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“Once we accept our limits, we go beyond them.”

Albert Einstein

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  what-is-quality-content-01The savvy marketers achieve with the users and Google’s goals to obtain good ranks for their sites on search engines. With this, they attract inbound links and create trust, credibility and authority. Thus, the quality of the content determines the rank of the site, which is why it is essential to write quality content.

How to write quality content?

1. Adhere to Google Webmaster Quality Guidelines User-centric pages should be of primary concern without deceiving the users. Make sure the website is catchy and innovative. Tricks to improve search engine ranking should be avoided. Follow practices that aim to prevent and remove user-generated spam. Make sure that you remove the hacked content as soon as it appears 2. Creation of valuable content The below are to be followed to create valuable content as per the guidelines received from Google’s Webmaster Academy course in making a website quantitatively valuable.
  • Innovative and informative content
  • Credibility
  • Whacky and attractive
  • Unique and good quality
  • Appropriate length and formatting
  • Readability score and social media share
  • User-friendly method for dealing with queries
content-is-king-01 3. Quality Rating of Google’s Search Guidelines A well- written and a high-quality page have the following characteristics:
  • Good level of expertise in authoritativeness and trustworthiness(E-A-T)
  • Adequate amount of main content
  • Reviews or service information is of utmost importance
  • A good reputation for the main content on the page
The purpose of content should be clearly understood; also marketing pages exhibit such gimmicks that the core content is overshadowed. 4. Intentions of User Understanding queries of the user, website, and visit –in-person query and make suitable action plans. Why need a user-friendly web page? What is the purpose?
  • Sharing of relevant information (personal, social or theme)
  • Expressing  views and opinions, post queries and allow downloads
  • Market  the product and multimedia
Wow! Jackpot. Isn’t the matching of relevant user content and purpose of web page the expected outcome? A prudent thought from the views of semantic search! 5. Build high-quality website with Google The following need to be eliminated for building a high-quality website.
  • Factual and grammatical errors
  • Invalid information and bad reading level
  • Unnecessary adds and load speed of page

How to determine the content quality?

The following are the characteristics that help in determining high-quality content:
  • Concepts and entities- use of Alchemy API for search queries will help in identifying overlap indicating useful data that can be included.
  • Co-occurrence of keywords/phrases- Ultimate Keyword Hunter or Keyword Explorer would help in finding the most used words/phrases sorted by co-occurrence by websites.
  • Topical completeness- Keyword Planner (Adwords) helps group the main ideas of the topic and provide their content.
The concluding thoughts would rather seem like drawing a match between the information on the website with the query intent. With the levels of expertise and views on the content, it ought to be comprehensive, distinct and relevant. It is imperative to provide good reading content to the readers. Enough said! Gear up to write you quality content.  


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The importance of keywords in any content can be related to the importance of a lady in any family. Like the entire world inside a house revolves around the lady of the house- similarly any content revolves around a relevant keyword or a set of keywords. While developing any sort of content or thinking about the content ideas, it is very crucial to keep in mind that the main or the core keywords must reflect the voice of the content and vice-versa. The two must complement each other from the beginning to the end of the content. [caption id="attachment_20024" align="aligncenter" width="600"] Image: Markgrowth.com[/caption] At times, we often come across various contents or articles where the meaning and the tone of the article is not in sync with the core keywords. Sometimes the task of finding the right set of keywords and developing the exact content in accordance with the same isn’t easy. Often, the content ideas you come up with, are unable to quantify the idea behind main keyword. Well, don't worry. Following points will surely help you to find great ideas for a keyword.
  1. To start with, make full use of the recommendations provided by Google. You don't need to copy anything but taking recommendations expands the room for great ideas.
  2. Be a watchful competitor, in your concerned field. Be it the content for a marketing website or a simple blog content, it is very important to be aware of your fellow competitors and their work. It would be great if you focus on collecting unique ideas about the content for a specific keyword, something is which is entirely different from what your competitors have already done. It is also a good SEO strategy in the marketing world.
  3. The best way to find good content ideas for a keyword is to read, read and read as much as you can. The reading part must be done on the topic specified for the content.
  4. While compiling the ideas of the content make sure to put in some catchy subtopics along with a topic which should contain the main keyword, if possible. It is recommended to play with some out-of- the box words for a subtopic in the content. It would be better if those words have some relevance to the keyword.
  5. Once you have come up with the rough ideas for a content it is the time to edit them nicely. This part must be done with utmost care and all the flaws must be removed. Read and re-read it, as an audience and see if the keyword and the content are going hand-in-hand.
  6. You can use various apps and websites during the entire process. To name a few:
  7. Marketing calendar- It helps you to transform your beautiful ideas into something really good.
  8. SpyFu- It helps to keep you updated about the contents and the keywords your competitors are coming up with.
Next time you want any help, the above mentioned points will help you to come up with the extraordinary content ideas for a keyword.


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10-tips-to-improve-content-01

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Content writing has become quite a popular freelancing job in today's time. A creative streak and a good knowledge of language are the two basic needs to be a content writer. But, owing to its popularity there are a number of talented writers out there. Thus, in order to stand out in from the crowd with your content writing skills, it is necessary to improve. Below are the 10 tips to improve content for better SEO and readability. 10 tips to improve your content

Understand your audience

One of the major things you need to be a good content writer and also succeed in the marketing department is to know your audience. Knowing what they want, will help you to improve your writing skills.

Be organized in your work

Keep a good track of all the work you are doing and plan the work you want to do in future. Using a content calendar is a good idea and creating an outline prior to the content you are planning to write helps you to write well.

Read as much as possible

Reading books and novels can really help you to find your own style of writing and improve your vocabulary also. You can also make note of some good lines, quotes you find while reading and can use them in one of your contents.

Try to time your writing

For some writers to be in the right mood while writing is necessary, but content writing does not work that way. It is a job where you need to be quick and post articles in time. So, it is better to practice a lot and while doing that, time your writing.

While writing, try to complete content in one go

Completing your content in one go helps to incorporate all the points and views you have in your mind regarding a topic. If you take a pause, there are chances that you miss and forget a few important points later.

Check out the contents of individuals who have influenced people all around the world

Having an inspiration and regularly following his/her work will help you to develop a new approach and idea towards your content writing skills.

While writing an article, try to be as relevant as possible

If your content lacks relevance and connection between lines, then it will turn out to be flat and non-engaging. So, your articles need be contextually relevant.

Try to give some attention-seeking heading to your content

Your audience and other potential readers tend to judge a content by its heading. If you give an exciting and different heading, they could stop by to read the matter under that heading. However, avoid using misleading headings to avoid negative impact in your website's reputation.

Keep trying new things

Thinking out of the box proves really fruitful especially in this field. Try to incorporate new formats in your content. You may be surprised by the response you get from the people.

Re-cycle, re-use your best work

In the digital marketing world, you can always re-use your best content. But, they need to be evergreen! So, don't shy away from re-promoting a great piece of content you wrote in the past. You will get the audience, each time you post it.


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[caption id="attachment_20374" align="aligncenter" width="800"]repurpose your best content Source: emailonacid.com[/caption] Quality content is crucial to enhancing your visibility. But spinning a quality content is not an easy task. It takes time, effort and some serious research. The sad news is that even the best content can receive very little views, making all the effort and hard-work a major waste of time. But don’t worry! Repurposing is here to fight this dilemma for you. Repurposing is the process of recycling your content and turning it into different formats to reach a wider range of audience. So how exactly do you repurpose your best content like a pro? Here we have shortlisted 5 killer methods to do so.
  1. Break it down into pictures
We live in an era of social media where the attention span of our generation is dwindling day by day. No matter how good a content is, the bottom line is – they give up after reading a sentence of two. Here, infographic comes extremely handing in spreading your word. Especially the contents with plenty of statistics benefit from this as they are ideal for being turned into pictures. Moreover, graphics is the best way to break down complex information into a simpler one that people can digest without any difficulty. This can be shared on platforms like Instagram, Tumblr, and Pinterest where there is a guarantee of being noticed by a large number of people.
  1. Turn them into tiny little social media posts or facts
The presence of platforms like twitter make 140 characters post quite appealing to the eyes of the people. Put out your information in a quote-like manner with some catchy starting words, perhaps something like “Did you know?” or “You will be shocked to realize” and so on. I don’t know about cats, but curiosity can definitely kill a human-being!
  1. Convert words into videos
Some people out there have no time for activities that require reading. And your ultimate goal is to reach everyone, even the laziest human-being out there, right? Go ahead and convert your information into a video conveying the message in a precise way. Youtube is accessible to everyone and you won’t have to spare another penny as it is free of cost so that’s a good place to promote your videos.
  1. Blogpost
Turn your content into a friendly blog post. Now you may ask “what’s the difference between a formal post and a blog post?’ The answer to your question is – tone! Blogs tend to convey the message in a very friendly and cool manner. This conversational tone makes the information easy and fun to consume. In short, they have a way of grasping their readers.
  1. Presentation
Presentation is the best way possible to present your information in a detailed yet simple way. You can give people the authority to view it at their leisure time. Who doesn’t like to go through slideshow every once in a while? Just make it a point to make it look interesting with pictures here and there. I hope you find these tips helpful on how to repurpose your best content.


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