Logos are as important to a company as a name is to a person. It acts as the face of the brand. It reflects the personality of the brand. Effective logo design is capable of presenting your company in a positive image. A good logo is unique, simple and conveys the intended message. An effective logo is marked by its innovative concept and execution.
Here are some tips for creating an effective logo design.
Any move or business decision requires research. You need to understand the logo science. Conduct research on who will use your logo. You need to make your logo appropriate for the target audience. You should also know the business operations, competitors, past logos and current trends. This will help you design effective logos.
Try to create unique logos. Avoid mimicking famous icons. Try to think out of the box. Make something different. Make it your goal to create an original design.
Include the brand personality
A logo introduces your brand to the world. It has to reach the target audience. It should reflect the personality of your brand. You should understand the brand’s ideology. Seek inspiration from nice designs and try what kind of design will fit your company image. The design must be related to the brand’s unique attributes. If your brand has a soft and gentle image, a ferocious cheetah is not the right logo for you. Likewise, you need to analyze the brand’s personality and emotions it wants to evoke. Design your logo based on your brand’s personality.
Follow a process
Follow a well-defined process while creating the logo. This will help you find where you can make corrections and execute the logo in a proper way. The different stages of the process are given below.
- Prepare a design brief
- Conduct research on the industry
- Conduct research on successful logo designs
- Conceptualize and sketch
- Reflect on the design and its improvement
- Revise the design
- Present the logo design to the concerned people
- Get approval and deliver the design.
Choose the right color
Choosing the right color is a key process in designing. Each color has a different meaning and implication. A wrong color can deliver the wrong message. There is a psychology behind each color. The following list gives the meanings behind some basic colors
- Red – energy, bold, sex
- Orange – friendly, youthful
- Yellow- optimism
- Green – nature, growth, organic
- Blue- Calm, trust, medical
- Purple- wise, spiritual
- Black – powerful
- Pink – fun, play and flirty
Make it easy and flexible
Your logo must be simple yet innovative. People should be attracted towards it. But they should not find it difficult to understand.
The logo should be applicable in all usage scenarios. It should look good on computer screens, printed materials, black and white print and any type of background.
It would be great if you could make a logo that is relevant even after any years since its conception.
Test your logo
Make use of online resources and tools to design and test your logos. You can create online polls to let customers choose the best logo design. You can also use ideas from customers to create logos and include them in the final decision.