It should not come as a surprise to anyone, but the quality and profit from your Search Engine Optimization (SEO) are dependent on the UX or user experience. Everything you do should be done by keeping your customers and users in mind.
With the growth of the SEOs, there has also been a growth in the search engines. They both force each other to grow and constantly evolve. Spammers are known to use less than fairways to improve their rankings and brute forced their way into the list. But with this, search engines have also raised their bar and improved their security features. There are a limited number of factors that the search engine takes into consideration when it comes to ranking the website, including keywords, site structure, and links.
Most SEOs do not have full-fledged UX experts among their staffs. But this doesn’t mean you can’t learn about the basics of UX optimization. The leading SEOs in the market today have understood the importance of improving the user experience.
Most people think that Google doesn’t pay much attention to the user experience. This is far from the truth, though. One major factor that determines the ranking your ad is the landing page experience. The landing page experience is, as the name suggests, our initial experience when we reach the landing page of the website. It is important to never compromise on your user experience in an effort to enhance your Google search results.
The biggest and most visible impact of user experience in SEO is the increase the organic sharing and distribution of your links among the people. Changing how your website appears to the user and how easy and attractive the content feels like can easily improve the user experience.
This increase in the satisfaction level of the user can improve the overall marketing and publicity of your web page. Even attractive pages which might have quality content in them can be ranked lower because of the lack of positive user experience. The user experience is a sign of the popularity and reach of the website. A good user experience helps increase the sharing and bookmarking of your website. It increases the number of new customers and returning customer. All these factors eventually contribute to a higher ranking when it comes to the search engine ranking.
Even factors like too much loading time because of heavy images, videos and the likes can negatively affect your ranking. Users will gradually lose patience. This is also true if your website has issues with compatibility in different platforms.
Always be on the lookout for more and better ways to improve your user experience and eventually the ranking of the website. There is always a room for more improvements. Test every change that you make and be prepared to face some failures. Failure is just a stepping stone towards success. Always keep in mind that it is better to concentrate on the users than on Google when you are designing your page.