The COVID-19 pandemic has definitely made a huge impact on businesses and livelihoods to all countries all around the world. Panic buying, massive employee layoffs and change of work environment are just some of the things that have been happening.
Search marketing isn’t spared to these changes. This infographic shows us how the current pandemic has been affecting search marketing.
■ There has been an increase in popularity for e-commerce stores that sell essentials such as toilet paper, hand sanitizers, face masks, etc.
■ There is a significant surge in traffic to news sites reporting about coronavirus (more specifically about the number of cases and mortality).
■ People have been searching more about health and wellness information and probably looking for ways on how to combat coronavirus and how to strengthen the immune system. People are also looking more into ways of staying fit while in lockdown.
■ There is also an increase in search for food-related terms as well as recipes.
■ Travel and leisure are the most affected as it has seen a decline of -46% in searches.
The infographic also highlighted some SEO and SEM tips that you can do during this pandemic. Check them out below.