Author: Marie

5 Qualities of an Effective Brochure

2 August,2015 Business Advice No Comment Author: Marie

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Brochures are hard copy materials used in marketing. Despite the increase in online marketing and other channels, it remains to be a popular strategy. An effective brochure is one that can bring in a good response. As the cost of producing brochures can be high, they should be highly efficient. Clients expect you to be accountable and trust-able. Your brochures should be able to convey that. They should show you in a positive image. A good brochure has the following qualities.

  1. A clear message

Your brochure must deliver the underlying message in the right way. It should have a compelling message. The elements must be designed around it. You should understand your customers and send the right message. You should determine which message will appeal to them. The entire brochure is built on the basis of the message it carries. If the message is compelling, you can relax yourself on other strategies.

You can talk with your customers and salespeople. This will help you understand what your customers want. Finding out what is important for your customers will help deliver the right message.

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Importance of Keyword Research in SEO

28 July,2015 SEO Tips No Comment Author: Marie

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Keyword research is a basic activity that is necessary for an effective SEO. Finding the right keywords that are relevant to your content can bring in huge amounts of traffic. The right keywords will optimize your website and search engine results will show your site whenever someone uses those keywords as search terms.But finding the right keywords is not an arbitrary task. It requires a deep understanding of the SEO and the current market trends.

It involves discovering, analyzing and deployment of the right keywords.Proper effort and time must be spent on researching to find the most suitable keywords. But many people seem to forget the importance of Keyword research and end up choosing unfruitful keywords. Learn about the importance of keywords and never make the same mistake again.

Beat your competitors

Keyword research must become an essential part of your SEO. Your competitors are also doing SEO. If you lag behind, you will be at a disadvantage. By using keyword research, you can make sure your SEO efforts are not going vain. It gives assurance on your correctness of your keyword.

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Advantages of using Google Adwords

2 July,2015 SEO Tips No Comment Author: Marie

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Google AdWords campaign is a pay per click (PPC) ad campaign. It lets businesses drive profit by displaying their ads on relevant Google search results and web pages. When people click on your ads, they will be redirected to your website. Thus Google ads increase your website traffic and charge you for every ad click. Some of the advantages of using Google AdWords are listed down.

Cost savings and improved performance

  • Google AdWords requires a small initial investment. You can create your own AdWords account by paying a small amount. Your payment is billed only for the clicks made. Hence, you will not suffer any loss if you take the necessary actions properly.
  • Google AdWords lets you define your budget and work within the budget. You can monitor your expenses and reduce overspending. You can bid on any keyword you chose. The bid amount will vary depending upon the popularity of the keyword. You can track the performance of each keyword and avoid bidding on less productive keywords. Thus, your ad costs stay in your control. Google does not have any minimum payment. You can choose how much you want to spend.

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10 Ways To Get More Leads For Your Business

28 June,2015 Business Advice No Comment Author: Marie

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There is one common desire that all Business owners have. It is to generate as many qualified leads as possible. Leads are directly proportional to your sales and you should be ready to do anything and everything you can to boost your sales. Here are few ways that can help you generate more leads for your business.

  1. Blog

The results of blogging can be experienced on a mid to long –term basis. A blog is an effective way to inform and educate prospective clients. It helps you attract customers by showing your business in a favourable light.

Give relevant and valuable content to your readers. You can also conduct a research study and publish it in your blog. This will let people know your expertise and value. You should also remember to keep your blog up to date and relevant.

  1. Referrals

Referrals are considered to be the best way to generate leads. Nothing works better than the trust you gain by the word of mouth. You need to improve the referrals from your clients. You can ask for referrals and also provide referral discounts for your clients.

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Impact of Social Media on SEO

24 June,2015 SEO Tips, Social Media No Comment Author: Marie

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The world of computing has gone social. With the search engines and SEO techniques, obtaining information has become easier. Generating information on the other hand is also becoming easier with social media networks such as Facebook, Twitter, etc. Information has become the key and sharing has become the medium. Many innovative techniques such as Link building, Bee hive formations are adapted to represent and retrieve information. It is not really debatable if social media impacts SEO or not. It is easy and evident with the advent of social sites and its reach that indeed SEO plays a greater role.

Number of links shared counts

It is clear that with Facebook likes, and Twitter tweets the number of times a post is liked or tweeted again, it gains popularity. Links have a great potential in sharing the content to as much social sites as possible. While the content pointed by the link is single, but when it is shared across multiple social platforms such as blogs, websites, apps etc. it becomes the most wanted or viewed object. It has a great potential of ranking. And the higher the ranking is, the higher it gets listed on a search next time.

Contextual search based on user profile

Google has been building its searches based on context. A single word may mean differently in different contexts. Google is banking this on social profiles of users and the information that they fill in it. With the details on the social profiles, Google or SEO techniques retrieve the context based information for that user rather a generic display of results. Similar profile information on Facebook, blogs, and other ways of building user profiles on the social sites play a pivotal role in retrieving the relevant results to the users.

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How to Choose the Best Business Card Design for Your Company

17 June,2015 Business Advice No Comment Author: Marie

 

 

best-business-card-design-01Business cards may have lost their original place in marketing, but are still considered an integral part of business meetings and follow up. They help make a good impression on your prospective clients. But a namesake business card among a hundred similar cards will not be of much help for you. If your card does not stand out from the crowd, it has a high chance of ending up in the trash. Here are a few tips on how you can choose the best business card design for your company.

Don’t take the easy route

Your business card gives out the first impression of your company. So don’t be cheap with these cards. Avoid showing any information on the card that makes it look cheap. Do not choose from a set of templates either. All these will hamper the professional look of your card. Show your sincerity in the business by spending some time and effort into your business card design. Be willing to invest for your card. Hire a professional designer if you are inexperienced in designing the card.

Make it memorable

Get creative and make your card have at least one trait that will make it memorable. Your business card should reflect your company’s attitude. Hence, choose a design that goes well with your company’s image. An innovative start up can choose an abstract design while a well established concern may choose a classic design with just their logo.

Ensure your design is unique and cool. It should be able to make people more curious about your company.

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Don’t overdo it

While trying to make your card unique, you should also remember to make it convenient to use. Try to stick to the standard sizes and conventions. Make it compatible to use with card scanners and card holders. If you want to try out some new size or shape, you may have to sacrifice convenience.

Some options you need to consider while designing cards are

  • Text and image placement
  • Simple images
  • Font color and style
  • Shadings and underlines

Make sure the information is not crowded and is legible. It is recommended to include only the necessary details in the card. Include only essential information like Primary contact details and website address. Taglines and mottos need not be included. If needed, such information can be printed on the back side of the card.

Avoid going for shock value; It may give a memorable value to your card but may leave a bad impression on the receiver. Keep your card simple and well organised.

Select the right material

The material you select for the card is also important. It gives a unique feel to your card. The choice of material also depends upon your needs and requirements. A simple paper card may be suitable for a particular situation, but may appear to be too conventional in other settings. You have various options for selecting the card material. Some people use cards made of wood, plastic or metal.

You can also include embossments, rounded edges, folds, engravings and unusual shapes. Though including these tactile elements are costly, you can make use of these features if you find them worthy and suitable for your design theme.

WordPress BbPress Features

10 June,2015 Wordpress No Comment Author: Marie

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BbPress is a WordPress plugin that acts as a forum application. Forums allow focused discussions among users. A Forum application can be used to manage forums in blogs and CMS sites. BbPress is an easy to learn WordPress plugin that powers up forums. It was developed by WordPress developers.

BbPress helps you transform a CMS into an effective forum. It gives all the standard features of a forum. It is easy to configure and install. It has many features that make it the most popular forum application. It is also very easy to maintain the forums using bbPress.

Some of the main features of bbPress are explained below.

User permissions

User permissions are important for any forum. BbPress presents a solid permission system. It helps you limit the usage of your sites as per your wish. You can place restrictions on certain users and limit their usage.

BbPress makes use of WordPress’s default permissions system. The five roles predefined by bbPress are:

  • Keymaster – The admin role; has all rights.
  • Moderator – Moderator has all the rights of admin except the delete forum right.
  • Participant – The default user role.
  • Spectator- Read only rights
  • Blocked-Users who are blocked access to the forum.

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Why Should You Invest In A Unique And High Quality Business Card?

6 June,2015 Business Advice No Comment Author: Marie

There is a need for business card even in this modern age. It is neither just an expense nor an old way. It is still used as a formal way to share contacts. Cards have a better success rate too. They may not be the latest thing, but are still working great.

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Some of the ways cards are widely used are:

  • They are shared during meetings.
  • Swapped during networking events
  • Exchanged during informal meetings and talks.
  • Included in thank you notes
  • Given along with promotional packets.

The above samples are just a few ways on how you may end up receiving a card. But receiving too many cards can be a burden too. All of them will look alike and similar. Difference in color does not attract the receivers. Low quality cards may also be disliked by the receivers. They also lower the professional look of a card.

But sometimes we all get attracted to a certain card. It stands out from the crowd. It may have a unique design, paper type or finish. The creativity of the card design may attract the receiver. Such cards are able to make an impact.

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