Did you know that around 300 hours of video are being uploaded per minute on YouTube? Yes! That is the kind of popularity YouTube has gained. These numbers are only going to reach higher by the day. The fact clearly indicates that a lot of people watch YouTube.
So if you have got anything to promote, YouTube is the best domain to place your ad. In this article, we tell you 7 great ways to advertise on YouTube!
- Placing it right!
The process of placement targeting will give the user the liberty to choose the videos they have to appear in. This is the best option because of its various advantages. You get to choose on appearing in videos that have gone viral. This increases your reach to the audience. You could also choose videos that are relevant to your product so that it reaches the suitable audience.
- You could go by the topic
Every individual has a specific topic of interest. Certain topics might be popular than the rest. Targeting videos related to topics like these will give your product a larger visibility. Basically, this is targeting, but not too narrow. You could also choose topics that are related to your product and place your ads on such topics.
- Contextual targeting
This method is solely based on keywords and will help you in choosing the videos that suit your keywords. If you picked up the right keywords that depict your business, you could get to choose videos with keywords that suit your context. The success of such an ad campaign would depend on your skills of picking the right words. This method allows you to seek out the contexts that match your business.
- Re marketing
It is a successful method to target audience on the YouTube as it is basically targeting the people who have already visited your product on the website without converting. Converting is nothing but making your ad successful by clicking on the link provided on the video and making a purchase. This method has great converting rates and is highly helpful to you. It can also be modified as per the characteristics of both user and the audience.
It might become too invasive if it has no caps on impressions.
Interests can be accessed in the same domain where you include a re marketing list. It includes affinity viewers. This option lets you zero in on a large set of viewers depending on their long term affinity towards certain kind of videos. It also lets you access the in-market audience who are active in purchasing in the markets for your services or products. This method will let you reach a large number of specific audiences and lowers the risk of landing on irrelevant viewers.
This option is of high detail. If you are very much particular about relevance, this is the option you should go with. This lets you to seek audience depending on their gender and age. Recently, another option of targeting people on the basis of their parental status was also introduced by Google. This will allow you to exclude people who are of little use to your business. Rather, it will give you a great relevance to your product.
- Combining all the target strategies
This is a very clever way of targeting the audience. This will allow you to extract maximum benefits from every targeting method we have discussed earlier and decreases the risk of failure in the venture. It is best advised that you resort to a combination of two or three methods of targeting audience so that you do not end up limiting the audience reach to a very minimal number.
Since you have known best ways of advertising on YouTube, it is time you try endorsing your products on the site and derive successful results!