We all know that visuals are a big factor in marketing. They can give a much needed boost to your company needs. One in particular are the infographics. These are a visual images such as a chart or diagram used to represent information or data. The attention who don’t bother reading contents can definitely be caught by this means of visual marketing known as infographics.
We listed down 5 reasons why your business needs infographics, NOW!
Direct path to gain traffic
Infographics has a power to attract more traffic to the posts with is visual presence. A visual content is known to generate more shares and likes than simple content. As more people tend to engage with visual content, the chances of further gaining traffic increases.
Companies spend money on marketing on social media sites, to gain familiarity and traffic in anyway. Infographic on social media is an excellent solution to it. It is a great way to engage audience to your brand name. Provide them something to look forward to, why not an infographic. Always indulge them with your visual posts and there would be a sudden surge in your traffic rate. About 50% of the B2B buyers frequently posts on social media accounts to gain reach.
Easy to Understand
Visual content is easy to understand. Sometimes the information which could not be explained through content can easily be told through infographics. Moreover, studies says that, colored visuals and images increases the willingness of users to read the content by 80% as its fun to read and easily understood. Images have the power to attain attention more quickly than written content. Here is the logic. More than 70% of the sensory receptors are in our eyes which crave visual information much more than non verbal content.
The Perfect LINK BAITS
By link baits, it means infographics are good at getting you backlinks which enables good SEO rankings. A well created infographic combined with an excellent outreach results in great link bait that target high quality inbound links. Make sure, your infographic have a brand name and the logo of your company and contact information along with it in case it gained popularity.
Gives GREATER IMPACT
Visual content tend to have greater impact in absorbing the content. The brain is likely to process the visual content faster and have a lasting affect than the written content. Users always prefer visual content like infographics over the written content as it takes less time to go through it. As they say, a picture says more than words can. Infographics are an easy way to communicate and present information.
Attract Visitors to your website
Infographics not only tend to gather more audience but also keeps them stick to your website by providing visual content from time to time. They stick longer than usual. The longer they spend time visiting your website, they will be more inclined to make purchases or complete a form etc.
Always remember that well-designed infographic can help you simplify a complicated subject or otherwise turn a boring subject into a captivating experience for your readers. There are also infographic directories where you can submit your infographics into for maximum exposure.