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Ecommerce Content Marketing Trends for 2017

E-Commerce No Comment

Content plays a vital role in e-commerce in 2017 too. The content marketers should focus on creating, distributing and promoting unique, relevant and engaging content to attract the audience, convert them into potential customers and retain them for the long-term for consistent sales growth and win handsome profits. The content marketers should spend more on promoting content and create more shows. Here is a list of eCommerce content marketing trends for 2017.

  1. Prefer YouTube videos over traditional TVs

It is a fact that the wide availability of smartphones in affordable range is the driving force for online videos. Among the online video channels, YouTube plays a vital role in attracting people of all ages, particularly youth. Therefore, content marketers should produce promotional videos targeting the relevant audience. You can hire top notch content writers to create an infographic that can be converted with ease into video content. You can also create more videos about products and services and publish them to YouTube because more and more users are searching for specifications, features, reviews of products like latest cars, smartphones, LED TVs, baby apparel, and so on before making a purchase decision. The videos can be converted to mobile formats with many free tools available online and increase mobile consumption for more sales.

  1. The e-commerce marketers should focus on content creation

Apart from videos, most of the audiences are searching online for product specifications, images, specifications and features before staging a purchase decision. Therefore, e-commerce marketers should give importance to creating informational, engaging and unique content to promote the products and services. Digital ads, videos, and well written promotional articles offer the rich dividends in the short, medium and long run. Businesses are spending around 80% on content marketing.

  1. Content promotion on social media

Social media sites like Facebook have introduced a feature – Instant articles to help eCommerce marketers to target the tech savvy. More and more people are spending increased time on social media even while on the move on their tablet PCs and smartphones. Promotional articles and videos on social media networks play a vital role in impressing the viewers about your products. Such content will help to convert the audience into potential customers. It also helps to establish a relationship with the customers and get their feedback for more assertive marketing strategies.

  1. Content distribution through press release

The press releases are expensive. It is not generating expected ROI when compared to other forms of content promotion. Therefore, going forward the demand for press releases is set to decline gradually.

Most of the people are not showing interest to read print media. Therefore, ads and content promotion in print media are likely to decline when compared to the digital media. Digital media is less expensive and generates ROI for longer periods with less investment.

  1. Research the niche

It is necessary to spend the time to understand what products and services are increasingly searched by customers online. You need to create content with less competing keywords to promote your products through publishing unique articles.

Content marketing helps to improve brand awareness. The opportunities for content marketing leaders will considerably increase going forward this 2017.

More than 70% of the people are reading the content to know about the companies and the products when compared to watching the commercials. The same trend is likely to continue this 2017.

(Source: 1, 2, 3)

 
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