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If you are running a small business, you know the value of a cost-effective marketing tool. In this regard, one of the best options available to you is email marketing. Not only does it go easy on the pocket, but it also establishes direct contact with your potential clients and thus forms a solid bridge between the marketing team and the leads. With the growth of technology, email marketing is becoming a rather popular concept. For the same reason, there are a number of tools made available to you. Let us go through some of them.
Mailchimp
Having a rather comfortable and easy interface, Mailchimp is one of the most popular tools for email marketing. The best part about this tool is its user friendliness. It can smoothly work with platforms such as WordPress and to give you the best results. Besides, there are a number of features that prove to be useful for the users. For instance, the email creator, auto responder are some of the popular names in this regard. Their free plan starts at 12000 emails for 2000 subscribers beyond which the monthly plans start at $10 only!
Active campaign
This is yet another popular tool in the field of email marketing tools. What this does best is combine your email marketing strategies with CRM and the product is a refined marketing process. The fact that is easy to use on other interfaces like the smartphone makes it a rather useful concept. Talking about the charges, the monthly plan starts as low as $9 which makes it an affordable option for small businesses. The additional advantage is the fact that this tool can gather information about your potential target audience with only the email addresses!
AWeber
This tool has been made especially to cater to the needs of the small and medium business enterprises. If you are an amateur entrepreneur, this application can make things even easier for you. Its seamless connection with platforms like WordPress makes it a suitable catch for online marketing strategies.
GetResponse
This is a more simplified version of an email marketing tool and best suits the requirements of a beginner. Some of the features allow the tool to facilitate automated campaigning which is a boon in today’s world. With the presence of responsive landing pages and forms, it makes it all the easier for you to reach out to your target audience. It provides you with a 30-day trial beyond which plans start at $15 only!
Constant Contact
Constant Contact makes things easy and simple for you. It comes with a comfortable interface, where you have the option to manage emails and contacts, have media sharing tools, an image library, and storage of 1GB! This gives you ample storage space for your files. The monthly plans start at $20 which might be a little steep on the pocket as compared to its contemporaries, but the 60 day trial period will show you how it is worth the money!
