While living in the age of digital media, it is most importantly required to know the trends as it being developed faster than any other medium. Everyone today is aware of SEO and tries to use the best of it for coming into the mainstream. In fact, consumers are smart today, who don’t only know the strategies but have become one of them. To know your consumers and what they require, you must prepare a strategy for this year 2017.
Although you are best in the market, SEO trends are changing every second. This is more important to know what your competitors are planning to survive in the modern marketing. 93% of the population today if online begins with search, highlighting the latest best follows in digital marketing where optimization will be critical to the success of any website.
Here are a few trends that are in the limelight as being particularly important in the 2017 SEO Trends.
Optimization for user intent
Keywords are definitely important as search engine optimization works around it. But consumers today are aware of what they are seeking and search engines cracking the hardest and has become much better at identifying the user intent. With 2017 arrival, what your brand need to do is to place value on optimizing your digital content based on intent rather than specific keywords. For that matter you need to:
Explore. Research those few keywords which are taking the user to your website. Find out what they want to be answered?
Boost. After analyzing the data gathered for your website enhancement. Don’t wait, just put the changes that are necessary to boost ratings.
Fine-tune. This is again very important that you keep your analytics up to date. You have to keep a tune with what’s working and what’s not.
Make sure user’s get their answers
Consumers are only coming to your website for their answers, your digital content should be rich and informative. Google have answers to almost all queries of whatever we input but it is necessary you get the best answers for grabbing user attention.
A step forward: cross-channel marketing
Although cross-channel and multi-channel marketing sound quite similar, but they are actually different. Multi-channel means establishing a presence on more than one platform, and cross-channel, on the other hand, uses several channels to market your brand in an integrated way. Moreover, there are many tools and resources which are helpful but cross-channel marketing still needs a lot more. Cross-channel marketing is something you need to list in your 2017 strategies.
Didn’t you find it interesting to speak rather than typing the whole damn thing? Voice search nowadays has been in the use and quite working as an easy way. While its hand free and futuristic, you are making their life relaxed in a way. No doubt, voice search is one of the biggest trends of the digital age. SEO markers would make a great choice if they input voice innovation and skip out the text based queries in 2017.
Every year new trends will be on the calendar but for 2017 it’s more about digital media and SEO marketing. Make sure you make a bigger impact on what is on the trends.