The customer experience is the new front battle for the marketers in this world now. More than 90% of the marketers around the world are actually competing on this one aspect which is customer experience. Everyone wants to score high as the customer experience becomes the yardstick of success. Previously this was not the case for the marketers, however, now the marketers are bending back and forth to protect and deliver to their businesses to the customers.
The customer experience is all about designing and delivering the product and services experience to the customer through a digital experience. This experience is digitally led and is also data driven. The process of deliverance is multi-channel and the marketers today need to look at data ever more carefully to remain in business.
This transition of trends is not an easy thing for the marketers. They need to be active and focused to prioritize their efforts in defining their goals and allocating resources to achieve those very goals. In this article, we are going to discuss the 7 steps that you need to cover to efficiently work in with customer experience excellence. These 7 steps are as follows:
- Combine all Sources of data
You need to combine all sources of data from whatever sales and marketing platform you are using such as sales force or SAP or Marketo. Once you combine all these sources of data you can move ahead with the second steps mentioned here in this article. You could end up with as many as 70 data connects from many different resources.
- Cleaning of the data
In this stage, you need to standardize the data that you have at hand and wrong with that you also need to validate the data before approving it for further action. In this stage, you would mainly be confirming the email addresses of your customers along with their zip quotes. Hence the stage is known as the cleaning of your most valuable data.
- Creating customer profile
In this stage, you would mainly be doing consolidation of your data which you got from the first step. This step is mainly about creating a customer profile which is not based merely on the assumptions but the data that you get from various sources. However, you cannot stop here you need to move on to the next step to further enhance your customer experience delivery.
- Addon resources
In this step, you will acquire data from various other sources which are mainly third-party providers. In this third party resources, you will gain access to many important aspects of your customer. By doing this you will come to know about the demographic profile of your customer and the political and special characteristics in which they are living.
- Understanding the relation
When you reach to the step you would have all the data resources that you required to make your analysis. You need to in which year decision making to the insights that you gain from various data sources combining them with your intellectual curiosity.
- Sharing of data
Today every aspect of business need data to perform the tasks in an efficient way. From your design team or user experience team, all of them need data to perform their jobs well. So do not stay away from sharing your data it will eventually help you to achieve your goals in customer experience excellence.
- Be proactive
By this time, you should have a good control over your data as to how it is used and how well it is being utilized in your decision-making process. From here on you need to make sure that your data is always clean and that it can be trusted. So as to make sure that every decision that you make stands up on a set of credible and reliable data source.
When you follow the above-mentioned steps you will see the drastic change in the way that you are able to interact can affect the behavior of your customers. It would help you to minimize costs and increase your margins.
