Author: Marie

Best Digital Marketing Practices in 2019

21 June,2019 Business Advice No Comment Author: Marie
best-digital-marketing-practices-in-2019

Source: Cibirix.com

Adopting the right digital marketing practices and digital marketing strategies are very important in order to get visible results. As there is evolution in technology, there needs to be some changes in the marketing strategy as well to keep up with the flow and be successful as a marketer.

There are some important trends to utilize in your digital marketing to make it work. They include:

Data-supported marketing

This kind of marketing is evolving almost every single day as the different tools are also evolving. The use of the right tools and collating the right kind of data and utilizing it in the right form might be a very useful method to know more about the audience and make improvements and provide tactics for future campaigns. It can be used to improve the customer experience and personalize the services.

Video

Videos are supposedly an age-old method of digital marketing which sees no downfall. Video contents are very engaging for the audience. However, you need to figure out the best types of videos that can help to keep the audience intrigued to the website of the content.

Artificial Intelligence and Augmented Reality

Both AI and AR are very useful which has created an upsurge in the marketing tactics. A lot of marketers have already incorporated these in their marketing tactics. You will be amazed to realize that there is quite a huge number of customers who are ready to share their personalized data in turn of a better experience. Augmented reality can be included to bring about a drastic change in the customer experience.

Conversational content with voice technology

Conversational content is a hyped technology these days among the customers. Here it is not enough to make use of jargons and keywords. There has to be some really strong content to keep the customers glued to the website.

Omni-channel marketing

This is a strategy to communicate with the different businesses via many channels at a time. This can include Facebook, twitter and other kinds of ads.

Social media ads

These are similar to the Omni-channel marketing where different businesses make use of the different platforms to reach out to the maximum number of customers at a time.

Real events and experiences

The real events where a number of people can come together and share their views, clubbed with the digital marketing can prove to do wonders. This is the place where people can share their views and in order influence each-other’s choices in order to aid in the digital marketing for those particular businesses.
As the whole world is getting digitalized these days, digital marketing needs to be improved in every single step so as to meet the increasing demands of the customers and make the most out of the whole thing. SEO content might be of very useful in pushing through the digital marketing strategies and making it a great success in today’s scenario and make businesses flourish.

5 Ways to Repurpose Your Best Content

2 June,2019 SEO Tips No Comment Author: Marie
repurpose your best content

Source: emailonacid.com

Quality content is crucial to enhancing your visibility. But spinning a quality content is not an easy task. It takes time, effort and some serious research. The sad news is that even the best content can receive very little views, making all the effort and hard-work a major waste of time.

But don’t worry! Repurposing is here to fight this dilemma for you. Repurposing is the process of recycling your content and turning it into different formats to reach a wider range of audience.

So how exactly do you repurpose your best content like a pro? Here we have shortlisted 5 killer methods to do so.

  1. Break it down into pictures

We live in an era of social media where the attention span of our generation is dwindling day by day. No matter how good a content is, the bottom line is – they give up after reading a sentence of two. Here, infographic comes extremely handing in spreading your word.

Especially the contents with plenty of statistics benefit from this as they are ideal for being turned into pictures. Moreover, graphics is the best way to break down complex information into a simpler one that people can digest without any difficulty. This can be shared on platforms like Instagram, Tumblr, and Pinterest where there is a guarantee of being noticed by a large number of people.

  1. Turn them into tiny little social media posts or facts

The presence of platforms like twitter make 140 characters post quite appealing to the eyes of the people. Put out your information in a quote-like manner with some catchy starting words, perhaps something like “Did you know?” or “You will be shocked to realize” and so on.

I don’t know about cats, but curiosity can definitely kill a human-being!

  1. Convert words into videos

Some people out there have no time for activities that require reading. And your ultimate goal is to reach everyone, even the laziest human-being out there, right? Go ahead and convert your information into a video conveying the message in a precise way. Youtube is accessible to everyone and you won’t have to spare another penny as it is free of cost so that’s a good place to promote your videos.

  1. Blogpost

Turn your content into a friendly blog post. Now you may ask “what’s the difference between a formal post and a blog post?’

The answer to your question is – tone! Blogs tend to convey the message in a very friendly and cool manner. This conversational tone makes the information easy and fun to consume. In short, they have a way of grasping their readers.

  1. Presentation

Presentation is the best way possible to present your information in a detailed yet simple way. You can give people the authority to view it at their leisure time. Who doesn’t like to go through slideshow every once in a while? Just make it a point to make it look interesting with pictures here and there.

I hope you find these tips helpful on how to repurpose your best content.

10 Mobile Application Development Trends To Watch in 2019

23 May,2019 Developers, Mobile No Comment Author: Marie

It is quite an evident fact that with each passing year, newer advancements and technology seem to pave their path. The similar rule applies to the year 2019. The New Year has led to the evolution of some of the most dynamic mobile application development trends. Let us have a look into the same:

1. Soaring Blockchain technology

This trend did not gain much of the limelight till the year 2018. It was only after the year 2018 that the financial institutions realized the benefits of the same and ended up making a fancy profit on the assets mainly.

Also, the experts suggest that this trend will hit the market greatly by the year 2024 as mobile applications tend to benefit from the decentralized currency platform.

2. Artificial intelligence and machine learning

All of us would agree to the fact that this concept is not at all new to us instead many sectors are aiming towards collaborating the human intelligence with that of a system.
The role of Artificial intelligence cannot be ignored in the field of business and this can be attributed to the great efficiency, accuracy in dealing with the real time situations and problem solving offered by it.

3. Surge of on-demand apps

The field of application development is expected to take a positive turn in the year 2019 as more and more sectors are opting for the on- demand applications.
If we talk about the popularity of the services offered by Taxify or uber- the major credit certainly goes to the on- demand apps.

4. Integration of the Wearable apps

As the name clearly suggests, it is quite evident that the smart wearables are becoming quite popular nowadays. These devices are primarily anchored by the wearable apps that in turn enables us to measure our heartbeat rate, sugar level, and calories, carry out some of our day to day tasks also without always carrying the laptops, tabs or mobile phones.
These wearables are both stylish and useful. With so many perks available, many businesses are trying to get the most out of this trend.

5. Chatbots

This concept also has gained immense popularity as it makes the real time communication between the client and the host/ service provider so much lucid.
Therefore many firms are investing in creating the most effective and advanced chatbots.

6. Internet on Things

The concept of internet is not at all new to any one of us. It is a force that has integrated so many aspects of our life. Many companies are making huge profit through this platform- be it e-commerce, education, etc.

7. Augmented reality and virtual reality

The main idea behind this concept is to make the overall experience a more user friendly and interactive.

8. Introduction of instant apps

The mobile platform has become so advanced and popular these days that many of our life’s parameters rely upon the same.

Mobile apps are both efficient, user friendly and do not require much of the memory space. Moreover, there are also applications like buzzfeed which work without installation. Great, isn’t it?

9. Mobile Payment services

Many of us make use of the various mobile applications in order to shop, pay our bills, transfer money, etc. This not only saves a great deal of our time, energy but has also turned out to be a blessing for the e-commerce business.

10. Enhanced app security

Another trend that will be observed in this area is that of advanced security because with so many things to do via this platform- protection from hackers is a must.

10 Essential Digital Marketer Skills

18 April,2019 Business Advice, E-Commerce No Comment Author: Marie

digital marketer 2019

The world of digital marketing is huge and highly competitive in today’s time. It is difficult for all the naive faces who set their foot in this industry, to find their niche. Don’t you guys worry as the following content will help you to understand the essential digital marketer skills!

Should be able to multitask

If we talk about the digital marketing world, then you all must be aware that there are numerous things going on at once. To be able to keep an eye on each one of them, you need to be attentive and should be able to multitask. You may have to read the latest content, see the relevant texts on the social media platforms, do reports, all at the same time.

Curiosity is the key to learn, specifically if you are a beginner

As mentioned before- the span of this field is really wide. If you are keen and curious to learn more then you will really find this field alluring. Craving for knowledge and learning new things on a daily basis will give you your edge among others.

Must have good work ethic

There will be times when you will find yourself in difficult situations like market crashing, unsatisfied clients etc. In such situations, you have to handle the pressure calmly and like a professional.

Must be cordial with colleagues and others in the same field

This field is known for cutthroat competition and people can be difficult to work with, at times. Also, you have to always meet clients, build good relationships with potential customers, etc. For all this, you need to be street smart and good with your communication.

You must know how to search well

The more you try to search for a topic, the better your work turns out to be. So, try to research well while working on a project. You can use the Internet, books, question the client, and know the client’s views and opinions, read other relevant articles.

You should be good with SEO and SEM techniques

Having a thorough knowledge of search engine optimization and search engine marketing are the key tools of this field. So, make sure you have at least the basic idea of these two before you go into this field.

Data Analysis is for your own good

Data analytics is the central strategy of all digital marketing companies. You should try to find and develop good solutions, ideas to judge the needs of your clients and then work towards building the traffic for your website or company.

Be a tech-lover

Digital marketing is all about information technology. So, it is good to have a nice grip on the new technologies. Be a quick learner, so that you can adapt well to the changing world of technology.

Create an audience engaging content

A smart content writer or a person working in this field is the one who knows its audience and their needs. You should be able to produce contents which are top-notch, SEO- friendly. Try to incorporate videos, pictures, flowcharts, etc. to make it .ore sensible and engaging.

Do as much as marketing and ads as possible to promote your work

With digital marketing, it is very easy to promote your work or your company. Right from posting on various social media platforms to paid channels and display of ads, you can do it all. To be popular among the masses, you should be good at selling your work through these tools.

What do you think are the best digital marketer skills to possess?

How to Improve Title Tag CTR?

6 April,2019 SEO Tips No Comment Author: Marie

No one would ever like to jump into a big article or webpage without knowing what is in it for them. After all, that’s how we decide if we actually want to read or visit the website or webpage, by seeing the title and the pictures. Even if we later find out that the content was not worth it, still the initial decision to begin with something or not actually is taken on the basis of title.

Title Tag

As the name suggests, Title Tag is the title element in your HTML code of the web page. It gives the title of your webpage based on which the people get a rough idea of what they can expect on your page as in the type of content and information. Obviously, better the title, better the rank of your webpage in terms of SEO ranking.

CTR

CTR is the acronym for Click through Rate. In simpler terms, it can be explained as- suppose you place an advertisement on the internet on various websites and social networking sites. Now, after seeing the ad, it is not necessary that all the viewers will open it. So, the percentage of people who actually click on the link after seeing your advertisement and visit the hyperlink is known as Click through Rate.

How to Draft the Title Tag?

Undoubtedly, CTR, in addition to other factors, mainly depends on the Title Tag and how attractive it is. Because an attractive title always attracts readers. The title should appeal to the intellect, curiosity and the inquisitive nature of the readers. It should be simple, easy to understand, apt, in accordance to the content, short, attractive and must include the keywords that are mandatory for SEO optimization.

Ways to Increase CTR with Title Tag

  • Try to hit on the right nerve of the reader as in touch the perfect emotion of the readers by using the power words like ‘Marvelous’, ‘Extraordinary’, ‘Amazing’, etc. Obviously, the type of word to be used depends on the type of content.
  • Give a brief description of the content in the title itself just to increase the curiosity level of the readers. This can be done by adding a bracket or parentheses.
  • To increase the CTR, try to use the concept of Curiosity Gap strategically. In literal terms, Curiosity Gap is the difference between what a person knows and what a person wants to know about a particular topic. Many famous websites like Buzzfeed, Upworthy, etc. already use it and earn huge benefit from it.
  • Ensure that you use the right keywords because not only does it increase the rank via SEO optimization but also catches the attention of the people and also helps your content to appear in other searches related to your keywords.
  • Use auto-generation techniques for title tags. It is practically impossible for any person, howsoever creative he or she is to sit and derive attractive and unique titles for hundreds of products or articles or web pages. So, most of the e-commerce websites including Amazon use this technique to generate attractive and unique title tags.

Follow these tips and boost your CTR on the go!

Are You Still Missing Out on Google Search Console?

3 April,2019 Business Advice, E-Commerce, SEO Tips No Comment Author: Marie

Google Search Console

In today’s time, almost every business has its own online portal. Infect some companies run their entire empire via a website only. Well, if you own a website or maintain a company’s website then you must be aware that it is extremely important to assess the website’s performance from time to time.

The performance of any website is measured by the amount of traffic it withdraws. But, how to get this measurement and analysis in the first place. Don’t you guys worry, as Google has provided tools for this work, that too absolutely free of cost- called the Google Search Console.

What is Google Search Console?

Google Search Console is a free service provided by Google. It helps the owners of the various websites to easily keep record of their work, and track the performance at the same time.

It assists you to monitor your website and get valuable insights about the same. Though it is not compulsory to sign up for this service, in order to get a position in Google’s Search engine, but if you do so; it will help you to get a thorough idea of how Google views your site and how it optimizes it’s performance as well.

Source: Searchenginejournal.com

Why using Google Search Console is a good idea?

  • It helps Google to access your content and helps your website to get better ranking on the search engine.
  • It filters those contents from your website which you don’t want to be shown in search result.
  • It keeps a track of those content which are capable of delivering visually engaging results.
  • Google Search Console also solves all the problems related to malware and spam which create unwanted hindrance to your website’s performance.

Features of Google Search Console

  • Performance tab

This tab enables you to analyse the pages and keywords which need more optimization and attention. This helps to improve the ranking of your website on Google Search.

  • Index Coverage

This is a technical tab within GSC, which updates you about-

  • The number of pages in the index of Google search, since the last update;
  • Errors and warning which led to issues in indexing of the pages from your website.
  • AMP

AMP tab stands for Accelerated Mobile Pages. It warns you about the errors which may occur in your URL from time to time. You can fix the issue and then request for a validation as well. The GSC will validate the fixed issue, so that there is no scope of error.

  • Job Postings

This tab will enable you to list all the job openings you want to post on your website. It also provides states about the responses coming on the job openings and the traffic it is attracting.

  • Events

This feature provides you a feedback on all your mark-up events.

  • Links

This section within GSC helps you to keep a track on the number of links from other websites, which points to your website.

  • Manual Actions

This tab prompts you whenever your website get penalized by Google.

So, if you are concerned with performance of your website, then Google Search Console is your cup of tea.

10 Tips to Improve Content

22 March,2019 SEO Tips No Comment Author: Marie

Content writing has become quite a popular freelancing job in today’s time. A creative streak and a good knowledge of language are the two basic needs to be a content writer. But, owing to its popularity there are a number of talented writers out there. Thus, in order to stand out in from the crowd with your content writing skills, it is necessary to improve. Below are the 10 tips to improve content for better SEO and readability.

10 tips to improve your content

Understand your audience

One of the major things you need to be a good content writer and also succeed in the marketing department is to know your audience. Knowing what they want, will help you to improve your writing skills.

Be organized in your work

Keep a good track of all the work you are doing and plan the work you want to do in future. Using a content calendar is a good idea and creating an outline prior to the content you are planning to write helps you to write well.

Read as much as possible

Reading books and novels can really help you to find your own style of writing and improve your vocabulary also. You can also make note of some good lines, quotes you find while reading and can use them in one of your contents.

Try to time your writing

For some writers to be in the right mood while writing is necessary, but content writing does not work that way. It is a job where you need to be quick and post articles in time. So, it is better to practice a lot and while doing that, time your writing.

While writing, try to complete content in one go

Completing your content in one go helps to incorporate all the points and views you have in your mind regarding a topic. If you take a pause, there are chances that you miss and forget a few important points later.

Check out the contents of individuals who have influenced people all around the world

Having an inspiration and regularly following his/her work will help you to develop a new approach and idea towards your content writing skills.

While writing an article, try to be as relevant as possible

If your content lacks relevance and connection between lines, then it will turn out to be flat and non-engaging. So, your articles need be contextually relevant.

Try to give some attention-seeking heading to your content

Your audience and other potential readers tend to judge a content by its heading. If you give an exciting and different heading, they could stop by to read the matter under that heading. However, avoid using misleading headings to avoid negative impact in your website’s reputation.

Keep trying new things

Thinking out of the box proves really fruitful especially in this field. Try to incorporate new formats in your content. You may be surprised by the response you get from the people.

Re-cycle, re-use your best work

In the digital marketing world, you can always re-use your best content. But, they need to be evergreen! So, don’t shy away from re-promoting a great piece of content you wrote in the past. You will get the audience, each time you post it.

Duplicate Content in SEO

22 February,2019 SEO Tips No Comment Author: Marie

Before getting into the details, of duplicate content, let us know what it is? As the name suggests, any content that is copied from some other source is known as Duplicate Content. In simple terms, any information that can be found on various places on the Internet in exact form, exact manner, and exact words is duplicate.

Posting duplicate content not only hurts your legally if someone sues you for their copyright infringement, but it also affects the SEO ranking of your webpage. Because no matter how many keywords are used, no matter how relevant and accurate the information is, once it has been duplicated, the search engines cannot differentiate between the original and the authentic content. There are fair chances that the duplicated content might actually appear on the top whereas the original one gets lost in the herd.

How does Duplicate Content affect SEO?

Duplicate content hampers the SEO in the following ways:

  • They cannot differentiate between which content to include and which one to exclude depending on their authenticity.
  • They have no scientific method to decide ranks in case of duplicate content. The ranking is done on a random basis.
  • They don’t know how to maintain the chain of links and hyperlinks between the pages.

Causes of Duplicate Content

  • Due to the concept of comment pagination, sometimes the content of the original page, content of the same page plus comment 1, content of the same page plus comment 1 plus comment 2, and so on, gets duplicated over different URLs.
  • The writers assume that the SEO follows their article ID, however, most of the SEO procedures depend on the page URLs. The creators change the URL without changing the content and without realizing that multiple URLs are being created unknowingly with similar content.

Credit: Fourdots.com

Tool to identify Duplicate Content

Google Search Console is the most effective way to find Duplicate Content. Using this, you can get a detailed list of all the URLs that have similar content. Not only you can get to know if any website has used your content without consent but also you will get to know if by mistake you have created multiple URLs of the same content.

Canonicalization

The most practical and widely used solution to the problem of Duplicate Content in SEO happens to be Canonicalization. Here what is done is, after you find all the links and URLs that have duplicated your content, you add a canonical link to those pages and URLs that would redirect them to your original page, thereby improving your SEO results. The original content page is known as Canonical Page and an HTML link is added from duplicate page to canonical page.

How to Find Content Ideas for a Keyword?

13 December,2018 SEO Tips No Comment Author: Marie

The importance of keywords in any content can be related to the importance of a lady in any family. Like the entire world inside a house revolves around the lady of the house- similarly any content revolves around a relevant keyword or a set of keywords.

While developing any sort of content or thinking about the content ideas, it is very crucial to keep in mind that the main or the core keywords must reflect the voice of the content and vice-versa. The two must complement each other from the beginning to the end of the content.

Image: Markgrowth.com

At times, we often come across various contents or articles where the meaning and the tone of the article is not in sync with the core keywords.

Sometimes the task of finding the right set of keywords and developing the exact content in accordance with the same isn’t easy. Often, the content ideas you come up with, are unable to quantify the idea behind main keyword. Well, don’t worry. Following points will surely help you to find great ideas for a keyword.

  1. To start with, make full use of the recommendations provided by Google. You don’t need to copy anything but taking recommendations expands the room for great ideas.
  2. Be a watchful competitor, in your concerned field. Be it the content for a marketing website or a simple blog content, it is very important to be aware of your fellow competitors and their work. It would be great if you focus on collecting unique ideas about the content for a specific keyword, something is which is entirely different from what your competitors have already done. It is also a good SEO strategy in the marketing world.
  3. The best way to find good content ideas for a keyword is to read, read and read as much as you can. The reading part must be done on the topic specified for the content.
  4. While compiling the ideas of the content make sure to put in some catchy subtopics along with a topic which should contain the main keyword, if possible. It is recommended to play with some out-of- the box words for a subtopic in the content. It would be better if those words have some relevance to the keyword.
  5. Once you have come up with the rough ideas for a content it is the time to edit them nicely. This part must be done with utmost care and all the flaws must be removed. Read and re-read it, as an audience and see if the keyword and the content are going hand-in-hand.
  6. You can use various apps and websites during the entire process. To name a few:
  7. Marketing calendar- It helps you to transform your beautiful ideas into something really good.
  8. SpyFu- It helps to keep you updated about the contents and the keywords your competitors are coming up with.

Next time you want any help, the above mentioned points will help you to come up with the extraordinary content ideas for a keyword.

Google Maps Gets More Social

17 November,2018 What's New No Comment Author: Marie

We cannot deny the convenience Google has brought to us when they launched Google Maps 13 years ago. Surely enough, navigating the world became a whole lot easier.

On October 24th, Google made an announcement on their blog stating that a “Follow” button will start to appear on business listings in the Google Maps app on Android (there’s no news on iOS implementations just yet). Here’s a snippet of the announcement on Google:

Image courtesy of Google.com

Those using Google Maps for Android can now follow places right from the app. Rolling out now, just search for that coffee shop you love or that clothing store you’ve been meaning to pop into and tap the “Follow” button. Once you’ve followed places, news from them—like events, offers and other updates—will appear in the For you tab (where available, with more countries coming soon!).

Aside from this, just a few days ago, Google has started rolling out the new messaging feature to Google Maps. The feature will appear as a new “messages” button, which will be rolled out gradually to iOS and Android app users. You will find these messages in the side menu of both Google Maps for Android and iOS. Customers can use this messaging feature to directly ask the business about certain questions.

Image courtesy of Google.com

With these recent updates, Google Maps makes users experience better and more social. Google says it will be gradually rolling the feature out to countries beyond the U.S.