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10 Ways to Use Instagram for E-Commerce Marketing

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Image (c): Entrepreneur.com

Unlike social media like Pinterest and Facebook, Instagram does not have business oriented features. It has a user base of 300 million, of which 60% are within the age group of 18 to 34. Almost 93% of the premier brands have their presence on Instagram site. Therefore, it has tremendous potentialities for E-commerce marketing. Below are the 10 ways that will facilitate e-commerce marketing, particularly, the new products or services.

  1. Showcasing Action Photos

Let your viewers know, how it works, by watching photos in action. Actions bring your prospective customers to come to action for buying your products. Sephora, a cosmetic chain, posts eye-dilating photos of nail polish, swatches of lip gloss shades of eye-shadow. Benefit Cosmetics, based in San Francisco post photos of the effect its products that puts on the users; before and after use.

  1. Run a Contest

With the ease of taking photos and videos on mobile cell phones, more and more youth are tending to pursue the hobby of photography. They will be highly motivated and urged upon to visit the Instagram site, if you could arrange a photo contest on this site and pick up the best ones and award attractive prizes. Include a contest-specific hashtag for each campaign

  1. Go Behind the Screen

People always like to see things or events, taking place behind the screen. Get personalized with your followers by affording exclusive opportunity to sneak peak latest events, new products and other happenings. Burbery, a fashion brand posted real time photos of a fashion show, commercial film shoots and behind-the scene looks.

  1. Take Lifestyle Photos

Virtual life-size images put better visual impact than diminished photos. When the prospective customers see life-size photos, they visualize themselves in real functioning status. They will then be prompted to go in for that particular product. A clothing retailer, named Tsuru posted a photo of a customer wearing one of its different products, in a party setting.

  1. Integrate your Ecommerce Website with Instagram Photos

A customer, wearing the particular brand’s merchandise, is another way of getting the customers involved. A widget can be used on the brand’s home page

  1. Give Adventure to Followers

You can give opportunity to your consumers for having an inside look by sharing conferences and other industry and trade shows.

  1. .Post Videos

You can get short-form video platform Vine through which you can create innovative mixing of things and post videos, in between the images

  1. Launch an Online Store

If you are not ready to set up an ecommerce website, you can avail the instant virtual storefront of Instagram. You can make sales without any investment

  1. Humanize Your Brand

You can do this by sharing photos of your staff office extracurricular activities. Consumers are curious to know about your people, culture and values.

  1. Deliver a Personal Experience

If you have a restaurant, store or brick-and-mortar establishment, you can induce people to visit your establishment and have a personal experience of what your product or services can really provide. Showcase your facility through Instagram.

 
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