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“Once we accept our limits, we go beyond them.”

Albert Einstein

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  what-is-quality-content-01The savvy marketers achieve with the users and Google’s goals to obtain good ranks for their sites on search engines. With this, they attract inbound links and create trust, credibility and authority. Thus, the quality of the content determines the rank of the site, which is why it is essential to write quality content.

How to write quality content?

1. Adhere to Google Webmaster Quality Guidelines User-centric pages should be of primary concern without deceiving the users. Make sure the website is catchy and innovative. Tricks to improve search engine ranking should be avoided. Follow practices that aim to prevent and remove user-generated spam. Make sure that you remove the hacked content as soon as it appears 2. Creation of valuable content The below are to be followed to create valuable content as per the guidelines received from Google’s Webmaster Academy course in making a website quantitatively valuable.
  • Innovative and informative content
  • Credibility
  • Whacky and attractive
  • Unique and good quality
  • Appropriate length and formatting
  • Readability score and social media share
  • User-friendly method for dealing with queries
content-is-king-01 3. Quality Rating of Google’s Search Guidelines A well- written and a high-quality page have the following characteristics:
  • Good level of expertise in authoritativeness and trustworthiness(E-A-T)
  • Adequate amount of main content
  • Reviews or service information is of utmost importance
  • A good reputation for the main content on the page
The purpose of content should be clearly understood; also marketing pages exhibit such gimmicks that the core content is overshadowed. 4. Intentions of User Understanding queries of the user, website, and visit –in-person query and make suitable action plans. Why need a user-friendly web page? What is the purpose?
  • Sharing of relevant information (personal, social or theme)
  • Expressing  views and opinions, post queries and allow downloads
  • Market  the product and multimedia
Wow! Jackpot. Isn’t the matching of relevant user content and purpose of web page the expected outcome? A prudent thought from the views of semantic search! 5. Build high-quality website with Google The following need to be eliminated for building a high-quality website.
  • Factual and grammatical errors
  • Invalid information and bad reading level
  • Unnecessary adds and load speed of page

How to determine the content quality?

The following are the characteristics that help in determining high-quality content:
  • Concepts and entities- use of Alchemy API for search queries will help in identifying overlap indicating useful data that can be included.
  • Co-occurrence of keywords/phrases- Ultimate Keyword Hunter or Keyword Explorer would help in finding the most used words/phrases sorted by co-occurrence by websites.
  • Topical completeness- Keyword Planner (Adwords) helps group the main ideas of the topic and provide their content.
The concluding thoughts would rather seem like drawing a match between the information on the website with the query intent. With the levels of expertise and views on the content, it ought to be comprehensive, distinct and relevant. It is imperative to provide good reading content to the readers. Enough said! Gear up to write you quality content.  


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The importance of keywords in any content can be related to the importance of a lady in any family. Like the entire world inside a house revolves around the lady of the house- similarly any content revolves around a relevant keyword or a set of keywords. While developing any sort of content or thinking about the content ideas, it is very crucial to keep in mind that the main or the core keywords must reflect the voice of the content and vice-versa. The two must complement each other from the beginning to the end of the content. [caption id="attachment_20024" align="aligncenter" width="600"] Image: Markgrowth.com[/caption] At times, we often come across various contents or articles where the meaning and the tone of the article is not in sync with the core keywords. Sometimes the task of finding the right set of keywords and developing the exact content in accordance with the same isn’t easy. Often, the content ideas you come up with, are unable to quantify the idea behind main keyword. Well, don't worry. Following points will surely help you to find great ideas for a keyword.
  1. To start with, make full use of the recommendations provided by Google. You don't need to copy anything but taking recommendations expands the room for great ideas.
  2. Be a watchful competitor, in your concerned field. Be it the content for a marketing website or a simple blog content, it is very important to be aware of your fellow competitors and their work. It would be great if you focus on collecting unique ideas about the content for a specific keyword, something is which is entirely different from what your competitors have already done. It is also a good SEO strategy in the marketing world.
  3. The best way to find good content ideas for a keyword is to read, read and read as much as you can. The reading part must be done on the topic specified for the content.
  4. While compiling the ideas of the content make sure to put in some catchy subtopics along with a topic which should contain the main keyword, if possible. It is recommended to play with some out-of- the box words for a subtopic in the content. It would be better if those words have some relevance to the keyword.
  5. Once you have come up with the rough ideas for a content it is the time to edit them nicely. This part must be done with utmost care and all the flaws must be removed. Read and re-read it, as an audience and see if the keyword and the content are going hand-in-hand.
  6. You can use various apps and websites during the entire process. To name a few:
  7. Marketing calendar- It helps you to transform your beautiful ideas into something really good.
  8. SpyFu- It helps to keep you updated about the contents and the keywords your competitors are coming up with.
Next time you want any help, the above mentioned points will help you to come up with the extraordinary content ideas for a keyword.


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10-tips-to-improve-content-01

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Content writing has become quite a popular freelancing job in today's time. A creative streak and a good knowledge of language are the two basic needs to be a content writer. But, owing to its popularity there are a number of talented writers out there. Thus, in order to stand out in from the crowd with your content writing skills, it is necessary to improve. Below are the 10 tips to improve content for better SEO and readability. 10 tips to improve your content

Understand your audience

One of the major things you need to be a good content writer and also succeed in the marketing department is to know your audience. Knowing what they want, will help you to improve your writing skills.

Be organized in your work

Keep a good track of all the work you are doing and plan the work you want to do in future. Using a content calendar is a good idea and creating an outline prior to the content you are planning to write helps you to write well.

Read as much as possible

Reading books and novels can really help you to find your own style of writing and improve your vocabulary also. You can also make note of some good lines, quotes you find while reading and can use them in one of your contents.

Try to time your writing

For some writers to be in the right mood while writing is necessary, but content writing does not work that way. It is a job where you need to be quick and post articles in time. So, it is better to practice a lot and while doing that, time your writing.

While writing, try to complete content in one go

Completing your content in one go helps to incorporate all the points and views you have in your mind regarding a topic. If you take a pause, there are chances that you miss and forget a few important points later.

Check out the contents of individuals who have influenced people all around the world

Having an inspiration and regularly following his/her work will help you to develop a new approach and idea towards your content writing skills.

While writing an article, try to be as relevant as possible

If your content lacks relevance and connection between lines, then it will turn out to be flat and non-engaging. So, your articles need be contextually relevant.

Try to give some attention-seeking heading to your content

Your audience and other potential readers tend to judge a content by its heading. If you give an exciting and different heading, they could stop by to read the matter under that heading. However, avoid using misleading headings to avoid negative impact in your website's reputation.

Keep trying new things

Thinking out of the box proves really fruitful especially in this field. Try to incorporate new formats in your content. You may be surprised by the response you get from the people.

Re-cycle, re-use your best work

In the digital marketing world, you can always re-use your best content. But, they need to be evergreen! So, don't shy away from re-promoting a great piece of content you wrote in the past. You will get the audience, each time you post it.


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