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SEO for your Shopify Store

E-Commerce No Comment

 

So, do you run your own Shopify store? And whenever you see visitors are showing interests on your store and products, you just can’t hide your joy?

However, this only happens seldom. This is perhaps because your Shopify store might not be doing well in organic search results. Organic search results are the best way to boost your store’s traffic and close more deals.

The search traffic is a crucial criterion for any online business. So, in this article, you will know about the importance of SEO (Search Engine Optimization) and some SEO tips in order to grow your Shopify store business.

Importance of SEO

Generally, the customers search a keyword related to your product and as an online business owner, it is your responsibility to make the efforts to place the website at the highest rank of the search engine results.

SEO plays an important role in order to fetch a high rank in search results for your website. The e-mail marketing, social media marketing or paid advertising can attract potential customers instantly, but at the same time, they are costly too. Many of new business owners may not afford such investment at the initial phases of their business.

In that case, SEO can be your true companion as it is very cost-effective. It can take some time to get a visible result from SEO, but you have to be patient enough, and it is all worth it. You have to be very choosy about your keyword as keywords play a crucial role when it comes to the concept of ranking.

Now let’s take a look at some simple SEO tips through which you can grow your Shopify store.

SEO Tips

Shopify itself is associated with lots of solid SEO features, such as:

  • Editable meta descriptions, title tags, and URLs for the website pages.
  • For all the images as well as file names of images, it is providing ALT tags that can be edited.
  • txt and sitemap.XML files can be generated automatically.
  • Methods preventing duplicate contents.

So, you already have lots of powerful SEO strategies and now you just have to take the advantages over these built-in SEO features like the following:

  • You can edit your Shopify store’s title tag. You can also set the title tags for all of your products, page, and collection in Shopify. You can make some required adjustments in the Search engine part of your Shopify store.
  • The Meta description is a very important part of your website. Generally, Shopify automatically sets the meta description content for your website. But, you can customize it considering your business strategies in mind. The meta description should be updated for the home page as well as for every inner page, blog posts and the likes through your Shopify admin panel.
  • You should add the major keywords in your website’s page titles in order to make it visible in the search result.
  • A simple and well descriptive content can pull a lot of potential customers to your website.

It is important to know that SEO can be an essential tool for your Shopify store and through the simple SEO tips you can get a tremendous visible result.

Google Jobs Search Engine

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Image from: TechCrunch.com

When Google was launched years back, its sole intention was to drive people closer to the information they need. Over the last 13 years, that is exactly what Google has been doing! Also, the search engine strives to make it bigger and better each day. This is what leads us to the new, big Google launch! A new initiative, going by the name of Google Jobs, is all set to hit the floors to get American job seekers a chance to explore their career. This particular initiative collects and collates information about millions of job postings across the globe to bridge the gap between employers and job seekers.

Google takes it up as a challenge to get the right kinds of jobs for the right people. In order words, the world’s largest search engine will be mapping the jobs available to the appropriate candidates. While Google has taken up many difficult search requests in the past, this will be another medal to add to its achievements!

In spite of there being several employment websites across the globe, 46% of the employers say that they are not getting the aptest talent for their job openings or positions. It is true that there are a lot of job seekers at present, but there seems to be a bit of disconnection between the two spheres: the employers and the potential employees. This is what Google wants to do away with and have a smooth and consistent job search process.

But there is a slight difference about Google’s operations in this case. In the quest to provide job searches to potential candidates, Google is actually not taking on the traditional or well-established employment sites. Instead, it is partnering with them in order to bring out the best results for the users! So, names like Glassdoor, Monster, CareerBuilder will not be competitors to Google in this regard; instead, they will be working simultaneously with the search engine to reach out to more people.

One really attractive feature of Google Jobs is its efficient filtering system. For instance, when you search for a particular kind of a job, any search engine is expected to give you a number of results for you to work with. But when it comes to Google Jobs, you will be able to filter the search results based on the location, category, posting date, types of part-time or full-time jobs, even availability of transportation. With these filters on, you would be able to narrow down your search to your exact requirement. In fact, information like commute time from your location would also be displayed on the site.

According to Google CEO Sundar Pichai, “The challenge of connecting job seekers to better information on job availability is like many search challenges we’ve solved in the past.”

It would be rather interesting to see how well Google caters to the job-seeking audience!

So, if you’re looking for a job? Just GOOGLE it!

Reasons Your PPC Programs Can Fail

Business Advice No Comment

Image Source: Kaigi.Biz

PPC (Pay-Per-Click) campaign is used by various companies. According to marketers, PPC is associated with an incredible value in order to create the business awareness among the mass. Some companies find it a very successful means to grow their business, but some of them can’t succeed with this.

Using PPC, many companies grow their business from small customers to a large number of customers. But, because of some silly mistakes, some companies end up the story by wasting a huge amount of money. Actually, the problem of failure can be the result of some most common mistakes. The companies that properly monitor, test, and execute the campaign, hardly face any depressive situation with PPC.

So, in this article, we will talk about some most common reasons behind the PPC failure. Let’s catch them one by one.

Impatience

The fact is that most of the companies don’t spend much amount of money to test the combinations of the keyword, to get sufficient leads for improving quality score, to get the correct strategies of keywords and so on.

But, to taste the joy of success, the first investment should be larger than the monthly PPC expenditure in order to test, improve, measure and build expectations on the quality of leads, CPL (Cost per Lead), and the value of the conversion. PPC is not about a single project, but it’s a continuous process that requires a significant amount of time for improvement and should be managed by an efficient marketing team.

No idea about customer interests

Most of the customers don’t want to purchase from the PPC click campaigns. At first, they want to perform a thorough research before taking their decision. The companies generally provide a number of options to convert the search visitors into the engaging customers. Some of these options are subscription, demonstration sign up, white paper download and so on.

If the visitors are not signing up, it doesn’t necessarily mean the company will not get the traffic to its program. But, the companies have to keep their eyes on all the conversion options and the visitor activities that may convert into conversion. Some of the customers can start showing their interest through white paper downloading or e-mail subscription, so you should always alert with your customers’ options of interest. This way, these interests can be included in the PPC campaigns.

Incorrect campaign tracking

Many companies have only one landing page that serves for both of the organic purpose as well as paid traffic purpose and most of the time, they are not associated with any campaign tracker to differentiate these two purposes in the analytics. PPC can be a superb strategy in this regard. But, a professional analytics team is required in order to distinguish between those two purposes as well as measure the PPC campaign success.

The design of the landing page should be eye-catching so that the customers can feel the enthusiasm engaging with the site as well as the content of the landing page should be interesting and simple enough to attract the mass. The goal related to PPC should be clear enough in order to achieve the success. With the crystal clear strategy, you don’t have to end up the story by only wasting the money that is you can get your desired success.

Paid Search VS. Organic Search

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Before differentiating between the two, it’s important to know what does paid search and organic search refers to.

When you search anything on Google, two types of search results are displayed. Google provides two different ways to gain traffic namely by paid search and organic search. These are two different ways adopted for acquiring traffic to your site. This method of acquiring traffic is called search engine marketing (SEM) and search engine optimization respectively (SEO).

Image from: Webbee Inc.

Paid search

In paid search, the companies pay for their results to appear on the top of the screen above all the organic search results. The paid searches are advertisements and a small yellow box with ‘Ad’ is displayed with such results. People still fail to recognize them as ads and click on them. This is the reason alone why paid searches have become popular than organic search. The company doesn’t have to wait for the SEO to build up; they can directly get the pass to appear on the page of Google search results by paying for it.

Google Adwords is a Google program which provides for paid search. It is the most famous and used PPC (pay-per-click) program available for marketing. Google Adwords is a really effective program and accounts for about 70% of the Google’s revenue.

Getting started with Google Adwords is easy and can be profitable for your company once you are set right for it. Paid search can attract a lot of traffic to your website and can even outright the benefits of organic search.

Organic search

When you search anything on Google, the results that appear below the paid results in large numbers are the ‘organic results’. These are the natural searches that have make up to the top page of Google search results because of their quality of content. The traffic that is gathered to their website from these links is called the ‘organic search’ traffic. It is purely the hard work of the company and SEO that their website is a part of the organic search. These are genuine and truly exceptional websites.

Organic traffic is the most preferable and valuable means of gathering traffic to a website. Where paid search involves only 3 to 4 results on the top page, ten organic search results are displayed on the first page of Google search results. This accounts for the maximum amount of traffic. Organic results are the most trusted results by researchers.

Image from: Blue Corona

Google displays the extremely best and high-quality content on its first five results and is very particular about rankings. Being displayed in the top 10 ranking of organic search is very fruitful to the company. But this requires a lot of time and effort.

Both the paid search and organic search has its advantages and disadvantages. If you need to choose either of the two for your company’s website, you need to take down note of your budget; the time period in which you want positive results or rather you are only concerned with true fruit regardless of the time it takes.

Strategies to Boost Your Digital Marketing Campaign

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Image: tech.co

When it comes to selling your products and getting the maximum profit from your business, it is important that you make the most of your digital marketing campaign. Even though direct emails still remain as one of the most effective and reliable modes of reaching potential buyers, digital marketing can help you in achieving this goal at a cheaper cost, considering the high cost of link generation in certain sectors. There are many things that you can do to improve and boost your digital marketing campaign so that you get the maximum reach and profit from your business.

We have made a list of some of the most reliable and effective methods to achieve this goal and help you improve your business.

  • Social media strategy

Even though social media accounts like Facebook, Twitter and others might be more popular among the younger generation, up to 35 percent of the seniors above the age of 65 have accounts on Twitter, Facebook, and the likes. The amount of reach and target audience that you can reach with the help of social media is virtually infinite. Therefore, it is important to take the maximum advantage of social media to improve your business.

  • Start a content marketing campaign

The fact still remains that most people prefer to use articles and other sources of information when compared to advertisements and other promotional materials to get information about a new product or service. Therefore, it is a good idea to start a content marketing campaign. The aim of the campaign should be to educate the user. Therefore, fill your blogs with articles and other contents that are related to your target market. You can also optimize your content in such a way that it is easily visible to the search engine and gets you more traffic.

  • Create a geotagged PPC advertising campaign

The most effective way of reaching out to your potential customers is to display your ads next to their search results. By geotagging your PPC (pay-per-click) campaign, it becomes easier for you to meet the local prospects.

  • Optimize your SEO

I cannot stress the importance of optimizing SEO enough. But even then, people tend to leave out the fact that optimizing your website is one of the most effective methods of improving your traffic. By optimizing your SEO, your search engine ranking can be increased and you become more prominent in the search list. Your blog is no good to anyone if they cannot find it.

  • Providing downloadable content

In this digital era, the take-home information and resources are substituted by downloadable content. These can be in the form of case studies, eBooks, and FAQ which help the audience to get to know the product without cluttering their rooms. You can also create presentations as they can help save time. It is also a more eco-friendly means of sharing your information, which means you are doing your bit for saving the planet.

Keep these things in mind to strengthen your digital marketing campaign and boost your ROI.

Do Search Ads Really Work?

Business Advice No Comment

An integral part of any company’s success and profit is based on its advertisements and how these advertisements attract more customers and traffic towards your business. Advertisements are a common thing today. You can see advertisements no matter where you look, from billboards and walls to our televisions and mobiles. Even the internet has become a big gathering spot for all kinds of advertisements and marketing campaigns.

Image: Opentopic

Like we know, there are many different types of advertisements that you can choose to tell the world about your products or services. One of the types of advertising in internet marketing that has grown considerably in the past few years. Search advertising is the process of showcasing online advertisements on the web page along with the results. It is highly recommended to focus on your advertisements along with other published content to reach a larger audience.

But unlike the yesteryears, when it was not possible to keep track of your advertisements and if or not it got more sales and traffic, it is possible to make sure that you get the maximum from your advertisements. With the help of companies like Facebook and Google, which enable you to track the online activities and spending of a user, it is possible to make sure that your ads reach the right person who is most likely to buy the product.

Image from: MDG Advertising

There are various studies being conducted on the topic of whether or not search ads are effective in boosting sales. But in theory, you have a higher chance of getting sales and profit from displaying ads to people who are looking for the item rather than to create static banner ads. But in certain cases, it has been found that investing in search ads might not have that much of a visible effect. For example, eBay noted no considerable change in their traffic or sales when they took down their search ads from a search engine giant.

But there are a lot of success stories related to search engine ads. A research on the Yelp ads has shown that the use of search ads can make a considerable difference in the number of sales and traffic to your website. Even though the two results might seem contradicting, the change in the results can be easily explained by the fact that eBay is a well-known and renowned brand. To advertise something that people already know yields lesser result. But whereas in the case of local businesses in Yelp, they were lesser known and got more publicity.

This isn’t to say that bigger and more renowned companies shouldn’t use search advertisement. Search advertisement is still one of the best ways of getting sales and publicizing promotions. It can also be used to alert the customers something that they are not aware of.

Using ads and your marketing campaign is one of the easiest ways of getting more sales and maximizing your profit. With the correct information and tools at your disposal, it is possible to make the most out of your website.

3 Reasons You Need to Try Pinterest Ads

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Pinterest is a social network, through which users can visually share their interests by posting images and videos or develop new interests by seeing what other people have posted. Its goal is to connect people through things they are mutually interested in.

Lately, Pinterest has released a new feature which allows people to advertise and promote their business on this website. Advertisement on Pinterest is given using Promoted Pins. These are paid Pins which appear at places which are more likely to get noticed. The Promoted Pins that one sees are based on how one uses Pinterest, his interests and things he looks upon this site. These may also appear after one visits advertiser’s site. Promoted Pins can also be removed, and the app uses this feedback by the users to make sure that in the future, they get to see the Pins they are interested in.

Since Pinterest ads became available only recently, many people have doubts regarding this marketing strategy. This article will tell you why you should advertise your business on Pinterest.

  • A great way to reach genuine buyers

Advertisements on other social media platforms appear when we least want to see them. For example, on Facebook, if I’m browsing through my News Feed, I would like to see pictures and status updates posted by my friends, rather than an ad about a product which I looked up for a while ago.

Pinterest shows Promoted Pins only to users who may be interested in it. The managers of the website have it clear in their minds that these ads are not supposed to annoy users like it happens on other social networking sites. With millions of people using it every day, ads are likely to be get noticed by a large, receptive audience. This converts browsers into genuine buyers as these browsers get to see the ad only because they actually have an interest in it. Therefore, using Pinterest ads by promoting your pins is a great idea to boost your business, and reach a large user base in lesser time.

Image: Digiday

  •  Analytics dashboard

An Analytics Dashboard was introduced by Pinterest so that business owners can get a better understanding of how people react to the content they post. These are statistics which provide an insight into the number of visits, re-pins, likes, and other impressions a piece of content receives. An access to such statistics allows business owners to know the popularity of their product, and when they need to improve or bring about a change in their posts. This helps them recognize the demands of the consumers and keeps them updated with the new trends.

  • Visual attractiveness

It is rightly said that a picture is worth a thousand words. People tend to find pictures more attractive than text. Pinterest is a picture-based platform and appeals to its users through creative images. Using this website for business purposes allows people to be innovative in approach and attract customers with the help of creative images and videos. By promoting these pins, viewership can be significantly increased.

We hope this article removes the dilemma of using Pinterest for advertisement!

5 Ways To Know If PPC Is Right For Your Business

Business Advice No Comment

Image: Forbes.com

If you have just started your business and are looking for the quickest and best way of increasing its revenue, without much of financial investment, you should go in for Pay per Click or PPC. For a startup business, it may not be possible to adopt the SEO techniques and face the competition for selling their products.  Before going in for PPC, you should make a mindset with regard to the expectation from the campaign.  At the same time, you need to be aware of the tracking, analysis, and testing of the PPC campaign.

The below are the 5 ways to know if PPC is right for your business.

  1. Competitiveness

If the target keywords of your business can be easily ranked for low or medium competition, then PPC may not be the right choice as a part of a long-term plan of online advertisement. In case, however, you find that your keywords are not in a position to be ranked for high competition, you will find PPC, the right choice for your business.

  1. For Increasing Sales and Revenue

If you only have a local business, and if you are in retailing business or ticket vendor, PPC is right for your business. You can get 3.6% increase in sales and 15:1 Return on Ad Spend (ROAS) and 4.5% to 6.2% increase in expected profit.  If you use action-oriented landing page along with PPC, you can achieve quicker and greater sale

  1. Initial Stage of Branding or Re-Branding

If you are a startup B2B Software company, you can have an online visibility to your target audience by adding search ads on PPC.  You can use PPC for promoting a general product, service keyword or banner ads on websites.  You can increase your brand authority if you have an organic listing on the first page of Google and Bing keywords. PPC will be right to hone your brand personality because it drives more traffic than organic search.

  1. Responding tpNegative Publicity

There are situations, where you will be exposed to negative reviews or ratings, crisis or social criticism. You have to counter such situations and control and preserve your image. Most of the collection of information by potential customers, decision makers or clients is conducted via Google. Hence PPC will be the right choice for you, through which you can start your counter action against negative ratings. It is the right destination for dealing with Online Reputation Management (ORM)

  1. Promoting an Event

PPC is right for your business if you are promoting an event, growing your email list or creating a new content.  When you have a new e-book, you need blasts of bulk emails so as to reach to all the media contact. You can combine PPC with the contextual targeting via keywords for the best result. PPC will be right for promoting a webinar, e-book, press release, white paper, press release.

Don’t overspend and be within your budget by adopting PPC campaign.

Sources: [1] [2] [3]

5 Best Email Marketing Services for Small Business

Business Advice No Comment

Image from: Orbosys

If you are running a small business, you know the value of a cost-effective marketing tool. In this regard, one of the best options available to you is email marketing. Not only does it go easy on the pocket, but it also establishes direct contact with your potential clients and thus forms a solid bridge between the marketing team and the leads. With the growth of technology, email marketing is becoming a rather popular concept. For the same reason, there are a number of tools made available to you. Let us go through some of them.

Mailchimp

Having a rather comfortable and easy interface, Mailchimp is one of the most popular tools for email marketing. The best part about this tool is its user friendliness. It can smoothly work with platforms such as WordPress and to give you the best results. Besides, there are a number of features that prove to be useful for the users. For instance, the email creator, auto responder are some of the popular names in this regard. Their free plan starts at 12000 emails for 2000 subscribers beyond which the monthly plans start at $10 only!

Active campaign

This is yet another popular tool in the field of email marketing tools. What this does best is combine your email marketing strategies with CRM and the product is a refined marketing process. The fact that is easy to use on other interfaces like the smartphone makes it a rather useful concept. Talking about the charges, the monthly plan starts as low as $9 which makes it an affordable option for small businesses. The additional advantage is the fact that this tool can gather information about your potential target audience with only the email addresses!

AWeber

This tool has been made especially to cater to the needs of the small and medium business enterprises. If you are an amateur entrepreneur, this application can make things even easier for you. Its seamless connection with platforms like WordPress makes it a suitable catch for online marketing strategies.

GetResponse

This is a more simplified version of an email marketing tool and best suits the requirements of a beginner. Some of the features allow the tool to facilitate automated campaigning which is a boon in today’s world. With the presence of responsive landing pages and forms, it makes it all the easier for you to reach out to your target audience. It provides you with a 30-day trial beyond which plans start at $15 only!

Constant Contact

Constant Contact makes things easy and simple for you. It comes with a comfortable interface, where you have the option to manage emails and contacts, have media sharing tools, an image library, and storage of 1GB! This gives you ample storage space for your files. The monthly plans start at $20 which might be a little steep on the pocket as compared to its contemporaries, but the 60 day trial period will show you how it is worth the money!

Local SEO in 2017

SEO Tips No Comment

The primary objectives for online marketing is to have a dominating profile in the search engines. This is what is going to keep you in the limelight for the viewers and site visitors. In order to achieve this aim, we need to focus on SEO marketing. This is the one stop solution for all online marketing needs. The question arises, what is local SEO after all? It is search engine optimization that is meant for local markets and businesses. Now, if you have been in the sphere of online marketing for a while, you will know that SEO is not constant, it keeps changing. The strategies you used for SEO last year have to be updated now. Let us find out the ways you can boost your Local SEO In 2017.

  1. Target the titles

The title you use for your posts is still the most important part in search engine optimization. The content of the title is usually displayed in the search results. Thus, using the right tags can only act to your benefit. You get a total of only 50-60 words for the title and about 200 characters for the description. It is imperative that you use this space wisely and target the right audience with the right words.

  1. SEO for voice search

With the advance of technology, more and more voice searches are replacing the conventional typed searches. Thus, you have to adjust your SEO strategies and update them according to voice search programs. Personal assistants like Siri and Cortana contribute about 10% of the total searches made. More often than not, these voice searches are limited to local necessities, contributed by long sentenced-queries. Thus, modifying your voice search strategies should be able to help you in making your online presence felt.

  1. Channelize your investments for mobile searches

70% of the viewership of retail businesses is coming from mobile phone searches. More and more people are more enthusiastic about conducting the searches on cell phones instead of computers and tablets. Hence, you have to make your website more approachable on the mobile platform. Thus, it is time to shift your spends to mobile devices and create content in a similar fashion.

  1. Online directories

80% of the users make use of the search engines for local searches. However, there are a lot of businesses that do not have themselves listed on the local directories. This produces a gap that can hugely affect your SEO rankings. So, focus on the local directories and listings in order to get yourself noted in the market.

  1. Online reviews

There has been an increasing number of customers who are relying on online reviews before choosing a local business. Also, 70% of the customers are willing to write a review for the company if they are asked to do so. Thus, it is time to collect these reviews and get them displayed on the search engine in order to improve your local SEO dominance.