Image: Forbes.com
If you have just started your business and are looking for the quickest and best way of increasing its revenue, without much of financial investment, you should go in for Pay per Click or PPC. For a startup business, it may not be possible to adopt the SEO techniques and face the competition for selling their products. Before going in for PPC, you should make a mindset with regard to the expectation from the campaign. At the same time, you need to be aware of the tracking, analysis, and testing of the PPC campaign.
The below are the 5 ways to know if PPC is right for your business.
- Competitiveness
If the target keywords of your business can be easily ranked for low or medium competition, then PPC may not be the right choice as a part of a long-term plan of online advertisement. In case, however, you find that your keywords are not in a position to be ranked for high competition, you will find PPC, the right choice for your business.
- For Increasing Sales and Revenue
If you only have a local business, and if you are in retailing business or ticket vendor, PPC is right for your business. You can get 3.6% increase in sales and 15:1 Return on Ad Spend (ROAS) and 4.5% to 6.2% increase in expected profit. If you use action-oriented landing page along with PPC, you can achieve quicker and greater sale
- Initial Stage of Branding or Re-Branding
If you are a startup B2B Software company, you can have an online visibility to your target audience by adding search ads on PPC. You can use PPC for promoting a general product, service keyword or banner ads on websites. You can increase your brand authority if you have an organic listing on the first page of Google and Bing keywords. PPC will be right to hone your brand personality because it drives more traffic than organic search.
- Responding tpNegative Publicity
There are situations, where you will be exposed to negative reviews or ratings, crisis or social criticism. You have to counter such situations and control and preserve your image. Most of the collection of information by potential customers, decision makers or clients is conducted via Google. Hence PPC will be the right choice for you, through which you can start your counter action against negative ratings. It is the right destination for dealing with Online Reputation Management (ORM)
- Promoting an Event
PPC is right for your business if you are promoting an event, growing your email list or creating a new content. When you have a new e-book, you need blasts of bulk emails so as to reach to all the media contact. You can combine PPC with the contextual targeting via keywords for the best result. PPC will be right for promoting a webinar, e-book, press release, white paper, press release.
Don’t overspend and be within your budget by adopting PPC campaign.
