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The savvy marketers achieve with the users and Googleβs goals to obtain good ranks for their sites on search engines. With this, they attract inbound links and create trust, credibility and authority. Thus, the quality of the content determines the rank of the site, which is why it is essential to write quality content.
How to write quality content?
1. Adhere to Google Webmaster Quality Guidelines User-centric pages should be of primary concern without deceiving the users. Make sure the website is catchy and innovative. Tricks to improve search engine ranking should be avoided. Follow practices that aim to prevent and remove user-generated spam. Make sure that you remove the hacked content as soon as it appears 2. Creation of valuable content The below are to be followed to create valuable content as per the guidelines received from Googleβs Webmaster Academy course in making a website quantitatively valuable.- Innovative and informative content
- Credibility
- Whacky and attractive
- Unique and good quality
- Appropriate length and formatting
- Readability score and social media share
- User-friendly method for dealing with queries
3. Quality Rating of Googleβs Search Guidelines
A well- written and a high-quality page have the following characteristics:
- Good level of expertise in authoritativeness and trustworthiness(E-A-T)
- Adequate amount of main content
- Reviews or service information is of utmost importance
- A good reputation for the main content on the page
- Sharing of relevant information (personal, social or theme)
- ExpressingΒ views and opinions, post queries and allow downloads
- MarketΒ the product and multimedia
- Factual and grammatical errors
- Invalid information and bad reading level
- Unnecessary adds and load speed of page
How to determine the content quality?
The following are the characteristics that help in determining high-quality content:- Concepts and entities- use of Alchemy API for search queries will help in identifying overlap indicating useful data that can be included.
- Co-occurrence of keywords/phrases- Ultimate Keyword Hunter or Keyword Explorer would help in finding the most used words/phrases sorted by co-occurrence by websites.
- Topical completeness- Keyword Planner (Adwords) helps group the main ideas of the topic and provide their content.
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The importance of keywords in any content can be related to the importance of a lady in any family. Like the entire world inside a house revolves around the lady of the house- similarly any content revolves around a relevant keyword or a set of keywords. While developing any sort of content or thinking about the content ideas, it is very crucial to keep in mind that the main or the core keywords must reflect the voice of the content and vice-versa. The two must complement each other from the beginning to the end of the content. [caption id="attachment_20024" align="aligncenter" width="600"]
Image: Markgrowth.com[/caption]
At times, we often come across various contents or articles where the meaning and the tone of the article is not in sync with the core keywords.
Sometimes the task of finding the right set of keywords and developing the exact content in accordance with the same isnβt easy. Often, the content ideas you come up with, are unable to quantify the idea behind main keyword. Well, don't worry. Following points will surely help you to find great ideas for a keyword.
- To start with, make full use of the recommendations provided by Google. You don't need to copy anything but taking recommendations expands the room for great ideas.
- Be a watchful competitor, in your concerned field. Be it the content for a marketing website or a simple blog content, it is very important to be aware of your fellow competitors and their work. It would be great if you focus on collecting unique ideas about the content for a specific keyword, something is which is entirely different from what your competitors have already done. It is also a good SEO strategy in the marketing world.
- The best way to find good content ideas for a keyword is to read, read and read as much as you can. The reading part must be done on the topic specified for the content.
- While compiling the ideas of the content make sure to put in some catchy subtopics along with a topic which should contain the main keyword, if possible. It is recommended to play with some out-of- the box words for a subtopic in the content. It would be better if those words have some relevance to the keyword.
- Once you have come up with the rough ideas for a content it is the time to edit them nicely. This part must be done with utmost care and all the flaws must be removed. Read and re-read it, as an audience and see if the keyword and the content are going hand-in-hand.
- You can use various apps and websites during the entire process. To name a few:
- Marketing calendar- It helps you to transform your beautiful ideas into something really good.
- SpyFu- It helps to keep you updated about the contents and the keywords your competitors are coming up with.
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Content writing has become quite a popular freelancing job in today's time. A creative streak and a good knowledge of language are the two basic needs to be a content writer. But, owing to its popularity there are a number of talented writers out there. Thus, in order to stand out in from the crowd with your content writing skills, it is necessary to improve. Below are the 10 tips to improve content for better SEO and readability.
Understand your audience
One of the major things you need to be a good content writer and also succeed in the marketing department is to know your audience. Knowing what they want, will help you to improve your writing skills.Be organized in your work
Keep a good track of all the work you are doing and plan the work you want to do in future. Using a content calendar is a good idea and creating an outline prior to the content you are planning to write helps you to write well.Read as much as possible
Reading books and novels can really help you to find your own style of writing and improve your vocabulary also. You can also make note of some good lines, quotes you find while reading and can use them in one of your contents.Try to time your writing
For some writers to be in the right mood while writing is necessary, but content writing does not work that way. It is a job where you need to be quick and post articles in time. So, it is better to practice a lot and while doing that, time your writing.While writing, try to complete content in one go
Completing your content in one go helps to incorporate all the points and views you have in your mind regarding a topic. If you take a pause, there are chances that you miss and forget a few important points later.Check out the contents of individuals who have influenced people all around the world
Having an inspiration and regularly following his/her work will help you to develop a new approach and idea towards your content writing skills.While writing an article, try to be as relevant as possible
If your content lacks relevance and connection between lines, then it will turn out to be flat and non-engaging. So, your articles need be contextually relevant.Try to give some attention-seeking heading to your content
Your audience and other potential readers tend to judge a content by its heading. If you give an exciting and different heading, they could stop by to read the matter under that heading. However, avoid using misleading headings to avoid negative impact in your website's reputation.Keep trying new things
Thinking out of the box proves really fruitful especially in this field. Try to incorporate new formats in your content. You may be surprised by the response you get from the people.Re-cycle, re-use your best work
In the digital marketing world, you can always re-use your best content. But, they need to be evergreen! So, don't shy away from re-promoting a great piece of content you wrote in the past. You will get the audience, each time you post it.--------------------------------------------------------------------------------
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Source: emailonacid.com[/caption]
Quality content is crucial to enhancing your visibility. But spinning a quality content is not an easy task. It takes time, effort and some serious research. The sad news is that even the best content can receive very little views, making all the effort and hard-work a major waste of time.
But donβt worry! Repurposing is here to fight this dilemma for you. Repurposing is the process of recycling your content and turning it into different formats to reach a wider range of audience.
So how exactly do you repurpose your best content like a pro? Here we have shortlisted 5 killer methods to do so.
- Break it down into pictures
- Turn them into tiny little social media posts or facts
- Convert words into videos
- Blogpost
- Presentation
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