Image: Practical Ecommerce
Pinterest is a social network, through which users can visually share their interests by posting images and videos or develop new interests by seeing what other people have posted. Its goal is to connect people through things they are mutually interested in.
Lately, Pinterest has released a new feature which allows people to advertise and promote their business on this website. Advertisement on Pinterest is given using Promoted Pins. These are paid Pins which appear at places which are more likely to get noticed. The Promoted Pins that one sees are based on how one uses Pinterest, his interests and things he looks upon this site. These may also appear after one visits advertiser’s site. Promoted Pins can also be removed, and the app uses this feedback by the users to make sure that in the future, they get to see the Pins they are interested in.
Since Pinterest ads became available only recently, many people have doubts regarding this marketing strategy. This article will tell you why you should advertise your business on Pinterest.
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A great way to reach genuine buyers
Advertisements on other social media platforms appear when we least want to see them. For example, on Facebook, if I’m browsing through my News Feed, I would like to see pictures and status updates posted by my friends, rather than an ad about a product which I looked up for a while ago.
Pinterest shows Promoted Pins only to users who may be interested in it. The managers of the website have it clear in their minds that these ads are not supposed to annoy users like it happens on other social networking sites. With millions of people using it every day, ads are likely to be get noticed by a large, receptive audience. This converts browsers into genuine buyers as these browsers get to see the ad only because they actually have an interest in it. Therefore, using Pinterest ads by promoting your pins is a great idea to boost your business, and reach a large user base in lesser time.
Image: Digiday
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Analytics dashboard
An Analytics Dashboard was introduced by Pinterest so that business owners can get a better understanding of how people react to the content they post. These are statistics which provide an insight into the number of visits, re-pins, likes, and other impressions a piece of content receives. An access to such statistics allows business owners to know the popularity of their product, and when they need to improve or bring about a change in their posts. This helps them recognize the demands of the consumers and keeps them updated with the new trends.
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Visual attractiveness
It is rightly said that a picture is worth a thousand words. People tend to find pictures more attractive than text. Pinterest is a picture-based platform and appeals to its users through creative images. Using this website for business purposes allows people to be innovative in approach and attract customers with the help of creative images and videos. By promoting these pins, viewership can be significantly increased.
We hope this article removes the dilemma of using Pinterest for advertisement!
