10 Ways to Use Instagram for E-Commerce Marketing Overall rating: ★★★★★ 5 based on 23 reviews
5 1

BlogSimplio Labs Blog

Once we accept our limits, we go beyond them.
Albert Einstein

10 Ways to Use Instagram for E-Commerce Marketing

Social Media No Comment
Image (c): Entrepreneur.com

Image (c): Entrepreneur.com

Unlike social media like Pinterest and Facebook, Instagram does not have business oriented features. It has a user base of 300 million, of which 60% are within the age group of 18 to 34. Almost 93% of the premier brands have their presence on Instagram site. Therefore, it has tremendous potentialities for E-commerce marketing. Below are the 10 ways that will facilitate e-commerce marketing, particularly, the new products or services.

  1. Showcasing Action Photos

Let your viewers know, how it works, by watching photos in action. Actions bring your prospective customers to come to action for buying your products. Sephora, a cosmetic chain, posts eye-dilating photos of nail polish, swatches of lip gloss shades of eye-shadow. Benefit Cosmetics, based in San Francisco post photos of the effect its products that puts on the users; before and after use.

  1. Run a Contest

With the ease of taking photos and videos on mobile cell phones, more and more youth are tending to pursue the hobby of photography. They will be highly motivated and urged upon to visit the Instagram site, if you could arrange a photo contest on this site and pick up the best ones and award attractive prizes. Include a contest-specific hashtag for each campaign

  1. Go Behind the Screen

People always like to see things or events, taking place behind the screen. Get personalized with your followers by affording exclusive opportunity to sneak peak latest events, new products and other happenings. Burbery, a fashion brand posted real time photos of a fashion show, commercial film shoots and behind-the scene looks.

  1. Take Lifestyle Photos

Virtual life-size images put better visual impact than diminished photos. When the prospective customers see life-size photos, they visualize themselves in real functioning status. They will then be prompted to go in for that particular product. A clothing retailer, named Tsuru posted a photo of a customer wearing one of its different products, in a party setting.

  1. Integrate your Ecommerce Website with Instagram Photos

A customer, wearing the particular brand’s merchandise, is another way of getting the customers involved. A widget can be used on the brand’s home page

  1. Give Adventure to Followers

You can give opportunity to your consumers for having an inside look by sharing conferences and other industry and trade shows.

  1. .Post Videos

You can get short-form video platform Vine through which you can create innovative mixing of things and post videos, in between the images

  1. Launch an Online Store

If you are not ready to set up an ecommerce website, you can avail the instant virtual storefront of Instagram. You can make sales without any investment

  1. Humanize Your Brand

You can do this by sharing photos of your staff office extracurricular activities. Consumers are curious to know about your people, culture and values.

  1. Deliver a Personal Experience

If you have a restaurant, store or brick-and-mortar establishment, you can induce people to visit your establishment and have a personal experience of what your product or services can really provide. Showcase your facility through Instagram.

 

Good experience

★★★★★
5 5 1
β€œSimplioWebStudio did a great job”

Project accomplished

★★★★★
5 5 1
β€œProject accomplished”

Plugin developed successfully

★★★★★
5 5 1
β€œPlugin developed successfully”

ANOTHER SUCCESSFUL PROJECT

★★★★★
5 5 1
β€œANOTHER SUCCESSFUL PROJECT”

Thank you Simplio team

★★★★★
5 5 1
β€œGreat experience”

Working with Simplio Web Studio was a fantastic experience.

★★★★★
5 5 1
β€œWorking with Simplio Web Studio was a fantastic experience. The service provided was amazing and professional. It was a delight to work with Nir, who went the extra mile to meet our demands in a timely manner. He really made our vision a reality by creating us a classic site, but moreover the relationship we formed is something our company really appreciates. It was a pleasure working with Nir and the team at Simplio Web Studio. We highly recommend them to all and we look forward to working and doing more business with them in the future.”

a great project

★★★★★
5 5 1
β€œa great project”

All the best

★★★★★
5 5 1
β€œAll the best to Simplio”

My website is Live

★★★★★
5 5 1
β€œMy website is Live , thank you Simplio”

From beginning to end, the team at Simplio provided top of the line customer service.

★★★★★
5 5 1
β€œFrom beginning to end, the team at Simplio provided top of the line customer service. The web developers are incredible and made sure we got exactly what we were looking for! They truly went above and beyond to make us happy and we couldn’t have been more pleased with their talents. We would highly recommend them. Thanks so much Nir!”

After over two years of research we chose Simplio.

★★★★★
5 5 1
β€œAfter over two years of research we chose Simplio. We are so far very satisfied. These people answered the phone on a Sunday and fixed a problem that was not even their fault. It was the host company which I had chosen that had caused our site to go down.”

Outstanding in both knowledge and professionalism.

★★★★★
5 5 1
β€œOutstanding in both knowledge and professionalism. Nir and the staff at Simplio are Excellent in branding, web design and overall web presence. Definitely recommended!”

I cannot even imagine having another company managing my Presta shopping cart.

★★★★★
5 5 1
β€œThey are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with them”

Simplio really helped me out of a jam.

★★★★★
5 5 1
β€œSimplio really helped me out of a jam. They did exactly what I needed on a very tight time frame (with little notice too!!!!) They are my new go-to guys for any Prestashop needs! Thanks Simplio!”

Excellent service!

★★★★★
5 5 1
β€œExcellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.”

impressed

★★★★★
5 5 1
β€œWhat impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!”

professional service

★★★★★
5 5 1
β€œWhat a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.”

Great Logo

★★★★★
5 5 1
β€œGreat Logo, Very happy”

fantastic to work with

★★★★★
5 5 1
β€œSimplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!”

Awesome experience

★★★★★
5 5 1
β€œAll details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.”