon as possible.

5 Things You Should Not Do With Your Website

Business Advice, Web Design Tips No Comment

A simple mistake can prove to be a crucial point for the traffic on your website. If you are a novice in the field and are still trying your hands here, we have got a compiled a list of 5 things you should not do with your website!

  • Getting those picky media into your website

No visitor is out there to watch media on your website. In fact, there is social media and YouTube of course that gets better off with those multimedia kind of marketing. So, what you need in the website is to keep things simple and accessible for you visitors. The lesser the contents on your homepage the better it would be for your website. Many times, most of the web developers have a thought of getting the website to look and feel sophisticated to keep the visitors interested, but in reality, it works otherwise and you may lose an important visitor.

  • Engage visitors to the website without their consent

One of the biggest mistakes is to get those flashy adverts and those pop ups without the consent of the visitor. It is one of the most common mistakes and the most destructive strategy that you would want to take to complete tumble your website of any authentic status. And as with statistics through the analytics, nothing much has ever been off this aggressive advertising for the better prospect for your website. Yes, you can take the better of the adverts with the consent of your visitors, once they are happy to go on to stay on your website.

  • Get the visitors to sort out the pages

Web pages are not an easy aspect as far as the more commoner on the internet is concerned. However, many visitors to your website may be occasional visitors or users on the internet. So, the last thing they could ever want is to get the things and contents sorted on the web page. This would not only confuse them, it would also drive the visitors from your website. So there is a good chance of making the business work if the website is more accessible. In fact, it pays to be simple these days.

  • Multiple links and no shortcuts to the homepage

On an average, most of the visitors to your website might have been accessing the contents on your web page for the very first time. So, it is quite obvious they would be interested if you do not get them the right choices to get the easy and convenient access to the website. So, multiple links is a big NO and getting the shortcuts to the homepage is one of the most important aspects of your website. Getting the link to the homepage on every page of the web page is one best strategy to get the visitors interested and pleased.

  • Annoy your visitors with cluttered and low-quality content

As with any website, the content has to be spot on. The more accurate the content and the information on your web page, the more chances to have conversions on your web page. Also, having the grammar checked really pays of in the practical sense of the website.

Role Of Effective Landing Pages

Web Design Tips No Comment

Landing pages are separate web pages created for the specific purpose of encouraging visitors to sign up for something, download something, register for something and pretty much be able to take any action that would lead them to be your paying customers in no time.

So you’ve got your marketing all set. Search ads, Facebook page, well-organized content, busy traffic – all check? (Sheer idealism, I know, but let’s just go with it!) Still, you’re not seeing any lucrative sign ups or prospects; should you throw in the towel? Not just yet. Ask yourself what people do AFTER they’ve gone through your ads. If you don’t have a good landing page it’s like going fishing without a net – you may land a big one but how to reel it into your boat?

To create effective landing pages you must write an awesome headline that promotes your offer value as well as explains why the offer is valuable and better than others in clear and concise terms.

  • ABC

The mantra of your landing page should be summed up as ABC- Always Be Closing. And the way to accomplish ABC is by focusing on your Call To Action. The Call To Action (CTA) denotes what you want your site visitors to do: Shop Now. Sign Up. Contact Us. These will move people further along the line, by asking them – clearly and encouragingly – to Engage.

  • Focus on the CTA

Must you have this toolbar here and that hyperlink there? Excess information drives the visitors away. Less of it fails to enlighten and thus attract them to act. Thus, stick to the point. Simply explain what the offers are and how the people benefit from it. Use bolded, highlighted and colorful texts and bullet points to make it all clear and summarized. Navigation links and social media buttons are discouraged.

  • Examples matter

From answer sheets to landing pages info always feels incomplete without examples and that means images. Show the people what they’re buying into and have been missing out on. Be strategic in your use of images and other pictorial representation of info (block diagrams, flow charts, etc.). Images can always speak a thousand words and can often turn out to be the ace up your sleeve.

  • Keep it short

Too much is usually too bad. You understandably want to collect as much contact and personal information from your visitors but asking too many questions tends to intimidate them away. Likewise providing too much information might just prop up a dislike and scare away some potential moneybags.

  • Show off

What if someone backs off thinking he/she is the first one to sign up with you? Show them that the guy next door is buying too and simply watch them follow suit! As social creatures, we tend to place greater value on pre-approved stuff. Make sure your landing page has press mentions, testimonials, customer reviews etc.

Thus your offers may be stellar and your ads optimized pieces of perfection but with a good landing page, your business is bound to flourish.

The Best and Worst Olympic Logo Designs

Web Design Tips No Comment

With Rio Olympics 2016 fully trending now, we bring you few of the best as well as the worst logos produced to promote the Olympic event. Modern Olympics was launched in 1896 and the most recognized graphic of the game which is five interlinked circles or rings was introduced first in 1912. But it only became popular after 1930s with the material of promotion targeting typography and symbolic depictions of the human figure. The Olympics of 1924 presented the first graphics which could be considered as a logo officially.

  • Paris, 1924

The line drawn for this Olympics had an outline that was shaped like a shield along with a ship at the center. Milton Glaser, an American Designer, deemed it as a bad start and also called the text unreadable.

  • Los Angeles, 1932

The logo mainly had a banner that was star spangled, with the game’s motto.

  • London, 1948

This was the first Olympics post the world war and had the five rings overlaid on each other above the Parliament building of London.

  • Helsinki, 1952

This blue and white logo took inspiration from the Finnish flag. Besides being used as a logo, it was also printed on badges which the dignitaries and guests of the game ceremonies wore. The design featured the stadium tower of Olympics in the front and the iconic five rings in the background over it.

  • Tokyo, 1964

The symbol of Japan, bright and red sun, and the five rings above the words in “Tokyo 1964” in block bold letters was the logo.

  • Mexico, 1968

This was designed by an American designer, Lance Wyman,. The logo revolves around a multi stroke typeface which embedded the Olympic rings into the number 68. The modified designs of this logo, along with patterns of diagonal lines and curves radiating, were used in a lot of places all over the city while the event was being promoted.

  • Munich, 1972

Though this Olympic is known for the tragic things that happened while the event took place, the logo is a creative graphic design. This design was developed by Otto Aicher, a German designer, who was among the first ones to drop the idea of showing the five rings which Glaser calls as a powerful abstraction.

  • Montreal, 1976

The Olympic rings were transformed to depict the letter M standing for Montreal. Glaser deems the design to be more fitting for a paper towel company.

  • Seoul, 1988

Glaser calls this design as Harmonious. The picture shows bold lines that are converging to convert into a circular pattern that is concentric, following the steps of Olympic rings.

  • Barcelona, 1992

Three strokes coming from the structure of a jumping athlete is what the logo was. The selection of shapes and colors showed a clear relationship between the text and rings and the logo.

  • Sydney, 2000

This design by Michael Bryce, an Australian designer and Architect, is a favorite of Glaser because of its lettering. The gestural ability of the logo and the typography makes it look harmonious.

  • London, 2012

This logo would be visible on screens but the results were kind of controversial. The logo is remembered for all wrong reasons as it is as clumsy and the typography was garish.

  • Rio de Janeiro, 2016

This logo felt like a new thing according to Glaser. It was designed by Tatil, a Brazilian agency after an elaborate selection process.

Web Design Terms You Need to Know (Part 2)

Web Design Tips No Comment

Web design has always been an ever advancing subject. With the new trends that keep on emerging every now and then, web design is a tough subject to make a pace with. And even tougher is the web design terminology that keeps on adding new jargons every day. Let’s talk about a few such web design terms.

  • Responsive

You might be thinking what could the website design respond to, after all? But you should know that the website must be responsive to the kind of device it is viewed on. We are living in the era wherein the usage of tablets and smartphones are consistently on the rise. Hence, it is very imperative that your website design must have a responsive design as well that is compatible with any kind of device the site is opened on. This is one thing you should mind while you are designing your website.

  • Flat Design

Well, this is quite simple. The flat design endorses the philosophy of optimum functionality with simplicity. In correspondence with its literary sense, flat design is actually flat and does not have the depth of dimensions. Rather than involving design elements that seem like you can reach out to them and grab them, the flat design travels back to the primitive age wherein the designs just had bright colors, simple texts and primitive shapes and basic icons.

  • Skeuomorphism

This is a complicated word but rest assured it is most certainly an important word. You could call this as an antonym to the Flat design as it does exactly opposite to what the flat design does. Do you remember the old design of Apple’s iOS that had real life designs? The Newsstand, the Calendar, the compass and so on? That is what Skeuomorphism is all about. It has been popular for a long time now and is on the verge of its extinction.

  • Metro Design

It is also called as the Microsoft Design Language. This design was introduced by Microsoft itself and is used on many products that belong to them. The design took its inspiration from transportation signs and aims to achieve the same visual clarity that the latter provides. This design has a key motto to offer a design space that has an interface which is action oriented than look like a canvas of picturesque art.

  • Masonry Grid

This layout design gained its popularity after the Pinterest achieved success. This design follows the style of parallel fitting of pieces of content into the grids which do not have any kind of symmetry. This style results in uneven positioning of grids which manages to maintain a neat and an organized look.

If you have missed reading the part 1 of our Web Design Terms You Need to Know series, you can do so by going to this link: https://www.simpliowebstudio.com/web-design-terms-you-need-to-know/

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