If your website is still not mobile friendly, then this is the best time to switch to a mobile friendly website. Many people are now using mobile internet devices more than before. Research shows that this trend will continue for several into the future. Thus, a website that supports mobile devices is an absolute necessity.
Maybe the increasing number of people relying on mobile devices is not convincing enough. Still there are benefits of a mobile friendly device that you should consider. Below are 10 reasons why you must have a mobile friendly website.
1. Mobile devices can be integrated with offline media
There is the growing need to integrate offline and online media. Mobile devices are able to do this using QR codes. You can use QR codes both in print and electronic forms. This is important because sites constantly need to transfer printed information into SMS, email, or site URL.
2. Mobile Internet Usage is Growing 60
Now think about it, research suggests that come 2017, over 90 percent of people who visit the internet will do so using their phones. Therefore, this growth will affect all business that target online people. Since mobile devices are overtaking personal computers, you may want to make your website mobile friendly. You will be ready when the inevitable change eventually takes root.
3. A mobile website is more affordable than an app
Developing mobile applications can be less flexible and more costly than a mobile website. In case you decide to develop an application, the number of devices or platforms people are likely to use may determine the number of apps you need. Different phone models may all work on different types of apps. In addition, it is necessary for you to fix an app before using it, making access to your content more difficult.

Source: MaximizeSocialBusiness
4. Mobile Devices are Portable
People are looking for your information while they are on the move. They use modern gadgets. With a website suited for mobile, you have the ability to be on people’s minds and hands at all times. Try to tell them more about your products and services. People will mostly be attracted by such gestures and click away without hesitation.
5. Improves the image of your company
A better image of your company must be one of your primary goals. Yet, you can achieve this very easily by creating a mobile-friendly site. Today, sites that work well with mobile stand out. Before the visitor can even go through your product and services, your company will have impressed him or her.
6. Better SEO performance
As people look for your company and what you offer, which method do they use? In most cases, they will go to Google. Search engines use very intelligent algorithms these days. Google is constantly updating its algorithms, especially Google Panda and Google Penguin. The result is that the search engine starts to have preferences. Today, Google favors sites that are more mobile friendly.
7. Impressive Speeds of Downloads
Have you ever tried to open a site that is not optimized for mobile using your tablet or Smartphone? If you have, you will understand why it is necessary to have a mobile-friendly site. In most cases, a site that is not designed for mobile takes forever to load a page. In addition, it may have missing elements of the page.
8. Great experience for the user
The user, who is your prospective customer, will appreciate it if he or she reaches you in the simplest way possible. A mobile-friendly website enhances the experience of the user. This is because the site design suits handheld components in terms of screen size. The user is able to surf at his comfort in an easy manner. Since the customers are satisfied, they create a positive image of your company.
9. You will get the elusive competitive advantage
Today, not all companies have adopted mobile-optimized sites. This means that some of your competitors are still using the older types that do not give clients the best experience. With a mobile-friendly site, you will be several steps ahead of your competition that lacks such a site.
10. Engagement with people is more effective
One more awesome thing about a mobile-friendly site is that it helps you to interact with users through mobile-specific components. You are able to use mapping and click-to-call functions to your advantage.
If you are looking to acquire more leads for your business, you cannot run away from a mobile-friendly site. The world of online interaction is changing at a rocket speed and you do not have the luxury of lagging behind. However, you can still stay ahead of the curve and remain profitable. Developing a mobile-friendly website is the best way to keeping the online environment favorable to your business.
All you have to do is contact an expert to analyze your site and optimize to the next level. Request a quote and consultation today for a more profitable business.