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“Once we accept our limits, we go beyond them.”

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Role Of Effective Landing Pages

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Landing pages are separate web pages created for the specific purpose of encouraging visitors to sign up for something, download something, register for something and pretty much be able to take any action that would lead them to be your paying customers in no time.

landing-pageSo you’ve got your marketing all set. Search ads, Facebook page, well-organized content, busy traffic – all check? (Sheer idealism, I know, but let’s just go with it!) Still, you’re not seeing any lucrative sign ups or prospects; should you throw in the towel? Not just yet. Ask yourself what people do AFTER they’ve gone through your ads. If you don’t have a good landing page it’s like going fishing without a net – you may land a big one but how to reel it into your boat?

To create effective landing pages you must write an awesome headline that promotes your offer value as well as explains why the offer is valuable and better than others in clear and concise terms.

  • ABC

The mantra of your landing page should be summed up as ABC- Always Be Closing. And the way to accomplish ABC is by focusing on your Call To Action. The Call To Action (CTA) denotes what you want your site visitors to do: Shop Now. Sign Up. Contact Us. These will move people further along the line, by asking them – clearly and encouragingly – to Engage.

  • Focus on the CTA

Must you have this toolbar here and that hyperlink there? Excess information drives the visitors away. Less of it fails to enlighten and thus attract them to act. Thus, stick to the point. Simply explain what the offers are and how the people benefit from it. Use bolded, highlighted and colorful texts and bullet points to make it all clear and summarized. Navigation links and social media buttons are discouraged.

  • Examples matter

From answer sheets to landing pages info always feels incomplete without examples and that means images. Show the people what they’re buying into and have been missing out on. Be strategic in your use of images and other pictorial representation of info (block diagrams, flow charts, etc.). Images can always speak a thousand words and can often turn out to be the ace up your sleeve.

  • Keep it short

Too much is usually too bad. You understandably want to collect as much contact and personal information from your visitors but asking too many questions tends to intimidate them away. Likewise providing too much information might just prop up a dislike and scare away some potential moneybags.

  • Show off

What if someone backs off thinking he/she is the first one to sign up with you? Show them that the guy next door is buying too and simply watch them follow suit! As social creatures, we tend to place greater value on pre-approved stuff. Make sure your landing page has press mentions, testimonials, customer reviews etc.

Thus your offers may be stellar and your ads optimized pieces of perfection but with a good landing page, your business is bound to flourish.

The Best and Worst Olympic Logo Designs

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With Rio Olympics 2016 fully trending now, we bring you few of the best as well as the worst logos produced to promote the Olympic event. Modern Olympics was launched in 1896 and the most recognized graphic of the game which is five interlinked circles or rings was introduced first in 1912. But it only became popular after 1930s with the material of promotion targeting typography and symbolic depictions of the human figure. The Olympics of 1924 presented the first graphics which could be considered as a logo officially.

  • Paris, 1924

The line drawn for this Olympics had an outline that was shaped like a shield along with a ship at the center. Milton Glaser, an American Designer, deemed it as a bad start and also called the text unreadable.

  • Los Angeles, 1932

The logo mainly had a banner that was star spangled, with the game’s motto.

  • London, 1948

This was the first Olympics post the world war and had the five rings overlaid on each other above the Parliament building of London.

  • Helsinki, 1952

This blue and white logo took inspiration from the Finnish flag. Besides being used as a logo, it was also printed on badges which the dignitaries and guests of the game ceremonies wore. The design featured the stadium tower of Olympics in the front and the iconic five rings in the background over it.

  • Tokyo, 1964

The symbol of Japan, bright and red sun, and the five rings above the words in “Tokyo 1964” in block bold letters was the logo.

  • Mexico, 1968

This was designed by an American designer, Lance Wyman,. The logo revolves around a multi stroke typeface which embedded the Olympic rings into the number 68. The modified designs of this logo, along with patterns of diagonal lines and curves radiating, were used in a lot of places all over the city while the event was being promoted.

  • Munich, 1972

Though this Olympic is known for the tragic things that happened while the event took place, the logo is a creative graphic design. This design was developed by Otto Aicher, a German designer, who was among the first ones to drop the idea of showing the five rings which Glaser calls as a powerful abstraction.

  • Montreal, 1976

The Olympic rings were transformed to depict the letter M standing for Montreal. Glaser deems the design to be more fitting for a paper towel company.

  • Seoul, 1988

Glaser calls this design as Harmonious. The picture shows bold lines that are converging to convert into a circular pattern that is concentric, following the steps of Olympic rings.

  • Barcelona, 1992

Three strokes coming from the structure of a jumping athlete is what the logo was. The selection of shapes and colors showed a clear relationship between the text and rings and the logo.

  • Sydney, 2000

This design by Michael Bryce, an Australian designer and Architect, is a favorite of Glaser because of its lettering. The gestural ability of the logo and the typography makes it look harmonious.

  • London, 2012

This logo would be visible on screens but the results were kind of controversial. The logo is remembered for all wrong reasons as it is as clumsy and the typography was garish.


  • Rio de Janeiro, 2016

This logo felt like a new thing according to Glaser. It was designed by Tatil, a Brazilian agency after an elaborate selection process.

Web Design Terms You Need to Know (Part 2)

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Web design has always been an ever advancing subject. With the new trends that keep on emerging every now and then, web design is a tough subject to make a pace with. And even tougher is the web design terminology that keeps on adding new jargons every day. Let’s talk about a few such web design terms.

  • Responsive


You might be thinking what could the website design respond to, after all? But you should know that the website must be responsive to the kind of device it is viewed on. We are living in the era wherein the usage of tablets and smartphones are consistently on the rise. Hence, it is very imperative that your website design must have a responsive design as well that is compatible with any kind of device the site is opened on. This is one thing you should mind while you are designing your website.

  • Flat Design

Operativnik Flat Website Design by Felix Baky

Well, this is quite simple. The flat design endorses the philosophy of optimum functionality with simplicity. In correspondence with its literary sense, flat design is actually flat and does not have the depth of dimensions. Rather than involving design elements that seem like you can reach out to them and grab them, the flat design travels back to the primitive age wherein the designs just had bright colors, simple texts and primitive shapes and basic icons.

  • Skeuomorphism


This is a complicated word but rest assured it is most certainly an important word. You could call this as an antonym to the Flat design as it does exactly opposite to what the flat design does. Do you remember the old design of Apple’s iOS that had real life designs? The Newsstand, the Calendar, the compass and so on? That is what Skeuomorphism is all about. It has been popular for a long time now and is on the verge of its extinction.

  • Metro Design


It is also called as the Microsoft Design Language. This design was introduced by Microsoft itself and is used on many products that belong to them. The design took its inspiration from transportation signs and aims to achieve the same visual clarity that the latter provides. This design has a key motto to offer a design space that has an interface which is action oriented than look like a canvas of picturesque art.

  • Masonry Grid


This layout design gained its popularity after the Pinterest achieved success. This design follows the style of parallel fitting of pieces of content into the grids which do not have any kind of symmetry. This style results in uneven positioning of grids which manages to maintain a neat and an organized look.

If you have missed reading the part 1 of our Web Design Terms You Need to Know series, you can do so by going to this link:

Things People Absolutely Hate about Your Website

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In the 21st century, putting up a website is not that big a deal but making it likable and maintaining a steady flow of traffic is the hard part. The important thing to remember here is that the likability of the website is what is going to determine the fate of the website; so getting rid of things people don’t like about our website should be your topmost priority. It is, for this reason, we will look at the things that people usually hate about a website.

  1. One dimensional website

When we are talking about one dimension here, we are not talking about graphics or style of the website. If your website is such that it can only be accessed via a desktop then be ready to get a substantial amount of online glaring because that is being one dimensional. Almost everyone now has a smartphone and if your website is not optimized for people visiting it through their phones, then you will observe a prominent dip in your overall traffic which is something you wouldn’t want to see. You have to understand that people don’t really have time to zoom into your pictures to understand their meaning or note your number from the site to call you; so making sure that the user experience of mobile users is amicable.

  1. Too many pop ups

Another thing that can really annoy people is pop ups. No one would like to see an advertisement pop up right when they are reading something important on your website.  You have to make sure that there is a degree of moderation when it comes to pop-ups. You can introduce ideas like a slide in CTAs which are considered far less annoying than your standard pop-up page.

  1. Loading speed

Ever wondered how you felt when you wanted to see a video and it took ages to load? This is exactly how your visitors feel when your website takes too long to load. Remember, people online have the attention span of a baby and they can decide whether your website is good enough in as less as 10 seconds. So you have to understand that if you make them wait a little too long, then will find another website which is sure to dent your conversion rate. Here, optimizing your websites is the need of the hour, so try avoiding complicated codes, large images, videos, to get a better loading speed.

  1. Navigational issues

Patience is key but that doesn’t apply to your visitors as they want to know all that is to know about your website in no time. It is for this reason that you have to make it absolutely clear of where they need to go to get what they need. It is a fact that that they are not patient enough to dig through all your web pages to find out what they want. In layman’s terms, they need to be spoon-fed, so guiding them as far as navigation is concerned is something that can bring you good results.

4 New Web Design Trends for the Year 2016

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Trends are always changing and this is true even in the case of web designs. Designs ensure that your website looks good. The designing could enhance or spoil the user experience. Web users would certainly leave a website which is hard to navigate, hard to use or just irritating to their eyes. Homepage design could be very crucial.

Though users may land upon your website through other pages, your homepage is where they first land up. Not only will this design create a tone for your whole site but is also a great chance of establishing your identity and your brand identity. So check out what is new this year when it comes to web design trends.

  • Photos are great!

Professionals, photographers and artists in the industry of beauty have always had photo stacked websites. But amid the new quick rise in the resolution quality of the screen in basest of the devices, the hike in internet speeds, and popularity of picture apps like Aviary and Instagram, large images are omnipresent now. Websites across all businesses now make use of big images at the top of the site’s home screen. It would flaunt the product, set a perfect mood, and introduce those behind the products. All in all, such images only serve a single purpose which is to grab the user’s attraction and have them involved.

  • Subtle movements

Tech advances in broadband speeds and impulses like maintaining the user’s attention intact have turned it into a possibility for sites to use scrolling, animation and many other effects to instill interest. Elements which are given animation while the user hovers above them could actually enhance the call to action. This is because it will make it sure that something would happen when clicked on it. It is vital that you know how to use them sparingly relatively; you wouldn’t want the whole site jiggling and wiggling. For instance, parallax scrolling which is an effect that creates impression of layers and depth looks great but would also make a few feel nauseated with it. Hence include animations wisely

  • Simplified style

All elements like glossy buttons, gradient colors, and beveled edges are getting old. Sites are now moving to more flat designs. This look is cleaner, simpler and highly minimalist that websites have appeared earlier. Google is being such aesthetic along with design guidelines which they have created known as material design. The search engines provide elaborate tutorials about everything from typography to color theory to aid designers in understanding better how to create effective websites. Use of such icons is another domain where flat designs have actually made a great impact.

  • Fancy fonts for enhanced creativity

Typography on websites has come a really long way. You have many fonts to use than just courier or arial font. The largest difference maker is the extensive fonts that are web based. Though fonts like arial and courier are good in their own way, new web fonts are really booming and are used to enhance creativity in the websites.

So which web design trend are you going to follow? Let us know in comments.

Clever Logos with Hidden Meanings (Part 2)

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Logos are designed keeping in mind various factors and considerations. A lot goes behind the scenes when a logo is developed. Last time, we posted the first part of these logos with hidden meanings. Here we bring to you the second part of our list. Check them out below!



The logo of Google has got 4 primary colors that are arranged in a row which is later fragmented through secondary colors. This idea was totally intentional. Google wanted to make it evident that they don’t follow the rules. Besides, they also want to show they are playful as they haven’t made the symbol look bulky. For that, they just made use of simple colors and letters.



The logo of IBM, too, has got hidden message that is there for the world to see. Those white lines which pass through the logo present the appearance that an equal sign has, which is at the right corner to the bottom. This represents equality.



The old logo of the Pepsi is a circle with red and blue color and has got a white curved line passing through the diameter. However, they new logo of the Pepsi is also quite famous now and has cost the company one million dollars. They teamed with Arnell Associates to make the logo. Pepsi has to spend millions rebranding everything. It was called a spectacular design strategy. The new logo is a kind of a Day Vinci Code. The logo is inspired from the Renaissance, Feng Shui, Geodynamo of earth, the Theory of Relativity and a lot of other stuff.



Tositos is too much popular. The two Ts in the middle depict two friends who are sharing few tortilla chips along with salsa.



The blank space that is in the logo which is an E in the lower case is nothing but an elephant trunk!

Hope for African Children Initiative logo

Hope for African Children Initiative

The moment you look at the logo, it just looks like an African map. But when you look at it closely, you will see that a child and an adult are facing one another.



We all love these chocolates don’t we? And we never actually took time to observe the awesomeness of the logo. The logo is of a mountain which has got snow over it, which is shown by the white space. But take a closer look and you will find a polar bear on it. This is because Toblerone originated in Bern, Switzerland that is popularly known as the city of bears.



The G in the Goodwill is nothing but a smiling face. Awesome! Isn’t it?


Spartan Golf Club

This logo is totally genius. If you look at the logo in a way, it looks like a helmet of a Spartan. If you view it in another way, it is a Golfer who has taken a swing.



The products of Unilever are so versatile that at times it is difficult to maintain a track of all their products. To our fortune, all the symbols in the logo stands for all products they produce.

8 Web Design Trends to Watch In 2016

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If there is anything true about web designs, it is that these web designs are always evolving. Web designs are dynamic. Due to this ever changing characteristic, it could be a challenge to stay updated with latest design trends. User experience has been the core focus of many of the web design trends that are relevant. Creating a content which is accessible, responsive and easy to use will increase the user satisfaction. The web design trends that are going to emerge this year are going to perfect the user experience. We listed down a few!

1) Hero images

One of the prominent ways of grabbing the attention of the user is an appealing image. A high-quality image along with a call to action which compels the users to involve in sales increases conversions. Hence, having an image that acts as a protagonist to your website will only help you in getting more and more customers. An good example of this design technique is the portfolio of Andrew Elsass.


2) Material design

The style language of the material design of the Google is the next step towards the craze for flat designs. Material design provides more depth to those flat designs by including shadows and lights, while also featuring layouts that are grid based, and also having responsive animations.

Photo credit: Angular

Photo credit: Angular

3) Typography

Minimal as well streamlined designs let typefaces turn dramatic and thereby have a powerful impact. Calligraphic fonts that are artistic are emerging popular as they feel personal as well as tangible.

Photo Credit:

Photo Credit:

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