There is one common desire that all Business owners have. It is to generate as many qualified leads as possible. Leads are directly proportional to your sales and you should be ready to do anything and everything you can to boost your sales. Here are few ways that can help you generate more leads for your business.
The results of blogging can be experienced on a mid to long –term basis. A blog is an effective way to inform and educate prospective clients. It helps you attract customers by showing your business in a favourable light.
Give relevant and valuable content to your readers. You can also conduct a research study and publish it in your blog. This will let people know your expertise and value. You should also remember to keep your blog up to date and relevant.
Referrals are considered to be the best way to generate leads. Nothing works better than the trust you gain by the word of mouth. You need to improve the referrals from your clients. You can ask for referrals and also provide referral discounts for your clients.
LinkedIn is a powerful online networking platform. Utilizing LinkedIn in a proper way can generate more leads that you expect. About 45% of LinkedIn users are directly related to business operations and you have high chance of getting leads using LinkedIn. You can optimize your LinkedIn usage by
- Being specific about your services
- Adding websites to your profile
- Connect with everyone
- Adding contact information to your profile
- Answering questions related to your niche
- Group discussions
- LinkedIn events
- Referrals and recommendations.
Besides the online networking platform like LinkedIn, you can also organize networking events to get more exposure.
Broadcasting webinars is an easy and expensive method. You can also host recurring events using webinars. Spread your webinar idea via social media and other methods. Ask the attendees to sign up or download your ebook at the end of the webinar. This will help you bring in more leads.
- Contact Us form
Contact Us forms are mandatory for your business website. Their positioning must be apt and visible to customers. Display it in all popular pages. Make it a call to action center in your web pages.
Newsletters are a great way to get in touch with your customers. You can inform about the events, new product details and give them access to your content. Ask for newsletter subscriptions in your web pages. A simple conversion form requesting for email Id can get the job done. This helps build up your customer contact base also.
Ebooks along with White papers form the rich materials of your business. They provide high quality text information related to your business. By ensuring the content relates to your customer profile, you can get the expected benefits.
Branding is what makes your company look authentic. It is the best way to make an impression on your customers. Developing a strong brand for your company is necessary to get more leads. You should deliver a strong, consistent and clear message about your brand. You can build a specific website for your company and build a specific image for your business.
Create engaging videos that will go viral. Do not make it a boring commercial. Develop a great idea into a promotional video that will engage your clients. You can maximize the views of your video by using services like StumbleUpon and YouTube.
- SEO and PPC
PPC (Pay Per Click) campaigns and SEO (Search Engine Optimization) are one of the most cost effective ways to generate leads. Most of the general public and businesses use Google to search for services. So having an edge in the search engine results proves to be a great way to get leads for your business.