3 Steps to Improve Your Website Conversion Rates Overall rating: ★★★★★ 5 based on 23 reviews
5 1

BlogSimplio Labs Blog

Once we accept our limits, we go beyond them.
Albert Einstein

3 Steps to Improve Your Website Conversion Rates

Business Advice No Comment

 

3 STEPS TOIMPROVE

If you wish to create more sales through your digital marketing strategies, there are only two ways of doing it. Firstly, the usual option is to spend money on obtaining more traffic for your site. If the number of people visiting your site is doubled, your sales are likely to double too. This makes complete sense and most people concentrate on this as it is a logical solution.

However, driving traffic is the toughest and also the most expensive option. But the second option is easier. It is increasing the conversion rates of your website sales. By concentrating on conversion rates, the sales can be doubled without having to incest extra money. This is the reason conversion rates are both cheaper and an easier option to hike your sales through digital marketing.

You need to concentrate on these three steps to improve your website conversion rates.

Step 1) Identify the choke point

Finding the choke point in the funnel of your sales is the first step you must take. Every sales funnel is likely to have a region wherein prospects are finding themselves stuck and exit before purchasing the product. This could either be on the very first page or something else that’s not even on your focus. To identify the choke point, you should make a flow chart which lists every step in the sales funnel. This takes a lot of work, but is worth it at the end. Until you are able to visually view all steps, you’ll have troubles optimizing the conversion rates. Later you need to measure your conversion rates from every step to the next to observe how well every step performs. Once you are done through this, choke point is easy to find. It will be the step where you get to see a big drop off.

Step 2) Fix the incongruent copy

One among the major mistakes that happen in sales funnel is the incongruent copy. For instance, the sales page may mention about free shipping but there would be no free shipping mentioned anywhere else as one goes down the sales funnel. Or the design of the web page might differ from black to green once another page is clicked on. Though this doesn’t seem like a great deal, you must know that the prospects are highly skeptical. If there’s a glitch in the offer you are making, prospects may quickly leave your site and find some other site.

Step 3) Simplify all the webpages

At this step, you must have a message that is congruent throughout the funnel that is vital but not enough. A lot of webpages are too complicated to an average visitor visiting your site. You must know that you may use your site every day and you know precisely where you must click to know where you have to go. But a lot of people will be visiting your site for the first time.  Hence, you need to make websites that are really effortless to use, be it the interface or the navigation.

 

Good experience

★★★★★
5 5 1
“SimplioWebStudio did a great job”

Project accomplished

★★★★★
5 5 1
“Project accomplished”

Plugin developed successfully

★★★★★
5 5 1
“Plugin developed successfully”

ANOTHER SUCCESSFUL PROJECT

★★★★★
5 5 1
“ANOTHER SUCCESSFUL PROJECT”

Thank you Simplio team

★★★★★
5 5 1
“Great experience”

Working with Simplio Web Studio was a fantastic experience.

★★★★★
5 5 1
“Working with Simplio Web Studio was a fantastic experience. The service provided was amazing and professional. It was a delight to work with Nir, who went the extra mile to meet our demands in a timely manner. He really made our vision a reality by creating us a classic site, but moreover the relationship we formed is something our company really appreciates. It was a pleasure working with Nir and the team at Simplio Web Studio. We highly recommend them to all and we look forward to working and doing more business with them in the future.”

a great project

★★★★★
5 5 1
“a great project”

All the best

★★★★★
5 5 1
“All the best to Simplio”

My website is Live

★★★★★
5 5 1
“My website is Live , thank you Simplio”

From beginning to end, the team at Simplio provided top of the line customer service.

★★★★★
5 5 1
“From beginning to end, the team at Simplio provided top of the line customer service. The web developers are incredible and made sure we got exactly what we were looking for! They truly went above and beyond to make us happy and we couldn’t have been more pleased with their talents. We would highly recommend them. Thanks so much Nir!”

After over two years of research we chose Simplio.

★★★★★
5 5 1
“After over two years of research we chose Simplio. We are so far very satisfied. These people answered the phone on a Sunday and fixed a problem that was not even their fault. It was the host company which I had chosen that had caused our site to go down.”

Outstanding in both knowledge and professionalism.

★★★★★
5 5 1
“Outstanding in both knowledge and professionalism. Nir and the staff at Simplio are Excellent in branding, web design and overall web presence. Definitely recommended!”

I cannot even imagine having another company managing my Presta shopping cart.

★★★★★
5 5 1
“They are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with them”

Simplio really helped me out of a jam.

★★★★★
5 5 1
“Simplio really helped me out of a jam. They did exactly what I needed on a very tight time frame (with little notice too!!!!) They are my new go-to guys for any Prestashop needs! Thanks Simplio!”

Excellent service!

★★★★★
5 5 1
“Excellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.”

impressed

★★★★★
5 5 1
“What impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!”

professional service

★★★★★
5 5 1
“What a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.”

Great Logo

★★★★★
5 5 1
“Great Logo, Very happy”

fantastic to work with

★★★★★
5 5 1
“Simplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!”

Awesome experience

★★★★★
5 5 1
“All details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.”