Is SEO a Good Investment For Your Business? Overall rating: ★★★★★ 5 based on 23 reviews
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Is SEO a Good Investment For Your Business?

Business Advice, SEO Tips No Comment

is-seo-a-good-investment-for-your-business

This might come out as a surprise for you, but actually, Search Engine Optimization or SEO isn’t at all a good deal of investment to promote your business. As a digital marketing company it is not easy for us to admit that because we offer SEO services.

For few businesses, SEO is not quite a good choice when compared to other marketing strategies. Nonetheless, SEO could prove to be highly beneficial for most of the businesses by generating greater sales and leads. So the next question would be how you will know if the SEO is actually good investment for your business.

  • The demand factor

For SEO to work, you must have enough potential customers who look online for the services or products you offer. If there are less or no audience at all, who would be searching for it, there is no point even if you rank high in the list. There would be no one to look at your site. And thus, there is no need for SEO. Don’t forget SEO is all about engaging online customers – if your customers don’t exist online, what’s the use?

  • The competition

When we talk about competition here, we are not pointing at the businesses that are similar to yours and competing with you. When we say competitors, we are particularly talking about the β€œSEO competition.”

Your competition in the SEO is with all those businesses who are already trying to rank higher in the keywords that match yours. If you have to rank higher in the Google’s search list, you have to outrun all of those businesses to make it to the top. Hence, the second step is to decide the strengths of your competition. If they are potentially unbeatable when it comes to ranking high, it is better you don’t choose SEO. However, if the competition is not too strong, you can always go for it!

  • The number factor

You must know that the target of SEO is not to obtain high ranks in Google. The mission is to effectively create sales and leads, so that it turns out to be a prospective investment. This implies numbers play a prominent role. The numbers may differ for various businesses. However, the procedure is quite similar. You must ensure that you can efficiently make more money than you are planning to invest in the SEO.

So, what exactly are the numbers we are talking of?

  • The number of searches your target keywords
  • Estimated click-through rate
  • Estimated conversion rate from visitor to customer
  • Total revenue per customer

Here is an example my Mainstreet ROI:

  1. 2,000 searches per month
  2. 30% click-through rate (assuming you’re ranked #1 according toΒ this research.)
  3. 2% conversion rate from visitor to customer
  4. $500 revenue per customer

β€œTo calculate your estimated revenue from SEO simply multiply all 4 of the numbers above to get $6,000. Β Next, compare your estimated revenue to how much you need to invest in your SEO to determine if the numbers make sense.”

The three factors to consider will help you determine if you really have to pick up SEO for promoting the business you are running. Think over carefully about all the tiny aspects that matter, and then only come to the conclusion.

 

 

Good experience

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β€œSimplioWebStudio did a great job”

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β€œProject accomplished”

Plugin developed successfully

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β€œPlugin developed successfully”

ANOTHER SUCCESSFUL PROJECT

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β€œANOTHER SUCCESSFUL PROJECT”

Thank you Simplio team

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β€œGreat experience”

Working with Simplio Web Studio was a fantastic experience.

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β€œWorking with Simplio Web Studio was a fantastic experience. The service provided was amazing and professional. It was a delight to work with Nir, who went the extra mile to meet our demands in a timely manner. He really made our vision a reality by creating us a classic site, but moreover the relationship we formed is something our company really appreciates. It was a pleasure working with Nir and the team at Simplio Web Studio. We highly recommend them to all and we look forward to working and doing more business with them in the future.”

a great project

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β€œa great project”

All the best

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β€œAll the best to Simplio”

My website is Live

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β€œMy website is Live , thank you Simplio”

From beginning to end, the team at Simplio provided top of the line customer service.

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β€œFrom beginning to end, the team at Simplio provided top of the line customer service. The web developers are incredible and made sure we got exactly what we were looking for! They truly went above and beyond to make us happy and we couldn’t have been more pleased with their talents. We would highly recommend them. Thanks so much Nir!”

After over two years of research we chose Simplio.

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β€œAfter over two years of research we chose Simplio. We are so far very satisfied. These people answered the phone on a Sunday and fixed a problem that was not even their fault. It was the host company which I had chosen that had caused our site to go down.”

Outstanding in both knowledge and professionalism.

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β€œOutstanding in both knowledge and professionalism. Nir and the staff at Simplio are Excellent in branding, web design and overall web presence. Definitely recommended!”

I cannot even imagine having another company managing my Presta shopping cart.

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β€œThey are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with them”

Simplio really helped me out of a jam.

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β€œSimplio really helped me out of a jam. They did exactly what I needed on a very tight time frame (with little notice too!!!!) They are my new go-to guys for any Prestashop needs! Thanks Simplio!”

Excellent service!

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β€œExcellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.”

impressed

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β€œWhat impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!”

professional service

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β€œWhat a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.”

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β€œGreat Logo, Very happy”

fantastic to work with

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β€œSimplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!”

Awesome experience

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β€œAll details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.”